Tony's has been founded in the Netherlands and we've eaten it here for over 10 years. Initially it had very ethical business principles at its' core, but even the original founder said that after losing control/selling the company to other business people, it turned more into greenwashing rather than staying true to the initial goal of eradicating slave labour and child labour form the production chain.
Yeah after they announced they aren't 100% slavery free I completely lost interest. Such a shame because the chocolate tasted good and actually 'felt' good to eat before that. Seems like the biggest marketing gimmick.
I hated how durin California’s severe droughts where residents had all sorts of water restrictions, Nestle kept draining millions of gallons of water in the state for its bottled water production. The state said it had no legal right to the water.
What I have taken from this video is this: Whenever anyone makes an effort to do the right thing, especially in regards to the well-being of other human beings. They find that it is not always easy. There are going to be hurdles and missteps along the way. I will give Tony's Chocoloney credit for at least caring enough to want to do something that gives these Coco Bean farmers a chance to make better wages for the work that they do.
But unfortunately the company was sold and now uses slavery. They repeat the origin story but never bring up facts about how well they pay workers for their cocoa. That's because the company has regressed. Capitalism at work
@@ays162 The hurdles are there because when it comes to choosing between a "Better" brand we decry it isn't perfect. Marketing to people with high ethical standards is very difficult because they also tend to inform themselfs well and are willing to drop you if you do anything they don't like. While your competitors can be as evil as they want because their consumers don't care. This comment section is a good example. So many people who are opposed to buying Tony's simply because they aren't slave free or manufacture in africa. Now maybe these people are prepared to pay 10 euro per bar for that kind of ehtical standard. But a lot of people aren't so Tony's now has a choice. Cater to the extremes and lose the middle. Or cater to the middle and loose the extreme. Either way their consumer base get's smaller.
@Trainrhysand the w. African gov’t get their cut bc the farmers don’t have the education and the wages and equipment to make it sustainable. A machete some boots is labor intense with just getting paid by the pound. Around $1.50-$1.67usd a pound. USA farmers get paid way more than that!
There normal hershey bar sucks. But man if you ever try there hershey symphony milk chocolate bar. It is on ANOTHER LEVEL. I promise you. Its just as good as tonys,
Tony's chocolate tastes like what cadbury's chocolate used to taste like before it was bought by another multinational. Tastes fantastische compared to all the mass market chocolates on the market
@@ugo7395 marabou and Cadbury are both owned by the multinational firm mondelez so the taste is the same or diluted. It is not authentic chocolate anymore. I suggest you try toney's and your taste buds will experience something exciting
lol nee, 4euro voor een reep. kreeg paar keer als cadeautje van werk / vrienden. heb ook andere smaken geproefd in die kleine verpakkingen… niks speciaals en duur. doe mij maar milka of bakkerij waar ze het zelf maken.
We just visited Amsterdam and as a welcome gift, hotel gave my daughter one of these Tonys bars (milk chocolate). What caught my wifes and mine attention immediately was "fun" and bright packaging, which is brilliant idea by their marketing dept. Also, chocolate itself was genuinely very good and now I would buy it in a store for sure over "big brand" guys.
@@hansmemling2311 have been to Belgium and met plenty of locals who still enjoy Tony's as a cheaper option. Also not everyone want to spend that much on chocolate even though yes it is superior to any supermarket stuff.
i thought it was funny that the pieces of chocolate in the bar represent the inequalities in the chocolate industry and the piece that had TONYS on it was the biggest lmao
It’s super creamy, rich ,definitely can tell it has the belgian chocolate. Other brand to me has an after taste of acid (vomit-like) This would taste wonderfully with a little oil heated up, and covering strawberry’s !
Education, and this video is going to boost their sales. Because people like me now understand the name and product. I knew there was something unusual about it, but did not know what until this video.
Their product is not only superior in taste but also in quality. They don't contain any palm oil, no plastic too. The most important and great thing about them is their cocoa is 100% free from child labor and slavery and they pay fair amounts to the farmers instead of bankrupting them like Hershey's and Nestle.
I’ve never really understood why people like it so much. I think it tastes like cheap generic chocolate, which is a shame, as I’d like to support their agenda.
@@Cazzakstania You can still support the agenda any time you're about to buy chocolate? Unless your need for certain tasting chocolate is more important. In which case you probably don't care about it much and don't need to even think about it.
I recently tried this brand and I love it. It's delicious. I will gladly pay more for the best. Thanks for your efforts trying to minimize exploitation.😊
I have pretty much given up on chocolate. The quality has decline rapidly since I was a kid in the 1960’s I’m am going to buy Tony’s to support a living wage.
I worked in a Dutch organization a few years ago and whenever we had a meeting, there'd be bars of Tony's Chocolonely on the table. I don't even like chocolate in its solid form but these are really good.
I am a happy Tony's Chocoloney consumer I have made a point to reach out and share the progress. There is a lot of small chocolatiers in SF Bay Area they could easily source from Tony's 5% fund .
You can accidentally start loving chocolate or accidentally find out your good at making it. But to accidentally start a company? No that is not an accident LOL.
I first was introduced to this brand perhaps three years ago. Loved it from the start. This doc made it even more compelling when reaching for a bar in the future.
As someone from the UK I had assumed this was a slightly more ethical, but mainly overpriced chocolate. But having seen this video, and all the work they are doing I fully support the higher prices, and understand that mass produced products can often have a dark secret as to why they are so cheap. They also taste fantastic too - not sure that is anything to do with the ethics of the business but the process they use really does maximise the product. Full credit to the company and the chocolatiers.
This is misinformation and misunderstanding of culture. This is how you know DEI means nothing! I am from West Africa and children found on farms is not child labour. The children are not paid. We used to go to the farms with our parents as a form of apprenticeship training to take over from our parents when they grow old. We start very early and master the skill at an early age. It is no different from a father living in the Western World and giving his kids small projects in Artificial Intelligence (A.I.) to better position them for life. Please you would have to talk the indigenous people and understand their culture before projecting your standard and misrepresenting the facts. The children are not illegally working. They are family undergoing apprenticeship and mentorship training. The story sounds good for institutional investors but is a clear misunderstanding and misrepresentation of facts. It is almost insulting to our culture, our way of life.
