I feel like there is an important aspect to all the examples of highlighting negativity that Phill doesn't emphasize enough - they are all really funny. Even in his own experiment, the copy in the "negative" ad is way more compelling because it's humorous. Great webinar, really enjoyed it. Very informative.
I feel like there is an important aspect to all the examples of highlighting negativity that Phill doesn't emphasize enough - they are all really funny. Even in his own experiment, the copy in the "negative" ad is way more compelling because it's humorous.
Great webinar, really enjoyed it. Very informative.
Great point! It can be tough to get the dose and tone of humor right, but we 100% agree with you that incorporating it is a great strategy.
Thanks so much for having me @hotjar!
Really enjoyed the chat!
It was our pleasure Phill @nudgepodcast 🤘 Thanks for all of your amazing insights!