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How to Start Your Own Sneaker Brand, Plus the History of Nike & adidas | From the Ground Up

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  • เผยแพร่เมื่อ 1 มี.ค. 2018
  • We live in an age of start-ups, from apps to products. That includes sneakers. In this episode of FTGU, we go over how smaller brands make sneakers, and what you need to know if you want to break in the game. To put things in perspective, sneaker editor Chris Danforth also breaks down how companies like adidas and Nike also began as small businesses before becoming the sportswear juggernauts they are today.
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ความคิดเห็น • 212

  • @FashionRoadman
    @FashionRoadman 6 ปีที่แล้ว +59

    The videos of highsnobiety have been so good recently. Keep it up 👏🏿👏🏿👏🏿👏🏿

  • @ruisilva2404
    @ruisilva2404 2 ปีที่แล้ว +4

    Treec Footwear company based in Portugal allows to you create your own band starting at only 15 pairs per model. The focus of this company is sustainability and making eco-friendly shoes.

  • @CalzadoDuoTlaquiltenango
    @CalzadoDuoTlaquiltenango 4 ปีที่แล้ว +5

    Hello, i´m from mexico, and it says the true, i own workshoes manufacturing company, the easiest part is th design, the wholesale production is tooo difficult, we have like 10 years in the market, and we still making only workshoes because change the concept, infraestructure, materials, all our process is costly, and we prefer to move in our line changing only some pieces or making it on the same last, here in mexico it will cost us like $2500 USD to change our manufacturing process, for us is not a ton of money but it is a quantity that makes sense, for starting a bussines in mexico it will cost from $15000 to $30000 USD, only buying the basic machines and materials, and you must add the costs for training people doing this job, now you can understad the difficult of making a custom shoe

  • @markgainor4376
    @markgainor4376 6 ปีที่แล้ว +6

    Pete dropping knowledge with the no look pass to Chris. Nice.

  • @MariNate1016
    @MariNate1016 6 ปีที่แล้ว +72

    thinking of starting my own brand tbh.

    • @deshunkelly3206
      @deshunkelly3206 5 ปีที่แล้ว +3

      Same man

    • @KickinKicks
      @KickinKicks 4 ปีที่แล้ว +2

      Same

    • @1freededay
      @1freededay 3 ปีที่แล้ว

      Same

    • @Tomboshoes
      @Tomboshoes 3 ปีที่แล้ว +16

      Start by having a direction, put your ideas to paper, find a manufacturer (local or international), next is a freight forwarder and customs broker then your product will be in your hands. Give yourself around 2-3 years especially when starting out from scratch. It’s an amazing journey, go for it.

    • @Juduh
      @Juduh 2 ปีที่แล้ว +3

      John 3:16-17 For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. For God did not send his Son into the world to condemn the world, but to save the world through him.

  • @Aboguaboga
    @Aboguaboga 5 ปีที่แล้ว +15

    This was the most informative video on this topic that I’ve seen so far thank u for these great tips

  • @19nightsky91
    @19nightsky91 6 ปีที่แล้ว +174

    Didn't reeeeeally answer 'How to Start Your Own Sneaker Brand'

    • @ashurgeltv
      @ashurgeltv 6 ปีที่แล้ว +8

      Niran he literally did though? What do you want? Him to hold your hand?

    • @McCloud23892
      @McCloud23892 6 ปีที่แล้ว +3

      Lol well said Ashurgel Gaming

    • @mrtoomy
      @mrtoomy 5 ปีที่แล้ว +8

      Niran Right?! Just a bunch of guys who think they’re awesome giving a shit ton of problems without solutions lol. Garbage video.

    • @mravertu
      @mravertu 4 ปีที่แล้ว +1

      That's why I gave the video a thumbs down

    • @factory4hire
      @factory4hire 3 ปีที่แล้ว +1

      I am in China watching this video, an I have been visiting sneaker factories. I have seen a lot!

