A roadmap or diagnostic tool....the client is going to do it,what should be done and why.....so put a fence around it....give them 10 percent of it in detail...this is how YOU don't give away your thinking for free
Seems to me that his focus is solely on "Hyper Specialization" as defined in your video, "9 Effective Brand Positioning Strategy Approaches [In 2022]." I hear so many pushing the narrow niche. That completely ignores the other 8 you mentioned. Should I look at it like: Niche, or "Hyper Specialize," and then within that niche, apply 1 of the 9 positioning strategies? It that the necessary approach if you're a small brand?
The other 8 are just approaches... You would never try to include the 9 possible approaches in your strategy... Focus should be the cornerstone of your approach... the narrow niche is one of many options
Great stuff!
Glad you enjoyed it
Great interview. Greetings from Mexico Stephen.
thank you
Bro, that analogy of building a platform for people to peep over the gate of your “creative thinking” is gold! 👌🏽
Absolutely!
A roadmap or diagnostic tool....the client is going to do it,what should be done and why.....so put a fence around it....give them 10 percent of it in detail...this is how YOU don't give away your thinking for free
He doesn't like the word «Guru», but he really is one, ok, a «master»! An Expert!!! Ty, Stephen! You are, each day more, one too!
Most welcome 👍
It’s a great book
👍👍👍
Seems to me that his focus is solely on "Hyper Specialization" as defined in your video, "9 Effective Brand Positioning Strategy Approaches [In 2022]." I hear so many pushing the narrow niche. That completely ignores the other 8 you mentioned. Should I look at it like: Niche, or "Hyper Specialize," and then within that niche, apply 1 of the 9 positioning strategies? It that the necessary approach if you're a small brand?
The other 8 are just approaches... You would never try to include the 9 possible approaches in your strategy... Focus should be the cornerstone of your approach... the narrow niche is one of many options
Haha, of course. I wasn't clear. I meant that it seems like people are pushing the niche strategy as if there are no other strategies to consider.
@@iamericlentz Although it is just one approach... the reality is, the more relevant you can be, the more your target market will resonate
That was indeed nuggets of wisdom from the legend. Thank you Stephen 👍
Most welcome 👍
The idea at 19 minutes in is brilliant
👍😀
Good one
Thank you! Cheers!