How The KitchenAid Stand Mixer Became A Status Symbol

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  • เผยแพร่เมื่อ 22 ม.ค. 2021
  • KitchenAid stand mixers are absolutely iconic. The design hasn't changed since 1969 and fans are obsessed. The company has reported 25% growth year-over-year in 2020 - the pandemic-induced baking boom surely helped. Bought by Whirlpool Corp. in 1986, here's how the 101-year-old company has helped build successful culinary careers while empowering the home cook too.
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    How The KitchenAid Stand Mixer Became A Status Symbol

ความคิดเห็น • 656

  • @moneybee
    @moneybee 3 ปีที่แล้ว +1148

    In a world of disposable "planned obsolescence" appliances, KitchenAid's success proves consumers still care about quality, and want an appliance that will outlive them.

    • @PasserBy869
      @PasserBy869 3 ปีที่แล้ว +10

      I was about to comment about the non-existent obsolescence, and then i found your comment. 🍺

    • @Beachdudeca
      @Beachdudeca 3 ปีที่แล้ว +15

      2nd best thing I bought , was a 2nd bowl for my mixer :)

    • @eurekamarijka
      @eurekamarijka 3 ปีที่แล้ว +3

      @@Beachdudeca That’s on my list! Also getting one of those scraper/beaters with the added silicone. Maybe the pasta press... 😆

    • @lrom5445
      @lrom5445 3 ปีที่แล้ว +6

      I did run through mine, and am on my second, so I don't think they will outlive me. However, I will note we do a lot of baking, and I haven't found a mixer that will outlast it.

    • @tbernstein
      @tbernstein 3 ปีที่แล้ว +7

      @@lrom5445 there is a little part that can be replaced. my husband resurrected mine more than once.

  • @pamm8689
    @pamm8689 3 ปีที่แล้ว +408

    I was about to buy one and I randomly asked my aunt if she had one. She said yes and gave me hers as she said she never used it. Thankful for family.

    • @waifudefenders
      @waifudefenders 3 ปีที่แล้ว +5

      Mine just arrived today!

    • @FlagCutie
      @FlagCutie 3 ปีที่แล้ว +4

      Oh that's so awesome! Enjoy!

    • @rinarina1132
      @rinarina1132 3 ปีที่แล้ว +9

      How lucky you are 😭

    • @EmilyGVolz
      @EmilyGVolz 3 ปีที่แล้ว +17

      I was talking to my mom's best friend about how I was outgrowing my mom's kitchenaid and she offered me her bigger one that she never used. I've since refurbished my Nana's Hobart from the 70s and prefer to use that, but there have been times I used all three mixers simultaneously to save time. I'm grateful for these machines and the women I inherited them from.

    • @xXxmissemmaxXx
      @xXxmissemmaxXx 3 ปีที่แล้ว +3

      My first mixer was a Kentwood that my Aunty gave me, it was her mother’s! I now have a cream coloured kitchen aid and I love it.

  • @NotKimiRaikkonen
    @NotKimiRaikkonen 3 ปีที่แล้ว +239

    The KitchenAid is the Toyota of the kitchen. It isn't the cheapest, but it won't bankrupt you and it'll last forever.

    • @dustinstewart1194
      @dustinstewart1194 3 ปีที่แล้ว +2

      Toyota? I think you mean a Chevy. Toyota drivers usually crash their car within 2 years.

    • @NotKimiRaikkonen
      @NotKimiRaikkonen 3 ปีที่แล้ว +19

      @@dustinstewart1194 Chevy, like most Detroit cars, is a garbage brand. Overpriced, under-engineered, they're poorly built, the poorly fitted plastic junk inside it rattles when they drive, use an insane amount of fuel for the power you get out of it...
      I've owned a 1989 Toyota pickup for over 20 years, with over 300,000 miles thats had no issues.

    • @dustinstewart1194
      @dustinstewart1194 3 ปีที่แล้ว

      @@NotKimiRaikkonen oh okay well it was built in the 80s so that’s why it hasn’t crashed yet. Try driving a Toyota built in recent times and tell me if you still like Toyota. And you are completely wrong about Chevys. I live in a small town with rough roads and harsh weather. I have seen Chevrolet’s take on the toughest conditions and come out clean. But I’ll agree that modern A modern Chevy can’t hold a candle to the classic ones. All cars back then were just better.

    • @Rckstrroma5
      @Rckstrroma5 7 หลายเดือนก่อน

      I agree

    • @ramencurry6672
      @ramencurry6672 7 หลายเดือนก่อน +1

      It’s like a Fender Stratocaster guitar. It can take a beating and last a lifetime in most cases.

  • @shontelhorneonline
    @shontelhorneonline 3 ปีที่แล้ว +247

    This is my "you're an adult" purchase. Getting one this spring!

    • @joeybaseball7352
      @joeybaseball7352 3 ปีที่แล้ว +7

      That's the dumbest comment I've ever read on youtube. Buying a mixer doesn't mean you're an adult.

    • @shontelhorneonline
      @shontelhorneonline 3 ปีที่แล้ว +33

      @@joeybaseball7352 lol ok

    • @cholulalv
      @cholulalv 3 ปีที่แล้ว +40

      It was mine too, joey just doesn't get it.

    • @joeybaseball7352
      @joeybaseball7352 3 ปีที่แล้ว +9

      @@cholulalv my adult purchase was a house. Not a stand mixer.

    • @shontelhorneonline
      @shontelhorneonline 3 ปีที่แล้ว +38

      @@joeybaseball7352 no one cares, Joey. If you can't afford a standmixer just say that.

