What's With All The 'Direct' Traffic In GA4? (Google Analytics)
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- เผยแพร่เมื่อ 1 ก.ค. 2024
- If you're seeing an increase in the amount of direct or unattributable traffic and conversions being reported on your website through Google Analytics/GA4 or any other analytics platform, you're not alone.
What even if direct traffic and why are we seeing more of this than ever?
With more and more platforms and devices, blocking 3rd party cookies by default, or phasing them out together, as well as some social platforms now even masking referral data, tracking/attribution data is becoming more and more unreliable.
So what does this mean for the future of marketing and attribution and how can we get around this whole direct and unattributed traffic/conversions issues?
Well, things are changing that's for sure, but in this video, I'll be sharing a few things you can do to prepare for the upcoming changes and some of the most important things to be aware of going forward when it comes to direct traffic and marketing attribution.
0:00 - Intro
0:20 - What Is Direct Traffic?
1:37 - How To Track 'Direct' Traffic
1:49 - Using Custom UTM's In Your Links
3:05 - The Importance Of Self-Reported Attribution
4:38 - Google Phasing Out Third-Party Cookies
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Direct Traffic In GA4
Direct Traffic Increase
What Is Direct Traffic
Why Direct Traffic
Unattributed Traffic
Unattributable Traffic
Direct Sales In GA4
Direct Conversions In GA4
What Causes Direct Traffic
What Does Direct Traffic Mean
Direct Traffic Source
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Direct Vs Organic
How To Track Direct Traffic
Direct Traffic Paid Ads
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#directtraffic #googleanalytics #ga4 #digitalmarketing #marketing #attribution #attributiontracking #tracking - บันเทิง
We had a sudden drop in Direct traffic and I've been looking into this a lot more now. This is a great explanation thanks
Super pleased it helped 🙌
Nice - good explanation. One client of mine has seen a big uptick in Direct traffic and it is now the dominant channel.
Yeah, seems to be happening a lot right now, especially in certain countries, where are they based out of interest?
@@ElevateDigital US of A
@@Webometry Interesting, seems like that's where most of the rollout of these changes is happening right now!