Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout
Hey Dinos my friend! Just finished my notes for this video i wanted to say how much I enjoyed It, was so helpful! The way you broke everything down to optimize an account with “average” data but still get strong results was exactly what I needed. You made it easy to follow, and I really appreciate how you explain things clearly :) (more questions for next podcast) :3 1. The pixel is actively getting trained, but are hot pockets get trained? 2. Are there specific types of ad accounts or campaign structures where the daily loop theory does not apply, and where cannibalization between campaigns or ad sets is negligible or non-existent 3. If a campaign experiences difficulties for a week or more, does Facebook's optimization process shift it into a different 'hot pocket' that results in even poorer performance? Furthermore, how does this prolonged period of underperformance impact the algorithm's capacity to recover? Does it perpetuate a cycle of subpar results, even when the campaign has accumulated enough data and conversions? I recognize that introducing a promotion could potentially influence the algorithm and alter the outcomes, perhaps even inflating the results, but I would appreciate your insights on this matter. 4. How should you approach a situation where your ad account is experiencing a prolonged period of poor performance, to the point where no campaigns seem to yield results? Is it more effective to wait it out and reassess your strategy, or are there proactive measures you can take to gradually improve performance? How long does these bad periods last typically for you? 5. When a campaign accumulates around 300 conversions, does Facebook’s algorithm prioritize recent conversion data, the pixel and the ad account to find similar users, or does it rely on all historical conversion data for optimization? 6. When configuring the Pixel settings in Events Manager, should I enable the following options: Core Setup, Cookie Usage, Advanced Matching, Track Events Automatically Without Code, Automatic Event Logging for the Facebook SDK, and Allow Historical Conversion Uploads with Extend Attribution Uploads? What are the implications of enabling or disabling these features on ad performance and data accuracy? * Core Setup-When turned on, Meta Business Tools may restrict data such as custom parameters and parts of URLs after the domain" * Cookie usage-First-party cookies Data from your website's first-party cookies can be shared with Meta. When first-party cookies are turned on, this provides additional data that helps Meta deliver relevant ads to people who may be interested in your products or services. * Automatic advanced matching-Use customer information to match event instances on your website to a Meta account. This helps us show relevant ads to people on Meta. * Automatic Website Matching -Use hashed versions of information your customers have provided to your business, like an email address or phone number, to match your customers to people on Meta. This can help you attribute more conversions to your Meta ads and reach more people through remarketing campaign * Track events automatically without code-Your dataset can find and report on valuable website events, such as purchases or registrations, based on your site traffic, button text and page metadata. This feature can help you set up events without having to install code. You can choose to turn this functionality on or off. * Extend attribution uploads-Allow attributions on impressions that are 90 days old by extending the number of days your ad can receive credit for an uploaded event after it has occured. Extensions will only be applied to offline events from a physical store. Review recommended guidelines for sending events to help you get the best performance in Ads Manager. * Allow historical conversion uploads-Allow more time to upload conversion events by extending the upload window from 7 days to 90 days. Use only if your businesses can't upload events within at least 7 days after occurrence. Extensions will only be applied to offline events from a physical store. * Automatic event logging for the Facebook SDK-Save time and allow certain events from your Android or iOS apps to be logged and collected automatically. You can then use these events during targeting, measurement and optimization. In the event of conflicting values between the AutoLogAppEventsEnabled flag and this toggle, we will honor the value for this toggle. 7. Is it more effective to use the partner integration for Shopify or to manually add code to the website for tracking and analytics? What are the advantages and disadvantages of each approach in terms of performance and ease of use? 8. How should I handle a new campaign that showed strong results in the first 24-hour boost but then started losing momentum without further optimization? Should I consider relaunching it to see if it can sustain and optimize, or is it better to explore a different structure, audience, or set of creatives? What approach would you recommend 9. When scaling a campaign with a high ROAS compared to your breakeven (for instance, a 7 ROAS with a 2 breakeven), you mention scaling gradually to find an optimal level. How does scaling closer to the breakeven ROAS affect potential "bad periods"? Would being closer to breakeven make periods of lower performance more challenging or potentially unprofitable? And if so how do you deal with if when your close to break even? Would you just keep waiting until your having higher ROAS to continue scaling off the competitions mistake? Or just maintain yourself? 