Harnessing the Power of Sound | Steve Keller | TEDxNashville
ฝัง
- เผยแพร่เมื่อ 3 ส.ค. 2016
- Humans are wired for sound. Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior, ultimately asking the question: How can we use these same strategies and tactics to make our world a better place?
Steve Keller is CEO of iV and iV2, audio brand consultancies based in Nashville and Frankfurt. He’s recognized as one of the leading experts in the field of audio branding, channeling his passion for art and science into award winning strategy and creative for a long list of global agencies and brands. With a head for data and a heart for sonic expression, he’s an in demand speaker, sharing his insights at international conferences (MIDEM, Cannes Lions International Festival of Creativity, Eurobest, Dubai Lynx, Transform Hong Kong, Transform London), professional organizations (AMA, AAF, Audio Branding Academy) and universities. Steve has a degree in Psychology, which is one of the reasons he’s survived over 25 years in the music industry as a producer, remixer, composer, independent label executive, music publisher and manager.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
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I love this topic. Sound is much more influencial to the behavior of living organisms than most people might think. We really could and should be utilizing it to make our world a better place.
When the Shofar's go off the world will rumble.
Excellent......you covered this topic so well. I'm giving an interview for a UK documentary tomorrow on the power of sound to influence state.The Brian Eno eg is fantastic.The NHS needs to look at this in more detail! We are living in a time where the interaction between art and science is coming alive, and sound is a very important part of that and how it influences our perception of our environment and the mental models it creates.Great talk.Thank you for sharing.
Neuroscience and Music Strategist Oxford UK
7:24 - He smartly emphasized on "Hundred" in 130%, making it seem like a huge increase, when it's merely 1.3 times. So it's the audience of this Ted talk that actually got convinced with his audio brand. 😀
Wouldn't an increase of 130 make it 230%? Like if Sales increase 30% they've gone up 30% so an increase of 130% means 230%?
Hence why its amazing as they've more than doubled sales.
Absolutely love it TEDx Talks and Steve Keller ! Now is the audio/voice boom. It is important to get it right via an audio strategy. I have actually created my own educational show about audio branding highlights. How does your brand sound like?
یخ کنی
love this!
Good TedTalk! Thank you @Steve Keller
Hollywood, and, in fact, during the pre-Hollywood days of radio, there was distinct awareness and use of sound varieties, mixes to produce radio shows.. -Sounds (and music) to facilitate various moods and mindsets (in the listener) such as suspense, excitement, terror/foreboding, tension, uplifting/upbeat sounds for morning, or at the seaside, and so on.. Old information. This use/application of sounds (as a vital tool) carried over into film/movie production, TV production, etc. and commercialism to help sell products/services. And it has its use in propaganda operations.
John McLaughlin (great guitarist) mentioned how he wanted to play 'silence' more profoundly. Sound can be perceived and/or appreciated from the place of silence, and vice versa. There is much truth in this video. Languages and music are in themselves only sculpted sounds.
Elias Antonas he wanted to emphasise the " rest" . i get it . its called playing behind the beat. it works too
Incredible 🤩
Exactly
Public schools, hospitals, nursing (care) homes, prisons, food preparation areas of McDonald's (which are horrendous with beeps and alarms). The following, including softly piped out to their parking lots; Post Offices, Dept. of Motor Vehicles, malls, stadiums, etc. In all politicians' and medical professionals' offices, music which invokes clarity with the subliminal messages, "Be honest, be fair, do good".
💖👍😘💖
Treehugger.
@@LilCaucasianMeatball Probably. 😂
Every big factory need to harvest sound energy and piezoelectric transducers energy by putting undet the chair 😁😁😁
super
I lovin it))
I love you!!!
I looked up the music Brian Eno made and I cant find anyplace to listen to it ;-;
I can only find articles describing what he did
You tube
ReptillianStrike b
POWERFUL
Everything in the universe is sound... "Vedanta philosophy 4000 years ago" 😍
Ooooohhhhhhmmmmmm
So what type of music would be best for my plants?
Al Haymon classical......best rock ..worst. ......
Pitbull
scary how we are programed by sound and nobody is inmune from it and I mean nobody ,not even this guy that know so much about it
I love this talk. But he said "caliente" when he actually meant "piquante"
wait wtf where is the people
Maybe Steve and a camera man are duping us all!!!
why does this have so few views
Because he doesn't teach enough about the power of SOUNDS! Especially frequencies of sound................and because most people don't give a shit, stupidity prevails these days.
It's hard to fit everything into an 18 minute TEDx talk. 😉 So many sonic "building blocks" have an impact on our perception and behavior: tempo, pitch, dynamics, modality, harmony, timbre, etc. I decided to frame the talk less about psychoacoustics and more about perception. There's such a wealth of research available on the power of sound(s), my hope is that regardless of the listener, there's enough here to inspire the listener to dig a little deeper - and listen with a new set of ears.
That's really cool, but kinda mean an manipulative at the same time.
light travels fasrter than sound
Yeah, that was said on the video, to be king you only need one ear the frontier!
satans time is short.Revelation 11:18.
Coca Cola
I have NO recognition of the < Intel > sound; I don't remember it ! I NOT a freak oOR the only person to whom this TED talk seems irrelevant. As far as I am concerned UNTRUE !
observerms