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Looking back it's understandable why. The first iPhone did have numerous weaknesses, such as lack of 3G (already common on other phones in Europe), a poor camera, no third party software, and lack of a keyboard (people weren't used to it) while being more expensive. It took 2 years plus newer versions and the App Store until the rest of the industry unexpectedly started seeing the iPhone as a threat and started taking touchscreen interfaces seriously. Google was indeed the only one before 2009 that saw the potential in Apple's iPhone, much credit to Sergey Brin.
Extremely rich people like CEO’s live in their own world; they don’t get in touch with normal people anymore, so you can’t expect them to take decisions aimed at normal people. Look at the whole Metaverse and Vision Pro nonsense. Things nobody except their own social circle cares about.
Google actually started developing Android OS way before iPhone was released. It was an acquisition actually, Andy Rubin and his team were developing next gen mobile OS. But they didn't really know what it'll be until iPhone released and then the vision had crystalized and they just became Pepsi to Apple's Coke.
@@casualtechreviewer1196 Simple. Apple gave the consumer a smartphone they wanted. Other brands just gave consumers a smartphone they did not want but the consumer had no choice.
@@casualtechreviewer1196like they say in the video, Apple’s existing products and customer base gave them the leverage they needed to influence the market.
Apple made phones sexy with all in one device iPod email camera games etc. BlackBerry was only email that's it but they could have been so much more but got complacent. It's sad they missed the opportunity as they were first. But then so was Nokia, Microsoft so I get the sense BlackBerry would fail no matter what.
Peak BlackBerry 2010 then 2013 near dead and 2015 dead. They tried everything releasing new Z10 with QNX operating system but failed as no apps. Then the square shaped passport as the best email phone. Then finally Priv with Android OS and the last hoorah Key 1&2 but it was too late. They really tried everything and John Chen did the best he could but nothing could save them.
Blackberry forgot that those "casual" users, mostly young generations, will eventually going to replace the "business" users. Investing in future users is the best strategy that Apple did...
You're correct to a degree. Same is true for EVs. Kids treat a Tesla like it's a Lamborghini! I drive Uber in a Tesla and driving up to an elementary school or Jr high is crazy. They will be buyers in 5-10 years.
It was RIM who killed RIM. I was talking to a director of RIM at the time and he refused that they need to release a test OS out to demonstrate how “revolutionized” their “upcoming” release was that will blow people’s mind. When they realize they will be missing the early fall release and likely to release it in December, which will completely miss the “make-it-or-break-it” Christmas season. He insisted that they don’t need to send out test devices because “consumers will wait for it because it is that good.” I asked him, “how would consumers know when NO ONE knows how good it is?” His brilliant response, “we’ve been telling people how good it is. So good it will be better than Apple.” When their BlackBerry 10 came out, NO ONE was buying because people have already purchased their phones because it was pretty much mid-December. Apple has already solved the security issues to make it as secure as BlackBerry. Their cash flow quickly dried up, and unsold products turn the entire product line nothing but liability.
indeed, in many ways BB 10 is still the superiour mobile OS, but it came too late, had bad marketing and yes, their test devices were way too late... They also should not have let Apple use their patents, same for Samsung. Atleast they are still earning money from Apple and Samsung :-)
A friend worked in the Banking industry and everybody had a Blackberry there but in about two or three years they gradually switched to iPhone and he was one of the first to switch cause his private phone was an iPhone and it was just such a superior experience.
I was in banking at the time and it was a real status symbol to carry BlackBerry but after iPhone came out it managed to hang on to the corporate customers for bit longer. I have to give BlackBerry credit for trying everything to survive.
@@MRblazedBEANS Obama used his before he became president and insisted he could continue to use it. Of course these days almost everything on the Internet is encrypted or can be. Also, Blackberry was secure only so long as the messages remained within the Blackberry network. As soon as they hit the public Internet, they were as vulnerable as any other.
@christianterrill3503 Obama used his before he became president and insisted he could continue to use it. Of course these days almost everything on the Internet is encrypted or can be. Also, Blackberry was secure only so long as the messages remained within the Blackberry network. As soon as they hit the public Internet, they were as vulnerable as any other.
As a former employee, I recall management telling us to not worry about the first iPhone or the competition. Heinz, the following CEO didn’t have much vision for the company either and I recall him visiting for a 30-40 min to our office for a short town hall meeting. Afterwards, he literally screeched out of the parking lot in his $300,000+ Mercedes sports car like he has better places to be 😂
I guess Heins knew when he took over that he was on a sinking ship. His vision was perhaps only to pretend that he could save the company in order to make good money for himself for as long as possible. His career at RIM wasn't very long anyway.
I loved my Blackberry. Perhaps the best thing about it, was that you could totally type a message without looking at it, due to the physical/tactile buttons … 😊
@@2020-c8ythe type without looking at your keyboard was a cool thing back in 2000s on physical keyboards of nokia,blackberry, motorolla before touch screens existed.
Didn't even mention the best feature of a Blackberry that being BBM. Remember back then SMS wasn't unlimited you had to pay extra for more texts. With BBM you could message any other blackberry anywhere in the world for free.
Yep. So true. Also BBM allowed things like read receipts. This was still their killer app even as competitors caught up in other areas. But as time went on it wasn’t enough.
that`s right from 2010 to 2012 BBM kept them relevant at least in places where sms cost a lot, it was only with the realese of whatsapp that everyone started to change to android and iphone
Blackberry had potential if they just read the market right & made phones for both businesses & casual users in 2009/10. They would've been as big as samsung & apple by now.