This is what happens when they own the media, thus the narrative & so much more. If one were to Visit the Smithsonian museum in Washington DC it’s noted the Dutch transported over 500K native Africans to the americas. I digress. 🤐. Oh the irony
Isn't the slave labour well documented in the confectionery industry? I don't think I need to personally ask people there when the evidence is out in the public.
WHAT?! Your attempt to conflate DEI within the context of this video & your comment is wild. Perhaps it's not considered child labor in the country of West Africa that you call home, but that no longer holds true for the entire region. There has been a change in labour relations in certain parts of West Africa which has led to an increase in child slave labour. There have been a series of documentaries and pieces of investigative journalism dating back as as early as 2000 about this issue. Those interviews have been with the indigenous people working on the cocoa farms. So are you arguing that the multitude of indigenous people who have provided first hand accounts about the work being child labour are misinformed? Are you alleging that somehow they misunderstand their own culture? What's insulting is you disregarding the lived reality of some of your fellow West Africans who considered it child labour. One example is the eight children who are now adults that have filed a lawsuit alleging that they were used as slave labour on cocoa plantations in the Ivory Coast. According to you, it's not child labor though. & Ironically, that's the same thing the European Cocoa Association said back in 2000. Until they could no longer make the claim due to the overwhelming amount of evidence that said otherwise. That's what led to Mars, Hershey, Nestle and other chocolate producers signing the “Harkin Engel Protocol,” in 2001. It was suppose to provide a time-bound process for eliminating the use of child labor in cocoa growing and harvesting. CBS literally just did a report in November of 2023 about how the Candy company Mars still uses cocoa harvested by kids in Ghana. It's child labor no matter how you try to spin it.
Imagine what West Africa would look like if they manufactured and processed the majority of their cocoa on the continent instead of exporting their raw ingredients to Europe and the US
Cocoa! How about cocoa, gold, diamonds, lumber, coltan, colbalt, salt, sugar, petroleum!! The list goes on and on..Imagine not knowing you’re in a race war 😒
It sounds like they’re paying a lot better than the other manufacturers to me that sounds promising. Why would all of the profits go back to west Africa? Who would take care of the production, advertising, distribution, etc.. Making a chocolate bar company is more than just sourcing the cocoa. I would agree that allocating a small percentage of the company for profit sharing, donations to help out the community is warranted though (not sure if they are already doing this)
@@mtrajano973 Who would take care of the production, advertising, distribution, etc? I assume the West Africans. They would figure out how to do what they need to do and outsource the rest to partners of their own choosing. They would be in control of their destiny rather than relying on charity handouts. With this business model, nothing really has changed - the farmers still get only a very minuscule slice of the pie and other people take the giant share while also selling a feel-good story and appearing to be ethical at the expense of the little guy.
If they could they would. However when you want to take on the industry that means selling in grocery strores. This mean massive production. The kind of scale you can't achieve when you are starting out. We are talking processing the massive amounts of milk, sugar, Cocoa with advanced machinery running 24/7 on a stable energy grid. It means the infrastructure to move everything, a predictable political climate and regional sability. Those things don't come over night. So you have two options. Produce there on a smaller scale. Every bar you sell will provide more human value. But you will sell less bars because you can't sell to the mass consumer. Or sell to the mass consumer. Start with a sligly better product and as you gain market share use the economy of scale to invest back into your production chain increasing the value you provide the people who make your products. However your value per bar soled will be lower. Tony's is going for the second one. And that means right now the can't yet produce in Africa.
I tried Tony's by accident at work! I use to work at Target for a few years and I worked in the Market area. I would always stock foods and when I stocked Tony's it always caught my eye, it was fun to look at. Until one day I went into the back room cooler to put stuff away and I accidently came across with a Tony's bar split in half. It didn't look tampered with, it looked like it was just split in half accidentally in the back some how and a co-worker probably left it there and didn't throw it away, idk. I decided to open it more and try it! It was soo good!! I couldn't get enough, I was almost half way through it, I couldn't stop myself 😂. I left the cooler and the half eaten chocolate where I found it. I went back to work and later I went back to the cooler again to get more, I couldn't stop thinking of it. I was almost done with it at that point 😂😅. I've never tried chocolate so good! . . (There are no cameras in the freezers/coolers. Also you can eat items without paying, nothing happens. The chocolate wasn't touched or dirty, sometimes products break and coworkers forget to throw away.)
I used to not like this brand at all with their silly name and packaging, the bar is all crooked and way overpriced. Ever since I learned about their mission though, I'm completely on board!
You can never accidentally start a chocolate company you set the intention from the initial idea and got busy. This is brilliant 👏 and the story shows the intent and fabulous strategy 😊 Never knew of this chocolate 🍫 until I discovered this video.
My town has only 3500 people but our Rite Aide has these Candy Bars. Ive tried a couple years ago and like the Bars. Pick one up... the Bars are heavy.. 👍👍👍
Great! After I read a book of Artur Grandi, my mind is constantly thinking about his unique formula, which was created by author for healing world’s financial system and all other ways of earning money is not so much exciting me now!)
Tonyyyyyyy's! I'm impressed by how much back story they provided, you don't often see that when the US makes a video on something that's not from their own country. But of course this channel does :) I wonder if they already sell the Easter egg, Easter eggs, and Christmas tree bars over there.
No. The only items we see from Tony’s Chocolate in the bar form. They seem to have lost steam. A few years ago, they were everywhere. Now, not as many places.
Hailing from a third world country myself and working with people below the poverty line, some children actually do want to work to help their family even though their parents tell them to study. I think there's a fine line between child labor and children choosing to work because they have goals (my dad was one of those who chose to work as a kid). And while I know there is child labor in these farms (and i have been in these coco conferences asking hard questions that ate never answered), we also have to wonder if there are children who work just because they want to help out their family...
Hence why their approach is to pay the parents a living wage so their children don't need to help out their families. I'm from a very different cultural and socioeconomic background, so I respect that I might not fully grasp the complexity of this, but the thought of a child being so aware of their parent's poverty that they develop the wish to work seems utterly tragic to me. No family should be reliant on their kid's income. These companies must pay fair wages because children shouldn't have to "want to work" in the first place.