10. You recommend grouping products with similar AOVs in the same campaign. However, would it be more effective to categorize products into separate campaigns for more control, unless it’s a broad ABO or Advantage+ campaign where you can put many creatives inside? How does this impact the algorithm’s optimization or the overall ROAS? 11. Why do you suggest using 3-5 creatives per ad set in a CBO setup instead of more? Do fewer creatives help maintain better budget distribution and higher ROAS by focusing on top performers, or would testing with 10+ creatives be more effective for identifying high-performing ads faster? And Under what circumstances do you recommend making adjustments at the ad level within a CBO campaign? I understand that you generally avoid this, but if an ad is performing far below profitability, is it acceptable to intervene and make changes? And is okay if unprofitable than i cant? Additionally, could you explain why optimizing at the ad level in a CBO campaign is typically discouraged, and what exactly happens to the campaign’s performance when adjustments are made this way? 12. How do you recommend approaching adjustments at the ad level in a CBO campaign when an ad’s performance falls significantly below the profitability threshold, given that frequent changes can disrupt the learning phase and create inconsistencies? Specifically, when an underperforming ad needs intervention, what steps can be taken to minimize budget allocation disruption and maintain algorithmic stability? Additionally, how does adjusting or pausing an ad influence budget distribution among other ads in the campaign, and what are some advanced strategies for managing such changes to maintain a stable ROAS while protecting overall optimization flow? 13. In the past days what happened to me is that one of my client was not profitable for 7 days (bad period) and left to another agency to "test some new" when it was above his break even roas on the maximum timeframe and some new campaigns weren't profitable and no point to optimize it and i explained him that its a fresh pixel with only around 100 conversions and he switched to someone else thinking he will have life changing results, when the results are from his product,creatives,offer whats your thoughts on this? Do you have clients like this? (dropshipping mindset😭😭) 14. When do you decide to try to implement a higher budget ad set structure? 15. Aside from implementing aggressive scaling strategies for Black Friday and Cyber Monday with special campaigns starting on the 20th, increasing spend daily, and scaling down on weekends, how would you approach other holidays like Christmas, Easter, Mother’s Day, Halloween, Thanksgiving, and New Year’s? Would these holidays require a similar “attack period” with aggressive scaling, or would you recommend a more moderate approach? 16. Do you recomend to use new creatives with a crazy method to avoid caniblization from daily loop?
Great analysis, thank you! I have a quick question: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How can I transfer them to Binance?
Noticed that CPMs have dropped significantly right on the 5th and again today for our US account. Hopefully this is across the board for US accounts now that election campaigning is over with.
Hey Kon, an off topic question but kinda bothers me. I spent $250 and my fb threshold is $50 meaning 5 transactions per day. If I increase the threshold is any way it can effect performance? Good morning 💪
So basically here we are talking mainly about campaigns that run for a long time and no new ones, is that correct? Also i've been told 2 different things about killing ad sets and eventually campaigns 1 is to kill and recreate anything that reaches 1 or 2 dollars above my average cost per purchase even if its just a "bad day" and the 2nd is to kill when something reaches 1x my AOV ( from 2 different people).... nothing from the 2 work and when i stoped touching things all my campaigns start being more stable pretty much like the example you showing us with small ups and downs between them. My question here is - when should we kill at the end of the day? Currently i am killing if something is extremely off or if its close to make it (Based on my brake even point) i give 2 max 3 days and then i kill it ... much respect 🫡 i guess i more looking forward to your comment so i can work on it rather a straight answer that probably wont exist since you havent seen my ad account. I have also manage to scale to $250 per day from the $35 i was after everything was crashing at $100 per day. Thank you for that.