The key was always apps. If Blackberry had a competent app-based experience 2009 they may still be a serious competitor today. The same can be said about Windows phone and others
Bittersweet to see Steve Jobs here......He was at the height of his "Job-ness" all while dealing with the emotional and physical effects of a terminal disease. He was flawed... we ALL are....but all my primary memory of Steve Jobs was his drive....not Ambition....DRIVE. He was already worth $250 million, when that was really something in the 70s and 80s, before he was 25. Money was never the thing. Neither was "power" .... except the power he wielded in turning Apple around. Remember, people have lauded Henry Ford (BTW, he was very flawed) but he didn't invent the car.....he took a toy for the rich and turned it into a mass-market monster. Ford pioneered the Auto industry but Jobs not only co-founded the now largest company in human history, he ignited the modern computing and technology revolution. His influence is still very present........
I was a Blackberry user. I wouldn't consider myself a business man back then. I was in my early 20s and the BB was the coolest phone to have. I really loved BBM. It was so cool meeting people at clubs and other social events and exchanging BBM Pins. I held onto my Bb until the release of the Z10. Then I jumped ship to Android and have been team Android ever since. We were not all business focused like they thought, because they produced stylish phones back then. The perception was that you had a higher social status and money if you had one, because there were no cheap Blackberry devices at all. Kinda like what iPhones have become nowadays. I guess they took that position away from the king - aka BB.
I still remember that in the 2010 decade Blackberry servers fell several times, so BB users weren't able to use their devices. People started to be disappointed with the platform and a system that didn't offer what both iOS and Android offered.
Back in those days BlackBerry was it for secure email. Gov't and corporate chose BlackBerry but their servers go now and then. Honestly they were a great product and service until iPhone did it better.
When In 2014 I was using blackberry curve while my friends were using HTC explorer, I felt like I was missing a lot. Even blackberry BBM came inside android. Blackberry in 2014-2016 was nothing but a business showoff phone with no other purpose. I still have this phone today as a memory. They could have done it better I really miss those clicking aounds😅
Also my Z10 too. When I upgraded to iPhone, I can feel the familiarity of screen navigation due to lack of home button. I feel like Apple copied the homework of BlackBerry, but at least, I do not have to learn new things again.
7:15 "Using unlicensed WiFi instead of cellular signals from satellites." Lol cellular signals don't come from satellites. Funny thing is they're even displaying cellular antennae mounted on a tower while talking about "WiFi." Whoever wrote this AI script has no clue what they're looking at.
Yeaaaah, I can look past minor technical detail errors or misspeaking, but I don't know how that sentence comes out of your mouth unless you're just reading AI-generated slop or have no idea what you're even talking about to a troubling degree.
I held on to BlackBerry as long as I could. When many of my friends were switching to IPhone I got a storm, but it was a pretty awful experience. Switched over at the 3GS and never went back to anything else.
Even Microsoft's Steve Ballmer downplayed the significance of iPhone in 2007. When I first saw iPhone, I wanted one. Two years later, I got my hands on the 3G and have used iPhone in my everyday life since. I'd be lost without it. While these phones are smart, it has made us more reliant and therefore "dumb". I can't remember phone numbers from memory like I used to. Not to mention, the dopamine hits we get daily with little or no effort.
I don't think it made us "dumber", it just lets us focus on the important stuff. Knowing random number strings is quite a waste of brain power, when all they do is connect two devices.
RIM still made around $97 billion revenue in ten years. That's impressive. But they didn't plan ahead. In the end, they sold Blackberries cheaply, so school kids and teens were running about with them, but then the social media companies stopped making apps for the dwindling Blackberry market, focussing instead on apps for iOS, Android, and in the 2010s - Windows phone. Without that app support, in a world where social media had replaced basic email and text messaging, that was the final nail for Blackberry.
The nail in the coffin that was kinda skipped in this video was the iPhone 4. The iPhone 4 in 2010 was the first iPhone many people purchased, it was so far ahead of its time that every Blackberry user I knew including myself, jumped ship and got our first iPhone.
Shortly: If not now, then never. This shows us that if we want to succeed with something, we have to keep up and do it now. As long as you don't leave your safe zone, you'll at some point never be able to get anywhere else
That's a good point. Steve Jobs found huge success with iPod but didn't want to stand still. He chose to do a phone knowing it'll eat the iPod's lunch. If you don't cannibalize yourself someone else will.
No one ever talks about the Black Berry outage which lasted 3 days. Everyone in my company went out and switched to iPhone. So, it was not a lack of features which caused them to switch.
Videos like this are largely just reading off wikipedia articles or written by chatgpt. Sadly it's too much effort for most youtubers to speak to people who were actually there back in the day when iPhone released or provide any sort of unique insight themselves.
A friend of mine worked for RIM back in 2012, he warned me that Blackberry were on their way out back then. A couple of years later he was proved right!
Finally truth about BB. Im still love my Z10 and and especially Leap. God it was great lookingphone , maybe most ,rugid as hell. Great battery in 2016 and great loud speaker.
The reason Apple beat Blackberry and everyone else was that everyone knew Apple as the best company, the biggest name with the best products and then get amazed at how good and satisfying the product was.
I had a blackberry storm at the same time I had an iPhone. The BlackBerry storm was my company phone and it was by far the worst phone experience that I have ever had. The thing was absolutely horrible.
The Storm was a huge disappointment. I was a BlackBerry user for a while, and after the first iPhone, which I loved, I was so excited to see BlackBerry’s response. BlackBerry’s version/vision of an iPhone competitor. Then the Storm came. I believe it was a Verizon exclusive in the US at the time, and i literally left Cingular/AT&T to get the Storm on Verizon. I returned the Storm and switched back to AT&T inside of 30 days. Horrible device.
Nothing will ever feel as good as the Blackberry keyboard. Almost 20 years later the iPhone virtual keyboard still suuuuuuuucks. It has never gotten much better since 2007.
When I was a lot younger, my dad had a blackberry because of work. After iphone he still had it for awhile but eventually through his work he got a Motorola Droid, the phones that had those ads where a robotic voice chimed “Drooooiiidd” at the end. Not an iphone but a more modern style touchscreen phone. Eventually he got an iphone 5 and has had one ever since.