I wonder if anyone really understands how living wages work and how it's not enough for families. Fine, families don't starve. Kids go to school...and then they see someone (classmates or friends) having something they want but their parents only earn a living wage. It isnt even a smartphone. Its just a nicer pencil or a bag without holes. Or maybe they want a snack aside from their lunch but their parents are budgeting. What do they do? Do they steal or work? My dad just wanted a new pair of slippers so he worked at the market selling tomatoes and salt near where his mom sold fish and meat so he can have a new pair that he likes.
@kishisetasama now you're just justifying greed. "He has something, why shouldn't I?" Get real. Not everyone is obsessed with the idea they need to have what others do.
West africa doesnt have the industrial capacity. The few factories they have are already producing something else for another country or company and then exported.
Tony's Chocolonely's impressive growth and ethical mission highlight a significant trend: consumers increasingly prioritize both taste and ethical considerations in their purchases. This is a powerful reminder that modern brands can thrive by aligning their business practices with social justice issues.
using Hershy's as a comparison is like comparing RANDOM above basic brand to McDonalds, KFC, etc... the proper comparison is with other above basic brand, so commodity brands that NO ONE thinks as premium
Took a human trafficking course in law school with the Minister of Human Trafficking. He recommended Tony’s and I immediately went out and bought some bars. Not only is the mission great but the chocolate is delicious. I couldn’t stop eating it and always keep some stocked for a snack!
Ever seen that investigative journalist reportering from the coco fields and basically make them taste the final product and interview their reactions. because, for some reason, they've never tasted it.
I saw these in some high end convenient stores and thought it was expensive for no reason. No I understand why and I'll definitely try them out. At least once if I can afford it..
I am Swiss and I buy Tony‘s because it’s up to us to vote with our feet on how we want the products we consume be made and that the ones who do the hard work for it are fairly compensated. I am aware that Tony’s is not perfect. Nothing is ever perfect. But being transparent and working on making it better every day is what makes a difference in the end.
@@RachMonPhoebs Yes - the problem is I don't see a lot of chocolates here from all over the world. It's really these countries --- US, Japan, South Korea, Malaysia, Thailand, Switzerland, France, Amsterdam.
I hate the uneven scoring on this brand. I track my sugar intake, and their attempt at making the bar look artsy makes it impossible to take an even portion. No thanks.
People don't understand that the prices of things are never going back down. This inflation is deeper than we think. Those buying groceries are well aware that the real inflation is much over 10%. The increments don't match our income, yet certain investors still earn over $365,000 in stocks and assets. Thanks for recommending Lindsey Jaedyn.
No doubt!! I never knew Lindsey Jaedyn had gone viral. I decided to back up my assets and property with her when we met at a conference in New Jersey for the first time.
I tried it for the first time a few months ago. I was just walking by and saw the colorful brand. It was appealing! The taste did not disappoint! I got the pretzel and milk chocolate. Delicious!
Yes, it was part of a (public) TV consumer programme, where they used the creation of a bar as storyline and scaffolding of the research. There was such demand that it became a business on its own.
Love their mission of making exploitation-free chocolate, but CR discovered their dark chocolate has a whopping 134% lead! 🤯 Hoping they'll fix that for safer munching!
You can't have more than 100% of something in something. And if something is even 100% lead, it means there is nothing else in it. Lead occurs at the point of origin when farmers aren't paid sustainable enough wages to reinvest in their farms and build proper drying sheds for their beans. Tony's has a way to go with helping farmers.
You can, you cant be this stupid. Lets say i have 1 dollar you have 3 dollar, thats more then 100% more😂 Now lets say there is 00.1% lead in my chockbar, and 0.1% i. your bar, thats 1000%, how can you be so stupid😂@@RachMonPhoebs
How many of these people who bemoan about inequality and how they're going to make the cocolate industry better, how many of them are driving electric cars made possible by child slavery in the DPRC?
I've seen their chocolate bars but never tried & and I have to say its probably down to the price, but now that next time i am at the store, i will give their chocolate a go.
Strangly enough everybody in the Netherlands calls this brand Tony Chocolony instead of Chonolonely. The idealistic background story is well known, but i doubt if people know Nestle is the product owner these days. This is quite shocking to hear actually, i didn’t know it myself! Until now i was always willing to pay more to support the idealistic goals, but this is a gamechanger! No way am i going to support Nestle, cause of so much slave labour. This is pure green washing, no more Tony Chocolony for me!
Great what they are doing and the taste is good. However, I wish they would reconsider their bar structure because this is the messiest chocolate bar I have ever tried: Every time when trying to break a piece of, lots of small particles get spilled left and right. If their bar structure had more regular squares, triangles or other shapes - preferably bigger ones - it would probably be less wasteful. I understand that the design has a purpose and is a comment on exploitation, but for me personally, it isn't a practical choice and I wish they would instead focus that element onto the rather bland packaging instead of the bar itself.
Most of the major chocolate companies already state that their chocolate is Fair Trade. I thought it was just cheaper because the scale of their operation is larger than a smaller company like Tony’s.
Tony’s may be more ethical than most chocolate companies, but they still rely on animal exploitation because most of their products include dairy and are not vegan. Their products also contribute to obesity and diabetes etc.
what an irrelevant comment to make on video about HUMAN SLAVERY. Animal exploitation is everywhere, to make a snide comment about Tony's not being 100% ethical because of dairy farming is to hold it to an impossible standard when it is clearly driving enormous change in an industry reliant on SLAVE LABOR.
EVERYTHING BAR!!!!!! ❤❤❤❤ that is my favorite and Tony made me love milk Chocolate again! I really want that rainbow wall of chocolate in my living room ❤😊 THANK YOU for an amazing product and standing up against child labor 🙌 Bend Oregon
The families need money to survive. They send kids there to provide for their families. That is not slavery. It is exactly what every society has done until they got to the point where they no longer needed to do it. Essentially giving those men who already have the jobs more money limits the amount of competition.
This has started showing up here in Australia. It's not significantly differently priced to more common chocolate and it's really nice. I didn't know the story behind it but I'm happy I click on this video.
I stumbled with this chocolate brand twice, didn't know about the charity part, but I found it really, excellent tasting. The rest it's a very nice plus, makes it taste even better. Glad to see them on the supermarket shelves here in Spain!
