How Casetify Built A $300 Million Tech Accessory Brand

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  • เผยแพร่เมื่อ 26 ธ.ค. 2024

ความคิดเห็น • 189

  • @LittleDraco
    @LittleDraco ปีที่แล้ว +89

    So glad to see more and more JerryRig fans commenting here. We need more youtubers exposing scams done by Casetify.

  • @2004froggy
    @2004froggy ปีที่แล้ว +86

    This aged like milk.

    • @LilyEvans1996
      @LilyEvans1996 ปีที่แล้ว +3

      Wait why

    • @techconix
      @techconix ปีที่แล้ว

      ​@@LilyEvans1996casetify is getting sued by dbrand for them directly ripping off their design

    • @SofaKingA
      @SofaKingA ปีที่แล้ว

      ​@@LilyEvans1996Multiple lawsuits from multiple companies that have proof Casetify copied their designs and sold them for profit. Casetify already pulled several models from stores as soon as they got word they were being sued. Trash company. Do not support them.

  • @victorortiz6686
    @victorortiz6686 ปีที่แล้ว +41

    And today we found out how they really did it 😂😂 federal law suits are no joke

  • @rustledjimmies1337
    @rustledjimmies1337 ปีที่แล้ว +46

    Get ready for the fall of Casetify 😂

  • @elbananas4818
    @elbananas4818 ปีที่แล้ว +28

    how? by stealing from dbrand and JerryRigEverything apparently.

  • @Aku-pm8cp
    @Aku-pm8cp ปีที่แล้ว +24

    plus with the help of IP theft. Casetify going back to its roots of taking pictures to make cases, only this time it stole dbrand's pictures and put it onto its cases. I hope Casetify looses big time.

  • @stuart2151
    @stuart2151 ปีที่แล้ว +25

    This company steals other peoples designs and uses it for their cases. I hope they go down with the upcoming law suit from Dbrand and Zac

  • @croteonone5427
    @croteonone5427 11 หลายเดือนก่อน +5

    Aparently CNBC is not good enough to uncover Copy-Pastify's business practices...
    Produced by: Lauren Shamo
    Supervising Producer: Jessica Leibowitz
    Good work.

  • @n_utd
    @n_utd ปีที่แล้ว +13

    through stealing

  • @WhatMACHI
    @WhatMACHI ปีที่แล้ว +12

    I feel like this video needs an additional discussion point around their blatant disregard for others hard work and theft.

  • @JayDanielsExtras
    @JayDanielsExtras ปีที่แล้ว +20

    Casetify is over priced. They also rip off designs from others.

  • @normalgirlcvco
    @normalgirlcvco ปีที่แล้ว +113

    As a older GenZ that grew up mostly Millenian I cannot see why would I ever spend that much in a case

    • @PeteS_1994
      @PeteS_1994 ปีที่แล้ว +11

      It looks nice and is decent quality.

    • @TacoBloxYT
      @TacoBloxYT ปีที่แล้ว +14

      @@elvisvan 50$ for a piece of plastic. its no for me

    • @Rolandajohn
      @Rolandajohn ปีที่แล้ว +9

      Honestly, same, but I have a castify case and it has protected my phone from falls better than the cheap ones that I have bought on Amazon but I only have one I seen some people who have multiple castify phone cases that’s honestly way too much I’m good with my one case

    • @Zero11_ss
      @Zero11_ss ปีที่แล้ว +1

      A lot of these products seem to be for taking advantage of stupid people honestly.

    • @ghukifymooth3827
      @ghukifymooth3827 ปีที่แล้ว +8

      As a 2007 baby, mine is just a $3 plain black phone case

  • @bob_kazamakis
    @bob_kazamakis ปีที่แล้ว +9

    in before this ages like sour milk with their recent plagarism lawsuit

  • @jonbly
    @jonbly ปีที่แล้ว +5

    Coming soon - How Casetify destroyed a $1 Billion Tech Accessory Brand

  • @DCTag
    @DCTag ปีที่แล้ว +8

    Company that steals artwork. Shameful.