The iPhone reviewer who criticised their keyboard clearly didn’t know that since the original iPhone you double tab space to get a period. Haha wonder where those reviewers are now?
I closed a big deal and the customer bought me a 5810 in 2001 so they could get in touch during the negotiations, had a BB until about 2 years after the iPhone released. I got my wife an OG iPhone upon release and was quite jealous until the encryption got good enough to use it for work...
I loved my BlackBerry and if they came out today with a phone that could do everything I need, (which isn't a huge amount really) and still with the real keyboard, I would go back to them in a beat.
I used to be able to type flawless sentences with zero typos on a blackberry! Now I’m going back every couple of seconds to correct mistakes on these touch screen keyboards
Well fortunately the touch screen if you make a mistake it is extremely simple to go back and fix that mistake, if it doesn't fix it for you automatically. But I will say that is one disadvantage of an iPhone. If I have to type something like a long email or anything that is typing heavy, I would much prefer to do it on my computer with a physical keyboard. It is a lot easier.
Steve was unique in that he could look at products and reimagine them instead of just copying what everyone else is doing. I see Musk as a similar character, don’t just copy others but lead by design. Just look at Starlinks rapid growth over existing providers efforts.
One thing that is not mentioned in most of this videos is the popularity of BBM. in the USA sms has always been part of your plan and is unlimited but in most parts of the world sending sms can get expensive real fast. BBM was a game changer. In Panama where I am from evryone regardless of if u where a business person or not you need it a blackberry because you needed BBM. It got to the point that people didn’t ask for your phone number but for your BB Pin. The real killer in many parts of the e world for the blackberry was WhatsApp. Once that came along people where not stock with blackberry. And slowly but surely people abandoned the blackberry and BBM and switch to WhatsApp and iPhones and androids.
Free unlimited messaging on BBM was a killer app that should have turned into WhatsApp. They kept it to themselves as an exclusive to BlackBerry thinking it will save the handset business. Later they released it multi platform but it was too late.
For me, supporting iPhones in a business environment, iOS 2.1 was the update that really solidified the iPhone. We didn’t have to reboot every couple days when email stopped being received.
crazy to think blackberry was once so powerful and the influence they had to then apple now just snatching there ideas but then doing it better than ever and expanding on it even further.
I was on blackberry ride till the end. Didn’t switch over to Apple till the iPhone 6s. I miss the competing between manufacturers. Now they are like sports video games just change few things and release new device every year!
My next video idea for your channel : 30 Worst Selling Videogame Consoles Ever (32X, Gizmondo, Tapwave Zodiac, Wii U, N-Gage, GP32, GP2X, PSVITA and more, dont forget the Pippin)
The biggest problem was the ban in 2010 in China, since they didn't give the encryption keys to the governement. After this they started dropping. You can see it also in tbe graphs.
Loving the switch back to long form content. That’s why I originally started watching you but quit when you were doing nothing but those 2 minute simplistic videos.
My first smartphone was a Blackberry Curve which had an optical trackpad and physical keyboard. When I first got it, I absolutely loved it. Most of my friends bought the same handset and it was great to be able to use BBM as opposed to SMS. It was also the first phones that most of us had which allowed us to use Facebook and do some web browsing. Within 18 months we all switched to the iPhone 4S. Why? Because each of our respective handsets had broken. My optical trackpad stopped working and the rubber sidewall had worn away meaning the side buttons didn’t work. Needless to say the better camera, easier UI, access to apps and social media were a gigantic upgrade. I still have my 4S, physically it still works, but I’ve since upgraded to a 6S and XS. Haven’t had any build issues with these phones and only upgraded as wanted to get ‘back up to date’.
The limitations of technology is, in small part, the present technology they have to work with. But a much larger part, the mind that thinks it up. The general pattern I'm noticing is that veteran companies vastly underestimated Apple, who was the underdog at the time and didn't see them as competition because they're new. Apple has proven the fact they're new to the game counts for very little. With minds like Steve Jobs, the technological limitation is merely a speed bump on the road. They'll push through the limitations and create a whole new game and everyone else will have to either switch games or get left behind.
My God Greg…..this is wonderful! I’ll try to send this out to some Apple-centric podcasters, to see if I’ll hear their take on this story, and get you some views/recognition. I think we tend to forget some of the aspects that made Apple what it is today. I especially liked the bit about how Apple lagged behind Blackberry, mainly in security. Oh, how times have changed……
I thought I knew this story pretty well given that I was a wireless salesperson at the time and this story has been told a few times. But there were quite a few things I didn't know that you brought up. Great video, as always.
We owned Palm NOT Blackberry in the early 2000’s. We bought our first cell phones in 1989 (they were in satchel bags) and we have had the same cell phone numbers since 1997.
This video misses a key element that was available in the Japanese phones which was Applications and Utilities/media from the carriers, big screens with virtual keyboards, social message apps. Apple got almost every feature and idea that was on the first Iphone from Japanese phones from NTT Docomo. At that time most phones did not have removable sim cards, they were locked to the carrier if you wanted to change carriers you needed a new phone. This is what Apple was trying to break in order to sell directly to customers thus charging a higher price and making a much higher profit. This allowed the customers to have control over which carrier they wanted and thus create more sales for Apple. As far as the technology inside the Iphone nothing was Apple's all of it was licensed out from Japanese and other Asian/European companies. The real change was when Apple got exclusive use of the Dow Corning glass tech which allowed less issues with capacitance screens, this is what changed the game for smart phones as now you could push down harder and just have delayed sounds as the keystrokes to mimic the physical touch. This is what allows you to have your screen cracked but still go on and use your phone which is what sold the Iphone to business customers. Apple's ultimate goal was to use the USA market takeover as a launch pad to get into Japan and China as that was the key emerging market to control. What RIM should of done was to break of the tethering of carriers to cell phones years before Apple got into phones, this would of meant online phone app stores much easier to setup, removable sim cards etc. In my opinion what Apple got right was what NTT Docomo got wrong in Japan keeping the legacy buttons instead of eliminating all buttons on the front of the phone as Apple did.
