I have follow Seth Godin for the last 20 years. The fact that he had failure shows that failure is OK but quitting is not. Your ideas will spread if you press forward after each failure. You are only a failure if you quit. Don't quit.
I use to idolize this video a lot, but the more i take on the journey of entrepreneurship, i realise its not entirely about being remarkable but also about solving problems.
people spend money on products because they believe it will improve their quality of life, and the big ticket items are usually the ones that solve a specific problem/need/issue
I think Seth here is talking more about in terms of marketing and advertising. At the end of the day, it will always come down to the product and how it fills up a gap in the market.
Love this. I think in order to be successful, you have to love what you're doing. But it doesn't stop there. You have to know how to spread an idea (or market your idea to others). I like what he says, and I'm paraphrasing: It doesn't matter what you do; spreading ideas applies to everyone.
Amazing - Seth made this TED six weeks before the iPhone was introduced. TH-cam and Facebook were very new. Everything changed - everything has changed and will change.
Seth paints a picture of a sad sad world, where people are too busy to think for themselves, so they follow the trending crowd and don't use their powerful focus to create a better world. Only thinking of what's in it for ME! I wish the people inventing stuff that people do not need, would put their genius to products which would clean up the environment, or heal the sick or teach people to forgive each other. How can we use this marketing power to create a better world for all beings. We need to redefine what is Remarkable, and celebrate what is truly Remarkable! LOVE is Truly Remarkable, and free!
Karen, it’s good to know I’m not alone in this view. What a pathetic world we live in. We don’t buy anything, we’re sold everything - and we seem to be perfectly happy with that state of being. Nature does wonders beyond comprehension without any money through Her natural economy, but with our artificial, money-driven economy all we seem able to do is create endless, useless novelty that actually destroys natural economy as well as any sense of it from our consciousness. Why do we so passively insult and degrade ourselves like this? Why do people like this who see humans as nothing more than targets not make us angry? I suppose it makes it easier for us to insult and degrade the rest of the natural creation we’ve been blessed with. I’d be perfectly happy if they used Elon Musk’s new rockets to shoot all these flippin’, hyper-motivated, mind-robbing ad-men straight into the heart of the Sun. Not really, I suppose, but metaphorically speaking, that’s what I’ve done with them in my own personal life. I’m done with being their target.
I’m actually happen working on a product that might do just that-or at least begin the process of that. ;) give it around 1-3 more years, and hopefully, if it works, you’ll see it.
Karen, Many people are solving difficult problems which will impact humanity. As long as a business case can be made, since profitability is a great instrument for motivation & growth.
I understand where you are coming from, but at the end of the day, a man/woman has to be able to feed himself and his children. Doing things "good for the environment" or teaching people "how to forgive each other" seem, to me , to be luxurious hobbies, that one can indulge in only AFTER the money has been made and the wolves are being kept from the door. very few of the celebrites and rich people who make a big deal about contributing to the problems you are pointing out, actually did any of that , until they were rich and secure. For most people the priority must be take care of ME and MINE first; then try to help others. I wish the world were different but it isn't.
My favorite TEDGlobal speaker so far has been Alain de Botton, the philosopher for the knowledge worker. He mused about the "sorrows and pleasures of work" (the title of his latest book), our ever-more complex careers (formerly known as lives), the quintessential question of the 21st century (“what do you do?”), snobbery (“taking a small piece of someone to form a vision of who he is”), the direct relationship between proximity and envy ("proximity is the prerequisite for envy"), tragedy as a h
ASU Venture Devil Here. Seth Godin is awesome in beginning with a demand for the young entrepreneurs to stop stealing ideas, stop copying their homework, and actually dream a better future. This down to earth reflection on how to get the dream to spread is a needed supplement to the practicality of keeping a dream alive. It is the new idea, or the "remarkable dream" that will spread. With limited time, people will not pay any attention to something that is the same as what they've seen before. It also insinuates a redirection away from standard corporate practices, and "safe investment" thinking. Shooting for mainstream is a sure way to be ignored and forgotten. Being one of the better speakers for entrepreneurs, I am monitoring every talk he gives.
