How To Do Market Research (Market Research 101)

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If you want to start a new business, launch a new offer, or grow your existing business in order to take your sales and revenue to the next level then you need to know what’s going on in your market.
And that means market research.
The problem is that 90% of businesses are doing market research wrong, with the other 10% of businesses not even doing it all which leads to ineffective marketing campaigns, bad results, and an overall waste of time, money, and energy sitting there wondering why nothing ever seems to work…
So, let me show you how it's done.
#marketing #digitalmarketing #marketingstrategy
***PS - Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: freemarketingcheatsheet.com
2) Join Digital Marketing Academy: adamerhart.com/academy/
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[@Adamerhartvideo]

Here's another video on "Market Research to watch next" 👉 How To Do Market Research! (5 FAST & EASY Strategies) 👉 th-cam.com/video/7nBnUMtaooI/w-d-xo.html

[@frederickholmest2140]

Can you recommend any sources to learn this business?

[@kaleo7046]

Making free videos for our future, This guy deserves millions of views,

[@Adamerhartvideo]

Thanks Deithweddein!

[@martinsolomon7819]

This came out right when I was about to start doing a market research. Thanks Adam!

[@Adamerhartvideo]

Awesome timing Martin!!

[@woahtherr5371]

that jingle earned my like. thanks for the info

[@bluestripes6037]

Weird, I was just thinking that I need a refresher on how to do market research (for an offline business though). Haven't watched yet, but I trust you to deliver the goods!

[@Adamerhartvideo]

Hey my friend! Yes this will help with an offline business just as much as any online one. Hope you enjoy it!!

[@jaykelly1729]

Hey Adam great video!
How do you find the demographic information?

[@abdallahadamu866]

I like your humour Adam . Keep it up

[@marketolog_fedor]

Super video, thanks

[@goharians786]

thanks for creating great video

[@GrowWithWill]

Market research can even reveal how your customers feel about your current business and if it's meeting your their needs. You might even find out what people think about your business that you weren't aware of (positive AND negative!).

[@Adamerhartvideo]

:)

[@marouanemarouane1468]

You're a life saver 🎉

[@mahmoudelkheshen4615]

Thanks.

[@devadityabhattacharya]

Sir. You are superb. Thank you so much for all this 💗

[@Adamerhartvideo]

Thanks so much Devaditya! Glad you enjoyed it!

[@NhiTran-1901]

thank you so much , your kowledge is helpful for me

[@Adamerhartvideo]

Thanks Nhi! Glad you enjoyed it!

[@Danger_us86]

Yes I’m first!!!! 🤯🏆 This is exactly what I was looking for! Thank you bro!

[@Adamerhartvideo]

Awesome Dante! Leading the pack!

[@qinyi6977]

it's useful for me 👍

[@matt_med]

Thanks!

[@Adamerhartvideo]

Thanks Matt! Appreciate the donation my friend! All donations go to help feed hungry kids in unfortunate circumstances.

[@rossmcnamee]

Hi Adam, i know this is an old video but I wanted to ask you a question I have been having for the past year while consuming your content.
I understand that it's important to understand your customers, their geographic and demographic details are going to be useful to a business for obvious marketing and sales reasons. I often get confused when you talk about understanding their fears and desires, for example, if selling something simple like catering equipment to the hospitality sector, how does knowing their fears and desires help with my marketing.
If I find out their fear is going out of business and losing everything, and their dreams are to have a family and to retire early. How does this help me with my marketing, it has no correlation.
Love your videos, you've helped me so much and you are the reason I'm a wanna-be digital marketing nerd.

[@andreaslind6338]

Hi ross, I know this is an old comment, but I just thought that if you find caterers who are small and want to provide for their family, you could emphasise reliability, ease and cheapness in your equipment
cheap (adresses fear of going out of buisness)
Reliable (adresses need to leave something to your children)
Ease (won't have to spend ages training new hires to use equimpnent)
Each want can be adressed in the product or marketing, just think a little more lateraly.

[@MrJavion1202]

This is golden ✨️ this is what I was looking for. I've been doing market research for a while now. I can put it altogether now with this framework
Would you use this framework for a physical product as well?

[@Adamerhartvideo]

Awesome Marques! Glad it helped!

[@rhandellacena3280]

Nice video! I'm actually new with marketing. So I don't get how to get the data for "What When Where Who Why"? Like how would I know their goals are or pain points? I'll really appreciate your reply, Thanks!

[@mickeydecock1342]

That why asking your (potential) customers these questions can be useful. In this video, he is putting an emphasis on checking out real buying behavior - this answers the question of what they are buying, maybe also when and where they are buying. But the question about who, when, where, and especially why can be answered by using customer surveys. Or having small interviews with your customers in a more structured, unbiased manner. This can also deliver you psychographic data, which can in turn be handy for market segmentation and having target groups based on psychographic data.

[@briansottosanti2069]

I can't seem to find the keyword planner... every time go to make an account, it wants me to create an ad and I don't see an option for doing keyword research.

[@krystalfavourite1203]

Hit the subscribe button immediately after that Who What When Where Why song😂quality content

[@Adamerhartvideo]

Thanks Krystal :) yeah that song is almost always stuck in my head...

[@Diogenes95737]

Sick hand veins bro

[@Marquetica]

and how do you do all of this? :D how do i find out the demographics, occupation etc? lol

[@ifrankenstein7455]

👌

[@Adamerhartvideo]

Thanks my friend!!

[@SamBahour]

👍

[@Adamerhartvideo]

Thanks Sam!!

[@hello-sx2bp]

You aren’t tell using where you’re getting the data from to do the market research?! Which is critical in this