  • @Profit2800
    @Profit2800 6 ปีที่แล้ว +67

    Pete 😂 boy WTF is that on your head???

  • @hamzahasan6623
    @hamzahasan6623 6 ปีที่แล้ว +233

    Mark my words 10years from now if u see this comment ill have a famous sneakers brand!!

    • @Kevinzzatarain
      @Kevinzzatarain 5 ปีที่แล้ว +12

      WubbaLubbaDubDub whats it gonna be called? so i can cop

    • @Greenhouse-sq1gl
      @Greenhouse-sq1gl 5 ปีที่แล้ว +6

      ...sooner my friend

    • @telebahwilliamson195
      @telebahwilliamson195 5 ปีที่แล้ว +8

      SAME I WANT TO BE THE FIRST TO HAVE A BAND FOR JAMAICA

    • @SamiyahLove11
      @SamiyahLove11 5 ปีที่แล้ว +11

      Noted and I screen shot it. Rooting for you. I will have my own line too.

    • @jonahg6564
      @jonahg6564 5 ปีที่แล้ว +6

      How’s it going!?

  • @GSEDITZAMV
    @GSEDITZAMV 7 หลายเดือนก่อน +1

    This video is pretty good informative, i like to say no video isn't beat it after 5 years.

  • @huhwoah4115
    @huhwoah4115 3 ปีที่แล้ว +14

    I don't want to make my own sneaker brand, i just wanna design my own shoes lmao

    • @type3society
      @type3society ปีที่แล้ว +1

      You might like Alive Shoes

    • @elsalvedorven5546
      @elsalvedorven5546 ปีที่แล้ว

      Same lol

    • @geralds3498
      @geralds3498 7 หลายเดือนก่อน

      ​@type3society whats alive shoes?

  • @JasonBassettphotography
    @JasonBassettphotography 6 ปีที่แล้ว +63

    Please, seriously... look at the shoes and learn the levels of materials. Not just as a designer, but as a consumer. Don't pay for passionless work

    • @dashingmlg601
      @dashingmlg601 4 ปีที่แล้ว

      Jason Bassett what fo you onow about shoes boomer?

    • @justanotherisekaiprotagoni7293
      @justanotherisekaiprotagoni7293 3 ปีที่แล้ว

      @@dashingmlg601 typos😂 the one time autocorrect went home on the job

  • @chicanohek
    @chicanohek 6 ปีที่แล้ว +8

    I think you guys needed to bring up the molds for the bottom of the shoe, from what I've seen you need for every size and can start at 6k and easily surpass 20k depending on how elaborate it is.

    • @alexf6206
      @alexf6206 2 ปีที่แล้ว

      They were making outsoles centuries before the Cupsoles where first popularized. You can build a sole from leather, eva foam and textured rubber for the bottom. You can make the look part of your design or you can wrap some thin leather or rubber around the sole and cut away the excess if you want to hide it.

  • @jonathanpqsi
    @jonathanpqsi 5 ปีที่แล้ว +22

    Phil Knight started importing Onitsuka Tigers not Asics , Tigers didn't become Asics until 1977.......the more you know.

    • @tsheznews7106
      @tsheznews7106 4 ปีที่แล้ว +1

      Jonathan Martin he summarized quickly

  • @lukecole2285
    @lukecole2285 3 ปีที่แล้ว +7

    One needs to be kind of Rich to start their own shoe brand. But they leaving out important info like collabing with bigger factories like Nike and Adidas one cannot start their own factories unless they really rich. Yes one can make one shoe at home and advertise it, hopefully bigger companies will notice it and allowed their factories to create, a partnership deal but still you need like $50,000 to even do that, you can try selling your design artwork that's another way of getting through. There are many loopholes you have to research there's ways around what these guys talking about in the video they holding mad secrets.