So on the first part you agree with me I guess :). The answer is clear. You see several things. First of all is it a bad period meaning all campaigns are doing bad? Or just some. If just some do bad work with the average results and kill your worst campaign if you are losing a long and cant hold when the average results are below breakeven or small profits by removing your worst campaign. If it is a general bad period you need to be a bit more patient and it might go away in 7 days and you will be ok in the whole month numbers. If it stays you are more aggressive on closing (close 2 instead of 1 leave it for some days and so on but for sure with that way lower spend). All that depends also on your experience and feeling on the ad account. For instance if you pass 5 days with IRON WILL without closing anythinga and then you win this an experience that none of my videos can teach you cause it is a lesson you will learn on your onw. Hope it makes sense.
@ yeah it makes sense. I will break it down again in detail as well. About the last “ deeper part about the experience and the lesson, the more I work hard to figure it out the more I come across the deeper and pretty much mental work that requires to succeed and it’s all around the business spectrum from the deep understanding of the ad and desired you trying to fulfill to controlling you emotions and don’t panic at a bad period, also the fear you might have and holds from scaling or testing higher prices and I will leave it here. Once again appreciate you!
@@KonstantinosDoulgeridis Today add to cart %, cvr and roas bad. It is a general bad period(dpa, crazy method CBO, interest CBO.Except for a small budget of ABO test ads are still normal), I know people wait for the 11.11 mega sale day. I optimize normally and try to keep the spend. ROAS effect is expected to drop by less than 20%. I need to be a bit more patient and it might go away in 7 days and I will be ok in the whole month numbers. So bad to optimize.
@@KonstantinosDoulgeridis Today morning, add to cart %, cvr and roas bad (ROAS 2.2+ change to ROAS 1.6+). It is a general bad period, I know people wait for the 11.11 mega sale day. I optimize normally and try to keep the spend. ROAS effect is expected to drop by less than 20%. I need to be a bit more patient and it might go away in 7 days and I will be ok in the whole month numbers. So bad to optimize. Today Afternoon, ROAS 1.6+ recover to ROAS 2.05+. Good news!
Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Hey Dinos my friend! Just finished my notes for this video i wanted to say how much I enjoyed It, was so helpful! The way you broke everything down to optimize an account with “average” data but still get strong results was exactly what I needed. You made it easy to follow, and I really appreciate how you explain things clearly :)
(more questions for next podcast) :3
1. The pixel is actively getting trained, but are hot pockets get trained?
2. Are there specific types of ad accounts or campaign structures where the daily loop theory does not apply, and where cannibalization between campaigns or ad sets is negligible or non-existent
3. If a campaign experiences difficulties for a week or more, does Facebook's optimization process shift it into a different 'hot pocket' that results in even poorer performance? Furthermore, how does this prolonged period of underperformance impact the algorithm's capacity to recover? Does it perpetuate a cycle of subpar results, even when the campaign has accumulated enough data and conversions? I recognize that introducing a promotion could potentially influence the algorithm and alter the outcomes, perhaps even inflating the results, but I would appreciate your insights on this matter.
4. How should you approach a situation where your ad account is experiencing a prolonged period of poor performance, to the point where no campaigns seem to yield results? Is it more effective to wait it out and reassess your strategy, or are there proactive measures you can take to gradually improve performance? How long does these bad periods last typically for you?
5. When a campaign accumulates around 300 conversions, does Facebook’s algorithm prioritize recent conversion data, the pixel and the ad account to find similar users, or does it rely on all historical conversion data for optimization?
6. When configuring the Pixel settings in Events Manager, should I enable the following options: Core Setup, Cookie Usage, Advanced Matching, Track Events Automatically Without Code, Automatic Event Logging for the Facebook SDK, and Allow Historical Conversion Uploads with Extend Attribution Uploads? What are the implications of enabling or disabling these features on ad performance and data accuracy?
* Core Setup-When turned on, Meta Business Tools may restrict data such as custom parameters and parts of URLs after the domain"
* Cookie usage-First-party cookies Data from your website's first-party cookies can be shared with Meta. When first-party cookies are turned on, this provides additional data that helps Meta deliver relevant ads to people who may be interested in your products or services.
* Automatic advanced matching-Use customer information to match event instances on your website to a Meta account. This helps us show relevant ads to people on Meta.