Actually Tony is not producing by their own they let them produce by white label companys who are also producing for the big brands. Anyway we have to appreciate that they use nearly 100 % child labour free resources for their products.
It is not cheap here in Australia .. but i bought a christmas bar as a gift to ourselves and now we cannot eat any other (to be honest the only other chocolate we ever ate was Whittakers which is a NZ brand) have always held out buying from the big companies ....
If this was true, why does the CEO say his business is not profitable? He lives in a $20 million mansion. His wife posted she went to Copenhagen, Bali, Dubai, and Mykonos all within the last 90 days. Seems like a made up story to get their product selling in US stores. As we can see, they just opened a Chicago distribution center. Why was this story not reported in the past?
They are supplied by Barry Callebaut who DOES use child labour, this whole company is operating a marketing scam. It disgusts me, they started for the right reasons but now they use a lie to rob us blind.
I stopped eating Tony's chocolate, not because of health or that i stopped liking it, i simply couldn't afford it - £3.00 for 180g bar is kinda ridiculous 😅
I've never personally had a Tony's chocolate bar. Actually never even seen one in the grocery and convenience stores I frequent. When I do see one, I'll definitely have to try one now.
3:45 Oh... this is so nice. I always was intrigued by the way it looked. The TONY part is a tough piece to eat.😂 It's so big and since these bars are so thick🤤they are harder to break and bite. I really gotta get me some. The last two I tried wasn't for me. Brownie and something with white chocolate. The white one was very nice, but I couldn't finish it on my own.
Tony's has been founded in the Netherlands and we've eaten it here for over 10 years. Initially it had very ethical business principles at its' core, but even the original founder said that after losing control/selling the company to other business people, it turned more into greenwashing rather than staying true to the initial goal of eradicating slave labour and child labour form the production chain.
Sounds like the power of money. Can quickly change people with the best of intentions.
I love it. Actually I recently bought some in January. I saw it was on sale at the market. I got some.
Where can you find that statement from the founder?
First time I had it was in Amsterdam about 5 years ago. Tastes good.
The reason it changed it was after the lawsuit from big corporations....
Yeah after they announced they aren't 100% slavery free I completely lost interest. Such a shame because the chocolate tasted good and actually 'felt' good to eat before that. Seems like the biggest marketing gimmick.
Nestle tries to end child labor 😅. Right, Nestle is one of the worst companies out there with total disregard for any human rights.
Not just disregard; wilful destruction.
mmmmmm
I hated how durin California’s severe droughts where residents had all sorts of water restrictions, Nestle kept draining millions of gallons of water in the state for its bottled water production. The state said it had no legal right to the water.
God loves you! John 3:16✝️
Its typical behaviour. Agree with stuff like that to use as "look at this, we are good"
What I have taken from this video is this: Whenever anyone makes an effort to do the right thing, especially in regards to the well-being of other human beings. They find that it is not always easy. There are going to be hurdles and missteps along the way. I will give Tony's Chocoloney credit for at least caring enough to want to do something that gives these Coco Bean farmers a chance to make better wages for the work that they do.
The hurdles are there for a reason. The big corporations don't want ethical brands to be big. We live in a terrible world
But unfortunately the company was sold and now uses slavery. They repeat the origin story but never bring up facts about how well they pay workers for their cocoa. That's because the company has regressed. Capitalism at work
@@ays162 The hurdles are there because when it comes to choosing between a "Better" brand we decry it isn't perfect. Marketing to people with high ethical standards is very difficult because they also tend to inform themselfs well and are willing to drop you if you do anything they don't like. While your competitors can be as evil as they want because their consumers don't care. This comment section is a good example. So many people who are opposed to buying Tony's simply because they aren't slave free or manufacture in africa. Now maybe these people are prepared to pay 10 euro per bar for that kind of ehtical standard. But a lot of people aren't so Tony's now has a choice. Cater to the extremes and lose the middle. Or cater to the middle and loose the extreme. Either way their consumer base get's smaller.
@Trainrhysand the w. African gov’t get their cut bc the farmers don’t have the education and the wages and equipment to make it sustainable. A machete some boots is labor intense with just getting paid by the pound. Around $1.50-$1.67usd a pound. USA farmers get paid way more than that!
You took away doing the right things is going to be more challenging? Idk sometimes it's easier.
To compare any chocolate to Hershey's is rediculous... Hershey's is not chocolate.
There normal hershey bar sucks. But man if you ever try there hershey symphony milk chocolate bar. It is on ANOTHER LEVEL. I promise you. Its just as good as tonys,
Wrong
They RUINED Cadbury Milk Bars.
Hersheys isnt allowed to advertise as 'chocolate' in Australia as it doesnt meet the standard for cocoa butter content.
Hersheys tastes like sick smells. I mean, it's made with butyric acid which is literally the smell of vomit.
Tony's chocolate tastes like what cadbury's chocolate used to taste like before it was bought by another multinational. Tastes fantastische compared to all the mass market chocolates on the market
marabou better
@@ugo7395 marabou and Cadbury are both owned by the multinational firm mondelez so the taste is the same or diluted. It is not authentic chocolate anymore. I suggest you try toney's and your taste buds will experience something exciting
Ehh, it’s marginally better than hersheys, but the flavors of single origin chocolate are worlds better
@@ugo7395ate that in Sweden all the time, it’s so good. Now that me and my ex broke up, I’ll miss the chocolate 🥹
@@ugo7395 marabou kvalitet suger jämfört med förr
I love Tony's! I'm pretty much obsessed with the sea salt flavour. You can tell it's high quality and I love supporting a fellow Dutch business owner
Ugh dutch 😒. .
Majority stake holders are now Belgians
lol nee, 4euro voor een reep. kreeg paar keer als cadeautje van werk / vrienden. heb ook andere smaken geproefd in die kleine verpakkingen… niks speciaals en duur.
doe mij maar milka of bakkerij waar ze het zelf maken.
@@beaualoevvwow so strange you cant see the difference between milka and tonys
We just visited Amsterdam and as a welcome gift, hotel gave my daughter one of these Tonys bars (milk chocolate). What caught my wifes and mine attention immediately was "fun" and bright packaging, which is brilliant idea by their marketing dept. Also, chocolate itself was genuinely very good and now I would buy it in a store for sure over "big brand" guys.