  • @schwann1826
    @schwann1826 3 ปีที่แล้ว +270

    Bought this for my ex as an Xmas gift. She previously was using a hand mixer. Pretty sure she loves it more than she did me at the time since she still thanks me to this day lol

    • @eurekamarijka
      @eurekamarijka 3 ปีที่แล้ว +14

      Literally just commented from the other side of a similar situation... 😆

    • @georgemitchel23
      @georgemitchel23 3 ปีที่แล้ว +25

      Omg... haha what a way to be remembered 😅
      Her new bf is gonna hate that machine and she will protect it... hilarious

    • @odorupompokorin22
      @odorupompokorin22 3 ปีที่แล้ว +4

      Haha my husband’s ex said the same thing to him last time. She got me baked cookies on my baby shower using the mixer. I find it hilarious 😆

  • @antaresharrison8269
    @antaresharrison8269 3 ปีที่แล้ว +71

    A good 25% of why I decided to get married was getting a stand mixer as a wedding present.

  • @19hourswithsizzle
    @19hourswithsizzle 3 ปีที่แล้ว +103

    As a nomad.. my stand mixer is literally the only thing I haven't purged and it moves across the country with me. I bought it in 2007!

  • @cyndere
    @cyndere 3 ปีที่แล้ว +51

    I don't bake extremely often, but this video makes me appreciate my orange kitchenaid standmixer even more now. I think I'll go to the kitchen and give it a hug.

    • @CShannon1991
      @CShannon1991 3 ปีที่แล้ว +4

      And Here I thought that I was weird about going to my kitchen repeatedly just to look at and even pet my KitchenAid Stand Mixer.
      It is me being proud of finally owning one.

  • @valc8499
    @valc8499 3 ปีที่แล้ว +25

    My mother has had hers for over 30 years! It was the first thing my dad built when he started working for Hobart as a Technician, he retired in 2020 after 37 years of service. Still works like new. I finally got my own in 2020.

  • @Loveleione
    @Loveleione 3 ปีที่แล้ว +109

    Mine is 28 years old and still works like a dream! Money well spent! 🙋🏽‍♀️💜

    • @spencerwilton5831
      @spencerwilton5831 3 ปีที่แล้ว +1

      Lf Morris Today's models won't last anywhere near as long.

    • @Loveleione
      @Loveleione 3 ปีที่แล้ว +4

      @@spencerwilton5831 Gee, that is too bad. Mine is heavy to move around but I appreciate that it's not full of plastic components like the cheaper mixers.

    • @alwayslookingatself
      @alwayslookingatself 2 ปีที่แล้ว

      @@spencerwilton5831 yeah the old ones had metal internal gears, the new ones are plastic gears, and need to be replaced after a while.

    • @hudsoncraftworks
      @hudsoncraftworks 2 หลายเดือนก่อน

      @@alwayslookingatself There is a single gear that's Kevlar-reinforced nylon. It's meant to be an intentional weak point and something that's more easily replaceable for less cost. A design upgrade if you ask me. If you had the chance to pick which part you wanted to fail first rather than leave it to chance, why wouldn't you? Especially if you're designing an appliance that doesn't live by the planned-obsolescence mantra.

  • @farmergirlofchickens8779
    @farmergirlofchickens8779 3 ปีที่แล้ว +11

    Years ago KitchenAid was poorly advertised on QVC. The host didn’t know how to use it properly. I sent an Email to KitchenAid to make them aware of this. Next thing I know they had a perfect infomercial created. I feel I helped them along towards great success.

  • @truneilson
    @truneilson 3 ปีที่แล้ว +7

    I have a model K and it's been a champ for 70+ years! Got it outta a dumpster 20 years ago... best find ever!

  • @anishahallhoppe2044
    @anishahallhoppe2044 3 ปีที่แล้ว +40

    When we were just children we were promised KitchenAids for when we graduated college or got our first real apartment. Mom has her red one, little sister got Seaglass metallic green for her college apartment, I got my lemon yellow for my MBA (which cost twice as much here in Germany) and baby sis will get one when she finishes her engineering degree.

  • @MacTechG4
    @MacTechG4 3 ปีที่แล้ว +61

    KitchenAid, Lodge cast iron cookware, two heirloom kitchen tools that will last multiple generations

  • @kikigirl9583
    @kikigirl9583 3 ปีที่แล้ว +48

    I’ve had my kitchen aid mixer for 21 years. Best investment ever.

  • @rhy8336
    @rhy8336 3 ปีที่แล้ว +246

    “It’s the last mixer you will ever buy” -from a lady with 50 mixers on a shelf behind her

    • @ganashagdar97
      @ganashagdar97 3 ปีที่แล้ว +3

      Right? Lol 😂

    • @victoriam9242
      @victoriam9242 3 ปีที่แล้ว +17

      She said ~you’ll~ not ~she~ 😂

    • @mjbe
      @mjbe 3 ปีที่แล้ว +39

      She sells and repairs them. That's the real grain of salt.

    • @uptownkal3046
      @uptownkal3046 3 ปีที่แล้ว

      LOL

    • @layne8219
      @layne8219 3 ปีที่แล้ว +21

      She has a mixer painting, refurbishing, and repair business, what do you think her work order inventory should be? Your statement makes no sense.

  • @TheLexinator97
    @TheLexinator97 3 ปีที่แล้ว +38

    I have my great grandma’s hand me down Kitchen Aid, she’s over 20 years old and I love her. As a baker, this is a lifesaver.

    • @shortedhalo
      @shortedhalo 3 ปีที่แล้ว +5

      That’s so cool! I inherited mine from my husband’s grandmother. I’ll have to see if I can figure out how old it is.

