How to Set Up Conversion Tracking for LinkedIn Ads

Ever wondered what "Each" and "Last" touch attribution mean for your conversion tracking? 📈
While the former shows the entire journey, it can inflate conversion numbers, whereas the latter offers a 1:1 ratio but may overlook crucial touchpoints.
Balancing these approaches is CRUCIAL for accurate reporting and optimizing ad strategies effectively. ✅
Without proper setup, valuable conversion sources, like initial cold traffic, may be overlooked, leading to missed opportunities for growth.
Understanding the nuances of each attribution model is essential for making informed decisions and maximizing marketing ROI.
So what’s the solution?
I say…both! 😄
First, I set up a "last touch, each campaign" conversion for my main conversions.
Then I assign it a lower value.
This way, I can capture the entire journey a prospect takes without inflating the numbers.
Simultaneously, I establish a "last touch, last campaign" conversion event with a higher value.
By doing so, I create a clearer 1:1 ratio, providing accuracy in reporting. 🎯
This dual approach offers a comprehensive view of the customer journey while maintaining precision in conversion tracking.
I find that this is a great way to master the delicate balance between visibility and accuracy to optimize your ad strategy effectively.
#DigitalMarketing #Personalization #MarketingStrategy #ConversionTracking #LinkedInAds