Excellent video as always Tim! Not just insightful, but also very good to be re-affirmed that we're going in the right direction on a few techniques we're about to try/launch ;-)
I have a good question for you. I use Google ads, and as you probably know, their demographics are crap, so I can't know for sure who my visitors are in both the planning and analytics. Another problem with Google ads is the lack of transparency for exact match, I look at my search terms vs actual keywords and the buyer intent is often not what I expected. Conclusively, I'm kind of going blind with my targeting, I just hope the visitors will roughly fit my requirements, to about 10-20% accuracy...so with Google ads, how could I know my target audience pain points and intent? This is a real problem for me as a Canadian web designer expat living in Thailand, I need to find work remotely.
Hey Bruno, I'd totally not be relying on Google Ads for your audience profiling. Ideally you'd have some customers who you could talk to and listen to their pain points, so that you can choose your target KWs in GAds. Then it's about going through your search query reports and looking for negative keywords that you can add, based on terms which are missing the intent or pain points you've identified. e.g. Say you're a web developer and you want Wordpress web development clients. So you target keyword "Wordpress web developer" but you notice that your ad showed for "Wordpress web developer jobs", you'd go and add "jobs" to your negative keywords list. You'll never build the perfect audience targeting straight out of the gate in G Ads, but you can gradually build it by building your neg keyword list over time.
Hi Josh. We get hundreds of review requests each month, so it can sometimes take a few days for us to reply (as explained during the review request form). If you don't hear from us by the end of the week (it might be worth double-checking your spam folder, just in case something has come through already), please let us know and we'll look into it further ❤
What's your favourite call to action? 🤔
Helpful breakdown of how to ideate-->use a lead magnet, thank you
Very helpful. Great content.
Glad you think so!
Thnx a bunch. Is there any vid that builds on this?
Always great information, and I love the quirky videos!
What a great video, well presented and produced. Thanks for the info. It was exactly what I needed. Have liked and subscribed!
So kind of you! ❤
What a great video man, you're amazing!
This is great, thankyou!
Excellent video as always Tim! Not just insightful, but also very good to be re-affirmed that we're going in the right direction on a few techniques we're about to try/launch ;-)
Glad you liked it!
Great content! Susbcribed!
do you have any suggestion for cta for architects specifically?
I have a good question for you. I use Google ads, and as you probably know, their demographics are crap, so I can't know for sure who my visitors are in both the planning and analytics. Another problem with Google ads is the lack of transparency for exact match, I look at my search terms vs actual keywords and the buyer intent is often not what I expected. Conclusively, I'm kind of going blind with my targeting, I just hope the visitors will roughly fit my requirements, to about 10-20% accuracy...so with Google ads, how could I know my target audience pain points and intent? This is a real problem for me as a Canadian web designer expat living in Thailand, I need to find work remotely.
Hey Bruno, I'd totally not be relying on Google Ads for your audience profiling. Ideally you'd have some customers who you could talk to and listen to their pain points, so that you can choose your target KWs in GAds.
Then it's about going through your search query reports and looking for negative keywords that you can add, based on terms which are missing the intent or pain points you've identified.
e.g.
Say you're a web developer and you want Wordpress web development clients. So you target keyword "Wordpress web developer" but you notice that your ad showed for "Wordpress web developer jobs", you'd go and add "jobs" to your negative keywords list.
You'll never build the perfect audience targeting straight out of the gate in G Ads, but you can gradually build it by building your neg keyword list over time.
Applied for website review 2, never heard anything back.
Hi Josh.
We get hundreds of review requests each month, so it can sometimes take a few days for us to reply (as explained during the review request form).
If you don't hear from us by the end of the week (it might be worth double-checking your spam folder, just in case something has come through already), please let us know and we'll look into it further ❤
You’re videos are always great!! You guys will have tons of subscribers in no time, very valuable content. Thank you!
amazing content and loads of value as usual !