Lexus is going all-EV by 2030. What it means for their cars today and Toyota’s cars tomorrow!
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- เผยแพร่เมื่อ 1 ต.ค. 2024
- Hey y’all! Today we’re going to be talking about Lexus, why their cars are abysmal in this decade, and what they are coming out with in the next decade. PLUS how they’re going all EV means an opportunity for Toyota to go upmarket in the North American market!
As mentioned in the video, check out the process of making a Lexus wooden steering wheel: • Lexus Craftsmanship: L...
Sound like financial suicide to go full EV.
Buyers like me would rather hold on to our current ICE vehicles until the wheels fall off.
It would be financial suicide today, but the world will be a drastically different place 5-10 years from now. And that’s where we’re going whether people like it or not.
I know Lexus does a good hybrid, but I’m still sticking with all their ICE engines only.
The old ICE engines were outstanding but the new T24A and V35A are middling.
Yeap. I will be “camping out” in a Bmw x5 for the next few years
Bought a Lexus hybrid this year and have gotten 2 surveys from them recently that asked a lot about how important were different types of engine technologies - so hopefully they are still considering this issue and not wedded to only full electric.
Yes, though important to know those surveys are to gather consumer data trends over time more than product planning.
Conclusion : should we buy a Mazda?
Depends which Mazda. The CX70/90 has a lot of issues that need a year or two to get worked out. Also be sure to do your homework on Mazda resale, it’s not nearly as good as Toyota, Honda, and Subaru.
When you put it that way, it makes sense…
I love my new RX350h 2024. Runs great and feels premium
Glad to hear!
The question I have is how will all these EVs (and Toyota will sell millions if this change occurs) be charged? Current admin has failed miserable when it comes to delivering charges and Trump wants to relax these restrictions and basically allow the market to decide what it wants. I just can't see how this will be practical.
This is the line that gets repeated over and over, but the reality is that right now EV ownership is feasible for anyone who owns a home (which right now is 65% of the US population) and many rental communities are adding 240v outlets to garages too. So nearly 70% of the population has the ability to charge a vehicle overnight for day to day use, and the Tesla Supercharger network is opening up to more EVs over the coming years as everyone migrates to the NACS/Tesla charging connector.
Are there still hurdles? Absolutely. But 5-10 years should see us close the gap and get the remaining 30% of the population the ability to charge overnight at home.
That said, like I said in the video, I don’t see everyone giving up gas cars either. I own a V8 car for weekend driving and a PHEV for daily driving right now and I can totally see myself buying an EV for daily driving in the future but I always want to have my V8 Lexus in the garage too.
@@joshjamescars Very interesting, I do have to say that I really do like my NX but the touch points, like the plastics on the steering wheel just disappoint. I still have an old VW Polo which has better materials on its steering wheel. I find myself more often pulling it out of the garage for quick trips and overlooking my NX. What are your thoughts on Mercedes-Benz planning the generations of their gasoline models for the 2040s? They are apparently hopeful to get EVs to be 50% of their lineup in the late 2030s.
If they go full electric by 2030 I will die. Huge mistake if they do that.
People can think what they want, but that’s where the world is going and the world will be a totally different place 5-10 years from now. In some US states and other countries you may not be able to buy a gas car in 2035. Change is coming whether we like it or not.
@@joshjamescars I suspect "we" will all like it quite nicely. Nostalgia for ICE will fade very quickly given very few young people really have the car bug. Electrics are already very good and getting better every day.
@cbotten106 I think there will always be a niche for ICE vehicles. And to be clear, I think most people will probably have one of each for a while. I drive a PHEV now and would absolutely buy an EV but always want to have my V8 alongside them.
I don’t know about you dying…but you can be sure lexus will die
Glad that there are smart customers who are avoiding the cheap looking plastic interior and downgraded engine vs. previous generation. See you lexus after 2030 if that's the case.
Makes sense from a business standpoint. Glad I ordered my 5th gen 4Runner!
Great choice!!! You can’t go wrong with that tank.
Wow! Mind blown Josh! It makes total sense to me now. 👍 This is what's happening and as much as we don't like it, it's inevitable.
Yes! Inevitable and exciting. I really hope we see a return to world class luxury with Lexus in the next decade.