The problem is most (small) business owners don't have the patience to seek out the people who will love their products, and wait for it to spread. Everyone wants instant gratification and therefore continue to market to the masses.
6 ปีที่แล้ว +4
FortuneMarketingCo yeah and because it takes years of massive work without results
On the contrary, some wait too long hoping it spreads without ever succeeding. Businesses require money (revenue). Revenue is generated by sales. If you don't sell anything, you go out of business. I think the problem is most (small) business literally cannot afford to be patient and wait for their good idea to spread, so they market to the masses- hoping to gain traction. Facebook changed that. We can spearfish now instead of casting large nets.
I would love nothing more than to get James Howard Kuntsler, Seth Godin, and Peter Thiel in the same room. They all touch on interestingly intertwined concepts but have distinct and original perspectives on them.
Seth is arguably the one guy who people would legitimately climb to the mountain to talk to. Brilliant. Well researched. And Inspiring. Thank you Seth.
I love how TED place their advertisement at the end of the video. TH-cam should follow this practice. It's truly non evil. I would watch the advertisement because I like the video enough to watch it to the end. Advertisement in the beginning only interrupt our desire to view the content.
2019 and I'm just watching now. I received a cassette tape of him back in 1997. For some reason, I just thought about him today and decided to look him up.
i like that Ted have ads at the end of their videos instead of shoving them down your throat at the start like some. Sometimes i'll take the time to watch them because of that.
This video is very informational. If you have an idea and don't spread it, then chances are that idea won't make any profit. Be creative, write the vision, and watch the profits come rolling in.
I'm Just discovering Seths work and i'm loving it..Sometimes when we get stuck in an industry or market we lose focus on other ideas we can use in our business..I suppose fusing other methods to get in touch with people & finding out how to solve their problems and be relevant to them
Everybody should also pair watching this video with videos that teach how to put very interesting and very helpful information. This is still why a lot of people are interested in a particular website. No one can take shortcuts in this industry. The stronger the foundation of a website, the better it will be.
My challenge is know to bring your insights into my own project of sending a few moments of peace and calm out into the world. Your knowledge will certainly help me to find ways of encouraging others to feel the positive energy of this project and come on board to help spread it further. Thank you very much for sharing this knowledge and also thanks to TED for facilitating it's distribution. Johnnie Lawson
I love seth saw this ted talk and subscribed to his blog which I get evry week he's concise and poinient always uplifting or challenging both works he is a true genious and seems to be a real nice guy needless to say I'm a fan
I love the salad water. I'd buy that, wouldn't you? And the Arby's Tom Arnold oven mitt. Best takeaway--remarkable equals worth making a remark about. As Heidi Fleiss says, "one day you're in, and one day you're out". And aim at people who are obsessed. Someone who is really interested in what you have to say.
Brilliant as he is, there's a gap though. He talks about being remarkable and marketing to the innovators and early adopters, banking on them to spread the word. but how do we ensure that the word does not stop there?
He talks about a more basic point about marketing when you look at ist essential aspect which wouldn't matter about which product or service you are selling, also talks about how TV- industrial complex era worked, which was through a human connection was able through repetition and how big companies pays large amount (in the millions) to be able to invent what an average product is and make it look something elegant and remarket to an audience that would want your product.
The best sing since sliced bread....+Seth Godin. He makes some very valid points about targeting people with passion who have Otaku. Its about finding people who are passionate like Apple and Pearl Jam.
