Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout
Hey, Dinos.I just have to say I appreciate you for answering all my questions! Sorry because so much questions but you have completely transformed the way I approach Facebook ads. I've watched every single one of your videos and listened to all your podcasts including patreron, and each one feels like a ritual. it’s rare to find someone who can do what anything like you do. At this point, I’ve got a whole notebook dedicated to your advice! No matter where I am or what I’m doing, I’m absorbing all your knowledge and your mindset. I can’t go a single day without the sound of your voice guiding me, fueling my ambitions, and making me feel like I’m part of something extraordinary. I’m hooked - completely, absolutely, unreservedly hooked! trying to apply them to my ad accounts. You've built such a powerful community here, and I’m so grateful for all the time and effort you put into these videos. Thank you for everything, you’re changing the game for so many of us! I keep coming back to over and over. Whether I’m working, making dinner, or just chilling, I find myself listening in, hanging on every word. (questions for podcast 88) 1. Do you prefer to run campaigns targeting one audience type at a time-completing all campaigns for that audience before moving to the next-or do you run multiple audience types simultaneously? For example, would you do campaigns like CBO interests (images), CBO broad (images), CBO LLA (images), and Advantage+ (images) all at once, and then move on to other formats? Or would you run campaigns like CBO interests (images), CBO interests (videos), CBO interests (catalog), and CBO interests (carousel) together?" 2. Are there any ad accounts where only ABO campaigns seem to work well for you? Or specific settings, like Advantage+ audience or placements, that consistently perform better? Even though feed and stories are the only one getting sales. For example, have you found that a split-budget ABO with one ad per ad set and 10 ad sets with different interests at $10 per day each tends to yield higher ROAS than volume but worse results if volume opposed to CBO? 3. Is there a way to run ads for a product that doesn’t have organic sales no Instagram reach but a very good product but could perform well with advertising? Can ads succeed without addressing underlying issues with the product? Additionally, if a product has strong organic sales, is it likely to reflect in its ad performance? 4. When would you prefer to use a separate ad account for targeting a different country? Is it acceptable to run campaigns for multiple countries from the same ad account, or could that lead to complications 5. For advertising a single product with Advantage+, would you recommend incorporating all marketing angles into one Advantage+ campaign, or should each angle be used in separate campaigns? Additionally, if I have multiple products, is it better to link directly to the specific product or to a general page that showcases all products? 6. What exactly do you mean by "different angles" in ad creatives? I run ads for clothing brands and am familiar with styles like flat lay, on-body shots, UGC, and graphic design. Would each of these styles be considered different angles, or would slight creative variations, like different stances or backgrounds, also count as different angles? 7. If I have multiple ad sets targeting different interests but using the same creatives, how does that compare to having multiple ad sets with the same interest but using different creatives? Which approach is more effective for maximizing performance? After knowing that an interests works with 5 creatives your testing test all your creatives with it with a working structure? 8. In what ways how can I prevent cannibalization between campaigns/ad sets 9. How can fluctuations in ad performance over time affect the longevity of ads within their hot pockets? Are there particular patterns or indicators that suggest an ad is moving in or out of a hot pocket? 10. How does the underlying machine learning architecture of Facebook's ad algorithm utilize reinforcement learning principles to identify and maintain hot pockets, and what implications does this have for the strategy I should adopt when creating new campaigns? Addiotnally why does the modeling indicate that I have sales or conversions even though the 72-hour window for delayed reporting has not yet elapsed? What factors could contribute to this apparent discrepancy in the data? 11. What is the interplay between the duration of a hot pocket and the ability of a pixel to sustain that hot pocket within an ad set or campaign? How long can a pixel effectively maintain a hot pocket, and does the nature of the hot pocket change over time, or does it remain consistent unless the budget is scaled to expand its reach? 12. What are the key data thresholds that a pixel must reach before you identify its a trained pixel, it can effectively sustain a hot pocket, and how does this vary across different audience segments or ad types? 13. What specific performance indicators do you monitor to detect ad fatigue? How do you differentiate between normal performance fluctuations and genuine fatigue? 14. You mention that changing the budget on a ABO campaign it wont necessary work with higher budget. however with CBO wouldn't it be the same? if you change the budget or the number of the ad sets then it wont necessarily work? or is working structures more about optimization comfort then it actually working?
