The Strategic Role of Services in SaaS Growth with Jonathan Corey of Precursive

In this podcast episode, Jeff comes out of retirement for a deep dive into the strategic importance of services in software businesses with Jonathan Corey, CEO Precursive. They explore how mid-market and enterprise software and service teams can leverage services delivery, including professional services and implementation, to drive growth. Despite the skepticism in the startup world around the integration of services in SaaS companies, they argue that services revenue streams are common among the top software businesses. The conversation covers how services, when properly executed, play a critical role in customer onboarding, retention, and unlocking additional revenue opportunities. They also discuss the challenges and strategies around selling services, the transition from implementation to professional services, and the importance of aligning sales and service teams. Additionally, they emphasize the value of responsible growth and the impact of successful service delivery on customer satisfaction and long-term business success.
#saas #onboarding #implementation
00:00 The Unplanned Return to Podcasting
00:17 Introducing John Jonathan Corey: The CEO's Journey
00:35 Exploring the World of Software Services
01:29 The Strategic Importance of Services in SaaS
03:53 The Complexities of Implementations and Professional Services
11:39 Navigating the Transition from Implementation to Professional Services
23:03 The Financial Implications of Service Delivery and Implementation
32:03 Personal Insights and Closing Thoughts
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