Nope this are the release years of studio albums 91,93,94,96,98,2000,2002,2006,2009,2013. An these are the dates of the live album release. 98,2004,2006,2006,2007,2011,2011
He made a very interesting point of targeting towards the niche market and not the average people which counteracts the very natural and almost unanimous marketing plan
GREAT VIDEO LOVED IT -As Zig Ziglar said The Fruit is OUT on the Limb Not Next to The Tree ... also an old saying " If You are Selling What Everyone Else is Who Needs You? IDEAS - YES it's all about IDEAS - You may get rejection - Heck Thomas Edison was asked "How does it Feel to Fail 1,000 Times?" in his creation of the Electric Light Bulb, his perfect answer " I did not Fail 1,000 Times it took 1,000 Steps to Find the Solution. Kudos for the Video GREAT 5 Stars Keith Monen
Yes... That´s right. Convencional media no longer works as they used to. The only thing that really matters is: have a good and true story, tell your story, surprise people. Be remarkable. Great message,great video.
The ideas that were presented in this video were pretty accurate and the world does not have to agree with it. People have different preferences. Each time they connect their selves to the Internet, they will find something that will actually interest them. Those who have lots of free time will definitely touch lots of niches.
I accidentally marketed to the nerds and the non middle people because those were the only people that cared. And I also stopped trying to be normal to please the normals..... and that's when I started getting lots of people at my shows. They outcasts told everyone and it for the first time ever spread. Now I moved to a new area and I have to start over. This video helped me realize that what I was doing before I moved is what I need to do in my new town. I almost thought to please normals...
Amazing speech, only one thing,@4:40 he speaks about "Hydrate", an entire magazine about water. I found out that it was actually a special issue of a magazine called "Muscle Media" and it was covering 175 beverage, not only water
I enjoy watching this video and have placed it in my library so others can enjoy it too. If it bothers you, I'll remove it again. Best regards, Hemming
Marketing makes ordinary things remarkable. At times like this when there are too many options with little time, no one notices the ordinary - they are boring!
Jet blue. I saw this documentary a while back about the guy that came up with the hummer, and how he was hired by Jet Blue to advertise them, and how their first ad campaign and store designs flopped completely, because the commercials had nothing to do with an airline really, so people didn't realize what they were for. There's this idea in advertising some things (luxury products mostly) that you tap a feeling you want to tie to your product through images that evoke that feeling.
I agree with you. That is a cool thing, but you know not as many people would watch the ad. If it is at the beginning, people are forced to watch (at least part of) the ad in order to see the actual video
Coke Japan comes out with new products constantly because that's how the Japanese market works. It's not that they can't figure out what works, it's because they figured out it works in Japan even if it doesn't work elsewhere. I love it (not Coke but the variety). Lots of people will try out the new flavour because they know they won't have the chance six months later.
![ลองสุ่มไอโฟน 990 โกงมั้ย? [ โกงมั้ยครับ ep.101 ] | DOM](http://i.ytimg.com/vi/bfsWe0j492k/mqdefault.jpg)
Someone watching in 2024?
Same here , another person watching in 2024 from Nigeria
Me
Lesgo
Me
Me
I have follow Seth Godin for the last 20 years. The fact that he had failure shows that failure is OK but quitting is not. Your ideas will spread if you press forward after each failure. You are only a failure if you quit. Don't quit.
Saundra Jackson amen!
th-cam.com/video/ReS2O_MTqUk/w-d-xo.html
Actually I'm new to Seth Godin. O-O Weird seeing him with no glasses and wearing blue jeans.
@@stevelenores5637 he was rocking the Steve Jobs' vibe back in the day hahahhaha
Read his book The Dip and you'll see that he does support quitting, in the right circumstances.
After watching at least 100 TED Talks over the years I must say that this video is THE BEST I've ever seen by a long shot!
Brian Russick - Drummer / Percussionist
Facts! Still to this day he helped me complete my Marketing degree such a knowledgeable honourable man!
Yes, he made it simple and interesting.
I use to idolize this video a lot, but the more i take on the journey of entrepreneurship, i realise its not entirely about being remarkable but also about solving problems.