I don't fault you for your optimism but I suspect you are only half right. Lexus is indeed deliberately de-contenting their current products to increase profits. Unlike you however I do not think the EV transition will mark a move back to traditional Lexus quality. They've seen as much profit re-positioning themselves as Premium as they did in the Luxury segment. Ironically what Lexus now needs is a luxury sub-brand with luxury interiors and 6 and 8 cylinder engines.
Oh I completely agree with you! Them returning to their luxury roots is my hope in giving them the benefit of the doubt, but not an explanation. I can entirely see them continuing to cheap out on their EVs. It’ll be a shame if they do, but I wouldn’t put it past them with the crap they’re trying to pass off as luxury-grade product today.
Seems that 2030 will push to 2035 depending on federal regulations. After seeing the new BMW X3 hideous interior, it makes the cheapest Toyota plastic look great.
Oh no, that’s disappointing to hear! I thought BMW was coming back around with better interiors.
@@joshjamescars The videos of the 2025 redesign were released. I was hoping Neu Classe design would be elegant, but the interiors are very odd.
Hey Josh great video ❤
I propose doing a video on non Japanese 4 or 6 cylinders ICE 😆
BMW, Audi, Mercedes, maybe some American like Ford or Chevy..
Ps.. Mazda cx70 looks nice but only time will tell
Hello!!! Thank you as always for being here, Rissy! Yes, I definitely want to. I need to figure out how to get my hands on one. But it’s been on my mind because yesterday I was driving a TX for a future video and it was laughably bad that I’m like I don’t even want to drive any of these new Lexus products anymore because the video is going to be the same. “Hate this.” 😂 So I think I have to expand my horizons.
@@joshjamescars oh no 😬 ya Toyota definitely so much different then it used to be. Now they can’t sell the TX due to recall.
I don’t know if anything would be reliable anymore.. I honestly have owned a few brands but stay away from American lol. I was looking at the Mazda CX-50 drives really nice but American made and only second year of production.. many complaints on Facebook page.
What am I gonna drive next 🤪
BMW has that nice B58 engine 😉
Wow, top tier analysis here! Explains so much of what Lexus is doing and not only makes sense, but is absolutely characteristic of the brand. Thank you for putting this together and analyzing.
Thank you for watching! This is just my opinion but I can’t see any other reason for their lackluster releases as of late.
That’s an excellent analysis you brought out. It totally makes sense for business standpoint. However, in my opinion, this decision is very risky to be fully EV by 2030. This is the same exact goal Volvo is aiming as well. I believe there will be such a huge change in people perspectives as well as reputation on Lexus as well. It can (possibly) also drop sales drastically as well as the reason why this move might be very dangerous and suicidal.
Volvo makes sense because the EU is on track to ban the sale of anything with a gas engine by 2035 and the US isn’t one of Volvo’s top priority markets (those would be Europe and China). As for Lexus’ reputation being damaged, most of us longtime Lexus buyers already have a tainted perception of the brand because of the crap they’re putting out today. I and many others would absolutely not buy any of their new generation vehicles, so they’re going to lose sales from that anyway.
That could be said for any company not only Lex
Right on point! 🎯
I think they might just keep hybrids going for the foreseeable future and drop them completely from their lineup.
It’s always a possibility!
I’m pretty sure that might backfire. Did you know that the United States has legislation for hybrids past 2030 if I’m not mistaken? not saying that people won’t be interested, but it will still turn away. A lot of Lexus core fan base just like Cadillac…..
It’s hard to tell 5-10 years from now. Look where we were in 2014. Hybrids were still something of a novelty outside of Toyota. But to your point, that’s why Toyota is building up their portfolio of hybrids while Lexus goes EV. Again, if you want a gas engine and you want it to come from the Toyota motor corporation, you’ll have to go to Toyota.
@@joshjamescars But isn’t the whole entire reason of Lexus existence is because people won’t buy a fancy Toyota? I’m not sure about this but I understand your point.
It’s way more complicated than that. Also the people (read: idiots) who wouldn’t ever buy a Toyota just because of the badge are also the ones who will be first in line for a Lexus EV because it’s the new shiny thing, or defect to the Germans.
Love your work Josh, I test drove the new 2024 GX550 yesterday (non over-trail spec) and it felt like driving a big plastic box on wheels. The hood looked like it was made of paper as it bounced up and down on the road and the interior felt like Lexus just stuck leather covers or soft touch plastics over the real cheap plastic.