Apple iPhone stuck on ATT (one carrier) made everyone else think that BlackBerry email phones were the same. Then a year later, Android…. BlackBerry was never a true smartphone. It was a communications text and email device with a slow browser
Microsoft had more success with their Windows Phones then RIM had with their BBOS10-devices. Because Microsoft did acknowledge, just a bit to late, that their old Windows Mobile operating system was outdated. They made the mistake with Windows Phone 7 being based on the older technologies from their previous OS, but Windows Phone 8 was imo their best mobile operating system ever. It was fast, consistent, had cool features and was rock solid. I even didn't care that I missed some apps because it worked so good. Sadly, all the good things from Windows Phone 8 where all lost in Windows 10 Mobile. That one was slow, had many annoying bugs, wasn't solid anymore. And they never recovered from that.
I remember I was in middle school with a blackberry(bold and curve models) around the same time the first 2 iPad models and first few iPhones came out. I had the best of both worlds
This was great! 👍 These guys were like 80s hair bands and blockbuster. Pure denial in the face of obvious change. Like being a rotary phone sales man in the age of touch tone (ma age showing).
I went from a Nokia 7373 to the first iPhone...it was beautiful and useless - there was no WiFi anywhere and no app store. So I went from the first iPhone to a Blackberry Bold 9000, then 9700, then 9780... When the iPhone 4 came out, I bought it and played Street Fighter nonstop. No iMessage and WhatsApp was bad but, with each new release, you could see the iPhone getting better as BlackBerrys got worse.
![How the Apple ][ Works!](/img/n.gif)
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👍
In your out tro, you look so different and handsome
I have had bad experiences with CleanMyMacX. when I was younger, I got scareware notifications from them that my computer was infected
I am not interested, but even if I’m not interested, should I do it
I am not interested, but even if I’m not interested, should I do it
It's kinda crazy that only Google took the iPhone seriously at the time. All the others only tried to do something after the iPhone success.
they did when the rumors started to come in, the first android phone was supposed to look like a blackberry, but they changed quickly
Looking back it's understandable why. The first iPhone did have numerous weaknesses, such as lack of 3G (already common on other phones in Europe), a poor camera, no third party software, and lack of a keyboard (people weren't used to it) while being more expensive. It took 2 years plus newer versions and the App Store until the rest of the industry unexpectedly started seeing the iPhone as a threat and started taking touchscreen interfaces seriously. Google was indeed the only one before 2009 that saw the potential in Apple's iPhone, much credit to Sergey Brin.
Extremely rich people like CEO’s live in their own world; they don’t get in touch with normal people anymore, so you can’t expect them to take decisions aimed at normal people. Look at the whole Metaverse and Vision Pro nonsense. Things nobody except their own social circle cares about.
Google actually started developing Android OS way before iPhone was released. It was an acquisition actually, Andy Rubin and his team were developing next gen mobile OS. But they didn't really know what it'll be until iPhone released and then the vision had crystalized and they just became Pepsi to Apple's Coke.
They all took iPhone seriously as they call copied iPhone afterwards but none did it well.
RIM and other phone manufacturers were basically customers of network carriers. Apple changed that and made network carriers their customers
How did they managed to turn that table round though
@@casualtechreviewer1196 Taking risks. Imagine being an OP board manufacturer dictating what kind of chip NVIDIA has to produce. That'd be insane
@@casualtechreviewer1196 Simple. Apple gave the consumer a smartphone they wanted. Other brands just gave consumers a smartphone they did not want but the consumer had no choice.
@@casualtechreviewer1196like they say in the video, Apple’s existing products and customer base gave them the leverage they needed to influence the market.
Apple made phones sexy with all in one device iPod email camera games etc. BlackBerry was only email that's it but they could have been so much more but got complacent. It's sad they missed the opportunity as they were first. But then so was Nokia, Microsoft so I get the sense BlackBerry would fail no matter what.
The craziest part of the blackberry story is just how fast they went from massively dominant to nearly nothing.
Peak BlackBerry 2010 then 2013 near dead and 2015 dead. They tried everything releasing new Z10 with QNX operating system but failed as no apps. Then the square shaped passport as the best email phone. Then finally Priv with Android OS and the last hoorah Key 1&2 but it was too late. They really tried everything and John Chen did the best he could but nothing could save them.
Nokia says, "Hold my beer."
Thats how quickly ios evolved
@@graafiskNokia only exist because it remains popular in Finland
Same for Nokia
Blackberry forgot that those "casual" users, mostly young generations, will eventually going to replace the "business" users. Investing in future users is the best strategy that Apple did...
Yeah, the 5 year old who sees a luxury car ad today might be a customer in 40 years.
You're correct to a degree. Same is true for EVs. Kids treat a Tesla like it's a Lamborghini! I drive Uber in a Tesla and driving up to an elementary school or Jr high is crazy. They will be buyers in 5-10 years.
The video points out Blackberry was still doing well in revenue until iOS and Android *started adding business features.*
@@thebasketballhistorian3291thats not the sole reason though
@@thebasketballhistorian3291market share was declining though. That was pretty much a poisoned chalice.
It was RIM who killed RIM. I was talking to a director of RIM at the time and he refused that they need to release a test OS out to demonstrate how “revolutionized” their “upcoming” release was that will blow people’s mind. When they realize they will be missing the early fall release and likely to release it in December, which will completely miss the “make-it-or-break-it” Christmas season. He insisted that they don’t need to send out test devices because “consumers will wait for it because it is that good.” I asked him, “how would consumers know when NO ONE knows how good it is?” His brilliant response, “we’ve been telling people how good it is. So good it will be better than Apple.” When their BlackBerry 10 came out, NO ONE was buying because people have already purchased their phones because it was pretty much mid-December. Apple has already solved the security issues to make it as secure as BlackBerry. Their cash flow quickly dried up, and unsold products turn the entire product line nothing but liability.