True
Elon Musk said it's not only about solving problems. There's a video on him explaining why. You have to be both i guess.
people spend money on products because they believe it will improve their quality of life, and the big ticket items are usually the ones that solve a specific problem/need/issue
I think Seth here is talking more about in terms of marketing and advertising. At the end of the day, it will always come down to the product and how it fills up a gap in the market.
"How to get your ideas SPREAD" ... obviously it has to be useful if it's going to catch on.
Who else is watching in 2022? This video still tell us the right way on MKT. Seth always genious.
Love this. I think in order to be successful, you have to love what you're doing. But it doesn't stop there. You have to know how to spread an idea (or market your idea to others). I like what he says, and I'm paraphrasing: It doesn't matter what you do; spreading ideas applies to everyone.
Amazing - Seth made this TED six weeks before the iPhone was introduced.
TH-cam and Facebook were very new.
Everything changed - everything has changed and will change.
Just like the year 1995.
No, the talk was in 2003. TED uploaded it in 2007.
Seth paints a picture of a sad sad world, where people are too busy to think for themselves, so they follow the trending crowd and don't use their powerful focus to create a better world. Only thinking of what's in it for ME! I wish the people inventing stuff that people do not need, would put their genius to products which would clean up the environment, or heal the sick or teach people to forgive each other. How can we use this marketing power to create a better world for all beings. We need to redefine what is Remarkable, and celebrate what is truly Remarkable! LOVE is Truly Remarkable, and free!
Karen, it’s good to know I’m not alone in this view. What a pathetic world we live in. We don’t buy anything, we’re sold everything - and we seem to be perfectly happy with that state of being. Nature does wonders beyond comprehension without any money through Her natural economy, but with our artificial, money-driven economy all we seem able to do is create endless, useless novelty that actually destroys natural economy as well as any sense of it from our consciousness. Why do we so passively insult and degrade ourselves like this? Why do people like this who see humans as nothing more than targets not make us angry? I suppose it makes it easier for us to insult and degrade the rest of the natural creation we’ve been blessed with. I’d be perfectly happy if they used Elon Musk’s new rockets to shoot all these flippin’, hyper-motivated, mind-robbing ad-men straight into the heart of the Sun. Not really, I suppose, but metaphorically speaking, that’s what I’ve done with them in my own personal life. I’m done with being their target.
I’m actually happen working on a product that might do just that-or at least begin the process of that. ;) give it around 1-3 more years, and hopefully, if it works, you’ll see it.
That's the truth though
Karen, Many people are solving difficult problems which will impact humanity. As long as a business case can be made, since profitability is a great instrument for motivation & growth.
I understand where you are coming from, but at the end of the day, a man/woman has to be able to feed himself and his children. Doing things "good for the environment" or teaching people "how to forgive each other" seem, to me , to be luxurious hobbies, that one can indulge in only AFTER the money has been made and the wolves are being kept from the door. very few of the celebrites and rich people who make a big deal about contributing to the problems you are pointing out, actually did any of that , until they were rich and secure. For most people the priority must be take care of ME and MINE first; then try to help others. I wish the world were different but it isn't.
Excellent! Currently reading Seth’s Marketing book. Excellent teacher and simplifies marketing. So recommend reading his books 👍
My favorite TEDGlobal speaker so far has been Alain de Botton, the philosopher for the knowledge worker. He mused about the "sorrows and pleasures of work" (the title of his latest book), our ever-more complex careers (formerly known as lives), the quintessential question of the 21st century (“what do you do?”), snobbery (“taking a small piece of someone to form a vision of who he is”), the direct relationship between proximity and envy ("proximity is the prerequisite for envy"), tragedy as a h
ASU Venture Devil Here. Seth Godin is awesome in beginning with a demand for the young entrepreneurs to stop stealing ideas, stop copying their homework, and actually dream a better future. This down to earth reflection on how to get the dream to spread is a needed supplement to the practicality of keeping a dream alive. It is the new idea, or the "remarkable dream" that will spread. With limited time, people will not pay any attention to something that is the same as what they've seen before. It also insinuates a redirection away from standard corporate practices, and "safe investment" thinking. Shooting for mainstream is a sure way to be ignored and forgotten. Being one of the better speakers for entrepreneurs, I am monitoring every talk he gives.