    • @Oghene_Million
      @Oghene_Million 2 ปีที่แล้ว +2

      Your comment is quite educating..
      I want to start mine but need some information on how to go about it..
      If you do please kindly give me some help..
      I can raise some funds but then i just need team of great minds to work with.

    • @lukecole2285
      @lukecole2285 2 ปีที่แล้ว +1

      @@Oghene_Million Hi, thanks for replying. I'm gonna be 100 with you, just like above. Starting out with designing shoes to me is not so much of good move, because you wanna build a brand that can easily grab attention first and that my friend is way of t-shirts, hoodies, hat's and jackets because really in all honesty "the competition is extremely low" with t-shirts and it's the most sought out period! because people look forward then down. Now when it comes to t-shirts yeah you can get a t-shirt printer for home but you only can print so many making a couple of dollars out of like 50 shirts or you can collaborate with five to 7 figure dollar factories that can produce thousands a week. To be honest I haven't really started anything yet, I'm just knowledgeable so when I do start it I know what the hell I'm doing and I don't mind passing advice.

  • @benweichman10
    @benweichman10 6 ปีที่แล้ว +9

    whats the name of the brand of those pink hi tops pls ?

    • @jeffreymaccune7535
      @jeffreymaccune7535 6 ปีที่แล้ว +2

      www.artefact.nyc/
      theyre dope - copped a pair a few months ago

  • @sambarriga741
    @sambarriga741 6 ปีที่แล้ว +7

    Pete, that haircut tho

  • @Comedyvibes
    @Comedyvibes 3 ปีที่แล้ว +11

    Jesus loves you and he wants you to accept him as your lord and saviour

    • @markplay802
      @markplay802 3 ปีที่แล้ว +1

      No, I’m Jewish

    • @sponganimation8012
      @sponganimation8012 3 ปีที่แล้ว +1

      Muslim 🥰

    • @gabrielbaruck9152
      @gabrielbaruck9152 3 ปีที่แล้ว

      @@markplay802 sheesh

    • @selah3516
      @selah3516 2 ปีที่แล้ว +1

      @@markplay802 He still loves you and wants you to accept Him as your Lord and Savior

    • @selah3516
      @selah3516 2 ปีที่แล้ว +1

      @@sponganimation8012 He still loves you and wants you to accept Him as your Lord and Savior

  • @glad229
    @glad229 6 ปีที่แล้ว +9

    Who makes the pink and gum bottom sneakers?????

    • @Woodstockdog
      @Woodstockdog 6 ปีที่แล้ว +6

      www.artefact.nyc/ they are fire

    • @jeffreymaccune7535
      @jeffreymaccune7535 6 ปีที่แล้ว +3

      theyre dope, run a half size big but break in perfect

    • @rohanpatel4592
      @rohanpatel4592 6 ปีที่แล้ว +2

      can you list out small shoe brands around world if you know?

  • @sweetshoez
    @sweetshoez 6 ปีที่แล้ว +3

    “Knock off of common projects” ooof. That hurt me

  • @Comedyvibes
    @Comedyvibes 3 ปีที่แล้ว +3

    May God wonderfully bless you and your family

    • @justanotherisekaiprotagoni7293
      @justanotherisekaiprotagoni7293 3 ปีที่แล้ว +1

      Thank you g you too like fr keep yo head up during these times

    • @Comedyvibes
      @Comedyvibes 3 ปีที่แล้ว +1

      @@justanotherisekaiprotagoni7293 God Bless 💚❤

  • @giga-gurufreedommafreestos3800
    @giga-gurufreedommafreestos3800 3 ปีที่แล้ว +1

    How do I get contacts of the factory 🏭 that design shoes 👞 sneakers 👟

  • @LTULOfficial
    @LTULOfficial 14 วันที่ผ่านมา

    how come some sneakers have the form of brands like nike? some shoes just look so much like the air force 1 that i. don't believe that nike isn't selling some of their designs as a template to other brands