    • @bhushaaa4244
      @bhushaaa4244 3 ปีที่แล้ว +6

      Your grandma is 20 years old?

    • @TheLexinator97
      @TheLexinator97 3 ปีที่แล้ว +4

      @@bhushaaa4244 did you watch the vid- how it talks abt it being a multi generational appliance? My great grandma is clearly not twenty, but her beloved kitchenaid she passed onto me.

  • @izenkixiron5173
    @izenkixiron5173 3 ปีที่แล้ว +42

    Apple, take heed. Planned obsolescence will not gain you any loyalty. Allow the people to have their old machines repaired and they will keep using your machines.

    • @AfterDark33
      @AfterDark33 3 ปีที่แล้ว +8

      Except the practical, usable lifespan of a cell phone or computer nowadays is 6-8 years before its outdated by a tech standpoint. A kitchen aid mixer will never become “technologically outdated”

    • @aliali-ce3yf
      @aliali-ce3yf 3 ปีที่แล้ว

      I don't like Apple, but they could buy whirlpool several times over. People (not me) keep using their products.

    • @joeblow6568
      @joeblow6568 3 ปีที่แล้ว +3

      You must be talking about phones. I'm typing this on a mac built in 2008

    • @angryakita3870
      @angryakita3870 3 ปีที่แล้ว

      @@joeblow6568 But thats the thing. Your mac from 2008 might still fully satisfy YOUR needs, but it is nowhere near the performance of a modern mac or any other pc/ laptop. Just look at the benchmark numbers and compare them

    • @joeblow6568
      @joeblow6568 3 ปีที่แล้ว

      @@angryakita3870 That's not what we're talking about.

  • @jenniferscottstanislaus9980
    @jenniferscottstanislaus9980 3 ปีที่แล้ว +47

    They are awesome. I've had mine for over 15 years and it has never broken down.

    • @gunfisher4661
      @gunfisher4661 ปีที่แล้ว

      I had to replace mine after 40 years because they quite making parts for it at least they come in colors now. went with the bowl lift model this time.

  • @lvscouter7705
    @lvscouter7705 3 ปีที่แล้ว +18

    When Whirlpool bought Kitchenaid, they tried to save money by having the parts made in China. The number of service issues skyrocketed, so they went back to using to the original source in NW Pennsylvania.

    • @marty9404
      @marty9404 2 ปีที่แล้ว

      Yippie-Kay-Yay to that !

    • @gunfisher4661
      @gunfisher4661 ปีที่แล้ว +1

      Kitchenaid almost went under from Whirlpool as Whirlpool doesn`t even make their own appliances any more, found that out when I had to have my water heater fixed. and the company that makes their water heaters even owns AO Smith.

  • @FloMader
    @FloMader 3 ปีที่แล้ว +403

    This video does NOT explain how the KitchenAid became a status Symbol.

    • @welsthe3rd
      @welsthe3rd 3 ปีที่แล้ว +51

      It's a status symbol because for 99.9% of home baking you can get by with just a $30 hand mixer (or even just a whisk). Don't IMPULSE BUY a Kitchenaid. I've baked macaroons, biscotti, cakes, breads, pizzas, you name it with a hand mixer and my fists, like my strong italian Grandma 💪😎💪. A Kitchenaid WILL NOT turn you into a baker (contrary to the video). If you think this, it's more likely your Kitchenaid will be just a large expensive decoration on your countertop. Try baking before investing in ANY appliance. Be sure you love baking and that it's the right tool for you. Perhaps the thing you will love to bake is best made only using your hands

    • @ahhh4117
      @ahhh4117 3 ปีที่แล้ว +11

      @@welsthe3rd I'll get one when I buy a house

    • @welsthe3rd
      @welsthe3rd 3 ปีที่แล้ว +16

      @@ahhh4117 don't impulse buy those either 😉

    • @Nevertoleave
      @Nevertoleave 3 ปีที่แล้ว +22

      @@welsthe3rd my husband bought me a cheaper mixer, I wore it out in a couple years, he bought me a kitchenaid and I work it so hard it started smoking once but eight years later it still goes

    • @zianeshkasparen4358
      @zianeshkasparen4358 3 ปีที่แล้ว +18

      I love baking. I bought mine 23 years ago and I do not regret it to this date. It went to service once in its 23 years. I use it EVERYDAY atleast 2x a day. Making bread EVERYDAY, and cakes, etc etc. It was not an impulse buy. I bought it because My Grandma had one eventhough she used her hands and her home burned down her Kitchen Aid Still works today.

  • @iophi1815
    @iophi1815 3 ปีที่แล้ว +6

    i’m turning 23 yrs old and the mixer my mom bought before i was even born was still in good shape and worked fine up until a few months ago. actually just replaced it with a bowl lift and looking forward to the next 20yrs with it 🙏🙏

  • @erinsymone1645
    @erinsymone1645 3 ปีที่แล้ว +80

    I like how the entire "Rise Of" series is just a bunch of giant honking advertisements lol. The stand mixer does look nice though!

    • @joeblow6568
      @joeblow6568 3 ปีที่แล้ว

      We call it articletising.

    • @drwisdom1
      @drwisdom1 ปีที่แล้ว

      In today's disposable world we need to study products that are heavy duty, made to last, relatively simple, and are maintainable and repairable. Then when major appliances quickly become worthless junk due to unnecessarily complex engineering and fallible parts, we can review how to do it right.
      Don't conclude that KitchenAid knows what they are doing. Their mixers are still great because they don't dare change the popular design passed down to them from their predecessors. But back in the late 1990s KitchenAid made combination oven/microwaves that would fail by turning on and burning people's houses down, sometimes killing the residents if they were home and asleep. That was extremely bad engineering.

