Transgender Hair Restoration - with Scott Boden, MD

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Hello, and welcome to Beauty and the Biz where we'll talk about transgender hair restoration. Additionally, we'll discuss the general business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice - What your patients are saying." I'm also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, "Transgender Hair Restoration - with Scott Boden, MD."
Obviously, when you enter an established market later in your career, you need to be strategic about who your target market is and what they need.
To be sure, you can go broad and offer lots of different services to the general public, but then you need a huge advertising budget to get in front of the general public.
Conversely, you can specialize and focus on a few procedures for a select group of patients. Furthermore, this tends to be cheaper and more effective when you build a reputation with a focus.
Additionally, it’s also helpful if you are committed to your craft and love helping people. However, you also need to balance personal satisfaction with professional growth to survive the ups and downs of private practice.
Specifically, this week's video is an interview I did with Dr. Scott Boden - a full-time hair transplant surgeon in private practice in Hartford CT, who has performed more than 5K hair transplant surgeries to date.
Notably, Even though Dr. Boden specializes in hair restoration, that breaks down even more to these various demographics:
Firstly: 85% male for hair transplantation
Secondly: 30% female for non-surgical treatments such as supplements and PRP
Thirdly: 10% and growing for transgender patients in need of hair restoration
Fourthly: Forehead Reduction and Hairline Advancement for all demographics
In short, this specificity and focus allows him to strategically market to certain groups, while spreading word-of-mouth referrals.
*P.S. If your marketing plan could use some outside counsel to help you spend less while getting better results, schedule a 30-minute call with me to discuss your particular situation.
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-Catherine
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