2035, please come faster!!!
UGH. The GX is the bane of my existence. I’m driving the TX today too and it’s the exact same thing. Slightly nicer, but not by much.
@@joshjamescars There was a recall issued on the TX yesterday, thus eliminating my chance of test driving it.
My thoughts on just looking at the TX was that it is extremely long, a sienna on stilts. Interior slightly better than the GX but not by much. Good thing you cancelled your order and got the final generation of the GX460 with the V8.
Safe driving!
I believe you can still test drive and I believe they can sell units that are on the ground, but I might be wrong. And I completely agree it is entirely a minivan LOL! With less practicality because swing out doors are less useful than sliding doors.
They shouldnt have made such goals.
I mean, I think that’s where the world is going. Think about where we were in 2014. Hybrids were still something of a novelty outside of Toyota.
@@joshjamescars I think going mostly electric makes sense, especially with solid state batteries coming out by 2030. That being said, there are certain cars (sports cars like the upcoming LFR) that should not have such a powertrain. I also think that in the future we will see multiple fuel sources rather than us settling on one, and therefore I'm really hoping synthetic fuel becomes a thing.
I think the LFR is going to be a specialty, LFA-type car and so that might not be included in the 100% EV mandate as it will probably be but who knows. The interesting thing about supercars is that they see huge performance gains from electrification (instant power, peak power from zero) so that could actually be better as an all-electric hypercar.
@@joshjamescars I disagree with the idea of an electric hypercar. We have things like the plaid basically achieving the same performance. If you look at the recently unveiled (and absolutely gorgeous) bugatti tourbillon, it has a hybrid drivetrain with a V16. The main attractiveness is not only the speed, but also the sound and the fact that it still has a naturally aspirated engine. Combustion engine cars are also dynamically superior to their electric counterparts due to weight. Overall keep the sports cars combustion and make the daily drivers evs once infrastructure and range allows (like excellent infrastructure and 450 mile range from a 120kwh batterypack).
@rishinarang9966 Yes! Sorry I misworded my previous reply I meant like I think a PHEV super car with super powerful electric motors for the initial takeoff augmenting a V8 or something would be incredible. And if it’s a PHEV it could run on all electric for driving around town, etc.
Josh, new subscriber here. I have a 2013 GX 460 80k miles... not 1 thing wrong and not 1 issue with the car. Bullet proof...Was thinking of trading it in not this year, but maybe 2026 for the updated GX 550... Yes or No? Or wait until Toyota electrifies? Maybe get the last 2023 GX?
Hello! And welcome aboard! I think it depends what you value. The new GX is cheap as all can be inside, doesn’t ride great, and the engine isn’t nearly as refined as the V8. But you can drive it off the lot and immediately drive it into the mountains. If you want a 23 GX, now is the time to jump on one while you can still get one almost new (and for about $30K less than a GX550).
It is very clear that I shall not buy a BEV, even a Lexus (#1 reliability, #3 low TCO = Total Cost of Ownership). The last one I still have is a 2019 Lexus UX 250h F Sport, zero issues in 5 years, not even recalls.
I suppose that this hybrid will outlast me.
Both reliability and TCO will definitely change in the next 5-10 years as technology matures and becomes cheaper. But I agree. Toyota hybrids will run forever, especially yours which is based on the Prius/corolla and is one of the most bulletproof versions out there due to its simplicity.
I’ll probably come back to Lexus after 2030. There’s no way I’m tossing money into their current portfolio right now.
Really well laid out perspective, I def echo it.
Yes same there at coming back when they’ve figured themselves out. 😂 and thanks as always for watching!
It might sounds difficult right now but actually many places in the world have established pretty good EV infrastructure. For countries like China, Korea and Japan, having full EV in 2030 is totally expectable. I currently live in the state and I personally do not think it would work for US though. The road near our building is taking one year to repair and I could not think about how long it would take to actually build enough charging stations for everyone😂
I think it’s important to look at the facts. Right now EV ownership is feasible for anyone who owns a home (which right now is 65% of the US population) and many rental communities are adding 240v outlets to parking spaces and garages too. So let’s say 70% of the US population has the ability to charge a vehicle overnight for day to day use. The Tesla Supercharger network is opening up to more EVs over the coming years as everyone migrates to the NACS/Tesla charging connector.