The problem is most (small) business owners don't have the patience to seek out the people who will love their products, and wait for it to spread. Everyone wants instant gratification and therefore continue to market to the masses.
FortuneMarketingCo yeah and because it takes years of massive work without results
On the contrary, some wait too long hoping it spreads without ever succeeding.
Businesses require money (revenue). Revenue is generated by sales. If you don't sell anything, you go out of business.
I think the problem is most (small) business literally cannot afford to be patient and wait for their good idea to spread, so they market to the masses- hoping to gain traction.
Facebook changed that. We can spearfish now instead of casting large nets.
FortuneMarketingCo I was having the same thought while I came across this comment. Cool!
I come back to this every now and then. Amazing talk!
I would love nothing more than to get James Howard Kuntsler, Seth Godin, and Peter Thiel in the same room. They all touch on interestingly intertwined concepts but have distinct and original perspectives on them.
Great talk, still relevant today, probably more so as technology continues to grow - that's what I call timeless information! Thank you Seth!
Seth is arguably the one guy who people would legitimately climb to the mountain to talk to. Brilliant. Well researched. And Inspiring.
Thank you Seth.
I love how TED place their advertisement at the end of the video. TH-cam should follow this practice. It's truly non evil. I would watch the advertisement because I like the video enough to watch it to the end. Advertisement in the beginning only interrupt our desire to view the content.
2019 and I'm just watching now. I received a cassette tape of him back in 1997.
For some reason, I just thought about him today and decided to look him up.
Hey,
That's so cool.
Wonder ic you could share it with us!.
plz do srnd thr video tho.
the best part of Seth is that he really does understand the ego and common behavior within a consumer society.
Seth is genius! He has really helped me to brand myself and my business. Find your tribe! 😉
Love this. Seth and TED never fail to inspire me. We need more of this every time!
私が思うに彼はインターネットが今ほど一般的に誰でも使える前に、これを発表しています。
その事実が何よりも凄く、彼はユニークなジョークや“オタク”という名詞を交えて、その発表を行いました。
時間があっという間に経過し、全てが終わる頃には今のビジネスの在り方を学ぶことができます。
そしてこれを知ることもまたこの“TED”の”オタク”になりつつあるからこそ聞けたことです。
それが彼の話の事実を証明していると思います。
i like that Ted have ads at the end of their videos instead of shoving them down your throat at the start like some. Sometimes i'll take the time to watch them because of that.
This video is very informational. If you have an idea and don't spread it, then chances are that idea won't make any profit. Be creative, write the vision, and watch the profits come rolling in.
Yet another brilliant video presentation by THE Seth Godin! We should all dare to think differently and be bold enough to share our unique ideas.
I'm Just discovering Seths work and i'm loving it..Sometimes when we get stuck in an industry or market we lose focus on other ideas we can use in our business..I suppose fusing other methods to get in touch with people & finding out how to solve their problems and be relevant to them
Everybody should also pair watching this video with videos that teach how to put very interesting and very helpful information. This is still why a lot of people are interested in a particular website. No one can take shortcuts in this industry. The stronger the foundation of a website, the better it will be.
At the end he made a book about it. The great marketer!
Always love learning from Seth. You can't help but walk away with a new insight and excitement for marketing afterwards.
Ted talks have got to be one of the greatest ideas of the internet age!
Social media is one good way of exchanging newest ideas in so many level.
Seth Godin is a master visionary marketer his insights are so helpful and inspiring. I am very grateful for his insights.
Seth, you're changing the way I do business... Thank you!
My challenge is know to bring your insights into my own project of sending a few moments of peace and calm out into the world.
Your knowledge will certainly help me to find ways of encouraging others to feel the positive energy of this project and come on board to help spread it further.