  • @Grinder1965
    @Grinder1965 ปีที่แล้ว +15

    Pay 1200 for a phone... why not pay 60 for a case....

    • @karimartin9441
      @karimartin9441 ปีที่แล้ว +9

      Because you already spent all your money on the phone…😬

    • @cactusjack2264
      @cactusjack2264 5 หลายเดือนก่อน +1

      Apple is also selling their basic phone cases with no design for the same price 🤦‍♂️

  • @jaresc8022
    @jaresc8022 ปีที่แล้ว +9

    New Video: The fall of casetify

  • @sudheerpaturi2256
    @sudheerpaturi2256 ปีที่แล้ว +2

    this is a good time to watch this video

  • @benjaelee
    @benjaelee ปีที่แล้ว +10

    Why does it feel like she's bragging that she bought a $68 phone case and a $52 plastic chain 💀let alone having 30 different cases wtf. she fr spent $2k+ on cases alone

  • @numb0t
    @numb0t ปีที่แล้ว +2

    JRE fan here!

  • @xalvarez07
    @xalvarez07 ปีที่แล้ว +7

    can't wait to see you make a video how they go down lol

  • @MrAsH412
    @MrAsH412 ปีที่แล้ว +4

    Title should say 'How Castify scammed it's way'

  • @cyycher
    @cyycher ปีที่แล้ว +8

    lawsuits incoming

  • @La-huh
    @La-huh ปีที่แล้ว +6

    Casetify is a scam company, I order and received after a month I hade the quality for $100 case now I can’t return or refund coz there is no actual company or call center exist they send u case from china or Hong Kong but you can’t return or refund these all clown TH-camr advertising for getting free casses. Save your money and buy normal price case from local store

  • @oussamafsc
    @oussamafsc ปีที่แล้ว +6

    Built an empire by ripping off zack and d brand

  • @viledanew
    @viledanew ปีที่แล้ว +4

    23 nov 2023 : we now know how

    • @iamnisc
      @iamnisc ปีที่แล้ว +1

      They gonna be in -100m now 😂

  • @592Johno
    @592Johno ปีที่แล้ว +4

    Dbrand: I'm about to end this whole man's career.

    • @John-Smith02
      @John-Smith02 10 หลายเดือนก่อน

      Casetify: I'm about to ruin my own career*
      Fixed it for you

  • @crashingimpulse
    @crashingimpulse ปีที่แล้ว +29

    Why did they only briefly mention that the cases dont last long for that price

    • @morganangel2002
      @morganangel2002 ปีที่แล้ว +5

      yeah lmao that's a bit awkward since the price is literally the one & only thing that repels me from this brand.

    • @VicGuapo6
      @VicGuapo6 ปีที่แล้ว +6

      Word I got two cases from them and both times they couldn’t last past 6 months. I went to Mous instead and no problems

    • @Sarahonwheels
      @Sarahonwheels ปีที่แล้ว +4

      Hey that’s something I would want to know about right before I buy it. That’s casetify’s biggest problem. I don’t want a case that breaks down in a year. My velvet caviar cases have never broken down on me. I really don’t get why casetify has the gall to make their cases so high if they only break down a year.

    • @spamemael5129
      @spamemael5129 ปีที่แล้ว +4

      It's a marketing tactic (planned obsolescence) to keep you buying more of their products. If it lasts long and stays in good shape you're less likely to buy new ones.

    • @pb.j.1753
      @pb.j.1753 ปีที่แล้ว +1

      I have several from them and they last long. Literally look the same after 2 years of intense use.

  • @chrisowens6412
    @chrisowens6412 ปีที่แล้ว +4

    Now we know how they built a $300 million dollar brand - they stole from actual designers. The video is not aging well.

  • @robynwalters2749
    @robynwalters2749 ปีที่แล้ว +15

    i can’t lie i love castify! i’ve dropped my phone so many times and the case and my phone never cracked. my case is also super cute lol

    • @John-Smith02
      @John-Smith02 10 หลายเดือนก่อน +1

      Hope you stopped considering they stole the designs

  • @SimJoy
    @SimJoy ปีที่แล้ว +3

    Now we know better how they have built it thanks to Jerry.