So you support child labor, thats wild😂
@@Daniel-o7s1f sure thing troll... thats wild
You were very close to Belgium, best to go there for good chocolate.
@@hansmemling2311 have been to Belgium and met plenty of locals who still enjoy Tony's as a cheaper option. Also not everyone want to spend that much on chocolate even though yes it is superior to any supermarket stuff.
this is big brand mate just with new colourful packaging
i thought it was funny that the pieces of chocolate in the bar represent the inequalities in the chocolate industry and the piece that had TONYS on it was the biggest lmao
I mean it would have to.
Well the countries some of the pieces resemble aren't too big.... 😅
I thought it didn't make sense.. since he was in search for equality.. 😂
Fair and equal, and no one is happy. Everyone's needs are different. 😂
Tony's is great! Tried their chocolate at an airport once and knowing what they do completely converted me to making them my favourite brand.
They are good 😊...
It’s super creamy, rich ,definitely can tell it has the belgian chocolate. Other brand to me has an after taste of acid (vomit-like)
This would taste wonderfully with a little oil heated up, and covering strawberry’s !
Education, and this video is going to boost their sales. Because people like me now understand the name and product. I knew there was something unusual about it, but did not know what until this video.
They're actually expanding their distribution quite a bit. I've had a few of these and they're great!
I first had the Ben & Jerrys version of Tonys Chocolonely and I loved it, never knew it was this deep in its conscious efforts,. very admirable 👏🏾
and if they sell more the core values will fade away untill only marketing is left
If the taste of their product is superior to their competitors on the market, I have no problem paying the extra cost for their chocolate.
Their product is not only superior in taste but also in quality. They don't contain any palm oil, no plastic too. The most important and great thing about them is their cocoa is 100% free from child labor and slavery and they pay fair amounts to the farmers instead of bankrupting them like Hershey's and Nestle.
Yeah, I love the taste of their chocolate! And knowing that it's sourced responsibly is a big advantage on top of that 😄
It’s not that great. Tastes average.
I’ve never really understood why people like it so much. I think it tastes like cheap generic chocolate, which is a shame, as I’d like to support their agenda.
@@Cazzakstania You can still support the agenda any time you're about to buy chocolate? Unless your need for certain tasting chocolate is more important. In which case you probably don't care about it much and don't need to even think about it.
I recently tried this brand and I love it. It's delicious. I will gladly pay more for the best. Thanks for your efforts trying to minimize exploitation.😊
I have pretty much given up on chocolate. The quality has decline rapidly since I was a kid in the 1960’s I’m am going to buy Tony’s to support a living wage.
I worked in a Dutch organization a few years ago and whenever we had a meeting, there'd be bars of Tony's Chocolonely on the table. I don't even like chocolate in its solid form but these are really good.
I am a happy Tony's Chocoloney consumer I have made a point to reach out and share the progress. There is a lot of small chocolatiers in SF Bay Area they could easily source from Tony's 5% fund .
You can accidentally start loving chocolate or accidentally find out your good at making it. But to accidentally start a company? No that is not an accident LOL.
Whoops! An LLC just formed!
I think they meant the scale. Don‘t think Tony intended it to be a multinational corporation.
Yeah like if you accidentally start chocolate company then you must be very rich
Imagine the bar for being ethical being so low that just getting rid of slave labour is a starting point.
I first was introduced to this brand perhaps three years ago. Loved it from the start. This doc made it even more compelling when reaching for a bar in the future.
Dont, tony chocolonely is now 85 procent unverified sourced cocoa...... aka slave chocolate......just dont......
Don't forget how they sold everyone bs stories for years
As someone from the UK I had assumed this was a slightly more ethical, but mainly overpriced chocolate. But having seen this video, and all the work they are doing I fully support the higher prices, and understand that mass produced products can often have a dark secret as to why they are so cheap. They also taste fantastic too - not sure that is anything to do with the ethics of the business but the process they use really does maximise the product. Full credit to the company and the chocolatiers.
My son turned me on to this chocolate years ago! I love it! I buy at Target.
This is misinformation and misunderstanding of culture. This is how you know DEI means nothing! I am from West Africa and children found on farms is not child labour. The children are not paid. We used to go to the farms with our parents as a form of apprenticeship training to take over from our parents when they grow old. We start very early and master the skill at an early age. It is no different from a father living in the Western World and giving his kids small projects in Artificial Intelligence (A.I.) to better position them for life. Please you would have to talk the indigenous people and understand their culture before projecting your standard and misrepresenting the facts. The children are not illegally working. They are family undergoing apprenticeship and mentorship training. The story sounds good for institutional investors but is a clear misunderstanding and misrepresentation of facts. It is almost insulting to our culture, our way of life.
Are the children going to school? If they don't then it's child labor.
This is what happens when they own the media, thus the narrative & so much more. If one were to Visit the Smithsonian museum in Washington DC it’s noted the Dutch transported over 500K native Africans to the americas. I digress. 🤐. Oh the irony
Isn't the slave labour well documented in the confectionery industry? I don't think I need to personally ask people there when the evidence is out in the public.
That's probably why when the dude asked to be put in jail they looked at him crazy 😂😂
WHAT?! Your attempt to conflate DEI within the context of this video & your comment is wild. Perhaps it's not considered child labor in the country of West Africa that you call home, but that no longer holds true for the entire region.
There has been a change in labour relations in certain parts of West Africa which has led to an increase in child slave labour. There have been a series of documentaries and pieces of investigative journalism dating back as as early as 2000 about this issue. Those interviews have been with the indigenous people working on the cocoa farms. So are you arguing that the multitude of indigenous people who have provided first hand accounts about the work being child labour are misinformed? Are you alleging that somehow they misunderstand their own culture?
What's insulting is you disregarding the lived reality of some of your fellow West Africans who considered it child labour. One example is the eight children who are now adults that have filed a lawsuit alleging that they were used as slave labour on cocoa plantations in the Ivory Coast.
