Behavioral Biases That Influence What We Buy | Richard Shotton | Talks at Google

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  • เผยแพร่เมื่อ 29 ม.ค. 2025

ความคิดเห็น • 9

  • @UmarRosyad
    @UmarRosyad 3 ปีที่แล้ว +4

    Can't believe this talk is here for free and only view people lucky enough to find it.
    Thank you, Richard

  • @weaponsofinfluence1822
    @weaponsofinfluence1822 4 ปีที่แล้ว +5

    How Richard Got Interested In Behavioral Sciences 0:34
    Pricing And Perception 8:05
    Common Objections 18:16
    Can Common Sense Be Used To Get To The Biases? 35:38
    3 Reasons Why You Should Admit Flaws 42:31
    If The Pratfall Effect Is So Powerful, Why The Use Of It Is So Rare In Advertising? 45:10
    The Pratfall Effect In Richard’s Life 48:17

  • @DharmendraRaiMindMap
    @DharmendraRaiMindMap 6 ปีที่แล้ว +1

    Rich rocks ! Im buying the book !

  • @benthespread
    @benthespread 6 ปีที่แล้ว +1

    What behaviour experiment will embolden a audience member to tell speaker they've spent half the talk with green writing projected on your head

  • @seansersmylie
    @seansersmylie 7 หลายเดือนก่อน

    What about consequences?

  • @edmundaspuckorius
    @edmundaspuckorius 6 ปีที่แล้ว +6

    Quite basic, ideas already well known in the marketing/comms world.

  • @shuragroy2583
    @shuragroy2583 6 ปีที่แล้ว +1

    This guy looks like frustrated physics teacher!!

    • @thankgodossaija6178
      @thankgodossaija6178 6 ปีที่แล้ว +1

      @Shurag Roy What are the characteristics of a frustrated physics teacher that this guy exhibit?