  • @darling_yext
    @darling_yext ปีที่แล้ว +8

    Theft. That's how.

  • @orangewarm1
    @orangewarm1 ปีที่แล้ว +29

    What happens to the stock that doesn't sell cos the phones change every year? Another ton of plastic into the sea?

    • @Akash_158
      @Akash_158 ปีที่แล้ว +3

      great question

    • @guidocozzani2532
      @guidocozzani2532 ปีที่แล้ว +1

      ​@GraceKimChoi HOW !! I know it's possible, I would appreciate if you show me how to go about it.

    • @ernaburke
      @ernaburke ปีที่แล้ว

      ​@Grace Kim Choi wow...
      That's massive, I also trade with Alesia Jeanne Haas she's top class

    • @ernaburke
      @ernaburke ปีที่แล้ว

      As a retired nurse for over three years now and I must say that trading with an expert you would not lose all your capital and drop off the market trust me. My investment is good today is because of Alesia Jeanne Haas

    • @lawrencemichaelluis
      @lawrencemichaelluis ปีที่แล้ว

      Oh please!!!
      How can someone get to speak with Ms. Alesia Jeanne Haas!!? I'm curious 🤨🧐

  • @nelly430
    @nelly430 ปีที่แล้ว +37

    Went to their first physical store in the US, ordered a case, and it was ready within an hour! They also gave a phone charm for each order during opening week!

  • @BBoPPo88
    @BBoPPo88 ปีที่แล้ว +11

    i cant imagine caring about my case so much that i change it to match my vibe or my clothes lmao

  • @overcast2018
    @overcast2018 ปีที่แล้ว +4

    The fall of casetify when?

  • @TeeRql
    @TeeRql ปีที่แล้ว +3

    beads on a string phone charm is $52!? the crazy part is, once your phone carrier drops an upgraded phone & your phone case no longer fits with the design, you’re buying multiple cases all over again. the only thing that stood out to me was the retail space & being able to design your own case & getting it in a half hour is impressive. custom designs typically take a week turnaround time if ordering online

  • @piecesofstarlight
    @piecesofstarlight ปีที่แล้ว +3

    "how casetify built a $300 million dollar tech brand". I mean. They stole intellectual property...that's how. The end.

  • @VirusCherub
    @VirusCherub ปีที่แล้ว +11

    I had my casetify case for three, going four years before changing my device and while the edges did yellow it served it’s purpose perfectly. I work as an engineer. Dropped my phone quite a few times and not once did it scratch or break. Highly recommend these cases (albeit it sucks they heightened their pricetag, mine was round 40 bucks). Idk what people are doing to their devices that they so easily break their cases in a few weeks/months tbh.

  • @TattleDelta
    @TattleDelta ปีที่แล้ว +8

    Why am I not surprised that the company stealing designs is Chinese? There's a stereotype there, and it doesn't come from nowhere.

    • @cactusjack2264
      @cactusjack2264 5 หลายเดือนก่อน

      Japanese not Chinese

  • @usman2131
    @usman2131 ปีที่แล้ว +3

    lol its easy to become a $300 Million Tech Accessory Brand when all you doing is copy , paste and print then sell for 3 times the price , shame on all those channels that have been doing Advertisements for these thieves.

  • @xianlaw
    @xianlaw ปีที่แล้ว +6

    By stealing designs lol

  • @BLACKAAROW
    @BLACKAAROW ปีที่แล้ว +24

    This is all the confirmation I need lol. I’m going to start my Shopify store soon to drop ship custom phone cases with print on demand

    • @maxiynacho
      @maxiynacho ปีที่แล้ว +4

      did you do it?

    • @Nadeem146
      @Nadeem146 ปีที่แล้ว +1

      Did you do it?

