How Blue Bottle Went From A Coffee Cart To A $700MM Valuation

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  • เผยแพร่เมื่อ 15 ก.ค. 2019
  • Blue Bottle Coffee offers drip coffee that costs roughly $5 per cup at more than 75 cafe locations around the world. The company touts its high-quality single-origin, freshly roasted artisanal beans. Based on Nestle's 2017 purchase of a majority stake in Blue Bottle the latter has a valuation of more than $700 million.
    Before he founded Blue Bottle, James Freeman was a struggling classical musician roasting his own fresh beans as a hobby. Since he was obsessed with drinking the freshest cup of coffee he could find he purchased raw, green coffee beans before heating them himself. Freeman felt that most retail coffee chains over-roasted their beans.
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    How Blue Bottle Went From A Coffee Cart To A $700MM Valuation

ความคิดเห็น • 1.3K

  • @jamesniagu274
    @jamesniagu274 4 ปีที่แล้ว +2211

    Why are people so suprised about $5 a cup? Hello starbucks, dunkin, even local coffee shops have beem doing this for years.

    • @jeffbrownme2
      @jeffbrownme2 4 ปีที่แล้ว +126

      Yea this feels like it was filmed in 2000. 5 dollars a cup was news then when 2nd wave Starbucks was a thing.

    • @xr6lad
      @xr6lad 4 ปีที่แล้ว +49

      Hello. I'm in Australia and pretty much every coffee if made like that - and if your paying $5 your being ripped off. I've never seen a coffee made in this country that isn't made using roasted beans

    • @WantaFanta1
      @WantaFanta1 4 ปีที่แล้ว +26

      Lol yes. But starbucks is garbage now days.

    • @pawala7
      @pawala7 4 ปีที่แล้ว +6

      That's more than what I pay for 200g of delicious mild roast beans at the local roaster...

    • @event4216
      @event4216 4 ปีที่แล้ว +6

      There are roasted beans and then there are roasted beans. After all, instant coffee also is made from roasted beans - how about charging $5 for a drink made from this kind of coffee beans?
      I'm not advocating BB (to me $5 seems a lot for any coffee) but some coffee deserves higher price (some of specialty shops) and some just isn't worth drinking (pretty much anything at fast food chains etc.)

  • @Chaywatchesvideos
    @Chaywatchesvideos 4 ปีที่แล้ว +3574

    The creator of Blue Bottle is a real life squidward! (Clarinet, miserable at former job, his general demeanor)

    • @farhansyahikram7500
      @farhansyahikram7500 4 ปีที่แล้ว +18

      Agree 😁

    • @iggyodwyer1
      @iggyodwyer1 4 ปีที่แล้ว +27

      this is my first like of a youtube comment ever. so true, so true.

    • @doingthelist1816
      @doingthelist1816 4 ปีที่แล้ว +6

      Truest thing I've read in a while 😂

    • @the_letter_b
      @the_letter_b 4 ปีที่แล้ว +34

      @- ELITIST? He was a struggling clarinet player who ended up doing this somewhat out of desperation (and starting off in debt, not parents paying for it or having vast "elite" savings) and the combination of getting it right in terms of making the coffee more appealing than the other options and luck resulted in this. That said, he's got a smug Bay Area persona, which I assume is what makes you think they're an "elitist."

    • @ImperialPimp
      @ImperialPimp 4 ปีที่แล้ว +7

      @@the_letter_b It's more that he ripped off critical ideas from my old boss at his 3rd wave cafe, Japanese "Kyoto" Ice Coffee on tap, cold brew methods, tiny latte art in a macchiato cup etc

  • @yaboytyrone420
    @yaboytyrone420 4 ปีที่แล้ว +930

    The one dude says it's crazy to pay $5 for coffee but he has a Louis Vuitton bag lmao

    • @1w2qqswa
      @1w2qqswa 4 ปีที่แล้ว +4

      ya boy tyrone ikr :)

    • @bloatedsodium7301
      @bloatedsodium7301 4 ปีที่แล้ว +11

      It's called a satchel. Indiana Jones wears one.

    • @emmanuelemman7699
      @emmanuelemman7699 4 ปีที่แล้ว +22

      well therotically he could make money on his bag in the future selling as vnitage as there is a market . when has a 5 dollar of coffee ever gave you the ability to even make money

    • @turbothrottletrouble4217
      @turbothrottletrouble4217 4 ปีที่แล้ว +4

      Fake probs

    • @bobdunn7003
      @bobdunn7003 4 ปีที่แล้ว +4

      Emmanuel Emman Assuming I had the money to purchase a Louis Vuitton bag, I could go buy a $5 coffee and invest the rest of the money then actually make money and probably make the $5 back instantly

  • @coltonreed4488
    @coltonreed4488 4 ปีที่แล้ว +884

    New Yorker: 5 DALLAR COFFEE? WHAT??
    Also New Yorker: *lives in NYC*

    • @Rverma30
      @Rverma30 4 ปีที่แล้ว +41

      Colton Reed no one who does an interview in times sq is a new yorker

    • @the_letter_b
      @the_letter_b 4 ปีที่แล้ว +32

      They're in Times Square. Most of the people walking around there, especially on weekends and holidays, are tourists.

    • @iAteUrToast
      @iAteUrToast 4 ปีที่แล้ว +4

      Some of us don’t have a choice haha

    • @superamazeing
      @superamazeing 4 ปีที่แล้ว +7

      Also New Yorker: *third Starbucks run*

    • @TRUMPisOPPA
      @TRUMPisOPPA 4 ปีที่แล้ว +9

      90% of coffee in NY is $5. ...if you think it’s weird to spend $5 for a cup of coffee in NY you are probably not a NY or you only like DD or McDonalds coffee which both are quite disgusting and does not reflect a good/decent cup.
      Even Starbucks, which is pretty much the standard, is $5+.