Thank you very much for sharing this knowledge and also thanks to TED for facilitating it's distribution.
Johnnie Lawson
johnnielawson looks like it's working
johnnielawson what?
Love this. Seth and TED never fail to inspire. We need more of this!
Ya, it's like we should spread the word or something like a Ted and Spread sandwich. Idk
great presentation. Very Inspiring and educative.
bhutanlhayul yeah I'm saving this
what! just realize after watching the whole video and this is 16 years ago?! oh yeah i forgot because it is remarkable.
This is my first time to listen to Seth Godin. Now I know why people listen.
Another person watching in 2024 from Nigeria
And THIS is why Seth Godin is one of the biggest thought leaders in blogging.
Julia McCoy This guy is a thought leader?!
Julia McCoy yeah he is genious
Maybe the most thoughtful video on national advertising I've ever seen. I'm now addicted to TED.
14 years and still inspiring!
I love seth saw this ted talk and subscribed to his blog which I get evry week he's concise and poinient always uplifting or challenging both works he is a true genious and seems to be a real nice guy needless to say I'm a fan
2003 and just watched it this day.
2007*
@@clyde__cruz1 The talk happened in 2003; TED uploaded it in 2007.
@@KandiMan ohhh true
Still watching in 2021
This must be one of the most important TED talks ever, atleast according to me.
the first TED i have actualy watched all the way through.
Seth you are a genius. I love this talk and delighted to have found it again!
Seth is the best marketer out there!
love this ! Be obsessed. Be unique. Don't be very good because nobody will notice it.
Love "the riskiest thing you can do now is be safe!"
I love the salad water. I'd buy that, wouldn't you?
And the Arby's Tom Arnold oven mitt.
Best takeaway--remarkable equals worth making a remark about. As Heidi Fleiss says, "one day you're in, and one day you're out". And aim at people who are obsessed. Someone who is really interested in what you have to say.
Brilliant as he is, there's a gap though. He talks about being remarkable and marketing to the innovators and early adopters, banking on them to spread the word. but how do we ensure that the word does not stop there?
He talks about a more basic point about marketing when you look at ist essential aspect which wouldn't matter about which product or service you are selling, also talks about how TV- industrial complex era worked, which was through a human connection was able through repetition and how big companies pays large amount (in the millions) to be able to invent what an average product is and make it look something elegant and remarket to an audience that would want your product.
The best sing since sliced bread....+Seth Godin. He makes some very valid points about targeting people with passion who have Otaku. Its about finding people who are passionate like Apple and Pearl Jam.
Pearl Jam - 96 studio albums released in two years? What is he talking about? No one can write music at that rate. Or am I wrong?
Nope this are the release years of studio albums 91,93,94,96,98,2000,2002,2006,2009,2013. An these are the dates of the live album release. 98,2004,2006,2006,2007,2011,2011
He made a very interesting point of targeting towards the niche market and not the average people which counteracts the very natural and almost unanimous marketing plan
Great speech!
Tadashi Mori amen!
GREAT VIDEO LOVED IT -As Zig Ziglar said The Fruit is OUT on the Limb Not Next to The Tree ... also an old saying " If You are Selling What Everyone Else is Who Needs You? IDEAS - YES it's all about IDEAS - You may get rejection - Heck Thomas Edison was asked "How does it Feel to Fail 1,000 Times?" in his creation of the Electric Light Bulb, his perfect answer " I did not Fail 1,000 Times it took 1,000 Steps to Find the Solution. Kudos for the Video GREAT 5 Stars Keith Monen
Its all about the purple cow! Thanks for that great speech and ideas!
Sebastian 👍
So far has it worked for you
Holy crap that was incredible! The best Ted ever?
Seth's TALK was remarkable!!!!!!
This guy really knows how to get the message across.
Great advice from the master himself. The TED talks are my most favorite.
Yes... That´s right. Convencional media no longer works as they used to. The only thing that really matters is: have a good and true story, tell your story, surprise people. Be remarkable. Great message,great video.
