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maybe I'm wrong but at the beginning it was a missed opportunity to clarify what kind of food delivery they are discussing about: is it like restaurant food delivery or is it like grocery store food delivery, where they deliver produce. IMO that would make a big difference logistically speaking and might make big difference in upfront investment part - storage building adjustments, to install different kinds of refrigerators or freezers, then delivery part can be solved in several different ways.
That's a great point. I'd initially thought they where refering to fast-food and competitors like DoorDash, GrubHub, UberEats etc, but they could go into to InstaCart direction and delivery groceries.
The challenge to build in house is that the amazon delivery model is very different than food delivery as the food delivery is an immediate last mile delivery and the way assignment and scheduling algorithms work is very different and cannot be tied to the existing Amazon logistics network which is a many:1 model and food delivery is a 1:1 model for the most part.
I don't know if I missed it in the very beginning, it might be very important to mention the challenges that Amazon has to enter this new industry, like we already have lots of experienced competitors in this industry, how many market share we could earn if we copy a same business like these existed competitors, so we can determine what user segment should Amazon target, and we might talk more about the oppotunities
Hey Chen He! That's a great suggestion! Additionally, analysing top market shareholders in the industry is an excellent way to brainstorm distinguishing factors Amazon might bring to the table.
Sorry for being critical. Just 5mins into the answer i saw a couple of red flags. 1. the first question that jumps into my mind is what food is it and who are we delivering food for? is it food from restaurant, grocery store, online store? are we serving amazon customer including whole foods or other non amazon customers? 2. always start from the customer! talk about the customer pain points. what problem are we solving...especially for amazon...not the strength and weakness of the company. 3. unlike the interviewer, i really don't see a good structure... I then watched a bit more and just got confused, isn't the question "should Amazon deliver food?" not "Design food delivery service for Amazon"
What I feel was a big missed opportunity was not mentioning Amazon's mission "to be the world's most customer centric company". As PMs we are supposed to remain customer centric and be the biggest advocate for our customers. Taking a second to simply state the mission and hypothesize a goal as to WHY we might want to enter the food delivery business should happened before the conversation SHOULD we enter the food delivery business.
Regardless of the answer, you always want to make sure your touching base with your audience. Otherwise you can come across as lecturing. It's a conversation make sure both parties are involved and engaged. Ask questions and explain your thought process.
Hey Moidin! That's a great question to ask as a clarifying question! Knowing the objective that Amazon is trying to achieve in entering the food delivery space would definitely help in your analysis and brainstorming of solutions.
As mentioned earlier i think, first question always should be WHY? And i believe Amazon should go... To increase the customer base, gain more penetration of market. Major reason is there are still lot of unresolved problems in this industry which need more improvement and a better solution. So I didin't see the acknowledgement of the pain points of users' nor the different solutions. And target users still not have any favourites when it comes to food delivery its like whoever gives best deal and where food is available on that basis we choose. So i strongly recommend Amazon to enter and provide the service for which it is known.
Would be visually helpful if you could add some comment boxes, decision trees on the screen as the person speaks so the key points are highlighted. It's hard to listen to one long answer.
This was a brilliant conversation. I was also brainstorming out loud. I thought about the environmental/cost impact of using amazon existing fleet (which largely consists of vans) for fast-food delivery. In addition to building the technical solution in-house (due to amazon capabilities), acquiring (or leasing) a delivery business with a fleet of cars/bikes/bicycle to service the operational arm - could reduce upfront costs. Alternatively, amazon could focus on delivering groceries and/or B2B produce (ie., to restaurants). With this option, they wouldn't need to acquire additional businesses as they could easily configure some of their existing fleets/infrastructure into fridges/refrigerators storages.
That was in India, correct? I haven't heard of Amazon delivering food here in the US. It partners with Grubhub to offer free delivery for Prime members
How often would the answer be NO to these types of strategy questions? Just curious. Before watching this full mock I did it on my own and rationalized why they should not enter the food delivery business…
Clarify question: 1. What kind of Deliver Food, restaurant pick up and drop or Groccery? 2. Why is amazon planning to enter the market? 3. Which Geography are they targeting? The interviewee was confused. The interviewer & himself were not on same page with him. This is an interesting question.
Assumption : Amazon delivers mostly inter city orders . Food delivery is intra city only . Clearly these data sets of deliveries ( food and ecom) are different . Even if we ignore new investments in tech , partnerships with restaurants etc . , Amazon must not get into food delivery . If at all it wants to enter , it can acquire a startup or build a new business from scratch .
Hey saptadeepdas1188, thanks for sharing your thoughts! If you want to add your thoughts on our site, or check out what others think about this question, feel free to visit: www.tryexponent.com/questions/2725/should-amazon-enter-the-food-delivery-business
Dude, how did you get the job at Google? I'm shocked. You have nothing to make any decisions. Why should Amazon go there, and what is this assumption based on? And so on. There are more questions than decisions. "If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions". - Einstein
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maybe I'm wrong but at the beginning it was a missed opportunity to clarify what kind of food delivery they are discussing about: is it like restaurant food delivery or is it like grocery store food delivery, where they deliver produce. IMO that would make a big difference logistically speaking and might make big difference in upfront investment part - storage building adjustments, to install different kinds of refrigerators or freezers, then delivery part can be solved in several different ways.
That's a great point. I'd initially thought they where refering to fast-food and competitors like DoorDash, GrubHub, UberEats etc, but they could go into to InstaCart direction and delivery groceries.
agreed! Amazon would have an advantage in the grocery delivery area with Whole foods on their side
The challenge to build in house is that the amazon delivery model is very different than food delivery as the food delivery is an immediate last mile delivery and the way assignment and scheduling algorithms work is very different and cannot be tied to the existing Amazon logistics network which is a many:1 model and food delivery is a 1:1 model for the most part.