  • @MisterChris1978
    @MisterChris1978 3 ปีที่แล้ว +37

    actually, it is one of the few, maybe the only, status symbol that may be the best at what it does.

  • @JasmineAvril
    @JasmineAvril 3 ปีที่แล้ว +19

    I bought mine last April as a gift to myself. I waited for a sale and bought the Artisan. Love making cookies, breads, and body butter. ❤️

    • @mssha1980
      @mssha1980 3 ปีที่แล้ว +1

      I didn’t know we could make body butter with it

    • @Galworld761
      @Galworld761 3 ปีที่แล้ว

      Body butter. Great idea.

  • @ginap5003
    @ginap5003 3 ปีที่แล้ว +7

    We’ve had our heavy duty Kitchen-aid mixer since 1988. Couldn’t live without it!

  • @mocowan6642
    @mocowan6642 3 ปีที่แล้ว +5

    After years of wanting one, I bought myself one in Cobalt Blue for my 50th birthday. Best birthday present ever!

  • @seguebythesea
    @seguebythesea 3 ปีที่แล้ว +9

    I bought my first Kitchen Aid stand mixer in the late 70s. It still works exactly as well today as it did on day 1. I have a second Kitchen Aid I received as a gift in 2006. You can’t go wrong buying one because you’ll never need to purchase another machine.

  • @magdalenehanell7434
    @magdalenehanell7434 3 ปีที่แล้ว +13

    I grew up with a kitchenaid mixer and we all love them so much that my parents have given them as housewarming gifts to each of me and my siblings as we moved into our own houses.

  • @davidsiebert3408
    @davidsiebert3408 3 ปีที่แล้ว +8

    The loving memory of my Grandmother (a high school home ec teacher) is there everytime I look at her KitchenAid mixer sitting on my kitchen counter.

  • @Beachdudeca
    @Beachdudeca 3 ปีที่แล้ว +13

    I got my Kitchen Aid when I moved into my 1st apartment , 20+ years later it’s still going strong !

  • @devbiol86
    @devbiol86 3 ปีที่แล้ว +233

    please do an episode on le Cruset.

    • @joeybaseball7352
      @joeybaseball7352 3 ปีที่แล้ว +2

      No

    • @Beachdudeca
      @Beachdudeca 3 ปีที่แล้ว +4

      I find my Al-Clad pans were a better value long term then my le Cruset pieces

    • @Bunny-ch2ul
      @Bunny-ch2ul 3 ปีที่แล้ว +4

      And why Staub is much nicer...

    • @sunnohh
      @sunnohh 3 ปีที่แล้ว +1

      Theres nothing special about them unfortunately. Pretty and I like it, but the amazon basics one I also have is no worse, 1/10 the price, but hiding instead of on a cabinet.

    • @TahtahmesDiary
      @TahtahmesDiary 3 ปีที่แล้ว +2

      I got a 2nd hand Staub on ebay and it was the best purchase I ever made for my kitchen yet besides the Instantpot 🤗💜

  • @lapernice6978
    @lapernice6978 3 ปีที่แล้ว +222

    Outside the US they are reeaaaaally overpriced, so even more a status symbol....

    • @LittleMissPinkelton
      @LittleMissPinkelton 3 ปีที่แล้ว +12

      $1200 nz for a standard mixer 😞😞🙄🙄

    • @chris.breadz
      @chris.breadz 3 ปีที่แล้ว +4

      @@LittleMissPinkelton got a bowl lift from Briscoes for NZD 799, not bad actually

    • @gpeddino
      @gpeddino 3 ปีที่แล้ว +10

      In Brazil, one of these is like two full minimum wages. I’d love to get one but it’s pretty prohibitive.

    • @gustavrsh
      @gustavrsh 3 ปีที่แล้ว +2

      @@gpeddino Same, and I want it for the durability.

    • @hartsarah12
      @hartsarah12 3 ปีที่แล้ว +6

      I'd say even in the US they are pricy. I saved and waited for a deal to come along. Maybe if you have 2nd hand options you can save and look at that route.

  • @donscheid97
    @donscheid97 3 ปีที่แล้ว +49

    My moms lasted over 50 years with only one trip to repairman.

  • @mooncake4371
    @mooncake4371 3 ปีที่แล้ว +4

    My dad got one in the 80’s before I was born. Fast forward several years later, and my dad has passed away. But I’m still using his machine that he basically passed down to me. I use it at least once a week. Love the design and it’s usability!

  • @danielletate2662
    @danielletate2662 3 ปีที่แล้ว +8

    I amazingly enough got mine at Goodwill for $15 and I love it so much, honestly so useful

    • @chefroyce7867
      @chefroyce7867 2 ปีที่แล้ว

      You came up #majorScore
      I paid $700 for mine & I love it

    • @UBvtuber
      @UBvtuber ปีที่แล้ว

      Your good will is apparently less savvy than mine, an off-brand stand mixer over at mine might run $25 easily.

  • @lucasstuart-chilcote7069
    @lucasstuart-chilcote7069 3 ปีที่แล้ว +1

    I got my KitchenAid mixer 9 years ago, I believe, when I was 13 years old. It was a birthday gift from my grandfather.

  • @TruthHasSpoken
    @TruthHasSpoken 3 ปีที่แล้ว +11

    It became a status symbol after a VP retired nearly 30 years ago and his replacement expanded the model color options from just 2 or 3 colors to nearly 50.