They were dead from the beginning. They had the early advantage but was going to lose still.
@@jonfreeman9682 BB10 was Great OS, way better than Ios & Android
I tried a Blackberry. I hated it. Blackberry committed suicide.
@@michaelolz BB10 was great O#
indeed, in many ways BB 10 is still the superiour mobile OS, but it came too late, had bad marketing and yes, their test devices were way too late...
They also should not have let Apple use their patents, same for Samsung.
Atleast they are still earning money from Apple and Samsung :-)
Apple Explained, I am LOVING these longer format videos!!
Exactly!
He used to do them a lot glad he brought them back
I also like these videos! They're so informative and interesting.
Ohh how i miss the early 2000s with all its technology and culture and fashion and music and so on and on and on and on......
Yeah I am unbelievably mentally ill and depressed despite all the advances in technology. What I’d give to go back to that beautiful time.
A friend worked in the Banking industry and everybody had a Blackberry there but in about two or three years they gradually switched to iPhone and he was one of the first to switch cause his private phone was an iPhone and it was just such a superior experience.
I was in banking at the time and it was a real status symbol to carry BlackBerry but after iPhone came out it managed to hang on to the corporate customers for bit longer. I have to give BlackBerry credit for trying everything to survive.
@@jonfreeman9682 At a couple of companies where I worked, including IBM, I had a pager, which was a status symbol way back in the dark ages. 🙂
Blackberrys are more secure back then. Government works and even presidents HAD to use blackberry for security.
@@MRblazedBEANS Obama used his before he became president and insisted he could continue to use it. Of course these days almost everything on the Internet is encrypted or can be. Also, Blackberry was secure only so long as the messages remained within the Blackberry network. As soon as they hit the public Internet, they were as vulnerable as any other.
@christianterrill3503 Obama used his before he became president and insisted he could continue to use it. Of course these days almost everything on the Internet is encrypted or can be. Also, Blackberry was secure only so long as the messages remained within the Blackberry network. As soon as they hit the public Internet, they were as vulnerable as any other.
As a former employee, I recall management telling us to not worry about the first iPhone or the competition. Heinz, the following CEO didn’t have much vision for the company either and I recall him visiting for a 30-40 min to our office for a short town hall meeting. Afterwards, he literally screeched out of the parking lot in his $300,000+ Mercedes sports car like he has better places to be 😂
I guess Heins knew when he took over that he was on a sinking ship. His vision was perhaps only to pretend that he could save the company in order to make good money for himself for as long as possible. His career at RIM wasn't very long anyway.
@@Klaus80804 can you blame him? lol
I’ll never understand how such seemingly useless people rise to the top in our society
I loved my Blackberry. Perhaps the best thing about it, was that you could totally type a message without looking at it, due to the physical/tactile buttons … 😊
i can type messages without looking at it on my iphone
@@2020-c8y Not with the same accuracy on a touchscreen
@@2020-c8ythe type without looking at your keyboard was a cool thing back in 2000s on physical keyboards of nokia,blackberry, motorolla before touch screens existed.
@@2020-c8ythe typing without looking was cool back when iphones didn't even existed. It's more of a physical keyboard thing.
😂😂@@2020-c8y
Didn't even mention the best feature of a Blackberry that being BBM. Remember back then SMS wasn't unlimited you had to pay extra for more texts. With BBM you could message any other blackberry anywhere in the world for free.
Yep. So true. Also BBM allowed things like read receipts. This was still their killer app even as competitors caught up in other areas. But as time went on it wasn’t enough.
Free, secure and fast, worldwide
@@h3yn0w Exactly!!! We literally paid blackberry monthly just so we could use BBM
BBM crawled so iMessage could run.
that`s right from 2010 to 2012 BBM kept them relevant at least in places where sms cost a lot, it was only with the realese of whatsapp that everyone started to change to android and iphone
Blackberry had potential if they just read the market right & made phones for both businesses & casual users in 2009/10. They would've been as big as samsung & apple by now.
No they would be bulldozed no matter what. They don't have the capital or talent but most of all the genius of Steve Jobs.
Both Microsoft and Blackberry should've just continued working on their operating systems for business, and be satisfied with a small market share.
The key was always apps. If Blackberry had a competent app-based experience 2009 they may still be a serious competitor today. The same can be said about Windows phone and others
There was not a chance blackberry was a small company compared to Apple before Apple even released the iPhone.
Blackberry was still making qwerty keyboards in 2013
It was the App store that done it.
Blackburried
Lmfao brilliant
Damn, that was good! 👍🏾
Next, can you explain Apple's relationship with mkv, webm, and AV1?
I would love to see this too
Same
Up 👍
This please!!
This channel only covers positive apple subjects so no.
Bittersweet to see Steve Jobs here......He was at the height of his "Job-ness" all while dealing with the emotional and physical effects of a terminal disease. He was flawed... we ALL are....but all my primary memory of Steve Jobs was his drive....not Ambition....DRIVE. He was already worth $250 million, when that was really something in the 70s and 80s, before he was 25. Money was never the thing. Neither was "power" .... except the power he wielded in turning Apple around. Remember, people have lauded Henry Ford (BTW, he was very flawed) but he didn't invent the car.....he took a toy for the rich and turned it into a mass-market monster. Ford pioneered the Auto industry but Jobs not only co-founded the now largest company in human history, he ignited the modern computing and technology revolution. His influence is still very present........
Somehow I didn't realize how long it had been since Steve Jobs had passed away. I felt like it had only been a few years.