* Automatic Website Matching -Use hashed versions of information your customers have provided to your business, like an email address or phone number, to match your customers to people on Meta. This can help you attribute more conversions to your Meta ads and reach more people through remarketing campaign
* Track events automatically without code-Your dataset can find and report on valuable website events, such as purchases or registrations, based on your site traffic, button text and page metadata. This feature can help you set up events without having to install code. You can choose to turn this functionality on or off.
* Extend attribution uploads-Allow attributions on impressions that are 90 days old by extending the number of days your ad can receive credit for an uploaded event after it has occured. Extensions will only be applied to offline events from a physical store. Review recommended guidelines for sending events to help you get the best performance in Ads Manager.
* Allow historical conversion uploads-Allow more time to upload conversion events by extending the upload window from 7 days to 90 days. Use only if your businesses can't upload events within at least 7 days after occurrence. Extensions will only be applied to offline events from a physical store.
* Automatic event logging for the Facebook SDK-Save time and allow certain events from your Android or iOS apps to be logged and collected automatically. You can then use these events during targeting, measurement and optimization. In the event of conflicting values between the AutoLogAppEventsEnabled flag and this toggle, we will honor the value for this toggle.
7. Is it more effective to use the partner integration for Shopify or to manually add code to the website for tracking and analytics? What are the advantages and disadvantages of each approach in terms of performance and ease of use?
8. How should I handle a new campaign that showed strong results in the first 24-hour boost but then started losing momentum without further optimization? Should I consider relaunching it to see if it can sustain and optimize, or is it better to explore a different structure, audience, or set of creatives? What approach would you recommend
9. When scaling a campaign with a high ROAS compared to your breakeven (for instance, a 7 ROAS with a 2 breakeven), you mention scaling gradually to find an optimal level. How does scaling closer to the breakeven ROAS affect potential "bad periods"? Would being closer to breakeven make periods of lower performance more challenging or potentially unprofitable? And if so how do you deal with if when your close to break even? Would you just keep waiting until your having higher ROAS to continue scaling off the competitions mistake? Or just maintain yourself?
10. You recommend grouping products with similar AOVs in the same campaign. However, would it be more effective to categorize products into separate campaigns for more control, unless it’s a broad ABO or Advantage+ campaign where you can put many creatives inside? How does this impact the algorithm’s optimization or the overall ROAS?
11. Why do you suggest using 3-5 creatives per ad set in a CBO setup instead of more? Do fewer creatives help maintain better budget distribution and higher ROAS by focusing on top performers, or would testing with 10+ creatives be more effective for identifying high-performing ads faster? And Under what circumstances do you recommend making adjustments at the ad level within a CBO campaign? I understand that you generally avoid this, but if an ad is performing far below profitability, is it acceptable to intervene and make changes? And is okay if unprofitable than i cant? Additionally, could you explain why optimizing at the ad level in a CBO campaign is typically discouraged, and what exactly happens to the campaign’s performance when adjustments are made this way?
12. How do you recommend approaching adjustments at the ad level in a CBO campaign when an ad’s performance falls significantly below the profitability threshold, given that frequent changes can disrupt the learning phase and create inconsistencies? Specifically, when an underperforming ad needs intervention, what steps can be taken to minimize budget allocation disruption and maintain algorithmic stability? Additionally, how does adjusting or pausing an ad influence budget distribution among other ads in the campaign, and what are some advanced strategies for managing such changes to maintain a stable ROAS while protecting overall optimization flow?
13. In the past days what happened to me is that one of my client was not profitable for 7 days (bad period) and left to another agency to "test some new" when it was above his break even roas on the maximum timeframe and some new campaigns weren't profitable and no point to optimize it and i explained him that its a fresh pixel with only around 100 conversions and he switched to someone else thinking he will have life changing results, when the results are from his product,creatives,offer whats your thoughts on this? Do you have clients like this? (dropshipping mindset😭😭)
14. When do you decide to try to implement a higher budget ad set structure?
15. Aside from implementing aggressive scaling strategies for Black Friday and Cyber Monday with special campaigns starting on the 20th, increasing spend daily, and scaling down on weekends, how would you approach other holidays like Christmas, Easter, Mother’s Day, Halloween, Thanksgiving, and New Year’s? Would these holidays require a similar “attack period” with aggressive scaling, or would you recommend a more moderate approach?