    • @BLACKAAROW
      @BLACKAAROW ปีที่แล้ว

      @@Nadeem146 yeah, i did open my Shopify store several months ago but I only made 2 sales so far lmao 😭

  • @brandenhouseholder
    @brandenhouseholder ปีที่แล้ว +3

    Annnd now they’re getting sued :)

  • @t4kfamily735
    @t4kfamily735 ปีที่แล้ว +3

    $72($61 w/ discount) for Z Fold 5, I hate to spend that much on a phone case but I used Casetify for my s22+ and dropped it a lot from different heights and different impact levels, facing up or down and my phone has no damage! So I would say it's worth it. $72 is still a lot cheaper than a new phone or monthly phone insurance or new screen replacement.

    • @lno_onel3071
      @lno_onel3071 ปีที่แล้ว +2

      I had my Spigen case for 3 years now on my cheap plastic phone and have dropped it countless times, sometimes accidentally thrown at the ground and it costed 15 dollars. Casetify isn't the only company making robust phone cases, but they do seem to be the only one stealing case designs from other companies.

    • @t4kfamily735
      @t4kfamily735 ปีที่แล้ว

      @@lno_onel3071 they're the only one who makes cute phone cases for my phone : ( the others have cute ones too, but mainly for Apple. My phone fell like last week and didn't crack the screen, fell face down but the case took the impact and removed a part of the case. Emailed Casetify the picture and they sent me a new one fairly quickly. They have the 6month insurance thing, and depending on the "level" you are in, gold tier gets 1yr.

  • @The_blonde_boi
    @The_blonde_boi ปีที่แล้ว +1

    I bought a customized case from castify with a pic of my gf. It’s very customizable and can’t wait till it shows up. I also just found it for its drop protection not even by a celebrity

  • @jamesbroqueza7733
    @jamesbroqueza7733 ปีที่แล้ว +2

    Well if you steal designs instead of developing them. You’d really be profitable.

  • @keionaustin8068
    @keionaustin8068 ปีที่แล้ว +3

    How Casetify built a 300 mil empire by stealing other people art and ideas

  • @lu4414
    @lu4414 ปีที่แล้ว +3

    Apparently by stealing IP

  • @XmasTablet
    @XmasTablet ปีที่แล้ว +2

    Casetify are gonn be -$×××××××× (8 figures) 🤣😂for not properly doing their own teardown 😅😨😭😢Happy Black Friday 24th November 2023 😘😗 love U JerryRig

  • @casperdong
    @casperdong ปีที่แล้ว +16

    Just in “case” phone cases couldn’t get more advanced…

  • @ellenc4872
    @ellenc4872 ปีที่แล้ว +4

    I prefer Pela case because it's biodegradable, nontoxic, and cute.

  • @mwaqo
    @mwaqo ปีที่แล้ว +1

    That florist is crazy 🤪

  • @Aimeen_
    @Aimeen_ ปีที่แล้ว +5

    Stealing designs. That’s what they do now. Lazy company that preys on the small guys.

  • @maxthegoldlab
    @maxthegoldlab ปีที่แล้ว +1

    And how they destroyed it in seconds

  • @karimartin9441
    @karimartin9441 ปีที่แล้ว +2

    You can but this…or buy a clear case on add your own stickers!

  • @Slimothy
    @Slimothy ปีที่แล้ว +3

    *Massive L*

  • @bobjohn6526
    @bobjohn6526 ปีที่แล้ว +3

    Home alone level theives! Go Jerryrig Go!

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 ปีที่แล้ว +1

    The owner of the company reminds me of the Duolingo man.

  • @kylorokx1552
    @kylorokx1552 ปีที่แล้ว +2

    BY STEALING OTHER'S WORK OF ART! Better close yhe the company if you don't have any bright ideas other than stealing!

  • @NubiOps
    @NubiOps ปีที่แล้ว +1

    I’m sorry but that Heilly girl made me lose brain cells…

  • @trugoku
    @trugoku ปีที่แล้ว +2

    8 minutes and you didn't mention stealing ?😂🤔👎

  • @pb.j.1753
    @pb.j.1753 ปีที่แล้ว

    This video says they have a store in the US. Where? Can't find it on their website.

