Define Your Brand DNA With Strategy Tools (W Peter Wilken)
ฝัง
- เผยแพร่เมื่อ 6 มิ.ย. 2024
- Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy.
0:00 Define Your Brand DNA With Strategy Tools (W Peter Wilken)
2:11 Overview of your journey
12:59 What is brand strategy to you?
16:53 What does brand DNA mean and where does it fit into the strategy?
22:30 What are the benefits of having a clearly defined Brand DNA
27:56 Top methods to define your DNA
35:13 Favourite Example of Brand DNA
38:44 Favourite brand strategy tools
43:46 Tell us a little about your book Dim Sum Strategy
First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy.
Then, we dive straight into what brand strategy is and how important it is to building strong brands.
Next, we explore what brand dna is, how it provides clarity and meaning and how it aligns all brand stakholders.
Then Peter reveals his brand dna process for working with clients along with his favourite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands”
#peterwilken #branddna #strategytools #brandstrategydna
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Great Interview.....this is the third Interview of Peter Wilkin I have watched....and all of them have been pure gold....he does not repeat himself...what I like most about the interviews is "giving back" or "contributing" to the body of knowledge on the subject...
Super kind of you to say so, thank you
👍👍👍👍
One look at Peter Wilken, and he's the kind of Brand Strategist whose mentorship I would have benefitted from when I was still excited about the corporate world.
Hi, Stephen! I'm a former Oilfield Engineer and Certified I.S.S.A. Elite Trainer - Personal Trainer, Nutritionist & Online Fitness Coach. I'm going to join your Brand Master Academy as a mentee very soon. I have been following all your content for several months. I have been motivated by your content to create my own lifestyle brand for corporate wellness clients with business & travel, fitness & nutrition, cosmetics & fashion. Your recent podcast with Rand Fishkin has introduced me to SparkToro, and got me in touch with him by e-mail. I'm looking forward to join your academy, and execute my brand strategy by following your teachings.😎
Great to hear 👍😀
Really enjoyed this! Bought the book and love it so far. This channel is my new reading queue guide. 👍🏼
Thanks Bekki, glad you like the book so far...
Welcome aboard!
what a magical analogy of the map and the compass!!!!
Much appreciated 🙏
Great interview ! The content is so rich; I like the way Peter shares his best practice and extensive brand / communication strategy experience with such humility. The Doughnut Delivery analogy is stellar. Thank you Stephen for this great, useful and valuable content !
Thanks so much Suzanne
Our pleasure!
Very kind of you Suzanne, thank you - glad it was of value
Another great episode. I connected wit Peter on Linkedin and his book is in my cart. I'm about that Brand DNA life.
Great to hear 👍😀
do you offer consultation video calls?
👍 - products.brandmasteracademy.com/products/1-hour-consultation/
Hate to point out the bleeding obvious, compasses point to magnetic north not true north.
Hey it looks like the automated link for the pro brand strategy blueprint is broken. Just wanted to bring that to your attention. confirmation page pops up, but no email is sent.
Thanks for reaching out.
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