According to you, it's not child labor though. & Ironically, that's the same thing the European Cocoa Association said back in 2000. Until they could no longer make the claim due to the overwhelming amount of evidence that said otherwise.
That's what led to Mars, Hershey, Nestle and other chocolate producers signing the “Harkin Engel Protocol,” in 2001. It was suppose to provide a time-bound process for eliminating the use of child labor in cocoa growing and harvesting.
CBS literally just did a report in November of 2023 about how the Candy company Mars still uses cocoa harvested by kids in Ghana. It's child labor no matter how you try to spin it.
Imagine what West Africa would look like if they manufactured and processed the majority of their cocoa on the continent instead of exporting their raw ingredients to Europe and the US
Cocoa! How about cocoa, gold, diamonds, lumber, coltan, colbalt, salt, sugar, petroleum!! The list goes on and on..Imagine not knowing you’re in a race war 😒
they are being kept poor for that exact reason
@@krisb-travelYep, if things actually improved for South Africans, they’ll ask for ‘fair wages’ and Western slave companies don’t like that word.
Not possible, chocolate manufacturing requires a massive dairy industry and refrigeration something West African climate is suboptimal for.
They would need way more child slaves if they started manufacturing.
00:14 And how do YOU know what real chocolate tastes like? You wouldn't like it as it's bitter
When I see a Chocolate bar made by West Africans with all the profit going to West Africans, I'll believe the goody goody talk.
Exactly. You can't claim you're helping anyone if you don't even have processing and manufacturing in West Africa.
It sounds like they’re paying a lot better than the other manufacturers to me that sounds promising. Why would all of the profits go back to west Africa? Who would take care of the production, advertising, distribution, etc.. Making a chocolate bar company is more than just sourcing the cocoa. I would agree that allocating a small percentage of the company for profit sharing, donations to help out the community is warranted though (not sure if they are already doing this)
Not to mention, as they said in the video they are not profitable at the moment due to scaling
@@mtrajano973 Who would take care of the production, advertising, distribution, etc?
I assume the West Africans. They would figure out how to do what they need to do and outsource the rest to partners of their own choosing. They would be in control of their destiny rather than relying on charity handouts. With this business model, nothing really has changed - the farmers still get only a very minuscule slice of the pie and other people take the giant share while also selling a feel-good story and appearing to be ethical at the expense of the little guy.
i don't believe they're claiming to help west africans. their battle was against child labor lol
Why not open manufacturing hubs on those countries to create employment for their youthful population to bring down unregulated immigration
Problem often are educate work force
If they could they would. However when you want to take on the industry that means selling in grocery strores. This mean massive production. The kind of scale you can't achieve when you are starting out. We are talking processing the massive amounts of milk, sugar, Cocoa with advanced machinery running 24/7 on a stable energy grid. It means the infrastructure to move everything, a predictable political climate and regional sability. Those things don't come over night. So you have two options. Produce there on a smaller scale. Every bar you sell will provide more human value. But you will sell less bars because you can't sell to the mass consumer. Or sell to the mass consumer. Start with a sligly better product and as you gain market share use the economy of scale to invest back into your production chain increasing the value you provide the people who make your products. However your value per bar soled will be lower. Tony's is going for the second one. And that means right now the can't yet produce in Africa.
Lack of infrastructure and corruption in government
I hope they don’t get bought by a big company. They taste so good.
I tried Tony's by accident at work! I use to work at Target for a few years and I worked in the Market area. I would always stock foods and when I stocked Tony's it always caught my eye, it was fun to look at. Until one day I went into the back room cooler to put stuff away and I accidently came across with a Tony's bar split in half. It didn't look tampered with, it looked like it was just split in half accidentally in the back some how and a co-worker probably left it there and didn't throw it away, idk. I decided to open it more and try it! It was soo good!! I couldn't get enough, I was almost half way through it, I couldn't stop myself 😂. I left the cooler and the half eaten chocolate where I found it. I went back to work and later I went back to the cooler again to get more, I couldn't stop thinking of it. I was almost done with it at that point 😂😅. I've never tried chocolate so good!
.
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(There are no cameras in the freezers/coolers. Also you can eat items without paying, nothing happens. The chocolate wasn't touched or dirty, sometimes products break and coworkers forget to throw away.)
I hope their business and integrity never change, would hate to see them on a "What happened when greed etc." video
Businesses like this deserve the success they gain. The name, their goals, the chocolate bar design are so cool and well thought out.
I used to not like this brand at all with their silly name and packaging, the bar is all crooked and way overpriced. Ever since I learned about their mission though, I'm completely on board!
Its corporate now, its 85 procent unverified sourced cocoa, aka slave chocolate.....its a greenwashing scam
They literally admit they use a slave labour company, so they can "grow their business globally" this company is a fraud
I quite like their chocolate, however I don't like breaking up the unevenly shaped bars. Small gripe. lol
You can never accidentally start a chocolate company you set the intention from the initial idea and got busy. This is brilliant 👏 and the story shows the intent and fabulous strategy 😊 Never knew of this chocolate 🍫 until I discovered this video.
If I'm buying the product I'm already supporting the cause. If I don't get a chocolate in my advent calendar I'm not happy!
My town has only 3500 people but our Rite Aide has these Candy Bars. Ive tried a couple years ago and like the Bars. Pick one up... the Bars are heavy.. 👍👍👍
Great! After I read a book of Artur Grandi, my mind is constantly thinking about his unique formula, which was created by author for healing world’s financial system and all other ways of earning money is not so much exciting me now!)
Sorry, but Nestlé signing a human rights document makes me think it's not actual going to be as effective as they say it is 💀
Tonyyyyyyy's! I'm impressed by how much back story they provided, you don't often see that when the US makes a video on something that's not from their own country. But of course this channel does :)
I wonder if they already sell the Easter egg, Easter eggs, and Christmas tree bars over there.
No. The only items we see from Tony’s Chocolate in the bar form. They seem to have lost steam. A few years ago, they were everywhere. Now, not as many places.
Hailing from a third world country myself and working with people below the poverty line, some children actually do want to work to help their family even though their parents tell them to study. I think there's a fine line between child labor and children choosing to work because they have goals (my dad was one of those who chose to work as a kid). And while I know there is child labor in these farms (and i have been in these coco conferences asking hard questions that ate never answered), we also have to wonder if there are children who work just because they want to help out their family...