    • @happyinthewest8495
      @happyinthewest8495 3 ปีที่แล้ว +7

      My Dad was the one who expanded the color models in 1994. Thank you for mentioning this. He has long since passed, but I was trying to recall a bit of his history with KitchenAid today (my parent's anniversary). I stumbled upon your comment and it made me feel close to him. Thank you for that.

  • @drwisdom1
    @drwisdom1 ปีที่แล้ว

    My folks moved and were thinning down and I got my mom's old KitchenAid mixer. I have a sentimental attachment to that mixer because I remember my mom using it back in the 1960s when I was little. It is the lift model and has all the attachments that go in the front. I used Mr. Mixer's helpful TH-cam videos to disassemble, clean, regrease, and tune it.

  • @shananda9003
    @shananda9003 3 ปีที่แล้ว +13

    It's true, my mom has one and she always says "be careful with it, it's expensive" whenever I used it lol,

  • @nnyv0040
    @nnyv0040 3 ปีที่แล้ว +7

    The Kitchenaid mixer is worth every penny. We use it for pizza dough, baking, bread, and pasta/noodle making. We use the mixer at least once a week. We have had the mixer for 3 years now and we absolutely love it.
    If you're not into much dough making or baking or don't do it often enough the Kitchenaid would be a very expensive equipment to buy then for below average use.

  • @philiphudson880
    @philiphudson880 2 ปีที่แล้ว +2

    I bought my wife one 20 years ago. I’ve cleaned the switch twice and replaced the gears once. It’s still going strong. It’s wonderful.

  • @SMorrisRose
    @SMorrisRose 3 ปีที่แล้ว +1

    I bought one in 1987 and I still use it. The idea of having it serviced is a new one to me.

  • @TheAkan99
    @TheAkan99 3 ปีที่แล้ว +49

    I have my mother's 40 year old Kenwood-still going strong!

    • @albertayunda5521
      @albertayunda5521 3 ปีที่แล้ว +2

      Expensive but it's the real deal in the kitchen

    • @flaminggale4344
      @flaminggale4344 3 ปีที่แล้ว +2

      I love kitchenaid mixers colors and shape, but when thinking about the price, I think I should just go with kenwood instead. I'm sure kenwood will last longer than kitchenaid

    • @theozzy4717
      @theozzy4717 3 ปีที่แล้ว +4

      Oh I have a Kenwood K Mix! I love it! When I decided to get a mixer, I read review upon review and seemed that I'd get more for my money with Kenwood. Here in the UK Kenwood has a great reputation for quality with their products lasting decades!

    • @andrewwotherspoona5722
      @andrewwotherspoona5722 3 ปีที่แล้ว +1

      I'd say Kenwood is the best...I really can't see the appeal to buy an American product over a British one!

  • @CShannon1991
    @CShannon1991 3 ปีที่แล้ว +7

    I bought my own KitchenAid Stand Mixer back in November and I LOVE IT!! I’m NOT obsessed but I’m proud that I was able to save money and I finally got one!
    I’m NOT ashamed to say this! I LOVE MY STAND MIXER!!

  • @JuanitaHarrisMissHarrisinParis
    @JuanitaHarrisMissHarrisinParis 3 ปีที่แล้ว +7

    It's interesting to see something that was a literal part of my childhood (70s and 80s) make some sort of "resurgence" and have it be so cherished and wanted.

  • @erickelley1680
    @erickelley1680 3 ปีที่แล้ว +12

    The mixer we have is older than me by a few years and still going strong and im 33 atm

  • @annamccormack4101
    @annamccormack4101 3 ปีที่แล้ว +3

    I saved up when I was younger to buy myself a kitchenAid mixer, which in Ireland cost around €530 at the time. Bought it when I turned 13 and I’m so glad I did! My whole family use it and it’s so reliable. I’m 20 now and I’ve never had an issue with it :)

  • @tiffablue
    @tiffablue 3 ปีที่แล้ว +1

    I gave my fiancé a kitchenaid mixer as a combo Christmas gift/birthday gift and first anniversary of living together present. We love to cook together! Both super practical and symbolic of a long life together ❤️

  • @nefti350z
    @nefti350z 3 ปีที่แล้ว +23

    I’m a 30 year old male.. I love my kitchen aid

  • @Leratomogase
    @Leratomogase 3 หลายเดือนก่อน

    Got mine as a Christmas gift from my parents when I was 19. I’ve serviced it once since then and it still runs like it’s new. I run a small pastry business so it definitely gets a good workout

  • @rainthomps694
    @rainthomps694 3 ปีที่แล้ว +52

    I have one, I had no idea it was a status symbol

    • @twdjt6245
      @twdjt6245 3 ปีที่แล้ว +11

      Lol it’s like 4x costlier minimum than entry level brands...and you didn’t get that?

    • @sarahdeleon9439
      @sarahdeleon9439 3 ปีที่แล้ว +6

      Same here. I bought it because I knew it would last. I really don't care what people think about my kitchen.

    • @bobbysmith8095
      @bobbysmith8095 3 ปีที่แล้ว +4

      @@twdjt6245 A lot of baker don't really care about the price but what the machine does. If you need Italian buttercream, you are gonna need a kitchen aid. Other brand, their motor just won;t hold out. Spending a few hundred to make a cake that they can sell for a few hundred is nothing.

    • @blueisasomedancer
      @blueisasomedancer 3 ปีที่แล้ว +1

      @@bobbysmith8095 I made an Italian buttercream with my mom's barely working old stand mixer and a handheld electric beater and it was such a miserable experience. She got a refurbished kitchenaid recently and I want to try again, hopefully without nearly crying this time!

  • @jst7714
    @jst7714 3 ปีที่แล้ว +4

    I remember being a young boy standing in the small kitchen appliance department in Sears, staring in awe at the mighty mixers.