  • @bemacoulibaly2147
    @bemacoulibaly2147 ปีที่แล้ว

    1:02 1. Design & 2.Production

  • @neko8711
    @neko8711 6 ปีที่แล้ว +4

    colab history video PETE

  • @atletekno
    @atletekno 6 ปีที่แล้ว +8

    That's Jay Adams - RIP - with Tony Alva and not Stacy Peralta... that's just bad research work :/

    • @fleshfabbe
      @fleshfabbe 6 ปีที่แล้ว +1

      Yeah, that just made this whole video bad in my eyes. They're legends, don't fuck it up :(

  • @user-ho5me3bf6q
    @user-ho5me3bf6q 6 ปีที่แล้ว +1

    Thank you 4 the video! Could you please bring up the light on Creative Recreaion label? Theese shoes are not expensive and their design is pretty unorthodox. Thanks & keep it up!

  • @zeralofa2762
    @zeralofa2762 6 ปีที่แล้ว +1

    where can i get shoes maker for own brand ?

  • @leandersp4787
    @leandersp4787 6 ปีที่แล้ว +1

    What is the name of the sneakers in the thumbnail?

  • @Enock327
    @Enock327 5 ปีที่แล้ว

    Love the lessons...

  • @cashmeer216
    @cashmeer216 2 ปีที่แล้ว

    Any links to the shoe manufacturer Claris?

  • @itoederick83
    @itoederick83 5 ปีที่แล้ว +1

    Hi i want to start me own brands but i first some formal training so,i will like know if you guys can offer that am in cameroon

    • @geeqcza
      @geeqcza 4 ปีที่แล้ว +2

      For that check out pensole academy

  • @complex2034
    @complex2034 6 ปีที่แล้ว +2

    where do you buy the soles ?

    • @factory4hire
      @factory4hire 3 ปีที่แล้ว

      What kind of soles do you need

  • @WestEdits134
    @WestEdits134 ปีที่แล้ว

    yo It’s crazy 2018 was 5 years ago

  • @mrbasalt8553
    @mrbasalt8553 2 ปีที่แล้ว

    Fila is the best.

  • @Mslakid
    @Mslakid 5 ปีที่แล้ว

    I love it ‼️🔥

  • @AaronChameilo
    @AaronChameilo 6 ปีที่แล้ว +1

    What's the track being played in the intro ?

  • @BoakyeMark-dq4rg
    @BoakyeMark-dq4rg 4 หลายเดือนก่อน

    Yes I could 🇬🇭🇬🇭👍👍

  • @andrewmaina7750
    @andrewmaina7750 2 ปีที่แล้ว

    Where can I get that pink sneaker with rubber sole

  • @giovannimh
    @giovannimh 6 ปีที่แล้ว +3

    GOOD CONTENT! ONE DAY ALL DEY WILL BE NEXT #ALLDEY

  • @beblessed3770
    @beblessed3770 5 ปีที่แล้ว +19

    Just $25,000... I thought he was going to say $200,000 or more. But thats great to know

    • @yeissonsuarez3457
      @yeissonsuarez3457 3 ปีที่แล้ว +3

      Why would it be that expensive? It's supposed to be an start up, you don't have to buy the machines or anything at first

    • @Tomboshoes
      @Tomboshoes 3 ปีที่แล้ว

      $50,000 is actually a good starting point to cover the extra expenses that creep up on you later in the process. Logistics sneaks up on you and adds up fast.

    • @beblessed3770
      @beblessed3770 3 ปีที่แล้ว

      @@Tomboshoes thank you

    • @Tomboshoes
      @Tomboshoes 3 ปีที่แล้ว +1

      @@beblessed3770 You’re welcome, good thing is once you go through the process you’ll be able to see what’s driving up your costs and see how to minimize them for the next go round.