Hence why their approach is to pay the parents a living wage so their children don't need to help out their families. I'm from a very different cultural and socioeconomic background, so I respect that I might not fully grasp the complexity of this, but the thought of a child being so aware of their parent's poverty that they develop the wish to work seems utterly tragic to me. No family should be reliant on their kid's income. These companies must pay fair wages because children shouldn't have to "want to work" in the first place.
I wonder if anyone really understands how living wages work and how it's not enough for families. Fine, families don't starve. Kids go to school...and then they see someone (classmates or friends) having something they want but their parents only earn a living wage. It isnt even a smartphone. Its just a nicer pencil or a bag without holes. Or maybe they want a snack aside from their lunch but their parents are budgeting. What do they do? Do they steal or work? My dad just wanted a new pair of slippers so he worked at the market selling tomatoes and salt near where his mom sold fish and meat so he can have a new pair that he likes.
@@KaiayaRules unfortunately, that's not going to happen..if we see coco farmers in Ghana become middle class, then someone is actually doing this.
@kishisetasama now you're just justifying greed. "He has something, why shouldn't I?" Get real. Not everyone is obsessed with the idea they need to have what others do.
Even in the west children help out on their family farm. It can get unhealthy, but it is also true that often the children want to.
I tried this a few months ago. It is some of the nicest chocolate I've ever eaten. Definitely worth the price
Why isn’t the manufacturing and processing also done in west Africa?
It's their company they can do whatever fk they want
West africa doesnt have the industrial capacity. The few factories they have are already producing something else for another country or company and then exported.
Can’t trust blacks…
They don't have industrial capacity for chocolate. You must be high on sth.
where do I apply for a job :)) ?
Don’t know why but the packaging of this chocolate reminds me of a WONKA BAR
Tony's Chocolonely's impressive growth and ethical mission highlight a significant trend: consumers increasingly prioritize both taste and ethical considerations in their purchases. This is a powerful reminder that modern brands can thrive by aligning their business practices with social justice issues.
using Hershy's as a comparison is like comparing RANDOM above basic brand to McDonalds, KFC, etc... the proper comparison is with other above basic brand, so commodity brands that NO ONE thinks as premium
The comparison is more to do with highlighting unethical market practices committed by market leaders.
Is Hershy's comparable with Milka?
Hershys the chocolate that tastes like vomit to anyone who is used to eating proper chocolate.
Why is this a coincidence because right now Tony’s just came into my country’s biggest supermarket stores and is going VIRAL
I love this chocolate. I tried it in the Netherlands.
You can buy it in the U.S. as well.
The design / branding did it for me, for me to try something different this helped me pick up this one and not another like feastables
I will always support Tony. Ethical consumerism for the win! Child slave labour is no joke.
They been caught again, month ago😂
0:25 "Which was up about 6% in 2023 over 2022"
08:22 "Chocolate consumption actually dipped 6% in 2023"
🤔
Fun fact: It's impossible to 'accidentally' start a chocolate company!
Another fun fact: this is the reason you do t get invited to parties
Took a human trafficking course in law school with the Minister of Human Trafficking. He recommended Tony’s and I immediately went out and bought some bars. Not only is the mission great but the chocolate is delicious. I couldn’t stop eating it and always keep some stocked for a snack!
1:52 It is weird how that wasn't signed by Cadbury's 🤨
So they asked the bare minimum of Nestlé, to make a bar that doesn't use child labor, and there response was "nah sorry can't do it" lmao wtf is that
Ever seen that investigative journalist reportering from the coco fields and basically make them taste the final product and interview their reactions. because, for some reason, they've never tasted it.
That’s because the product we make out of it is not what the originating countries used the beans for.
Cocoa isn't indigenous to West Africa. It's purely a cash crop there. South and Central America have traditional recipes.
I saw these in some high end convenient stores and thought it was expensive for no reason. No I understand why and I'll definitely try them out. At least once if I can afford it..
This was a solid watch - great!
Tony's founder, Teun van der Keuken is a real warrior against food industry
Never seen or heard of this chocolate until now.
I am Swiss and I buy Tony‘s because it’s up to us to vote with our feet on how we want the products we consume be made and that the ones who do the hard work for it are fairly compensated. I am aware that Tony’s is not perfect. Nothing is ever perfect. But being transparent and working on making it better every day is what makes a difference in the end.
Where in Switzerland do you get them?
Love the chocolate, love the backstory even more!
As an ex-choc company employee
I really appreciate what they doing
John Oliver did a “last week tonight” episode on this
Wow, what a great idea to design the chocolate unevenly. I thought it was just to be different, but in fact it is so symbolic! I love that!
How all these small products bringing in hundreds of millions I ain’t ever heard of any of them
There's a lot of people in the world. You don't need to influence all of them. Just enough.
If a company has Millions of customers and is known by say 20 Million people, 7.98 billion people would have never heared about the company.
Love Tony's. Loved it from my first bite, and then loved it more when I learned about their cause.
Omg I got to taste this here in Manila. This is on my top 3 :) And yes - better than Hershey's
Hersheys is trash
That's not hard to do. Explore the world of small batch craft chocolate, you'll be astounded.
@@RachMonPhoebs Yes - the problem is I don't see a lot of chocolates here from all over the world. It's really these countries --- US, Japan, South Korea, Malaysia, Thailand, Switzerland, France, Amsterdam.
Tony's is great. The only chocolate company I know actively trying to make the industry better. I try to only by their stuff.
Charlie?
I've never had Tony's but now I want to buy and support!
I hate the uneven scoring on this brand. I track my sugar intake, and their attempt at making the bar look artsy makes it impossible to take an even portion. No thanks.
$162 Million in REVENUE doesn't mean "making" $162 Million.
People don't understand that the prices of things are never going back down. This inflation is deeper than we think. Those buying groceries are well aware that the real inflation is much over 10%. The increments don't match our income, yet certain investors still earn over $365,000 in stocks and assets. Thanks for recommending Lindsey Jaedyn.
That is true my dear, Investment is the best idea presently and without it, human struggles are worthless.