  • @garrisonbrown1170
    @garrisonbrown1170 3 ปีที่แล้ว +259

    If you’re not into baking, don’t comment on the price.

    • @marieodu3149
      @marieodu3149 3 ปีที่แล้ว +19

      Yep had to teach the hubby that concept - he’s been learning how to bake and he now understands 😁🎂🍮🧁

    • @uioplkhj
      @uioplkhj 3 ปีที่แล้ว +8

      Why not?

    • @asadb1990
      @asadb1990 3 ปีที่แล้ว +6

      i bought one for $100 brand new. i barely use it. but it is a status symbol for me.

    • @helhaj79
      @helhaj79 3 ปีที่แล้ว +17

      @@uioplkhj probably because it lasts for decades and can be used for literally anything, and maybe that concept would be hard to grasp for someone who doesn’t bake and often use it. i have an electric mixer, though, and it works just fine for me

    • @joeybaseball7352
      @joeybaseball7352 3 ปีที่แล้ว +9

      Reported. Dont tell people what to do.

  • @samg8012
    @samg8012 3 ปีที่แล้ว +1

    Used my old mixer for almost 30 years. It still worked ok, but ended up with a kitchenaid from a relative. Absolutely LOVE it. Weighs a ton, but works so well. Looking forward to trying the meat grinder attachment.

  • @EmiliaDsoprano
    @EmiliaDsoprano 3 ปีที่แล้ว +1

    I love my KitchenAid! I got it from my mom when she decided she wanted a bigger one and it is now around 25 years old and still working perfectly.

  • @quinnhen2325
    @quinnhen2325 3 ปีที่แล้ว +1

    Absolutely love my Kitchenaid mixers!!! Yes, two!! Pink! Got my first in 1990 for Christmas. My BFF has it now. Got two pink ones after I survived a horrific car accident in ‘01. The pink was going to be limited, so my husband got me two! They’re fantastic!!!! ❤️💙❤️💙

  • @jadeuru
    @jadeuru 3 ปีที่แล้ว +9

    Wanted one for 40yr. Getting one this week!

  • @Harry-tb8yo
    @Harry-tb8yo 11 หลายเดือนก่อน

    My sister is baking bread almost every day and her enthusiasm made me wanna try it too. After kneading by hand for the first few times I bought a Kitchen Aid two days ago. As a mechanical engineer I always pay close attention to build quality when I am looking at things I consider buying and this machine ticked all the boxes. This machine reminds me of lathes, milling or boring machines made in the 50s or 60s. Compared to most newer machines they are heavy, sturdy and feel nearly indestructible. Using them just gives you a sense of trust and feels so satisfying. And so does the Kitchen Aid.

  • @NurseNekesCoconutCakes
    @NurseNekesCoconutCakes 3 ปีที่แล้ว +14

    Yes I use mine almost every day!!!! It’s a necessity! I have two, a pastel pink and blue

  • @MacSaab93
    @MacSaab93 3 ปีที่แล้ว +19

    Literally bought myself one for christmas just cause. Haven't even used it yet!

    • @9sunstar9
      @9sunstar9 3 ปีที่แล้ว +3

      It's so useful!!

    • @tanyatanya891
      @tanyatanya891 3 ปีที่แล้ว +4

      Great for mashed potatoes and making chocolate chip cookies at home.

    • @aliali-ce3yf
      @aliali-ce3yf 3 ปีที่แล้ว +2

      decoration piece?

    • @MacSaab93
      @MacSaab93 3 ปีที่แล้ว +1

      @@aliali-ce3yf yup!

  • @AnnapolisGirly
    @AnnapolisGirly 9 หลายเดือนก่อน

    My father gave me his 1978 KA in 82 and I believe it was made in 78. I use it a few times a week and it’s going strong. Wow.

  • @ninamoler1880
    @ninamoler1880 3 ปีที่แล้ว +1

    I removed my Empire Red Artisan from the counter (it took up so much space!) and stored in another room. I missed it so much, it's back in pride of place. I don't use as often as in years past but my kitchen wasn't the same without my precious. Mechanical Heart and soul of my kitchen! Loved the video!

  • @TheePrettyGirlSwag
    @TheePrettyGirlSwag 3 ปีที่แล้ว +10

    I bought a beautiful pearlized pink a few years ago. I don’t care that I don’t use it. It 😍

    • @tracy_cakkes
      @tracy_cakkes 3 ปีที่แล้ว +1

      Haha Right?! They’re so pretty

    • @TheePrettyGirlSwag
      @TheePrettyGirlSwag 3 ปีที่แล้ว +2

      @@tracy_cakkes I bought a clear cover with pink scenes on Etsy. Best of both worlds. It’s covered but still on display.

    • @adorableonyourvanity
      @adorableonyourvanity 3 ปีที่แล้ว

      Lol

  • @OnboardG1
    @OnboardG1 3 ปีที่แล้ว +3

    The Kenwood Chef is the equivalent over here. Similar planetary motion, addons and cult of personality. My Mum has had hers for ten years. My Grandmother has had hers for forty. I bought mine two weeks ago and it’s the best £350 I’ve spent. They work, they last forever and there’s something beautifully mechanical about the operation. I can’t quite put my finger on it, but seeing the ingredients become bread dough in front of you is endlessly fascinating.