  • @stress1191
    @stress1191 4 ปีที่แล้ว

    Can anyone tell me what the pink shoe with the gum bottom is

  • @sebastianschreiberhuber6872
    @sebastianschreiberhuber6872 2 ปีที่แล้ว

    someone else noticed that it was jay adams next to tony alpha, and not stacey peralta

  • @Pernection
    @Pernection 6 ปีที่แล้ว +1

    I just have samples at this point but you left out a few like under armour, pony, starbury, Saucony, new balance

  • @beenstampedneef2792
    @beenstampedneef2792 2 ปีที่แล้ว

    Where is the manufacture website that he work for

  • @nikolaibelinski960
    @nikolaibelinski960 6 ปีที่แล้ว +1

    Dope

  • @dmthandmade5674
    @dmthandmade5674 6 ปีที่แล้ว +3

    Were you in some kind of bizarre hedge trimmer accident?

  • @evonartz3697
    @evonartz3697 5 ปีที่แล้ว

    5:44 what is te name of the shoes?

  • @iamkman
    @iamkman 3 หลายเดือนก่อน

    For the love of God , Please use some background when shooting videos

  • @krishna35836
    @krishna35836 4 ปีที่แล้ว

    in complete video ... cant see much material making of shoe

  • @danielbabson9782
    @danielbabson9782 2 ปีที่แล้ว

    I am currently in San Jose California, looking for anyone that knows how to design sneakers using icad 3D, .

  • @alldreams6755
    @alldreams6755 3 ปีที่แล้ว

    I want start a brand. I don’t know how
    Any one tell me.

  • @adityabiyani387
    @adityabiyani387 4 ปีที่แล้ว

    wow

  • @DarioPerazzini
    @DarioPerazzini 5 ปีที่แล้ว +2

    Um talktoqualitychinafactory. 25k lol

  • @Juzemeen
    @Juzemeen 5 ปีที่แล้ว

    anybody knows the stoneisland jacket model and color?

    • @steven5301
      @steven5301 5 ปีที่แล้ว

      Ss16 or 17 collection I think

  • @superdupergio5568
    @superdupergio5568 6 ปีที่แล้ว +24

    *ur hair iz a mess mah Boi*

  • @vegeta9161
    @vegeta9161 4 หลายเดือนก่อน

    i want a manufacturer from japan

  • @McCloud23892
    @McCloud23892 5 ปีที่แล้ว +1

    Fuck influencers, your brand should be for the people first.

  • @buuzy252
    @buuzy252 3 ปีที่แล้ว

    Why did he say 20 to 25k to build the shoe? is he talking about a big quantity? or one pair of shoe?

    • @NotTobiFr
      @NotTobiFr 3 ปีที่แล้ว +1

      To start it up, not literally one shoe 😂

  • @danayjahdaniels6640
    @danayjahdaniels6640 2 ปีที่แล้ว +3

    My sneaker brand will be bigger than Yeezys. Watch !!

    • @Oghene_Million
      @Oghene_Million 2 ปีที่แล้ว

      You for real,let work together if your comment is for real..

  • @brettriley9607
    @brettriley9607 5 ปีที่แล้ว

    That’s not Stacy Peralta... that’s Jay Adams...

  • @sherrayel3218
    @sherrayel3218 3 ปีที่แล้ว +1

    🙏🙏🙏🙏🙏

  • @revelationhruaia961
    @revelationhruaia961 3 ปีที่แล้ว

    please tell me and help me to have my own business.......request

  • @isaacbonilla6556
    @isaacbonilla6556 6 ปีที่แล้ว +29

    who edited this video? It needs some more work

    • @McCloud23892
      @McCloud23892 6 ปีที่แล้ว +3

      Is call cheap labor lol be nice.