  • @10-OSwords
    @10-OSwords ปีที่แล้ว +6

    There are many many online retailers with huge customer trust; Farfetch, Ssense, Yoox, Matches, End Clothing...People hate having to shop in person. Even fast fashion like Asos & Boohooman & Zara are doing really well in lower price points with much lower quality. People do NOT want to go to stores & feel pressured to buy & have more errands than they already have; they want convenience & quality at home & many retailers are delivering that.

  • @toolazytolive.
    @toolazytolive. ปีที่แล้ว +1

    Ouch, the fall vidios might come near

  • @XmasTablet
    @XmasTablet ปีที่แล้ว +3

    U need 2 do a video of how to destory a company worth $300B by plagiarism, Home Alone style 😗😘😍😂🤣😅😆😉

  • @FinancialShinanigan
    @FinancialShinanigan ปีที่แล้ว +5

    I heard sea turtles love free Casetify cases

    • @morganangel2002
      @morganangel2002 ปีที่แล้ว

      sponsored TH-camrs love them too LMAO

  • @chickenlurkinyungchihuahua
    @chickenlurkinyungchihuahua ปีที่แล้ว

    Phone models evolve from time to time and when those cases no longer fit the new ones, they end up in the landfill.

  • @VincentYang-vy100
    @VincentYang-vy100 ปีที่แล้ว +1

    How Casetify built a 300 million dollar company off stealing and other ethical sins.

  • @koolflows7581
    @koolflows7581 ปีที่แล้ว

    wow impressive especially having Kylie Jenner endorsing your product.

    • @alwynsmit3546
      @alwynsmit3546 ปีที่แล้ว +1

      Just shows, 'celebs' will endorse just about anything, even rip off artists

  • @Mydefectivehyundai
    @Mydefectivehyundai ปีที่แล้ว +1

    Casetify does not stand behind their product. When it falls apart they refuse to replace, leaving you with expensive trash. I will never buy another Casetify case again. You shouldn't either.

  • @wizirbyman
    @wizirbyman ปีที่แล้ว +2

    i've had 3 cases from casetify and i love them all lol my favorite one was kfc

  • @guernicakim
    @guernicakim ปีที่แล้ว +3

    pretty good design but too expensive

    • @djmula25
      @djmula25 ปีที่แล้ว

      Right I’d drop to 25$ he’s be worth 3billion right now

  • @Hello0x0
    @Hello0x0 ปีที่แล้ว +7

    Tbh hes right, phones cases had no personality back then, there was a tme when customizing your phone was an extension on yourself hence funny and unique wallpaper and ringtones...although over saturated now, people werent so comfortable/obsessive buying thing online and lackmmof internet culture in early 2011, in fact many household didnt have a smart phone

  • @michael2275
    @michael2275 ปีที่แล้ว +8

    Gen Z is so F'd

    • @btimec5290
      @btimec5290 ปีที่แล้ว +2

      Pathetic how vacuous we are. As trained consumers with some extra money to spend, we are alot like cats following bright lights.

  • @Tashas_Travels
    @Tashas_Travels ปีที่แล้ว

    I want to get one for my phone because I always crack my screens even when it has a case and a screen protector. So for me this will be a 1 time investment piece. I will only buy 1 case per new phone I get, I will not buy more than 2 or 10 cases for my phone.

  • @SamLozano
    @SamLozano ปีที่แล้ว

    lol whats up with his pants

  • @pikaachoo3888
    @pikaachoo3888 ปีที่แล้ว +2

    They built it by stealing work from others.

  • @SevenDeMagnus
    @SevenDeMagnus ปีที่แล้ว

    Casetify = ingenious.
    God bless them.

    • @PanduPoluan
      @PanduPoluan ปีที่แล้ว +3

      "ingenious" you mean "plagiarism/stealing others' designs" ?