I would love to have my Blackberry Passport again. Best smartphone experience from a single device
I was a Blackberry user. I wouldn't consider myself a business man back then. I was in my early 20s and the BB was the coolest phone to have. I really loved BBM. It was so cool meeting people at clubs and other social events and exchanging BBM Pins. I held onto my Bb until the release of the Z10. Then I jumped ship to Android and have been team Android ever since. We were not all business focused like they thought, because they produced stylish phones back then. The perception was that you had a higher social status and money if you had one, because there were no cheap Blackberry devices at all. Kinda like what iPhones have become nowadays. I guess they took that position away from the king - aka BB.
I still remember that in the 2010 decade Blackberry servers fell several times, so BB users weren't able to use their devices. People started to be disappointed with the platform and a system that didn't offer what both iOS and Android offered.
Back in those days BlackBerry was it for secure email. Gov't and corporate chose BlackBerry but their servers go now and then. Honestly they were a great product and service until iPhone did it better.
When In 2014 I was using blackberry curve while my friends were using HTC explorer, I felt like I was missing a lot. Even blackberry BBM came inside android. Blackberry in 2014-2016 was nothing but a business showoff phone with no other purpose. I still have this phone today as a memory. They could have done it better I really miss those clicking aounds😅
I miss my blackberry pearl so much. RIP pretty light ball.😢😅
Also my Z10 too. When I upgraded to iPhone, I can feel the familiarity of screen navigation due to lack of home button. I feel like Apple copied the homework of BlackBerry, but at least, I do not have to learn new things again.
Miss my Passport. Best phone I ever had shape wise and a great keyboard.
Priv and key 1&2 could have saved them but released it 5 years too late.
7:15 "Using unlicensed WiFi instead of cellular signals from satellites."
Lol cellular signals don't come from satellites. Funny thing is they're even displaying cellular antennae mounted on a tower while talking about "WiFi." Whoever wrote this AI script has no clue what they're looking at.
Just commented the same thing. Lol.
Yeah, he fell off
Stopped listening right there
@@Th3_ArCh0n exactly. It completely destroys any credibility. If he can't even get the most basic stuff right, how can anyone trust anything else?
Yeaaaah, I can look past minor technical detail errors or misspeaking, but I don't know how that sentence comes out of your mouth unless you're just reading AI-generated slop or have no idea what you're even talking about to a troubling degree.
I held on to BlackBerry as long as I could. When many of my friends were switching to IPhone I got a storm, but it was a pretty awful experience. Switched over at the 3GS and never went back to anything else.
Even Microsoft's Steve Ballmer downplayed the significance of iPhone in 2007. When I first saw iPhone, I wanted one. Two years later, I got my hands on the 3G and have used iPhone in my everyday life since. I'd be lost without it. While these phones are smart, it has made us more reliant and therefore "dumb". I can't remember phone numbers from memory like I used to. Not to mention, the dopamine hits we get daily with little or no effort.
That's because Steve Ballmer saw phones for just calls and emails.
Ios and android get smarter every year
I don't think it made us "dumber", it just lets us focus on the important stuff. Knowing random number strings is quite a waste of brain power, when all they do is connect two devices.
In fairness, Steve Ballmer wasn't much of a thinker.
RIM still made around $97 billion revenue in ten years. That's impressive. But they didn't plan ahead. In the end, they sold Blackberries cheaply, so school kids and teens were running about with them, but then the social media companies stopped making apps for the dwindling Blackberry market, focussing instead on apps for iOS, Android, and in the 2010s - Windows phone. Without that app support, in a world where social media had replaced basic email and text messaging, that was the final nail for Blackberry.
The nail in the coffin that was kinda skipped in this video was the iPhone 4. The iPhone 4 in 2010 was the first iPhone many people purchased, it was so far ahead of its time that every Blackberry user I knew including myself, jumped ship and got our first iPhone.
Shortly: If not now, then never. This shows us that if we want to succeed with something, we have to keep up and do it now. As long as you don't leave your safe zone, you'll at some point never be able to get anywhere else
That's a good point. Steve Jobs found huge success with iPod but didn't want to stand still. He chose to do a phone knowing it'll eat the iPod's lunch. If you don't cannibalize yourself someone else will.
The keyboards on BBs were satisfying!
This was the coolest video I’ve seen in a long time. The video was a blend of your old and new content and it was super cool to watch. Thanks Greg! ❤
No one ever talks about the Black Berry outage which lasted 3 days. Everyone in my company went out and switched to iPhone. So, it was not a lack of features which caused them to switch.
Videos like this are largely just reading off wikipedia articles or written by chatgpt. Sadly it's too much effort for most youtubers to speak to people who were actually there back in the day when iPhone released or provide any sort of unique insight themselves.
😮
They could watch the blackberry movie about there success then downfall
2:28 I may be incorrect, but I believe Motorola had a two way pager with a full keyboard, and it was a clamshell model before RIM
A friend of mine worked for RIM back in 2012, he warned me that Blackberry were on their way out back then. A couple of years later he was proved right!
Hopefully he cashed out.
I mean any fool could of predicted that
I loved blackberry at the time. It was so awesome.
Finally truth about BB. Im still love my Z10 and and especially Leap. God it was great lookingphone , maybe most ,rugid as hell. Great battery in 2016 and great loud speaker.
The reason Apple beat Blackberry and everyone else was that everyone knew Apple as the best company, the biggest name with the best products and then get amazed at how good and satisfying the product was.
I had a blackberry storm at the same time I had an iPhone. The BlackBerry storm was my company phone and it was by far the worst phone experience that I have ever had. The thing was absolutely horrible.
15:56 I loved my BlackBerry Storm except that RIM did not build it with WiFi capability. That lack was a serious blunder.
I meannn.. also the horrible screen you had to click was trash!
Off topic but I love these videos purely because of the great voice over and soothing piano background music.
Still got my Blackberry laying around, great device! Used it till 2011-2012 till I replaced it with the Galaxy S3.