  • @otis3744
    @otis3744 4 ปีที่แล้ว +233

    “And i hate myself perpetually “ ... “until i finish the cup of coffee”

    • @IncertusetNescio
      @IncertusetNescio 2 ปีที่แล้ว +1

      Then you reluctantly shell out for it again because it was really good and you want another. Repeat until broke.

  • @dhanang
    @dhanang 4 ปีที่แล้ว +166

    That man seriously hold his cup of coffee up for the whole interview.

    • @WellnessandTruthMinistry
      @WellnessandTruthMinistry 4 ปีที่แล้ว +3

      Dhanang Wibowo he’s advertising 😉

    • @mohammedjamawarssme9548
      @mohammedjamawarssme9548 4 ปีที่แล้ว

      G

    • @ellev5401
      @ellev5401 3 ปีที่แล้ว

      He loves his coffee. 😆

    • @ellev5401
      @ellev5401 3 ปีที่แล้ว

      I love my first cup of coffee in the morning. It’s the most enjoyable time of the day. I definitely look forward to it.

    • @pehash
      @pehash 2 ปีที่แล้ว +2

      Yeah, a bit too obvious...

  • @gigglesaregood
    @gigglesaregood 4 ปีที่แล้ว +44

    Don't focus on your competition, focus on your customer, this guy nailed it.!!!!

  • @HAMID___
    @HAMID___ 4 ปีที่แล้ว +1654

    They ruined it when they mentioned nestle. Couldn’t possibly choose a worse company to be partner with

    • @elmahdielbouchtili4926
      @elmahdielbouchtili4926 4 ปีที่แล้ว +17

      Coyld you explain that to me ? Thank u

    • @finnbennett3315
      @finnbennett3315 4 ปีที่แล้ว +17

      El mahdi El bouchtili th-cam.com/video/CPIEaM0on70/w-d-xo.html

    • @feelinggrape
      @feelinggrape 4 ปีที่แล้ว +45

      Yeah right. The biggest food company on earth has issues with bad company policies (who could’ve thought considering that size) and therefore can not be partnered with.
      Not.

    • @nickmcpherson44
      @nickmcpherson44 4 ปีที่แล้ว +12

      Could’ve been Caterpillar

    • @gregorio5543
      @gregorio5543 4 ปีที่แล้ว +2

      AMEN

  • @JackKanoff_
    @JackKanoff_ 4 ปีที่แล้ว +500

    CNBC: “...and that’s a $5 cup of coffee”
    Graham Stephan: REEEEEEEEEE

    • @mike9707
      @mike9707 4 ปีที่แล้ว +2

      True

    • @ElinWinblad
      @ElinWinblad 4 ปีที่แล้ว +2

      Omg I just clicked on this video after his 😆😆

    • @ElinWinblad
      @ElinWinblad 4 ปีที่แล้ว +2

      Throngdorr Mighty he does financial videos. My favorite are his fellow millennials reaction videos.

    • @iamthatiam4496
      @iamthatiam4496 4 ปีที่แล้ว +2

      Elin Winblad $5 coffee would shortcircuit that boys brain considering that he doesn’t spend more than 20 cents on a cup of coffee

    • @owenhido
      @owenhido 4 ปีที่แล้ว +4

      He would have an aneurysm if he saw such a charge in his credit card statement

  • @arthurg5966
    @arthurg5966 4 ปีที่แล้ว +187

    2019 Business Model
    1) Attach a moral goal like climate change, global warming, etc.
    2) Make a minimalistic product which is basically the same thing in minimal packaging and less options.
    3) Charge premium for no reason.
    4) Show your company is exclusive but actually sell the same thing.
    P.S. Earlier companies would stand out by making different products and ideas nowadays companies just do the same thing but try to project themselves as standout
    e.g. Supreme

    • @Pcarnevaaa
      @Pcarnevaaa 4 ปีที่แล้ว +5

      Hit the nail on the head

    • @curlyhairdudeify
      @curlyhairdudeify 4 ปีที่แล้ว +13

      Yeap, same garbage attach "organic, sustainable, ethical, and...." voila, sell it to whites at a premium.

    • @userGGG702
      @userGGG702 4 ปีที่แล้ว +3

      that is ssome high degree critics.

    • @Meinan4370
      @Meinan4370 4 ปีที่แล้ว +5

      Also be located in the bay area

    • @UCAP
      @UCAP 3 หลายเดือนก่อน

      This is why quality went down. Everyone became a LARP.

  • @iamhumourous
    @iamhumourous 4 ปีที่แล้ว +50

    "it was a dead end alley way that smelled like pee" LMAO too real, sounds exactly like SF

  • @avaq2588
    @avaq2588 4 ปีที่แล้ว +59

    Such an inspiring story. He took on so much risk at the start and believed in an idea that was not world changing and subtle. I have been to blue bottle and the price kinda hurt but the coffee was so good and honestly the brand is on point and their stores are beautiful.

    • @Draco19970125
      @Draco19970125 ปีที่แล้ว +1

      I agree with you. His determination was something I have to admire.
      But 5 $ for a single little cup of coffe?
      Hah, never.

  • @camschroedes
    @camschroedes 4 ปีที่แล้ว +184

    The whole of Australia is 3rd wave coffee. Unless you go
    To a corner store you cannot get anything less than $4.50

    • @BlackboardEnglish
      @BlackboardEnglish 4 ปีที่แล้ว +2

      Cameron Schroeder sounds like my kinda country.

    • @xr6lad
      @xr6lad 4 ปีที่แล้ว +1

      You must be going to the wrong places. Where I go it's $3.20 for a medium late.

    • @traveller_andrew
      @traveller_andrew 4 ปีที่แล้ว +4

      And those prices are Australian dollars... Cheaper again against the USD

    • @xr6lad
      @xr6lad 4 ปีที่แล้ว

      @@traveller_andrew Exactly.

