The Business of Wine Video Series - Beckstoffer

The Wine Business Institute (WBI) at Sonoma State University (SSU), in partnership with Demeter Group and award-winning filmmaker, Dennis Scholl, is pleased to present The Business of Wine film series, an examination of decision-making and best practices among wine business leaders as they build world-class brands, develop product innovations, and adapt to an evolving global wine industry. The series consists of 13 videos featuring wine industry icons, such as the Beckstoffer, Phelps, Gott, Grgich, Benziger, Couchman, Shoup, Hatcher, Golitzin, Smith, Wagner, Basler, and Figgins families.

[@davidhdzro]

Great Video! So much value

[@wineguy9017]

Great to listen to one of the folks who changed the wine industry. One of the smartest folks you could listen to if you want to understand how the Napa wine world got to where it is today and where it is going. And why.

[@priestofpartagas]

A fantastic interview with an industry legend. Thanks for the excellent content!

[@kennethcole02]

Great video, Respect to the father & son for putting much work to success.

[@russelllayton2477]

This video was so well made. I learned a great deal, have so much respect for this family, and will appreciate Napa more than I ever have. I'm fortunate to work in and around Napa and I will appreciate it so much more now. Great production.

[@schoolofbusinesseconomics-1994]

Thank you Russell. Glad you and others in our wine community can benefit from these videos and the wisdom and experience of wine business leaders like Andrew Beckstoffer. Be sure to check out other videos in the series if you haven't, and share this great resource with other wine professionals.

[@DirtyInvestor87]

How much they pay you to say this?

[@blankblank3553]

Great video. Learned a great deal. Thanks

[@pro8mm]

Well Done.

[@cnn2190]

very informative

[@jordanfinney8720]

I’m new to the videos but I’m curious about the business side. As far as the initial start up cost of an operation like this, did you go to the bank with the proposition for a loan amount you had in mind? I’m wanting to break into the winery business, but I’m not sure how to start.

[@2011blueman]

Start by making at least $10 million outside of the wine business.

[@kmichal9648]

I just hope that you want to be fair to your supplier. It seems to me that your arrogant/toug/aggressive (meant in good way) behaviour is necessary to succeed in long run. Many important information provided. Thank you

[@VtRD]

Something about this approach seems off to me. Owning the land, great--but selling your grapes--not. Much of this video approaches wine like a Wall Street business--the real family-owned wineries --I hope they never operate this way.