I waited for my question until the end of the patreon part of the podcast, Konstantinos some answers were very informative! Can you explain a bit more in the next video about the marketing strategy for new products? Should they be advertised to cold audience like the best-seller or just through retargeting? Secondly, I researched manscaped, but it looks like their best-seller has not changed over the years. I believe there are 3 possible scenarios if you ever reach back to high volume: 1- One of the new products actually becomes the best-seller, like dropshippers 2- Sales are homogenized (the best-seller now takes 30% of sales, second 20%, others 50%, etc.), like in clothing lines 3- Introducing new products taps into new angles and expands the pixel, thus indirectly increasing the sales of the best-seller. I guess this one, but it may be a very limited volume increase, as the best-seller will lose its hype anyway In your experience, which of these scenarios my store can achieve back to high volume? My brand is similar to manscaped, but with devices in the beauty niche. Thank you for your insights!
Hey Kon, Something very weird is happening, i notice lately all my sales are coming from instagram but the majority of the traffic coming from facebook. Do you have any comments on that?
Try to run only 1 platform in 2 different campaigns to compare it. Work with what does better for a time and then go back to both placements eventually to see if it is ok again
@@KonstantinosDoulgeridis i answer again but it seems like commends desapear or never getting published. I said thank you and you are a legend for being active 24/7... much respect! 🫡
Hey Konstantinos, what's your opinion on the new 1 day engaged view option for attribution? I'd expect you'd recommend it from what we've talked about attribution? :) The more data the merrier?
Hey Konstantinos! Quick one but my accounts just changed to "Daily Budget Flexibility" and now spend 75% more than my daily budget (will compensate on other days of the week). But Meta decide to overspend on Mondays and other days of the week but lower the spends on Sunday.. Is there a way to get rid of this parameter?
Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout
Hey, Dinos.I just have to say I appreciate you for answering all my questions! Sorry because so much questions but you have completely transformed the way I approach Facebook ads. I've watched every single one of your videos and listened to all your podcasts including patreron, and each one feels like a ritual. it’s rare to find someone who can do what anything like you do. At this point, I’ve got a whole notebook dedicated to your advice! No matter where I am or what I’m doing, I’m absorbing all your knowledge and your mindset. I can’t go a single day without the sound of your voice guiding me, fueling my ambitions, and making me feel like I’m part of something extraordinary. I’m hooked - completely, absolutely, unreservedly hooked! trying to apply them to my ad accounts. You've built such a powerful community here, and I’m so grateful for all the time and effort you put into these videos. Thank you for everything, you’re changing the game for so many of us! I keep coming back to over and over. Whether I’m working, making dinner, or just chilling, I find myself listening in, hanging on every word. (questions for podcast 88)
1. Do you prefer to run campaigns targeting one audience type at a time-completing all campaigns for that audience before moving to the next-or do you run multiple audience types simultaneously? For example, would you do campaigns like CBO interests (images), CBO broad (images), CBO LLA (images), and Advantage+ (images) all at once, and then move on to other formats? Or would you run campaigns like CBO interests (images), CBO interests (videos), CBO interests (catalog), and CBO interests (carousel) together?"
2. Are there any ad accounts where only ABO campaigns seem to work well for you? Or specific settings, like Advantage+ audience or placements, that consistently perform better? Even though feed and stories are the only one getting sales. For example, have you found that a split-budget ABO with one ad per ad set and 10 ad sets with different interests at $10 per day each tends to yield higher ROAS than volume but worse results if volume opposed to CBO?
3. Is there a way to run ads for a product that doesn’t have organic sales no Instagram reach but a very good product but could perform well with advertising? Can ads succeed without addressing underlying issues with the product? Additionally, if a product has strong organic sales, is it likely to reflect in its ad performance?
4. When would you prefer to use a separate ad account for targeting a different country? Is it acceptable to run campaigns for multiple countries from the same ad account, or could that lead to complications
5. For advertising a single product with Advantage+, would you recommend incorporating all marketing angles into one Advantage+ campaign, or should each angle be used in separate campaigns? Additionally, if I have multiple products, is it better to link directly to the specific product or to a general page that showcases all products?
6. What exactly do you mean by "different angles" in ad creatives? I run ads for clothing brands and am familiar with styles like flat lay, on-body shots, UGC, and graphic design. Would each of these styles be considered different angles, or would slight creative variations, like different stances or backgrounds, also count as different angles?