    • @selby99
      @selby99 4 ปีที่แล้ว +2

      Go to 7/11. $1 coffee

  • @limlimlimjanice
    @limlimlimjanice 2 ปีที่แล้ว +14

    "Clarinetists don't accumulate a lot of wealth". Haha! Love the look on his face as he said that

  • @betolinni
    @betolinni 4 ปีที่แล้ว +209

    The reason why they were able to achieve what they have is 100% in the management. Anyone good mom and pop Coffee Shop can produce good coffee.

    • @brotendo
      @brotendo 4 ปีที่แล้ว +9

      Except they never do.

    • @sayyer10
      @sayyer10 4 ปีที่แล้ว +1

      Totally agree. You can find them coz they put their heart and soul into it.

    • @avaq2588
      @avaq2588 4 ปีที่แล้ว +8

      Yes 100%. It's really critical to be managed and branded well.

    • @patthonsirilim5739
      @patthonsirilim5739 ปีที่แล้ว +6

      @@brotendo problem is creating consistant quality in every restraunt

  • @tpham4144
    @tpham4144 4 ปีที่แล้ว +402

    ...and not a single minute was spent on what made bluebottle coffee actually good

    • @johnanna6047
      @johnanna6047 4 ปีที่แล้ว +14

      this is cnbc.. cant expect quality journalism

    • @RenaissanceSteve
      @RenaissanceSteve 4 ปีที่แล้ว +9

      bout the last 40 seconds. spend more time/ sell less garbage

    • @Asteroid_Jam
      @Asteroid_Jam 4 ปีที่แล้ว +26

      The video was not about what made it good it was about the growth of the company not the quality of there product.

    • @maplenerd22
      @maplenerd22 4 ปีที่แล้ว +24

      This is the dumbest comment I read today. The title literally says "How Blue Bottle Went From A Coffee Cart To A $700MM Valuation". It didn't say what makes Blue Bottle coffee takes good. It's talking about how the business grew stupid.

    • @GilangD21
      @GilangD21 4 ปีที่แล้ว +13

      dont the founder himself said that their coffe focus more on the freshness?? isnt it the reason? what else do you want? secret recipee?

  • @lu881
    @lu881 4 ปีที่แล้ว +9

    This guy is so relaxed...sipping that coffee like martini

  • @honesthostsreviews3816
    @honesthostsreviews3816 4 ปีที่แล้ว +157

    Graham Stephen’s 20 cents coffee.
    Freeman conspicuously drinking his latte at his answer somehow made awkward moments. Lol. Funny.

    • @honesthostsreviews3816
      @honesthostsreviews3816 4 ปีที่แล้ว

      m.th-cam.com/video/tvL4FF2lMnw/w-d-xo.html

    • @jw7665
      @jw7665 4 ปีที่แล้ว +1

      Ha, another GS fan. Also yeah, him drinking that cup of coffee was awkward af

    • @nzmanhdee6246
      @nzmanhdee6246 4 ปีที่แล้ว

      Yeh graham

  • @pr0n3
    @pr0n3 4 ปีที่แล้ว +59

    Charges the same price as charbucks but the coffee is actually good. Sounds good to me.

    • @WantaFanta1
      @WantaFanta1 4 ปีที่แล้ว +1

      Is it me or is starbucks just garbage now?

    • @thecookingnerd8384
      @thecookingnerd8384 4 ปีที่แล้ว +1

      Gmork13 Starbucks is only 2.50 for a grande moron

    • @durantburner7428
      @durantburner7428 4 ปีที่แล้ว

      @@thecookingnerd8384 Different locations have different prices, it just depends on the rent of the location, the salaries, and a lot more stuff.

  • @Rigly123
    @Rigly123 4 ปีที่แล้ว +177

    Lol why is this the first time I’m hearing of this brand 😂

    • @marlin7699
      @marlin7699 4 ปีที่แล้ว +11

      You have to live in the Bay, LA, or NYC to hear about it

    • @myuniversalgrowth5966
      @myuniversalgrowth5966 4 ปีที่แล้ว +3

      @@marlin7699 Pretty much.

    • @sayyer10
      @sayyer10 4 ปีที่แล้ว +1

      They open shop in Japan and Korea. Why not China, HK and Singapore. Europe and Australia are out becoz they’ve got their own local established brands.

    • @DerekTYWu
      @DerekTYWu 3 ปีที่แล้ว

      Yeah, no blue bottle in Seattle

    • @chengyulee8
      @chengyulee8 3 ปีที่แล้ว

      @@DerekTYWu Starbucks has too much of a monopoly in seattle

  • @nancyneyedly4587
    @nancyneyedly4587 ปีที่แล้ว +15

    As soon as they said he was convinced coffee companies like Starbucks over roasted their beans, I was impressed and want to try their beans now.

    • @jmiquelmb
      @jmiquelmb ปีที่แล้ว +2

      This is something that is widely known in the coffee world.

  • @lubaniskie
    @lubaniskie ปีที่แล้ว +8

    The guy is mad chill for someone who's clearly so obsessed with coffee. He must have broken the threshold and crossed over from 'coffeed-up speed-freak vibrating along with time and reality' to a higher consciousness where he is the conductor of those vibrations

    • @GooseCrack
      @GooseCrack 8 หลายเดือนก่อน

      He was a clarinetist which instantly gave me a good feeling about him in terms of his humbleness and his demeanor

  • @javabeanllc9985
    @javabeanllc9985 4 ปีที่แล้ว +2

    such an inspiration!!!! im proud of him. hope we can bring the world this joy with coffee

  • @abo1732
    @abo1732 4 ปีที่แล้ว +936

    Pretend to care about the world, over charge people for basic things, and then sell to a giant. Great business model

    • @AlejandroRamirez-le2vv
      @AlejandroRamirez-le2vv 4 ปีที่แล้ว +59

      I didn't hear him mention the first. 2. These coffee shops are in cities with much higher minimum wages, and the focus on quality vs quanitity makes their product more expensive than your average coffee.
      You obviously haven't tried their coffee.