    • @SevenDeMagnus
      @SevenDeMagnus ปีที่แล้ว

      @@PanduPoluan On their other designs (that comment was posted before the news came out :-), aside from the X-ray and inside out. Most likely they'll settle off court with the three parties (including iFixit).
      God bless their future reconciliation and rekindled friendship (though it will not be the same but that's better than nothing).

  • @emmanuelharbor2350
    @emmanuelharbor2350 ปีที่แล้ว

    Such an interesting concept

  • @adrianberr683
    @adrianberr683 ปีที่แล้ว

    I have been going like 40mph on my bike and it fell out of my pocket and it was fine!

  • @Rashaadthegr8
    @Rashaadthegr8 ปีที่แล้ว +1

    I will never buy a case they doesn't wrap around.

  • @andrikurniawan531
    @andrikurniawan531 ปีที่แล้ว +1

    And stole someone else design, same on you casetify

  • @amanahmed6057
    @amanahmed6057 ปีที่แล้ว +1

    me who is having 1 simple cover from last 5 years and that is also black 🤣 and i am 22 years old

  • @Krusnik.
    @Krusnik. ปีที่แล้ว +2

    As a techie, I can't understand why anyone would spend that much on a case. The case serves the purpose of protecting the phone. If I bought a 70 dollar case, I'd need a case to protect my case

    • @PeteS_1994
      @PeteS_1994 ปีที่แล้ว +3

      The phone is 1000+dollars though so a 70 dollar phone case shouldn’t be a big deal.

    • @Sarahonwheels
      @Sarahonwheels ปีที่แล้ว

      @@PeteS_1994 I would buy a 70 dollar phone case if it had a great warranty like give me something that won’t fall apart after a year.

    • @pb.j.1753
      @pb.j.1753 ปีที่แล้ว

      For every product in existence, there is a range of prices for the same functionality. I can't understand why anyone would spend double and triple or 20 times more than I would spend on a car that is supposed to bring you safely from A to B. Yet it happens all day every day.

  • @wybuchowyukomendant
    @wybuchowyukomendant ปีที่แล้ว +1

    I don`t have case at all, cos I don`t drop my phone and I like it black.

  • @fern8580
    @fern8580 ปีที่แล้ว

    @CNBC Make it : 📌Some ethnic groups in the United States with best household income since 1980 !
    Indian,Filipino
    Chinese,Iranian,Russian
    Croatian,Latvian,Austrian
    Turkish
    📌I'm curious, could you know more about the professions exercised by the Russians, Chinese, Iranians?

  • @bonniegaither3994
    @bonniegaither3994 ปีที่แล้ว

    No, I would pay $68 for that.

  • @ana.q
    @ana.q ปีที่แล้ว +1

    Heilly is just amazing

  • @djmula25
    @djmula25 ปีที่แล้ว

    Brilliant

  • @randomworld4662
    @randomworld4662 ปีที่แล้ว +1

    Ok

  • @insidelectronics
    @insidelectronics ปีที่แล้ว +1

    To answer the title question. NO

  • @smileyr
    @smileyr ปีที่แล้ว

    Welp the better get to making a new company now. Oh and try not to copy and paste this time

  • @mgthetraveller3799
    @mgthetraveller3799 10 หลายเดือนก่อน

    But they are so expensive😢

  • @Felix-on9dr
    @Felix-on9dr ปีที่แล้ว +2

    dbrand better

  • @King_Jab
    @King_Jab ปีที่แล้ว

    2100 in cases.

  • @bulelanibotman
    @bulelanibotman ปีที่แล้ว

    my god! she's so beautiful

  • @overip
    @overip ปีที่แล้ว +1

    Very expensive.

  • @bache.feb.
    @bache.feb. ปีที่แล้ว +3

    I can feel losing braincells just listening to that girl 😑

    • @morganangel2002
      @morganangel2002 ปีที่แล้ว +2

      nah, heilly's cool.

    • @pb.j.1753
      @pb.j.1753 ปีที่แล้ว

      I lost brain cells reading your comment so we are all in the same boat huh

  • @pixelchu
    @pixelchu ปีที่แล้ว

    The price is kinda yikes