Why CLTV Matters More Than CAC

The ratio of Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC) is the main formula in SaaS
00:11 Understanding CLV and CAC
00:57 The Ideal CLV/CAC Ratio for Profitability
01:42 Strategies to Improve Your Ratio
02:30 Why Focusing on CLTV Over CAC Pays Off
04:16 Making Strategic Choices for Maximum Impact
05:12 How Market Dynamics Affect CAC vs. CLTV Improvements
By the end of this video, you'll have gained a deeper understanding of:
✅ The math behind calculating a profitable CLV/CAC ratio.
✅ Real examples illustrating how adjusting pricing can scale up profits.
✅ Insights into market dynamics that influence both CAC and CLV.
✅ Practical tips on prioritizing improvements within your pricing strategy.
✅ The Pricing Roadmap Book: www.willingnes...
➢ Website: www.willingnes...
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