7. If I have multiple ad sets targeting different interests but using the same creatives, how does that compare to having multiple ad sets with the same interest but using different creatives? Which approach is more effective for maximizing performance? After knowing that an interests works with 5 creatives your testing test all your creatives with it with a working structure?
8. In what ways how can I prevent cannibalization between campaigns/ad sets
9. How can fluctuations in ad performance over time affect the longevity of ads within their hot pockets? Are there particular patterns or indicators that suggest an ad is moving in or out of a hot pocket?
10. How does the underlying machine learning architecture of Facebook's ad algorithm utilize reinforcement learning principles to identify and maintain hot pockets, and what implications does this have for the strategy I should adopt when creating new campaigns? Addiotnally why does the modeling indicate that I have sales or conversions even though the 72-hour window for delayed reporting has not yet elapsed? What factors could contribute to this apparent discrepancy in the data?
11. What is the interplay between the duration of a hot pocket and the ability of a pixel to sustain that hot pocket within an ad set or campaign? How long can a pixel effectively maintain a hot pocket, and does the nature of the hot pocket change over time, or does it remain consistent unless the budget is scaled to expand its reach?
12. What are the key data thresholds that a pixel must reach before you identify its a trained pixel, it can effectively sustain a hot pocket, and how does this vary across different audience segments or ad types?
13. What specific performance indicators do you monitor to detect ad fatigue? How do you differentiate between normal performance fluctuations and genuine fatigue?
14. You mention that changing the budget on a ABO campaign it wont necessary work with higher budget. however with CBO wouldn't it be the same? if you change the budget or the number of the ad sets then it wont necessarily work? or is working structures more about optimization comfort then it actually working?
Thank you so much my friend.Will answer on podcast 88
@@KonstantinosDoulgeridis Cant wait❤
I waited for my question until the end of the patreon part of the podcast, Konstantinos some answers were very informative!
Can you explain a bit more in the next video about the marketing strategy for new products? Should they be advertised to cold audience like the best-seller or just through retargeting?
Secondly, I researched manscaped, but it looks like their best-seller has not changed over the years. I believe there are 3 possible scenarios if you ever reach back to high volume:
1- One of the new products actually becomes the best-seller, like dropshippers
2- Sales are homogenized (the best-seller now takes 30% of sales, second 20%, others 50%, etc.), like in clothing lines
3- Introducing new products taps into new angles and expands the pixel, thus indirectly increasing the sales of the best-seller. I guess this one, but it may be a very limited volume increase, as the best-seller will lose its hype anyway
In your experience, which of these scenarios my store can achieve back to high volume? My brand is similar to manscaped, but with devices in the beauty niche. Thank you for your insights!
The main product always stayed the same. They scaled it with different countries. The other products are just efforts to scale a bit more.
Amazing podcast, Konstantinos!
Hey Kon, Something very weird is happening, i notice lately all my sales are coming from instagram but the majority of the traffic coming from facebook. Do you have any comments on that?
Try to run only 1 platform in 2 different campaigns to compare it. Work with what does better for a time and then go back to both placements eventually to see if it is ok again
@ men you are a legend you’ve been active 24/7… much respect 🫡
@@KonstantinosDoulgeridis i answer again but it seems like commends desapear or never getting published. I said thank you and you are a legend for being active 24/7... much respect! 🫡
Thanks my friend I try to answer since someone might be stressing for an answer :)
Hey Konstantinos, what's your opinion on the new 1 day engaged view option for attribution? I'd expect you'd recommend it from what we've talked about attribution? :) The more data the merrier?
Yea but this is a pure steal. 7 days click 1 day view is fine
Hey Konstantinos!
Quick one but my accounts just changed to "Daily Budget Flexibility" and now spend 75% more than my daily budget (will compensate on other days of the week).
But Meta decide to overspend on Mondays and other days of the week but lower the spends on Sunday.. Is there a way to get rid of this parameter?
To my knowledge no. I cant see why they want to control everything ehile people caught them lying on things so many times.
@@KonstantinosDoulgeridis Thanks for the quick reply. You also have it on your client's accounts or I'm just an unfortunate tester?
yes off course I do.
Loving the new toaster! :D Where are you getting those from?
These are called Karakuri Creations. Japaneze puzzle boxes.