    • @mistertee5000
      @mistertee5000 4 ปีที่แล้ว +48

      He never said he cared about the world and it's called market pricing. Things are worth what people are willing to pay for them, and obviously people in big cities are totally fine with paying more for his coffee. It's no different than any other luxury brand.

    • @rg2112
      @rg2112 4 ปีที่แล้ว +32

      Specialty roasters aren't overcharging. There's a real (and obvious for anyone who's ever tasted it) difference between stale, overroasted commodity grade coffee and fresh, well roasted specialty grade coffee. Roasters charge more because it costs them more, not because they're making a huge profit fooling people into buying the same thing for a higher price.

    • @code_told_fast6683
      @code_told_fast6683 4 ปีที่แล้ว +1

      First I thought your comment was compelling.
      Then I read Alejandro's comment and thought the opposite.
      I compared bluebottlecoffee.com to starbucks.com and noticed only one
      had a "social impact" tab. (Thus only one is pretending to care about the world)
      Then I thought about the kind of coffee I drink. Nestle instant coffee.
      (Which is much better than dunkin donuts ground coffee which tastes like coffee mixed with orange juice and yes I have mixed coffee with actual orange juice and drank it before and I don't recommend it.)
      If bluebottle sold out to nestle, then bluebottle is now the moral equivalent to nestle.
      So I went full circle and now agree with you again.
      bluebottlecoffee.com : No sign of pretending to care about the world. (BUT sold to nestle)
      starbucks.com : "Social Impact" tab.
      nestle.com : "Our Impact" tab.

    • @MrBLAA
      @MrBLAA 4 ปีที่แล้ว +1

      Exactly, notice where every store is physically located at too... major metropolises filled with higher wage earning idiots

  • @marcusjones457
    @marcusjones457 4 ปีที่แล้ว +60

    All I got out of this is that I could get decent coffee from roasting in my oven??

    • @zdoggizzle
      @zdoggizzle 4 ปีที่แล้ว +1

      Yeah, but you're (probably) lazy. Just like the (majority) rest of us. lol

  • @houchi69
    @houchi69 4 ปีที่แล้ว +50

    Oh, we all knew that Starbucks over-roasted their beans.

    • @chome4
      @chome4 4 ปีที่แล้ว +1

      It's an open secret! But people still want to be associated with the Starbucks brand for some reason.

  • @313zak1
    @313zak1 4 ปีที่แล้ว +1

    Good on ya! Glad to see you followed through on your goal and the sell to Nestle was genius.

  • @choppol24
    @choppol24 4 ปีที่แล้ว +59

    Interesting. We been doing that in Australia for years.

    • @WLewis1987
      @WLewis1987 4 ปีที่แล้ว +4

      Mike Australian coffee is the best coffee EVER

    • @kevin8918
      @kevin8918 4 ปีที่แล้ว

      miss campos coffee from US

    • @dexonpoint1014
      @dexonpoint1014 4 ปีที่แล้ว +7

      Mike ive always wanted to experience the Australian coffee scene. I heard New Zealand’s good too. How do they compare?

    • @blackpanther_5811
      @blackpanther_5811 4 ปีที่แล้ว +3

      Melbourne is the Mecca for coffee

    • @dementos7806
      @dementos7806 4 ปีที่แล้ว

      yeah, this is just normal coffee.

  • @RoadRageRod
    @RoadRageRod 4 ปีที่แล้ว +83

    Sold to Nestlé, so that's a no from me.

    • @Yafama
      @Yafama 4 ปีที่แล้ว +2

      “Cares about the environment”

    • @officialspock
      @officialspock 4 ปีที่แล้ว +1

      Why? Sorry no idea about nestle

    • @alexagarciaf.278
      @alexagarciaf.278 4 ปีที่แล้ว

      @@officialspock Nestle is one of the most unethical brands, if you look up on Google alot of articles about that would show up

    • @chome4
      @chome4 4 ปีที่แล้ว +4

      He sold to Nestlé for 700 million dollars. Nothing more needs to be said!

  • @JoseGutierrez-jx3rm
    @JoseGutierrez-jx3rm 2 ปีที่แล้ว +27

    I trained at the Blue Bottle head quarters in Oakland back in 2009… I learned the importance of Fresh roasted Coffee and the importance of the right equipment,after working for Starbuck$ for 7 years,I been buying green coffee beans and roasting my own coffee for the last 6 years, I’m very happy with the results, nothing beats the flavor of fresh medium roast instead of overroasted and old oily coffee beans.

    • @GooseCrack
      @GooseCrack 8 หลายเดือนก่อน

      Do you use a typical oven?

  • @LaEscuelaDelEncanto
    @LaEscuelaDelEncanto ปีที่แล้ว +2

    Good for him. Hard work and perseverance paid off. I’ve had Blue Bottle coffee twice. I had to try their two main offerings. Absolutely delicious coffee. Totally worth it if you have it. I cannot allow myself to continue to splurge. I’m happy I tried it.

  • @voltairepabustan
    @voltairepabustan 2 ปีที่แล้ว

    Tons of value. Thank you!🔥

  • @brittney1950
    @brittney1950 4 ปีที่แล้ว +86

    $5 for coffee is decent. Starbucks tends to raise its prices and they always over roast their beans. If blue bottom beans are still blended fresh w/ the high quality intact. It’s worth the price

    • @curlyhairdudeify
      @curlyhairdudeify 4 ปีที่แล้ว +1

      You can make your own at home.