  • @Ayitizay
    @Ayitizay 4 ปีที่แล้ว

    I have idea to make sneakers 👟 how I can fount a designer

    • @yikes6284
      @yikes6284 4 ปีที่แล้ว

      Jacques.Y Charleron 🙋‍♂️

  • @Luciferissatan
    @Luciferissatan 3 ปีที่แล้ว +1

    I’m in the process of making my dreams true . Watch out for a brand called @blacarmour

  • @wyattloser
    @wyattloser 6 ปีที่แล้ว +1

    pete you are too loud, turn ur mic down

  • @sitstandnow
    @sitstandnow 4 ปีที่แล้ว

    This dude looks like if EpicMealTime lost weight and glued a giant kippah on his head

  • @paoloangelino24
    @paoloangelino24 3 ปีที่แล้ว +1

    It costs 3$ to make a Nike shoe let that sink in

  • @gregoryallenn
    @gregoryallenn 3 ปีที่แล้ว

    ❤️❤️🕊

  • @KidJurke
    @KidJurke 6 ปีที่แล้ว

    what startup shoe company actually makes heat I'll wait

  • @averydunlap3416
    @averydunlap3416 5 ปีที่แล้ว

    Lmaooo 😂 25,000 😂

  • @captainofindustry6625
    @captainofindustry6625 5 ปีที่แล้ว

    sulfur rubber vulcanization

  • @bob-orvarhernnas1038
    @bob-orvarhernnas1038 6 ปีที่แล้ว

    First hehe

  • @themovementc.e.d.200
    @themovementc.e.d.200 5 ปีที่แล้ว +6

    Didn't answer not one question. All they said was "blah blah blah lot of components blah blah blah have money blah blah blah I'm not telling you my secrets on how to get rich."

  • @juan-josegarza7039
    @juan-josegarza7039 ปีที่แล้ว

    Yeezy reference in today's world 🌎...Hahaha

  • @jpair205
    @jpair205 4 ปีที่แล้ว +2

    Man he lieing you dont need 25k to start this shit

  • @KombatFlix
    @KombatFlix 6 ปีที่แล้ว +1

    Dont be A huge weirdo this time!

    • @armandamiri
      @armandamiri 4 ปีที่แล้ว

      That was weird to me

  • @dapure1718
    @dapure1718 5 ปีที่แล้ว

    Dats bull

  • @Seeingthelight3
    @Seeingthelight3 6 ปีที่แล้ว

    That haircut

  • @nikelife9526
    @nikelife9526 4 ปีที่แล้ว

    Does he have a toupee?

  • @greenruijinoid8192
    @greenruijinoid8192 4 ปีที่แล้ว

    'Ruijinn' remember the name

  • @GavinYurisich-bo7ly
    @GavinYurisich-bo7ly 11 หลายเดือนก่อน

    . . Just. Be. Im law. Patriates

  • @anthonyk5515
    @anthonyk5515 2 ปีที่แล้ว

    I had to turn this video off. That 'music' was so awful, that was it. Shame, it was okay

  • @artforlife2770
    @artforlife2770 5 ปีที่แล้ว +2

    What a waste of time without any real info.

  • @justanotherisekaiprotagoni7293
    @justanotherisekaiprotagoni7293 3 ปีที่แล้ว

    I NEED ME A SNEAKERHEAD GIRLFRIEND SO WE CAN MAKE A SHOE DAMMIT

  • @Juduh
    @Juduh 2 ปีที่แล้ว +2

    God bless, thank you for your work and effort. Have a blessed day.
    Jesus died for the world to be saved. There’s a lot of worries and burdens in this world. Come to Jesus and find rest and salvation. He is our hope. Jesus is forgiving of our sins/wrongdoings, if we should repent and ask for forgiveness, and through God giving us strength; no longer do what is wrong(sin), but seek to do what is right and good. Repent, trust, and believe in Jesus and be saved. God bless, and much love.
    John 3:16-17 For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. For God did not send his Son into the world to condemn the world, but to save the world through him.

  • @salvatoredantes1690
    @salvatoredantes1690 2 หลายเดือนก่อน

    thank you but stop that haircut now