  • @tracy_cakkes
    @tracy_cakkes 3 ปีที่แล้ว +8

    They say it’s old like that’s a bad thing I love old, vintage stuff New stuff always breaks or has no character

  • @wendymathews1030
    @wendymathews1030 2 ปีที่แล้ว

    I love these mixers so much! Not only are they, in my opinion, the best one you can buy, I love it that they have an amazing history. And like you said, people pass them down through families! You don’t see that happening with a toaster, or a microwave!! 🤣🤣 What really strikes me about them is that they come in all of these gorgeous colors. I’ve watched a few unboxing videos and in every one of them that I watched, the person was just over the moon excited. One woman called hers the statement piece of her kitchen! Great video, thank you!

  • @michelehardy252
    @michelehardy252 ปีที่แล้ว

    KitchenAid is the Best....Got my 6qt bowl lift Professional in 2002, it has worked perfectly ever since...Though I am ashamed my hubby just changed the grease 3 months ago for the first time... followed the TH-cam video and it was easy peasy....Won't let go changing the grease that long again...We lucked out....no damage.... Like I said KitchenAid is the Best....

  • @FlagCutie
    @FlagCutie 3 ปีที่แล้ว +1

    I have been using my mom's red kitchenaid mixer for about a decade. She doesn't bake or cook much by this point, but she wanted a red mixer to match the rest of her kitchen. I didn't know you should get it serviced so I shall look around and get my lady scheduled for a spa day!

    • @layne8219
      @layne8219 3 ปีที่แล้ว

      If you're near the Detroit area I know a place.

  • @blackhagalaz
    @blackhagalaz 3 ปีที่แล้ว +1

    My sister loves her kitchen aid! For some years, applications for this machine where all she wanted for her birthdays. I would never have bought a mixer that expensive but to her it's worth all the money! So yeah it really is a status symbol.

  • @AllieFrancine
    @AllieFrancine 3 ปีที่แล้ว +5

    My great grandmother gave me hers when I got married. Works like new!

  • @RCola1217
    @RCola1217 3 ปีที่แล้ว

    I love my kitchenaid stand mixer. I still have the box it came in when I got it as a gift 5-6 years ago ❤️. Got to get it serviced though now that I know I can!

  • @Karideplov
    @Karideplov 3 ปีที่แล้ว +2

    One great thing of Kitchen Aid is that it’s model doesn’t change so, if you take care of the base, you can always replace some of the accessories years later. My mom bought hers in the late 1980’s and has only had to replace 2 accessories that got damaged while moving homes (not during use). It’s a great investment.

  • @Urfavbrunette2607
    @Urfavbrunette2607 3 ปีที่แล้ว +1

    It’s worth it guys, I have the professional 6 and it’s amazing

  • @MossCoveredBonez
    @MossCoveredBonez 3 ปีที่แล้ว +7

    You do have to have their oil changed every so often just like a car, which most people don't realize

  • @bobcarn
    @bobcarn 3 ปีที่แล้ว

    My late partner gave me a 75th anniversary edition KitchenAid stand mixer in '90 or '91. We didn't buy bread again for a year, I'd make it fresh. I had to send it in once to get the motor fixed after about 25 years, but it's been a workhorse! It's my favorite appliance.

  • @andmicbro1
    @andmicbro1 3 ปีที่แล้ว +1

    We got one as a wedding present a decade ago and it'll still working great. It's not doing 300 cookies a week, but it gets plenty of use.

  • @mrsginny
    @mrsginny 2 ปีที่แล้ว

    My husband knew I had been wanting one of these for months and found one on FB marketplace for only $50😭😭💕 I'd die for this man

  • @ericagriffin6845
    @ericagriffin6845 3 ปีที่แล้ว

    Bought myself one in December. Love it! Favorite quick thing to make is home made whipped cream, done in 5 minutes

  • @farmergirlofchickens8779
    @farmergirlofchickens8779 3 ปีที่แล้ว

    Oster Kitchen Center is my favorite. Tons of attachments, blender, mixer, food processor, chopper, ice cream maker. I buy everyone I find in yard sales, thrift stores and estate sales.

  • @bethanydenney6006
    @bethanydenney6006 3 ปีที่แล้ว +1

    I have one of those 1955 style ones, along with four of the modern Kitchenaid mixers. My Mom had one when I was growing up, so I grew up cooking with it. She still uses it, and she's 86 soon. She'd laugh if I told her it's now a "status symbol".

  • @frostman9661
    @frostman9661 3 ปีที่แล้ว +20

    Bosch is definitely more powerful, capable, and easier to work with. Kitchen Aids are great, but the only thing they have over bosch is the appearance and cachet.

    • @chengliu872
      @chengliu872 3 ปีที่แล้ว +2

      Is the Bosch attachment capable? One of the big selling points for me was the different attachments i.e. the pasta roller.

    • @frostman9661
      @frostman9661 3 ปีที่แล้ว

      @@chengliu872 I'm not familiar with every single attachment for both systems, but there is a ton for bosch too, including pasta roller.

    • @asadb1990
      @asadb1990 3 ปีที่แล้ว +2

      kitchenaid is metal inside and out. and it is far more stable. even at full speed it stays steady.

    • @frostman9661
      @frostman9661 3 ปีที่แล้ว

      @@asadb1990 I'm not saying kitchen aid is bad. But, I hardly see why metal on the outside means its better than bosch. If that means its worth spending nearly $200-300 more for the same power to you, go for it... You can get an all metal version of the bosch too if you want. I've never had an issue with bosch remaining steady even it the highest speed.

    • @asadb1990
      @asadb1990 3 ปีที่แล้ว +1

      @@frostman9661 actually a kitchenaid high end pro model can be bought for $300 on sale.

  • @AZSP1966
    @AZSP1966 5 หลายเดือนก่อน

    You can't go wrong with a KitchenAid stand mixer.
    We got ours in 1990 and it's still going strong in 2023.