    • @alfredoalcantar8691
      @alfredoalcantar8691 4 ปีที่แล้ว +1

      That’s true

    • @sayyer10
      @sayyer10 4 ปีที่แล้ว +6

      I think you meant “blue bottle” not “blue bottom” ...... 🤣🤣🤣🤣

    • @MyTimeOutt
      @MyTimeOutt 3 ปีที่แล้ว +1

      Good point.

    • @idkbro9703
      @idkbro9703 3 ปีที่แล้ว +1

      Both are horrible price, at home coffee cost about 20 cents but you can go more premium around 70 cents to 1 dollar but Starbucks and most big coffee shops have extreme overpricing

  • @PaulAndrewPalma
    @PaulAndrewPalma 4 ปีที่แล้ว +48

    What a lot of people fail to acknowledge is that when they pay 5 dollars for a “cup of coffee” you’re also paying for the labor and research that went into making that coffee.
    The farmers in various ‘coffee countries’ (Ethiopia, Columbia, Brazil etc) put in so much work growing the coffee shrubs, picking the coffee cherries, separating, sorting, and washing the seeds from the cherries (coffee bean) which are then sold to different exporters around the world and shipped to many different roasting companies. During roasting there’s a lot of data analysis and variables (specifically temperature and time) that coffee roasters adjust and tweak in order to get the flavor profiles they want in their coffee ‘beans’ just right. Most ‘third wave shops’ will more commonly have light to medium roasted coffees which generally produce more complex flavor profiles with a lot of fruit and citrus notes as opposed to darker roasts which tend to lean more towards chocolate notes and overall less complex flavors. Then baristas that work in the shops are trained to make sure that not only do they know ‘how to make’ the coffee but that their palates are developed enough that they also know what they’re tasting in their drinks whether that be espresso or ‘regular drip coffee’.
    Granted, it’s disheartening that there are so many shops that open up for the sake of ‘looking cool’ but don’t put in any effort into serving consistent quality coffee, or businesses like Blue Bottle being bought by Nestle (which I feel is ultimately counterproductive and unethical for the coffee industry as a whole).
    But the next time you pay for ‘expensive’ coffee at a ‘third wave shop’ just remember that you’re not only paying for a higher quality drink, you’re also supporting baristas trying to make a living/career, roasters that are always working to provide consumers with better tasting and more interesting flavors, and most importantly, farmers in less developed countries that put in so much work growing coffee to support themselves and their families.

    • @charliesalazar3119
      @charliesalazar3119 ปีที่แล้ว +6

      Not really, you are paying more to the last person in the distribution chain. Coffee farmers are underpaid eitherway.

    • @copiouscoos
      @copiouscoos ปีที่แล้ว +1

      This is just absolutely false lmao

    • @CL-en8nx
      @CL-en8nx 8 หลายเดือนก่อน

      Colombia* why is that hard to get it right?

  • @hamil_lifestyle_ca_usa
    @hamil_lifestyle_ca_usa 4 ปีที่แล้ว +2

    Simple, great quality, minimalism; all I wanted for coffee. I love it!

  • @reakwon693
    @reakwon693 4 ปีที่แล้ว +300

    Somebody knows it better, Graham 😄
    You better make 700M than saving on it 🙈

    • @charlech
      @charlech 4 ปีที่แล้ว +7

      I'm a rich guy myself and even I know $5 coffee is stupid

    • @gadielcastillo6192
      @gadielcastillo6192 4 ปีที่แล้ว +1

      Rurushu The rich dress poor, meanwhile the poor dress rich.

    • @myuniversalgrowth5966
      @myuniversalgrowth5966 4 ปีที่แล้ว

      xD

    • @idkbro9703
      @idkbro9703 3 ปีที่แล้ว

      that 20 cent iced coffee lifestyle hits different

  • @halfxue
    @halfxue 4 ปีที่แล้ว +3

    So, persistence & perseverance. In addition to believing in your work! All to make the world a better place for everyone to be in

  • @lilbogo
    @lilbogo 4 ปีที่แล้ว +161

    3:25 you know that lv bag is fake if he can’t pay 5$ for coffee
    “It’s crazy to pay. 1000$ for a lv bag when my homie sells them for 20$”

    • @johnanna6047
      @johnanna6047 4 ปีที่แล้ว +1

      nice observation dude

    • @GeoGuy388
      @GeoGuy388 4 ปีที่แล้ว +11

      Or maybe he knows how to use his money wisely, which is why he can afford that bag.

    • @factsverse9957
      @factsverse9957 4 ปีที่แล้ว +7

      @@GeoGuy388 Nobody wise buys Louis Vuitton - the quality of LV is notorious.

    • @mandarin408
      @mandarin408 4 ปีที่แล้ว +2

      Kenji Gunawan I love the quality. Have been constantly using my bag for the past 4 years. The handles worn off obviously, but the rest of the body is still in excellent condition.

    • @ashleybelot1619
      @ashleybelot1619 4 ปีที่แล้ว

      SAY IT LOUDER

  • @noname34
    @noname34 ปีที่แล้ว

    It was great to watch this. I’ve been a customer since their early days when they had a coffee cart at the San Francisco farmers market 20 years ago

  • @jayyyzeee6409
    @jayyyzeee6409 4 ปีที่แล้ว +9

    Blue Bottle Coffee is still the best I've ever had in my life. Every time I'm in San Francisco, I get an almond milk latte at the Ferry Building and it always brings me back to my first heavenly experience with their coffee.

  • @KanishQQuotes
    @KanishQQuotes ปีที่แล้ว +9

    He is so interesting to listen to.
    No corporate hot shot. No pretentious word salad
    Well spoken and a trained musician

  • @IIIIALBYIIII
    @IIIIALBYIIII 4 ปีที่แล้ว +259

    Dont come to Australia, you will lose alot money. Every corner in Australia has this.