There are absolutely still hurdles (including with the cars themselves in regard to charging times and the cost to buy the good ones). But 5-10 years should see us close the infrastructure gap and get the remaining 30% of the population the ability to charge overnight at home, which is what you need to make an EV work for you.
If they would bring the Crown Sport over I would definitely buy that. Looks similar to my 2023 Venza. Love my Venza but I could see stepping up to the Crown Sport. Thanks for the info Josh.
I love the Crown Sport! If they bring the PHEV version over it would be a hit.
Hopefully the infrastructure is here to support all of this because it sure as heck isn’t right now (hence the lack in popularity) in addition to hefty price tags. You can’t keep pumping out cars that can’t go anywhere. Infrastructure to support this is definitely lagging behind which is very bizarre.
Totally agree. Although, the Tesla Supercharger network is actually very comprehensive. But infrastructure is also the burden of city governments and apartment landlords to make that happen.
Why would Lexus’ best craftsmen be working now on interiors for cars that won’t be made for five to ten years?
Look up the development lifecycle on a car. Design starts 5+ years before the car ever goes into production. It takes years for manufacturers to get everything in place to mass produce a vehicle. Design gets locked 3+ years in advance. Then they have to engineer the final designs, source materials, develop manufacturing techniques, develop the factory tooling, and so on. And now imagine Lexus having to do that for an entire portfolio of all-new EVs.
Recent world survey shows that 50% of EV owners want to get rid of their EV and would never buy another one. EV's are going down in sales and will keep going down until such time someone comes out with a new battery technology. Lithium is just not a good battery technology for EV's. So until then it's going to be ICE vehicles. Yes Toyota says they have a new battery coming out but they've been saying that for how many years now! Not to mention electrical infrastructure world wide is mostly in a sorry state and who will pay for that upgrade.
Before I address this, let me be clear that I’m neither pro nor anti-EV. I think the road to carbon neutrality has many lanes for various propulsion technologies (hydrogen, pure BEV, and fuel types we haven’t thought of yet).
That said, your comment is one sided and singularly a snapshot of where we are in 2024. The 50% number is a result of everything else you say here, all of which is mostly true but 2035 is ten years from now. Consider where we were in 2014 with BEVs and how far we’ve come since then. So the cars will (hopefully) be improved ten-fold as will the infrastructure (hopefully).
At present, 65% of the American population is a homeowner, and thus 65% of Americans should in theory be able to make an EV work for them. Can it/should it be their only car today? I don’t think so because long-distance road tripping is still an issue with EVs. But ten years from now? I think it could be feasible. In July of 2013, Tesla had 15 supercharging stations in operation. As of January 2024, they have 6,350 stations. Still think there’s been no infrastructure increase?
Also, as is stated in the video-only the Lexus brand is going full BEV by 2030/2035. Toyota, Subaru, Mazda, Nissan, Mercedes, and others are all heavily invested in developing new generations of ICE vehicles (which I think is the right thing for them to be doing). So you and others who clearly are cynical of the push for electrification won’t be out of options. And I hope to see a much bigger push into hydrogen for cars as well.
@@joshjamescars Okay I won't disagree with most of what you say here. Yes 10 years can be a long time but maybe not, lots of talk but no real breakthrough, same as cold fusion, I recall 10 years ago the research scientists working on it said 5 years and still nothing. Hydrogen, I don't think so, hydrogen is expensive to produce, whether from hydrocarbons or from water and I've been involved in both to a smaller degree. Carbon neutrality is just a BS scam put forth by corrupt governments, let's be serious. The amount of pollution put out by ICE these days is so minimal it is not worth mentioning in the big picture.
"Lexus is making them as cheaply as possible". Yet selling them as expensive as possible.
Yep! And more power to them as long as there are idiots out there willing to pay the price!
Why don’t you mention the current pressure from regulators regarding emissions? It’s not just Lexus straying away from ICE.
And are Lexus/Toyota price trends really that much different than the market as a whole? Everyone is scrambling to make fuel efficient+powerful engines. Everyone wants all of the extras in their cars nowadays. All prices reflect that
I have talked about that in a previous video all about emissions and why we’re seeing the trends we are in the auto market.
Wait, did that go from car buying advice to dating advice? 😆
Haha!! Some people are in an abusive relationship with Toyota and Lexus for sure. 😂😂😂
Very thought provoking. Well done. I think you are on to something. Think I will go check out the MDX Type S next week.