I don't know if I missed it in the very beginning, it might be very important to mention the challenges that Amazon has to enter this new industry, like we already have lots of experienced competitors in this industry, how many market share we could earn if we copy a same business like these existed competitors, so we can determine what user segment should Amazon target, and we might talk more about the oppotunities
Hey Chen He! That's a great suggestion! Additionally, analysing top market shareholders in the industry is an excellent way to brainstorm distinguishing factors Amazon might bring to the table.
Sorry for being critical. Just 5mins into the answer i saw a couple of red flags. 1. the first question that jumps into my mind is what food is it and who are we delivering food for? is it food from restaurant, grocery store, online store? are we serving amazon customer including whole foods or other non amazon customers? 2. always start from the customer! talk about the customer pain points. what problem are we solving...especially for amazon...not the strength and weakness of the company. 3. unlike the interviewer, i really don't see a good structure...
I then watched a bit more and just got confused, isn't the question "should Amazon deliver food?" not "Design food delivery service for Amazon"
What I feel was a big missed opportunity was not mentioning Amazon's mission "to be the world's most customer centric company". As PMs we are supposed to remain customer centric and be the biggest advocate for our customers. Taking a second to simply state the mission and hypothesize a goal as to WHY we might want to enter the food delivery business should happened before the conversation SHOULD we enter the food delivery business.
Hey Cameron! That'll be a great way to improve the response. Good job! 😎
Yes, I was also thinking the same. They did not cover the "why" part.
I am thinking the same , thanks for mentioning
Regardless of the answer, you always want to make sure your touching base with your audience. Otherwise you can come across as lecturing. It's a conversation make sure both parties are involved and engaged. Ask questions and explain your thought process.
Hey Chris! Thanks for watching and sharing your thoughts. Appreciate it!
what is the objective behind entring the food delivery space?
Hey Moidin! That's a great question to ask as a clarifying question! Knowing the objective that Amazon is trying to achieve in entering the food delivery space would definitely help in your analysis and brainstorming of solutions.
As mentioned earlier i think, first question always should be WHY? And i believe Amazon should go... To increase the customer base, gain more penetration of market. Major reason is there are still lot of unresolved problems in this industry which need more improvement and a better solution.
So I didin't see the acknowledgement of the pain points of users' nor the different solutions.
And target users still not have any favourites when it comes to food delivery its like whoever gives best deal and where food is available on that basis we choose.
So i strongly recommend Amazon to enter and provide the service for which it is known.
Would be visually helpful if you could add some comment boxes, decision trees on the screen as the person speaks so the key points are highlighted. It's hard to listen to one long answer.
This was a brilliant conversation. I was also brainstorming out loud. I thought about the environmental/cost impact of using amazon existing fleet (which largely consists of vans) for fast-food delivery. In addition to building the technical solution in-house (due to amazon capabilities), acquiring (or leasing) a delivery business with a fleet of cars/bikes/bicycle to service the operational arm - could reduce upfront costs. Alternatively, amazon could focus on delivering groceries and/or B2B produce (ie., to restaurants). With this option, they wouldn't need to acquire additional businesses as they could easily configure some of their existing fleets/infrastructure into fridges/refrigerators storages.
Hey Everything isPolitics! Wonderful to hear that you were following along and coming up with your own solutions 🧪. Keep up the great work!
Just FYI - Amazon had already entered the food delivery and had to exit it recently with the ongoing recession impact
I think this is a good question to ask during the interview (ex. Has Amazon attempted entering into the food delivery business before?).
Really!? Interesting guess it was do to too much competition huh.
That was in India, correct? I haven't heard of Amazon delivering food here in the US. It partners with Grubhub to offer free delivery for Prime members
Hmm true he should of ask which other global economies they may have an advantage in.
great product insight to mention
How often would the answer be NO to these types of strategy questions? Just curious. Before watching this full mock I did it on my own and rationalized why they should not enter the food delivery business…
usually in interview u dont want to say until you can prove it mathematically
@@chandravideo Thanks I agree with that. I was just curious how likely it would be to say "no". Thanks for recording this, it was very helpful!
I came to see the reviews
This guy sounds like me when writing a 10-page college paper on a book that I didn't read.
Possible mentioned solutions
1. Build Option
2. Buy-in Option
Clarify question:
1. What kind of Deliver Food, restaurant pick up and drop or Groccery?
2. Why is amazon planning to enter the market?
3. Which Geography are they targeting?
The interviewee was confused. The interviewer & himself were not on same page with him.
This is an interesting question.
Assumption : Amazon delivers mostly inter city orders .
Food delivery is intra city only . Clearly these data sets of deliveries ( food and ecom) are different .
Even if we ignore new investments in tech , partnerships with restaurants etc . , Amazon must not get into food delivery .
If at all it wants to enter , it can acquire a startup or build a new business from scratch .
Hey saptadeepdas1188, thanks for sharing your thoughts!
If you want to add your thoughts on our site, or check out what others think about this question, feel free to visit: www.tryexponent.com/questions/2725/should-amazon-enter-the-food-delivery-business
This shiuld include some sort of cost benefit analyses. I am surprised there are no numbers
unstructured and unclear in the beginning, the interviewee was looking confused
Thanks!! Hope to see more like this vdo from you!
Great interviewer and an awesome candidate.
Why is the discussion so unstructured? The Google PM could think out loud and then summarize what he wants to say.
Not to be mean, but he seemed to yap a lot at the beginning….
Dude, how did you get the job at Google? I'm shocked. You have nothing to make any decisions. Why should Amazon go there, and what is this assumption based on? And so on. There are more questions than decisions. "If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions". - Einstein
who dis handsome without glasses....almost din't recognise you xd