    • @benhardy2588
      @benhardy2588 4 ปีที่แล้ว +3

      @fatcrewz yep everywhere in indonesia, specialty coffee

    • @SeecretWeapon
      @SeecretWeapon 4 ปีที่แล้ว +13

      Like Starbucks? They got roasted

    • @keigop5668
      @keigop5668 4 ปีที่แล้ว +23

      Australian coffee is better anyways.

    • @IIIIALBYIIII
      @IIIIALBYIIII 4 ปีที่แล้ว +18

      @@keigop5668 visited America, couldnt believe how bad American coffee is. What's worst, starbucks has monopoly, and there terrible. We make the best coffee.

    • @bksst
      @bksst 4 ปีที่แล้ว +6

      @@IIIIALBYIIII How about, flavor preferences can be regional and an American coffee might not be bad just different...

  • @BreadCatMarcus
    @BreadCatMarcus ปีที่แล้ว +2

    I was heavy into coffee culture and worked at the mother ship of a big franchise for a long time and never heard of this company. I'm located in the Midwest, so it's interesting how cultural boundaries are even separated by state lines.

  • @gunungmerapiapi1933
    @gunungmerapiapi1933 4 ปีที่แล้ว +11

    He looks quirky and pleasant, I wanna listen to him in a podcast format

  • @MeMommyEms
    @MeMommyEms 4 ปีที่แล้ว +4

    If Blue Bottle will have a branch here in my country, I would gladly support it. The owner is so down to earth and he work so hard to create his company.

    • @onraj9mm
      @onraj9mm 2 ปีที่แล้ว +4

      What about supporting your local business?? Why support giant business.

    • @12345678hgjghjvg
      @12345678hgjghjvg ปีที่แล้ว

      @@onraj9mm coz she does not like her local business which no news media bother to put an ads for them. what a awesome world we live in

    • @GooseCrack
      @GooseCrack 8 หลายเดือนก่อน

      ⁠@@onraj9mmbecause I like blue bottle’s coffee more

  • @MarkPermann
    @MarkPermann 4 ปีที่แล้ว +4

    Blue Bottle deserves its success. Like any good chain, it is very consistently great quality in service, ambiance, and...coffee! For me, the defining product that demonstrates this is a a single origin light roast espresso shot. No milk, no sugar to cover up mistakes....very few places can get this consistently right and delicious, because it takes knowledge, skill, training and commitment to excellence.

    • @Draco19970125
      @Draco19970125 ปีที่แล้ว

      But it would be good with a reasonable price. 5 $ for a single little cup of coffe?
      For me, never.

    • @guppygb6078
      @guppygb6078 ปีที่แล้ว

      Or you could just buy organic, shade grown, bird friendly, single origin, fair trade coffee beans, grind it yourself, and make your own espresso in a way more controlled process and save hundreds of dollars.

    • @MarkPermann
      @MarkPermann ปีที่แล้ว

      @@guppygb6078 That’s what I do. They’re still better than any other place of similar scale I’ve tried at in-shop espresso

  • @justinedwards2496
    @justinedwards2496 ปีที่แล้ว +2

    I’ve just started buying organic, single origin direct trade beans from the grocery store and online. Depending on how expensive the beans are my costs typically range around 25 cents a cup for the grocery store stuff and 50 cents a cup for the online stuff that’s fancier and has a roast date on it and everything. Blue bottle coffee is cheaper for you to make at home yourself, but even just the beans are really expensive and I can’t imagine they’re really that much higher quality

  • @mileyreece5497
    @mileyreece5497 4 ปีที่แล้ว +6

    Thank you finally there's a company that gets this Starbucks and McDonald's coffee see the same to me they both taste just over roasted and burnt

  • @horizontal4099
    @horizontal4099 4 ปีที่แล้ว +26

    20¢ iced coffee.
    If you know where that's from...thats just wow.

    • @raylazuli
      @raylazuli 4 ปีที่แล้ว +3

      If you don't get this reference I can explain it in full detail.. *after you hit the like button*

    • @horizontal4099
      @horizontal4099 4 ปีที่แล้ว +1

      @@raylazuli hahaa

    • @anmol3457
      @anmol3457 4 ปีที่แล้ว

      Lmao though he said it was now 30 cents

    • @factsverse9957
      @factsverse9957 4 ปีที่แล้ว +1

      If you *STILL* don't know, well Graham Stephan. You're welcome.

    • @Tata-iu3fy
      @Tata-iu3fy 4 ปีที่แล้ว

      I did the math it's a little over 20 cents depending upon how much creamer he uses.

  • @HarrisonVarner
    @HarrisonVarner 4 ปีที่แล้ว +6

    I LOVE BLUE BOTTLE!!! Its worth every penny. I am also confused why people are surprised that a cup cost around $5 as other brands that are not good are around the same price.

    • @ivonned32
      @ivonned32 ปีที่แล้ว

      Peet's coffee is way superior on every aspect and I csn get a nice cup of freshly brewed for less than 4.

  • @OgolordIntl
    @OgolordIntl 4 ปีที่แล้ว +2

    "I look to companies for inspiration, not competition" Nice👍

  • @sannefridolin
    @sannefridolin 2 หลายเดือนก่อน

    I rememer when they popped up at the Ferry buil😊ding farmers market. I actually stood in line to get a cup and was rolling my eyes at how they slowly poured the water over the grinds. So nerdy! And expensive. But it was good coffee!

  • @stanford0711
    @stanford0711 2 ปีที่แล้ว +3

    Even after being purchased by Nestle, they still taste great. I always love my consistently good cup from BB

    • @KanishQQuotes
      @KanishQQuotes ปีที่แล้ว

      Costa coffee is owned by Coca cola.
      They still feel the same

  • @artvandalay13
    @artvandalay13 4 ปีที่แล้ว +110

    This guy sounds like he needs a jolt of coffee himself.