The Type-S is hot, great choice! ;)
@@joshjamescars Would be great to see an MDX/MDX-Type S review from you Josh. Keep up the great work.
Isn’t every automobile maker going through this process / leap of faith?
Yes! It’s just that a lot of the Toyota people refuse to accept change and don’t want to believe that they are…
@@joshjamescars Very good video, but from a distance, it seems like the projected dates that lawmakers and automobile manufacturers are planning for are overly optimistic. As an aside, my buddy bought the IS 500. He shares the mindset you mentioned at the end. Get it before it's too late!
I agree at the overly optimistic. What I share in the video is just what Toyota and Lexus have said publicly about their roadmap and plans. But that can all change between now and then. I think that’s where Toyota is actually being smart and investing in R&D on all kinds of powertrains (gas hybrid, PHEV, BEV, hydrogen, diesel, and diesel hybrid), any of which could be the dominant one in the future. If Koji Sato is ousted as CEO the way Akio Toyoda was, the direction could change entirely.
And great choice by your friend there! That was the reason I bought my GX460 last year. He and I should hold onto them for as long as they’ll run.
Interesting perspective josh.
What if Lexus BEV is significantly better than a V8 Lexus or Toyota so than the super pricey car you buy today is valued low because there’s no longer a demand for them if folks would prefer to have a ultra luxury electric car? It kinda feels like a gamble assuming that ICE cars would be in huge demand?
What if the infrastructure to support all these electric vehicles still isn’t there? That’s why the demand isn’t there now! More electric cars than charging stations. I think the Biden administration only installed 7 or 8 stations with the billions given towards this? That’s why I don’t understand the push to go electric so fast when the infrastructure is not aligning just as fast. Just so fishy to me.
Okay a few things here. You clearly come from a very privileged position. Sure, a Lexus BEV might be better than the V8. But the buyer base for that is very different from buyer base for what will be a 5-10 year old car. The wealthy will obviously go in on that Lexus BEV. But what about the middle class who might still not have the infrastructure to make a BEV work for them? They’ll want a 5-10 year old reliable, ICE or hybrid ICE vehicle. You’re assuming the same people will be cross shopping a 5-10 year old ICE car and the new Lexus EV and I don’t think that’s going to happen. The majority of people can barely afford a good new car now and if wages continue to stagnate while inflation continues to go wild, the average person’s buying power is going to continue to be diminished and they aren’t going to be in the market for an ultra-luxury BEV. But they will want your 5-10 year old ICE car.
@@joshjamescars okay very good point! I drive a 2015 rav4 and I’ve always wanted to get a RX as my dream car but definitely not now because of the price and subpar quality. I also love the new 4 runner but worried about if I get something so pricy now and it”ll be worth significantly less in 5 years because everyone wants electric now. It’s tricky with tech so heavily involved in cars now it feels like a car ages crazy fast nowadays 😩
@@Segu88I’m in a similar boat. Currently leasing a 2022 RX350. Love it but and considering buying it out but nervous about resale value. These always held their value well, but the EV thing could change all that. I’m not ready for an EV. Wouldn’t mind a gas charged hybrid but still leary of battery problems. Also, it’s not a matter of everyone’s going to want an EV in 5-10 years (there is low demand now). But Based on where the car companies are headed, sounds like we’re gonna get them whether we like it or not apparently. 🙄
@TheDaon13 Resale is inconsequential if you intend to keep the car for the long term. Let’s say you keep it for 10 years to 2032 and in that time put around 100K miles on it. Look at what a 10 year old RX with 100K miles is going for today (between $15 and $20K). At that point, you’ve gotten your money’s worth, and whatever you get out of it will be enough for your down payment on whatever comes next. But I’d be willing to bet someone who doesn’t have the means to buy a new car would happily pay $20K for your wonderful RX in 2032 instead of $50-$80K for a new EV.
Good take!
❤
🎉🎉8k🎉🎉 Congrants
Thank you!!! I love how you always seem to know before I do, haha!
@@joshjamescars blame the Replay
This is ABSOLUTELY THE BEST ADVICE I have seen regarding the future of Toyota and Lexus. I have forwarded this to my family and friends. Thanks Josh!!!!
Thank you, Rebecca for always coming back to watch!!!