How to Fix Direct Traffic in Google Analytics 4

If you've been struggling with direct traffic in Google Analytics and you're not sure how to fix it, this video is for you. In this comprehensive guide, we'll take a deep dive into what direct traffic is, the reasons why it's important to fix it, and the steps you can take to get your website back on track. Whether you're a seasoned marketer or a beginner, this video will give you the tools you need to improve your website's performance and drive more traffic to your site.
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00:00 Introduction
00:17 What is Direct Traffic
00:53 How to Find Direct Traffic in Google Analytics 4
01:46 How to Find Direct Traffic Landing Pages in GA4
02:17 How to Fix Direct Traffic Using UTM Code
02:31 How to Use the MonsterInsights URL Builder
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[@MatthewS_1984]

I have noticed that in GA4 only 10% of the UTM parameters are being passed compared to GA Universal. As a result, in GA4 I see more referral and direct users. Would you know why this is happening please? Thanks

[@Monsterinsightsplugin]

We would need to take a look at your site to find more of the reason why, you can reach out to our support team for help with this using our contact form below!
www.monsterinsights.com/contact/