  • @adriennayan3270
    @adriennayan3270 8 หลายเดือนก่อน

    It would be cool to see an updated video on coffee trends post-pandemic

  • @Daedalus294
    @Daedalus294 4 ปีที่แล้ว +2

    This is a beautiful story. I too have racked up and leveraged debt to make my business grow, and i know it is paying off as it is :)

  • @indeviox
    @indeviox 4 ปีที่แล้ว +171

    I buy Ethiopian coffee for 6$ a bag. Why buy a 5$ dollar cup of coffee. 20 cent coffee makes you richer.

    • @mustardpikachu3597
      @mustardpikachu3597 4 ปีที่แล้ว +8

      Sometimes "richer" means having less money

    • @gmankool3025
      @gmankool3025 4 ปีที่แล้ว

      lots of coffee is Ethiopian. Its easy to grow there

    • @jamesedwards752
      @jamesedwards752 4 ปีที่แล้ว +7

      Graham Stephan would be proud.

    • @rg2112
      @rg2112 4 ปีที่แล้ว +12

      You're not getting high quality Ethiopian beans freshly roasted by a good roaster for $6. You're almost definitely getting low grade beans that were roasted months ago at that price. It might be good enough to you, and that's fine, but just being from Ethiopia doesn't make it the same.

    • @JustAnAzn
      @JustAnAzn 4 ปีที่แล้ว

      Theres alot more to coffee than just buying a coffee originated from a single country that can justify $5 coffee.

  • @dogwalk3
    @dogwalk3 2 ปีที่แล้ว +6

    having worked at many top level coffee shops, my blue bottle experience was by far the best.

  • @mohamedismailadamsa837
    @mohamedismailadamsa837 4 ปีที่แล้ว

    James Freeman great achievement congrats and keep roasting

  • @sokayla1277
    @sokayla1277 3 ปีที่แล้ว +1

    1:35 shows he is a true coffee snob. I love it!

  • @owenhido
    @owenhido 4 ปีที่แล้ว +36

    Graham’s 20 cent coffee is the 4th wave of coffee, coffee for the rich (or soon to be with all the savings)

    • @lifereceiver3661
      @lifereceiver3661 4 ปีที่แล้ว +1

      Somehow i like your comment. I have enough money for the rest of my life. And yet i have a stable job. I drink two tablespoon of boiled old fruits or old veges with sugar. Cost $0.10 for the sugar. The old fruits and veges are leftovers. Coffee cause osteoporosis. I dont understand why pp pay $5 to lose their backs and knees and bones. I totally enjoyed quitting coffee. I enjoyed the withdrawal symptoms. I slept 11 hours of daily deep sleep during the withdrawal symptoms.

    • @hsy831
      @hsy831 2 ปีที่แล้ว

      Lmao

  • @marilamar9899
    @marilamar9899 4 ปีที่แล้ว +6

    It’s sad they didn’t talk about what makes it an artisanal coffee. There’s another documentary where they show how blue bottle sources their beans.

  • @goldensunflower229
    @goldensunflower229 2 ปีที่แล้ว

    I rarely have my coffee straight black but their pour over is so good that it doesn’t need anything else!

  • @cogaz
    @cogaz 4 ปีที่แล้ว

    Tried blue bottle for the first time about a month ago. Life changing.

  • @lokeyfunny
    @lokeyfunny 4 ปีที่แล้ว +3

    Roger Sterling really knows his coffee.

  • @anonymousperson6713
    @anonymousperson6713 3 ปีที่แล้ว +24

    "Semi expensive coffee is simply just not recession proof"
    Gosh she really predicted 2020 well

  • @gaiaparadis7963
    @gaiaparadis7963 2 ปีที่แล้ว

    i love how hes so soft spoken

  • @IamColt13
    @IamColt13 4 ปีที่แล้ว +2

    Just sold my first 5lb of coffee to a local shop here in Pittsburg KS! :D

  • @voiceofpassionateprofessionals
    @voiceofpassionateprofessionals 4 ปีที่แล้ว +199

    😮 That's an ANTI-GRAHAM video 😮

  • @ChanceMoschell
    @ChanceMoschell 3 ปีที่แล้ว +4

    5:06 turns out expensive coffee is recession-proof smarty

  • @ReidDollaz420
    @ReidDollaz420 3 ปีที่แล้ว

    blue bottle coffee is great ive bought a can of it from whole foods a bunch of times. the quality of the coffee makes the price worth it.

  • @postxtito
    @postxtito 2 ปีที่แล้ว

    I like that guy, and i appreciate his passion

  • @xavierortiz3281
    @xavierortiz3281 4 ปีที่แล้ว +34

    Vs Graham ! 😂😂😂

  • @ALPHADOG1900
    @ALPHADOG1900 4 ปีที่แล้ว +3

    Kudos to the founder hard work and consistency really pays off. I wish I could invest in this niche coffee brand.

  • @davea.richards9744
    @davea.richards9744 4 ปีที่แล้ว

    This was an incredibly balanced short.

  • @MrEndzo
    @MrEndzo 2 ปีที่แล้ว +1

    Insane valuation

  • @saeedatenzi
    @saeedatenzi ปีที่แล้ว +4

    its shocking to see that most coffee consumers doesnt know how better freshly roasted coffee can be

  • @Giantcappuccino
    @Giantcappuccino 4 ปีที่แล้ว +5

    "I think it's crazy to pay $5 for a cup of coffee!"..... while wearing a $45 t-shirt =)

  • @fplusk
    @fplusk 4 ปีที่แล้ว

    I stumbled on this place in Brooklyn in NYC and found it to be amongst the best two cappuccinos IV had worldwaide, the other being the inconsistent 200 degrees coffee. Had no idea of the brand size. The taste is superior

  • @ciaomamabella
    @ciaomamabella 4 ปีที่แล้ว +2

    😂🤭when they were like “cans starting exploding” and his reply was “that’s a sad one because the coffee was preserved magically.”😂😂😂🤭😂

  • @patflynn
    @patflynn 4 ปีที่แล้ว +80

    Australia has the best coffee in the world. Blue Bottle’s higher quality here in the US though.