Very enthusiastic & informative!
I can't wait to hear Seth at this year's Inbound Marketing Summit. I've become a humongous fan of his "remarkable" meme.
Wait, the "meme" word existed in that year? lol
Seth Godin got such a big sense of humor!!
The ideas that were presented in this video were pretty accurate and the world does not have to agree with it. People have different preferences. Each time they connect their selves to the Internet, they will find something that will actually interest them. Those who have lots of free time will definitely touch lots of niches.
I accidentally marketed to the nerds and the non middle people because those were the only people that cared. And I also stopped trying to be normal to please the normals..... and that's when I started getting lots of people at my shows. They outcasts told everyone and it for the first time ever spread. Now I moved to a new area and I have to start over. This video helped me realize that what I was doing before I moved is what I need to do in my new town. I almost thought to please normals...
Only remarkable things get noticed. In this day and age, taking a risk is important in being a success.
Wanna get a reply 7 YEARS LATER??
WOW. I see it now. Thanks TED X and Seth Godin. Much to unpack and grasp.
I could watch Ted Talks all day. This was a great discussion.
Amazing speech, only one thing,@4:40 he speaks about "Hydrate", an entire magazine about water. I found out that it was actually a special issue of a magazine called "Muscle Media" and it was covering 175 beverage, not only water
I enjoy watching this video and have placed it in my library so others can enjoy it too. If it bothers you, I'll remove it again.
Best regards, Hemming
Love Seth Godin's insight.
Intriguing, love the Ted Talks. My wish is for a logistician to discuss the future of our industry and innovations emerging there.
Marketing makes ordinary things remarkable. At times like this when there are too many options with little time, no one notices the ordinary - they are boring!
Using Seth's own words. Absolutely remarkable!
Inspiring and innovative!
It twists my mind everytime I watch it
exactly. im not even going to watch the ad but im letting it play through while i browse and make comments just to reward this practice
You already have everything to make something that is bigger, better, and greater than yourself. - Seth Godin
Thanks for sharing this - some good points that are still relevant today.
Yup, totally ahead of the curve. All this stuff is standard now.
Jet blue. I saw this documentary a while back about the guy that came up with the hummer, and how he was hired by Jet Blue to advertise them, and how their first ad campaign and store designs flopped completely, because the commercials had nothing to do with an airline really, so people didn't realize what they were for. There's this idea in advertising some things (luxury products mostly) that you tap a feeling you want to tie to your product through images that evoke that feeling.
This was one of the best TED's I have heard so far...
Dang...this guy is good!
Please spread the word. Thank you.
Seth Godin is my Hero!
Seth, You just inspired me. I'm going to go upload that 29 Step Social Media Pro Checklist Vid on my channel now. THanks!
I absolutely Love this guy
I agree with you. That is a cool thing, but you know not as many people would watch the ad. If it is at the beginning, people are forced to watch (at least part of) the ad in order to see the actual video
"You like my ring? It's my grandmother!" LMAO. Great video.
I've just finished "The Dip" and I stumbled on this ted
This is so true. Without spreading the idea nothing happens
Super insightful, as always. Seth is awesome.
Coke Japan comes out with new products constantly because that's how the Japanese market works. It's not that they can't figure out what works, it's because they figured out it works in Japan even if it doesn't work elsewhere. I love it (not Coke but the variety). Lots of people will try out the new flavour because they know they won't have the chance six months later.
katakanadian
So that is a limited peoduct release. However, true is that Coke itself will always sell.
Inspiring video.
huge fan of Seth Godin's books too.
Fantastic TED talk.
TEDx Seth Godin #marketing #advertising #psychology #learning
Gandhi + Jobs = Seth Godin 💯
Be the change you want to see in the world.
Lol
"OH! you like my ring? ITS MY GRANDMOTHER!" haha
Great video for businesses looking to differentiate from the crowd. What's your "purple cow" idea?
That cow example really nails the points he made.