16. Do you recomend to use new creatives with a crazy method to avoid caniblization from daily loop?
Podcast 88:)
Great analysis, thank you! I have a quick question: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How can I transfer them to Binance?
Are you sure you posted this question to the right channel? I dont do crypto videos!
@@KonstantinosDoulgeridisyou shoould answer it in the podcast😂
ahahah
@@KonstantinosDoulgeridis LMAO😭😭
Great video as always. Does this apply also to multistores with different products on different niches? So 1 campaign=1 product
Yes of course. The trick there is to find your total average numbers.
Noticed that CPMs have dropped significantly right on the 5th and again today for our US account. Hopefully this is across the board for US accounts now that election campaigning is over with.
It is better for sure.
Hey Kon, an off topic question but kinda bothers me. I spent $250 and my fb threshold is $50 meaning 5 transactions per day. If I increase the threshold is any way it can effect performance? Good morning 💪
No it is not linked with the performance. Have a nice day.
respect
So basically here we are talking mainly about campaigns that run for a long time and no new ones, is that correct? Also i've been told 2 different things about killing ad sets and eventually campaigns 1 is to kill and recreate anything that reaches 1 or 2 dollars above my average cost per purchase even if its just a "bad day" and the 2nd is to kill when something reaches 1x my AOV ( from 2 different people).... nothing from the 2 work and when i stoped touching things all my campaigns start being more stable pretty much like the example you showing us with small ups and downs between them. My question here is - when should we kill at the end of the day? Currently i am killing if something is extremely off or if its close to make it (Based on my brake even point) i give 2 max 3 days and then i kill it ... much respect 🫡 i guess i more looking forward to your comment so i can work on it rather a straight answer that probably wont exist since you havent seen my ad account. I have also manage to scale to $250 per day from the $35 i was after everything was crashing at $100 per day. Thank you for that.
So on the first part you agree with me I guess :). The answer is clear. You see several things. First of all is it a bad period meaning all campaigns are doing bad? Or just some. If just some do bad work with the average results and kill your worst campaign if you are losing a long and cant hold when the average results are below breakeven or small profits by removing your worst campaign. If it is a general bad period you need to be a bit more patient and it might go away in 7 days and you will be ok in the whole month numbers. If it stays you are more aggressive on closing (close 2 instead of 1 leave it for some days and so on but for sure with that way lower spend). All that depends also on your experience and feeling on the ad account. For instance if you pass 5 days with IRON WILL without closing anythinga and then you win this an experience that none of my videos can teach you cause it is a lesson you will learn on your onw. Hope it makes sense.
@ yeah it makes sense. I will break it down again in detail as well. About the last “ deeper part about the experience and the lesson, the more I work hard to figure it out the more I come across the deeper and pretty much mental work that requires to succeed and it’s all around the business spectrum from the deep understanding of the ad and desired you trying to fulfill to controlling you emotions and don’t panic at a bad period, also the fear you might have and holds from scaling or testing higher prices and I will leave it here. Once again appreciate you!
Really that I'm part of this journey of yours
@@KonstantinosDoulgeridis Today add to cart %, cvr and roas bad. It is a general bad period(dpa, crazy method CBO, interest CBO.Except for a small budget of ABO test ads are still normal), I know people wait for the 11.11 mega sale day. I optimize normally and try to keep the spend. ROAS effect is expected to drop by less than 20%. I need to be a bit more patient and it might go away in 7 days and I will be ok in the whole month numbers. So bad to optimize.
@@KonstantinosDoulgeridis Today morning, add to cart %, cvr and roas bad (ROAS 2.2+ change to ROAS 1.6+). It is a general bad period, I know
people wait for the 11.11 mega sale day. I optimize normally and try to keep the spend. ROAS effect is expected to drop by less than 20%. I need to be a bit more patient and it might go away in 7 days and I will be ok in the whole month numbers. So bad to optimize. Today Afternoon, ROAS 1.6+ recover to ROAS 2.05+. Good news!