I love your well researched information as well as your narration
The Storm was a huge disappointment. I was a BlackBerry user for a while, and after the first iPhone, which I loved, I was so excited to see BlackBerry’s response. BlackBerry’s version/vision of an iPhone competitor. Then the Storm came. I believe it was a Verizon exclusive in the US at the time, and i literally left Cingular/AT&T to get the Storm on Verizon. I returned the Storm and switched back to AT&T inside of 30 days. Horrible device.
Blackberry actually can same level with Apple and Samsung if they know what the consumers wants
Great video!!
Love this docu style examination of failed companies!
Learned alot too, thanks!
7:17 , Uhhhh, cellular signals don’t come from satellites…. 🤔🧐
Nothing will ever feel as good as the Blackberry keyboard.
Almost 20 years later the iPhone virtual keyboard still suuuuuuuucks. It has never gotten much better since 2007.
Truly amazing phone in the era before touch screens. Shame they couldn't hang on to a bit of market share for keyboard fans.
You are on crack if you think the iPhone keyboard sucks..
If Blackberry had adapted android while they made their own os, they could still be around now.
Maybe. They released Priv and key 1&2 about 5 years too late. But even if they released it early I think they'll still disappear.
They should make their own OS from scratch. Someone needs to do it. Just having two options is so lame
They did with the PRiV? But unfortunately, it was too late!
BlackBerry is still in existence as a software company. I was used to manage blackberry UEM, which secured android and iOS devices.
"Things in general when they start to fix them get worse before they get better" such a beautiful quote from Steve Jobs RIP.
Really enjoying these longer videos!
When I was a lot younger, my dad had a blackberry because of work. After iphone he still had it for awhile but eventually through his work he got a Motorola Droid, the phones that had those ads where a robotic voice chimed “Drooooiiidd” at the end. Not an iphone but a more modern style touchscreen phone. Eventually he got an iphone 5 and has had one ever since.
A great explanation of BlackBerry👍🏻👍🏻
The iPhone reviewer who criticised their keyboard clearly didn’t know that since the original iPhone you double tab space to get a period. Haha wonder where those reviewers are now?
Probably playing the cuphead tutorial.
Either way, tapping symbols and then the period vs double tapping space both require 2 taps
Same on Android. However, I find the Android keyboard better than iPhone. And yes, I have used both.
I closed a big deal and the customer bought me a 5810 in 2001 so they could get in touch during the negotiations, had a BB until about 2 years after the iPhone released. I got my wife an OG iPhone upon release and was quite jealous until the encryption got good enough to use it for work...
I loved my BlackBerry and if they came out today with a phone that could do everything I need, (which isn't a huge amount really) and still with the real keyboard, I would go back to them in a beat.
I used to be able to type flawless sentences with zero typos on a blackberry! Now I’m going back every couple of seconds to correct mistakes on these touch screen keyboards
Well fortunately the touch screen if you make a mistake it is extremely simple to go back and fix that mistake, if it doesn't fix it for you automatically. But I will say that is one disadvantage of an iPhone. If I have to type something like a long email or anything that is typing heavy, I would much prefer to do it on my computer with a physical keyboard. It is a lot easier.
It's been a decade, and you can't use a touch keyboard?
Steve was unique in that he could look at products and reimagine them instead of just copying what everyone else is doing. I see Musk as a similar character, don’t just copy others but lead by design. Just look at Starlinks rapid growth over existing providers efforts.
14:31 really I appreciate how graceful and funny that answer was
One thing that is not mentioned in most of this videos is the popularity of BBM. in the USA sms has always been part of your plan and is unlimited but in most parts of the world sending sms can get expensive real fast. BBM was a game changer. In Panama where I am from evryone regardless of if u where a business person or not you need it a blackberry because you needed BBM. It got to the point that people didn’t ask for your phone number but for your BB Pin. The real killer in many parts of the e world for the blackberry was WhatsApp. Once that came along people where not stock with blackberry. And slowly but surely people abandoned the blackberry and BBM and switch to WhatsApp and iPhones and androids.
yeah whatsapp killed bb
You’re right about bbm, I never had a blackberry but my younger sis and her mates went crazy for bbm. That was they’re only way of communicating…😅
Free unlimited messaging on BBM was a killer app that should have turned into WhatsApp. They kept it to themselves as an exclusive to BlackBerry thinking it will save the handset business. Later they released it multi platform but it was too late.
We need a new history of the iphone
For me, supporting iPhones in a business environment, iOS 2.1 was the update that really solidified the iPhone. We didn’t have to reboot every couple days when email stopped being received.
I love this new long videos a lot, the topics are really interesting, thank you for the work ❤️
crazy to think blackberry was once so powerful and the influence they had to then apple now just snatching there ideas but then doing it better than ever and expanding on it even further.
I think this year is the end of the “History of the iPhone” series
Yeah its been a week since the announcment, he wouldve posted it by now
I was on blackberry ride till the end. Didn’t switch over to Apple till the iPhone 6s. I miss the competing between manufacturers. Now they are like sports video games just change few things and release new device every year!
My next video idea for your channel : 30 Worst Selling Videogame Consoles Ever (32X, Gizmondo, Tapwave Zodiac, Wii U, N-Gage, GP32, GP2X, PSVITA and more, dont forget the Pippin)
The biggest problem was the ban in 2010 in China, since they didn't give the encryption keys to the governement. After this they started dropping. You can see it also in tbe graphs.
We need an updated video of history of apple iphones 🤝🏼
Loving the switch back to long form content. That’s why I originally started watching you but quit when you were doing nothing but those 2 minute simplistic videos.
Watching this on my blackberry 😊
My first smartphone was a Blackberry Curve which had an optical trackpad and physical keyboard. When I first got it, I absolutely loved it. Most of my friends bought the same handset and it was great to be able to use BBM as opposed to SMS. It was also the first phones that most of us had which allowed us to use Facebook and do some web browsing.
Within 18 months we all switched to the iPhone 4S. Why? Because each of our respective handsets had broken. My optical trackpad stopped working and the rubber sidewall had worn away meaning the side buttons didn’t work. Needless to say the better camera, easier UI, access to apps and social media were a gigantic upgrade.