    • @XFHU
      @XFHU 3 ปีที่แล้ว +3

      Try it once in your life in Italy, personally I find American coffe there is to much water....

    • @hannanieldeguzman5815
      @hannanieldeguzman5815 3 ปีที่แล้ว +6

      **One of the best. Southeast Asia has a good selection of single origins in Vietnam, Indonesia, and The Philippines. It just isn't marketed enough.

    • @andra_
      @andra_ 2 ปีที่แล้ว +1

      Melbourne in particular!

    • @necromancerbb
      @necromancerbb 2 ปีที่แล้ว +2

      As an Aussie I will have to agree., Australia/NZ definitely is one of the god tier destinations for coffee.
      After travelling for a month in the US, the first thing we did after landing back at home was grab a coffee at the airport. My goodness, it was like ambrosia.

    • @necromancerbb
      @necromancerbb 2 ปีที่แล้ว +2

      @@XFHU definitely! Our coffee culture in Aus traces its roots to influences by greek and italian immigrants. You guys are the OGs. My wife and I loved our piccolos 2x a day while traveling around in Italy and it was amazing

  • @jorgejaramillomx
    @jorgejaramillomx 4 ปีที่แล้ว +11

    7:37 "Even Starbucks got in to third wave coffee"
    -The "barista" is spilling out all the water. LOL.

    • @holamwong4428
      @holamwong4428 4 ปีที่แล้ว +3

      the barista is first rinsing the apparatus with hot water to make sure the coffee experiences consistent temperature, before actually making the coffee

  • @brewwatchco
    @brewwatchco 3 ปีที่แล้ว

    Always enjoy Blue Bottle in NYC

  • @jerzs1363
    @jerzs1363 4 ปีที่แล้ว

    Open in Lakewood NJ, fastest growing city in new jersey and many coffe lovers. More especially if good ambiance

  • @memepapi
    @memepapi 4 ปีที่แล้ว +8

    The first guy complaining about price has on a Louis Vuitton bag 🤦🏽‍♂️

  • @ryansmithc
    @ryansmithc 4 ปีที่แล้ว +5

    The market will be divided among those who will always shop for high end coffee and those experimenting with artisanal coffee. The former being more prone to a recession and I think a higher percentage of this trend. It’s all hype and these models don’t survive imo.

  • @abs2fast2furios
    @abs2fast2furios 4 ปีที่แล้ว

    I love my fancy coffee, tho I consider going to a fancy cafe as more of a treat and mostly just grind and brew my coffee at home. Spent an embarrassing amount on equipment (tho actually not that crazy for people in the hobby), but in the long run, it turns out to be much cheaper per cup than drinking at my favorite cafe everyday.

  • @suepete
    @suepete 4 ปีที่แล้ว

    I gotta have coffee NOW! Off to over-spend at Starbucks here at 5:32 AM. Stay safe and healthy folks.

  • @purberri
    @purberri 4 ปีที่แล้ว +6

    I’m not a coffee snob but you get what you pay for. Personally I can’t drink the cheap stuff and would rather pay $5 for a good cup.

  • @christopherliang6879
    @christopherliang6879 4 ปีที่แล้ว +3

    Samsung: Exploding phones
    Bluebottle: Exploding cans

  • @scottgust9709
    @scottgust9709 4 ปีที่แล้ว +2

    The lady thats saying when the economy slumps people will abandon 3rd wave coffe for a cheap caffeine fix doesnt understand coffe love at all, its not about a caffeine fix at all...its about a delish beverage vs dunkin donut trash.

  • @happyegg143
    @happyegg143 4 ปีที่แล้ว

    I am an avid coffee drinker and this is literally the best tasting coffee I ever tasted.

  • @evelinmartinez5012
    @evelinmartinez5012 4 ปีที่แล้ว +4

    Sipping his coffee to the bank.

  • @jaimitvala9846
    @jaimitvala9846 4 ปีที่แล้ว +3

    I just came to know about blue bottle through this video

  • @NicoAndrean
    @NicoAndrean 4 ปีที่แล้ว

    The subscription program is inspirational

  • @FriendlyTraderID
    @FriendlyTraderID 4 ปีที่แล้ว

    that logo....he nailed it big time

  • @zohaibkazi4105
    @zohaibkazi4105 4 ปีที่แล้ว +26

    A miserable clarinet player, Squidward IRL

  • @cw7368
    @cw7368 4 ปีที่แล้ว +12

    Star bucks definitely over -roasts their coffee. It’s like drinking battery acid!

    • @code_told_fast6683
      @code_told_fast6683 4 ปีที่แล้ว

      I've never drank battery acid. I have however mixed orange juice with coffee. I will tell you dunkin donuts tastes much like this. I cannot drink it. I don't have high standards for coffee. But I can drink starbucks. But mainly stick to instant coffee.

    • @WantaFanta1
      @WantaFanta1 4 ปีที่แล้ว

      Omg I have noticed that there coffe is garbage now. Which makes me sad because I have a sentimental connection with Starbucks.

    • @HiJean
      @HiJean 4 ปีที่แล้ว

      Trueeeee

    • @HiJean
      @HiJean 4 ปีที่แล้ว

      Hi, can you guys help me I’m trying to

    • @HiJean
      @HiJean 4 ปีที่แล้ว

      To get more subscribers pls x

  • @Danielwoesthoff1
    @Danielwoesthoff1 4 ปีที่แล้ว

    had a coffee once there in NYC. Was pretty good.

  • @Triniboi05
    @Triniboi05 8 หลายเดือนก่อน +1

    Funny how people thought $5 for a coffee was crazy just 4 years ago. That's pretty much standard now in 2023.