Everyone needs more than their salary to be financially stable. Investing it with a reliable source is the best
No doubt!! I never knew Lindsey Jaedyn had gone viral. I decided to back up my assets and property with her when we met at a conference in New Jersey for the first time.
I agree with their services are exceptional. I can testify to that from the improvements I have seen so far
That woman totally changed my life for good. I have come across individuals but none is as honest as Lindsey. So surprised you know her too.
I tried it for the first time a few months ago. I was just walking by and saw the colorful brand. It was appealing! The taste did not disappoint! I got the pretzel and milk chocolate. Delicious!
"Accidentally"
Yes, it was part of a (public) TV consumer programme, where they used the creation of a bar as storyline and scaffolding of the research. There was such demand that it became a business on its own.
I came here just to say that this is the best chocolate ive ever tried, and every time I get the chance I will buy a bar
Love their mission of making exploitation-free chocolate, but CR discovered their dark chocolate has a whopping 134% lead! 🤯 Hoping they'll fix that for safer munching!
134% relative to what ? I feel like this statement is misleading
You can't have more than 100% of something in something. And if something is even 100% lead, it means there is nothing else in it. Lead occurs at the point of origin when farmers aren't paid sustainable enough wages to reinvest in their farms and build proper drying sheds for their beans. Tony's has a way to go with helping farmers.
You can, you cant be this stupid. Lets say i have 1 dollar you have 3 dollar, thats more then 100% more😂 Now lets say there is 00.1% lead in my chockbar, and 0.1% i. your bar, thats 1000%, how can you be so stupid😂@@RachMonPhoebs
I love Tony's Chocolate. In fact I'll grab a bar when I'm getting my groceries tonight.
How many of these people who bemoan about inequality and how they're going to make the cocolate industry better, how many of them are driving electric cars made possible by child slavery in the DPRC?
I've seen their chocolate bars but never tried & and I have to say its probably down to the price, but now that next time i am at the store, i will give their chocolate a go.
wool socks to bed = best sleep you've had🟣
Strangly enough everybody in the Netherlands calls this brand Tony Chocolony instead of Chonolonely. The idealistic background story is well known, but i doubt if people know Nestle is the product owner these days. This is quite shocking to hear actually, i didn’t know it myself! Until now i was always willing to pay more to support the idealistic goals, but this is a gamechanger! No way am i going to support Nestle, cause of so much slave labour. This is pure green washing, no more Tony Chocolony for me!
Its not true. Where you get your information?
I think I saw one of those in a Five Below store
He's actually using slaves. Look it up.
Great what they are doing and the taste is good. However, I wish they would reconsider their bar structure because this is the messiest chocolate bar I have ever tried: Every time when trying to break a piece of, lots of small particles get spilled left and right. If their bar structure had more regular squares, triangles or other shapes - preferably bigger ones - it would probably be less wasteful. I understand that the design has a purpose and is a comment on exploitation, but for me personally, it isn't a practical choice and I wish they would instead focus that element onto the rather bland packaging instead of the bar itself.
Most of the major chocolate companies already state that their chocolate is Fair Trade.
I thought it was just cheaper because the scale of their operation is larger than a smaller company like Tony’s.
Tony’s may be more ethical than most chocolate companies, but they still rely on animal exploitation because most of their products include dairy and are not vegan. Their products also contribute to obesity and diabetes etc.
Shut up
That could be said of any product that includes processed sugar since it is made with bone char.
what an irrelevant comment to make on video about HUMAN SLAVERY. Animal exploitation is everywhere, to make a snide comment about Tony's not being 100% ethical because of dairy farming is to hold it to an impossible standard when it is clearly driving enormous change in an industry reliant on SLAVE LABOR.
Yep, I am addicted. My store won't buy extra salted Carmel. It always runs out, and I have to wait forever.
EVERYTHING BAR!!!!!! ❤❤❤❤ that is my favorite and Tony made me love milk Chocolate again! I really want that rainbow wall of chocolate in my living room ❤😊 THANK YOU for an amazing product and standing up against child labor 🙌 Bend Oregon
The families need money to survive. They send kids there to provide for their families. That is not slavery. It is exactly what every society has done until they got to the point where they no longer needed to do it.
Essentially giving those men who already have the jobs more money limits the amount of competition.
This has started showing up here in Australia. It's not significantly differently priced to more common chocolate and it's really nice. I didn't know the story behind it but I'm happy I click on this video.
I stumbled with this chocolate brand twice, didn't know about the charity part, but I found it really, excellent tasting. The rest it's a very nice plus, makes it taste even better. Glad to see them on the supermarket shelves here in Spain!
Got one as a gift and was still disappointed in its quality
Actually Tony is not producing by their own they let them produce by white label companys who are also producing for the big brands. Anyway we have to appreciate that they use nearly 100 % child labour free resources for their products.
It is not cheap here in Australia .. but i bought a christmas bar as a gift to ourselves and now we cannot eat any other (to be honest the only other chocolate we ever ate was Whittakers which is a NZ brand) have always held out buying from the big companies ....
If this was true, why does the CEO say his business is not profitable? He lives in a $20 million mansion. His wife posted she went to Copenhagen, Bali, Dubai, and Mykonos all within the last 90 days. Seems like a made up story to get their product selling in US stores. As we can see, they just opened a Chicago distribution center. Why was this story not reported in the past?
They are supplied by Barry Callebaut who DOES use child labour, this whole company is operating a marketing scam. It disgusts me, they started for the right reasons but now they use a lie to rob us blind.
I stopped eating Tony's chocolate, not because of health or that i stopped liking it, i simply couldn't afford it - £3.00 for 180g bar is kinda ridiculous 😅
i literally had just pulled out some tony’s to snack on and this video popped up
Tony's taste is incredible.
I've never personally had a Tony's chocolate bar. Actually never even seen one in the grocery and convenience stores I frequent. When I do see one, I'll definitely have to try one now.
3:45 Oh... this is so nice. I always was intrigued by the way it looked. The TONY part is a tough piece to eat.😂 It's so big and since these bars are so thick🤤they are harder to break and bite. I really gotta get me some.
The last two I tried wasn't for me. Brownie and something with white chocolate. The white one was very nice, but I couldn't finish it on my own.
” Im the chief chocolonely” is timelessly funny