How to properly open and close the Polaroid SX-70 - Troubleshooting Tips

In this series of troubleshooting tips, we walk through common issues with the Polaroid SX-70. Our team at Brooklyn Film Camera are specially trained Polaroid experts and these tips can help you out in a pinch!
If you're still having issues, you can order your repair here: brooklynfilmcamera.com/collec...
This video is brought to you by Polaroid.

[@AeromaticXD]

It is satisfying when you get the hang of it

[@x100ed]

The fear is real every time I open it 😂😂

[@ipod4giato]

thank you

[@LovinDebsFit50s]

Thank you so much 🙏 I have one of these beauties and haven’t opened it in a long time. I couldn’t remember how to do it.

[@daltonrothchild6569]

I’m gonna be honest, after I initially pull up on the top housing, I never keep pulling it up to fully open the camera, but instead push back on the front of the camera out of intense fear of ripping the top housing off.

[@ianbakke]

You shouldn’t do that though, it will put strain on the front hinges, and its rivets, which is worse.

[@CariHere]

Edwin Land said to pull the front of the viewfinder up first, then the rest

[@ianbakke]

When did he do that? He didn’t! Why then would Land let Charles and Ray Eames make an advertisement film for the SX-70 where they open it this exact way?

[@ianbakke]

Here’s the film if you haven’t seen it before, it’s from 1972: th-cam.com/video/5jaiq_ZZ_eM/w-d-xo.html