I still have my 4S, physically it still works, but I’ve since upgraded to a 6S and XS. Haven’t had any build issues with these phones and only upgraded as wanted to get ‘back up to date’.
I wonder how hard it is when companies realize they’ve been dethroned
The limitations of technology is, in small part, the present technology they have to work with. But a much larger part, the mind that thinks it up. The general pattern I'm noticing is that veteran companies vastly underestimated Apple, who was the underdog at the time and didn't see them as competition because they're new. Apple has proven the fact they're new to the game counts for very little. With minds like Steve Jobs, the technological limitation is merely a speed bump on the road. They'll push through the limitations and create a whole new game and everyone else will have to either switch games or get left behind.
My God Greg…..this is wonderful!
I’ll try to send this out to some Apple-centric podcasters, to see if I’ll hear their take on this story, and get you some views/recognition. I think we tend to forget some of the aspects that made Apple what it is today. I especially liked the bit about how Apple lagged behind Blackberry, mainly in security.
Oh, how times have changed……
Please make more update videos of iOS 18 you are the only person who quickly summarizes all the new features ❤
Man, I love your videos. So detailed and informative. I stay locked in when watching your video. 💯
I remember my parents had this in the 2000s when I was below 10yo and I dreamt of owning one once I become a working adult.
My mom had a black berry torch it was super cool at the time
I thought I knew this story pretty well given that I was a wireless salesperson at the time and this story has been told a few times. But there were quite a few things I didn't know that you brought up. Great video, as always.
We owned Palm NOT Blackberry in the early 2000’s. We bought our first cell phones in 1989 (they were in satchel bags) and we have had the same cell phone numbers since 1997.
I’m glad your making long videos again really missed them
This video misses a key element that was available in the Japanese phones which was Applications and Utilities/media from the carriers, big screens with virtual keyboards, social message apps. Apple got almost every feature and idea that was on the first Iphone from Japanese phones from NTT Docomo. At that time most phones did not have removable sim cards, they were locked to the carrier if you wanted to change carriers you needed a new phone. This is what Apple was trying to break in order to sell directly to customers thus charging a higher price and making a much higher profit. This allowed the customers to have control over which carrier they wanted and thus create more sales for Apple. As far as the technology inside the Iphone nothing was Apple's all of it was licensed out from Japanese and other Asian/European companies. The real change was when Apple got exclusive use of the Dow Corning glass tech which allowed less issues with capacitance screens, this is what changed the game for smart phones as now you could push down harder and just have delayed sounds as the keystrokes to mimic the physical touch. This is what allows you to have your screen cracked but still go on and use your phone which is what sold the Iphone to business customers. Apple's ultimate goal was to use the USA market takeover as a launch pad to get into Japan and China as that was the key emerging market to control. What RIM should of done was to break of the tethering of carriers to cell phones years before Apple got into phones, this would of meant online phone app stores much easier to setup, removable sim cards etc. In my opinion what Apple got right was what NTT Docomo got wrong in Japan keeping the legacy buttons instead of eliminating all buttons on the front of the phone as Apple did.
Blackberry didn't bother competing. The 9900 was hideously underpowered compared to the competition and they'd already been slipping for years.
blackberry messenger not being exclusive to blackberry anymore is what put the final nail in the coffin
Apple iPhone stuck on ATT (one carrier) made everyone else think that BlackBerry email phones were the same. Then a year later, Android…. BlackBerry was never a true smartphone. It was a communications text and email device with a slow browser
I still have my Blackberry 7100i with the Nextel chirp button. Unfortunately it cannot be used today on any network
Thanks for showing up in the end Greg!
Mictosoft: Who are you
Blackberry: I'm you but the smartphone is better than you but still shitty
Microsoft had more success with their Windows Phones then RIM had with their BBOS10-devices. Because Microsoft did acknowledge, just a bit to late, that their old Windows Mobile operating system was outdated. They made the mistake with Windows Phone 7 being based on the older technologies from their previous OS, but Windows Phone 8 was imo their best mobile operating system ever. It was fast, consistent, had cool features and was rock solid. I even didn't care that I missed some apps because it worked so good.
Sadly, all the good things from Windows Phone 8 where all lost in Windows 10 Mobile. That one was slow, had many annoying bugs, wasn't solid anymore. And they never recovered from that.
Quit english.
Firey from BFDI
@@patrick71994 one of the good things about windows mobile was it ran smooth on even low end hardware but buying Nokia wasn't the answer
Greg sir! , I'm curious. May I know if you're an apple employee? You have awesome narration.
-fan of Greg W.Jr Sir ❤
Excellent video! All Apple explained videos are great! Greatings from Chihuahua, Mx !
This video should be a university course of its own. I watched it twice and I will watch it again. Great job, the narrative is such a valuable lesson.
@AppleExplained could you create a video about How Apple Beat LG
Phone calls are rare nowadays except some calls from salesmen or scams. Perhaps, a decade later we don't need cellphone anymore.
bb was so big. when i needa carry 2 phones at a time
I remember I was in middle school with a blackberry(bold and curve models) around the same time the first 2 iPad models and first few iPhones came out. I had the best of both worlds
You forgot to do History of iPhone 2007 - iPhone 16 2024.
Great vid. Please keep the long format vids!🎉
I loved the blackberry torch
This was great! 👍 These guys were like 80s hair bands and blockbuster. Pure denial in the face of obvious change. Like being a rotary phone sales man in the age of touch tone (ma age showing).
I went from a Nokia 7373 to the first iPhone...it was beautiful and useless - there was no WiFi anywhere and no app store.
So I went from the first iPhone to a Blackberry Bold 9000, then 9700, then 9780... When the iPhone 4 came out, I bought it and played Street Fighter nonstop.
No iMessage and WhatsApp was bad but, with each new release, you could see the iPhone getting better as BlackBerrys got worse.