  • @Emmuzka
    @Emmuzka 3 ปีที่แล้ว +1

    In Europe the heirloom kitchen appliance is Bamix stick blender. It's a standard wedding gift and people use 20, 30 and even 40 year old Bamix mixers without problems. Unfortunately it's not especially pretty, so nothing that you'd want to display in your kitchen counter.

  • @cupheadplays7139
    @cupheadplays7139 3 ปีที่แล้ว +1

    My kitchenaid mixer was passed down to me. It’s at least 15yrs old and works like a dream 💕✨🌈

  • @matthewwynne939
    @matthewwynne939 3 ปีที่แล้ว +2

    When our KitchenAid was about 13 years old, the motor started getting noisier, so I looked up some DIY maintenance videos. The task was fairly simple of removing the housing, cleaning the gears, and re-lubricating it with food-grade grease.
    My biggest gripe about the brand is the price of the accessories. Most of the time you can buy a stand-alone gadget or appliance that does the same thing for as much if not cheaper.

  • @vintage1950
    @vintage1950 2 ปีที่แล้ว

    Been saving for over 5 years. Finally purchased one a few weeks ago 😊 feel so sophisticated now 😂

  • @blkhat117
    @blkhat117 3 ปีที่แล้ว

    I have my grandmother's kitchen Aid and I'm still making dinner rolls for my fam to this day. Lol
    48 yrs still mixing lol.

  • @Veerow2005
    @Veerow2005 3 ปีที่แล้ว +72

    Status of symbol? Yes, it’s a great kitchen tool but it’s really not that deep. Most people’s phones cost much more than this stand mixer.

    • @tracy_cakkes
      @tracy_cakkes 3 ปีที่แล้ว +9

      Yeah 1000 dollar iPhones These r like $200-300

    • @CShannon1991
      @CShannon1991 3 ปีที่แล้ว +3

      Exactly. I think I rather save my money and pay only $100, or $200, (maybe $300 just maybe) for a Stand Mixer and stick with my current iPhone until my iPhone wears out.
      But I won’t be obsessed with my mixer. I just need it to work for me!

    • @BeautyOutspoken
      @BeautyOutspoken 3 ปีที่แล้ว +13

      These are pretty expensive outside of the US especially where most don’t own iPhones. So yes it is a status symbol in that regard

    • @mssha1980
      @mssha1980 3 ปีที่แล้ว

      And they’re always on sale

    • @pesounboxer1507
      @pesounboxer1507 3 ปีที่แล้ว +1

      In Mexico these mixers go for up to 900 dollars, I’ve heard that in places like Argentina they go for a lot more... anyone from Argentina here that can confirm prices down there?

  • @VibeVixen02
    @VibeVixen02 3 ปีที่แล้ว +2

    Hands up for the kids who had to grow up with hand mixers 😂🙌🏽

    • @CShannon1991
      @CShannon1991 3 ปีที่แล้ว

      🙌 And mind you, the hand mixers I grew up with as a kid were also KitchenAids!

  • @zianeshkasparen4358
    @zianeshkasparen4358 3 ปีที่แล้ว

    My kitchen Aid is older than 23 years old. And I still LOVE my Kitchen Aid.!!! Will be bying the Commercial one but will keep my Artisan 5 Qt.

  • @jane_doughnut
    @jane_doughnut 3 ปีที่แล้ว

    I just got my mom one for her birthday! She loves it!

  • @ryansusa9702
    @ryansusa9702 2 ปีที่แล้ว +1

    I’m happy to see how this machine changes the life and the mood of what it brings to them 😍 plus the experiences ❤️🙏 it’s worth to buy

  • @consumerdebtchitchat
    @consumerdebtchitchat 2 ปีที่แล้ว

    Always wanted the Kitchen Aid mixer but never willing to pay the nearly $500 price Tag (pro line). Then Best Buy had the pro line 5 qt for $225 vs $499 on Black Friday !!! Shopped Black Friday for added accessories (including a storage bag) and I'm in Heaven. I don't bake much. I just want one and always have. Bucket list check off. Love it!

  • @mollietenpenny4093
    @mollietenpenny4093 3 ปีที่แล้ว

    I don't have a Kitchen Aid stand mixer but I do have a Kitchen Aid food processor. I bought it with some Christmas money a few years ago. It was a really good investment. A food processor is great tool to have in the kitchen, especially if you're making Thanksgiving dinner!😁😊😆

  • @mssha1980
    @mssha1980 3 ปีที่แล้ว +3

    I have a red one that I rarely use. It looks great on the counter!!!

  • @baskkev7459
    @baskkev7459 3 ปีที่แล้ว +2

    Put it simple. They made a sturdy, good looking well made mixer. Instead of plastic crap

  • @fairyonice9504
    @fairyonice9504 3 ปีที่แล้ว +4

    The one status symbol that actually deserves it’s status!

  • @Babugee9
    @Babugee9 3 ปีที่แล้ว +54

    7:23 - 24/7, 3 times a day, 3 times a week literally makes no sense 🙃

    • @bennyceca
      @bennyceca 3 ปีที่แล้ว +6

      Her mind must has been mixed up by the Kitchen Aid

    • @porqpai7082
      @porqpai7082 3 ปีที่แล้ว +1

      She was self-correcting mid sentence

    • @Babugee9
      @Babugee9 3 ปีที่แล้ว

      @@bennyceca Maybe!

  • @wenzehanliu2041
    @wenzehanliu2041 3 ปีที่แล้ว +4

    The smallest Kitchenaid costs at least 410 Euro in Germany! It only has 275W motor, a Bosch Mum 4 costs only 60 Euro but with 500W motor!