Nothing like diminishing the seriousness of cults by completely ignoring what they actually are. Look up the BITE model and then compare his arguments to it.
There are cults and there are coercive cults. The technical, literal definition of a cult doesn't include coercion or manipulation but in pop culture we usually hear the word "cult" and immediately think of a coercive cult.
Jobs wasn't afraid to lose money because that usually meant he was building value before the market existed for it. Once the market turned their way, Apple was the only outlet offering those things that Jobs embedded.
Right. Fender has a cult following because they built the best guitars in the world for a period of time. People will always find and talk about the best.
Cults are an expressing of a desire to belong to something outside the social norms and rules of society. That's how people are willing to hand over their soul to something, pure petulant desire to rebel.
Theres so much hearsay in this talk.. He's using "universal truths" to argue his reasoning which any 12 year old could do. At least i made it to "Be remarkable" before i figured i was being rumbled...lol
His calling marketing being culty. The guy doesn’t know $hit. Nike is not promising unrealistic things, let alone forcing to shun relatives that don’t use Nike. Read a book
Wait one moment. If you go after Tesla you are missing a key element that Tesla has the other brands don't' an intentional and direct mantra; to provide a choice in the marketplace in how we power our transportation, something that should have been done decades ago, but Musk found it to be his delusional objective he needed to attack. Respect that. Instead you appear to be snarky at true corporate efforts to accomplish something. Brands exist for a reason, trust, knowing, familiar. This is driven by the customer not the brand. You are attacking them for the wrong reasons. Your anger should have been aimed at the lack of consciousness these brands have. Instead they are like AI soldiers out to destroy. Corporations need a consciousness. That IS the central problem.
![BOWKYLION - วิงวอน (ex-change) [Official MV]](http://i.ytimg.com/vi/cLdnZWDaO-w/mqdefault.jpg)
8:53 1) Be Remarkable
10:33 2) Have Purpose
12:00 3) Be Inspirational
13:47 4) Be Relatable
15:58 5) Be Involved
17:49 6) Be Pervasive
Qué buena síntesis de los tópicos, muchas gracias!
Pero faltaba más!
Rob, you are a phenomenal speaker. I loved your presentation. You are incredible at telling stories. Thank you for being an awesome speaker.
Insightful and helpful. It's the fundamentals but it's refreshing to be reminded of these again.
Amazing talk. Loved the way it was clear and well structured. Kudos.
The Banks own these big brands and also own the media. They get free marketing through the media. That is what is happening.
Shed some examples bro
Play this back at 1.25x
I do that for a lot of videos but man i let this one really sink in.
Outstanding presentation, I really learned a lot.
“Intercepting customers” in existing markets rather than the often pushed approach of “interrupting them” is an interesting take.
The fatal flaw in his opening question is that people who are in cults don't actually believe they're in a cult.
I have to day wow. I've learnt a lot from this. Thank you for an amazing talk.
Just left a Christian cult. Was born into it but God brought me into the light! He is so good! Praise God! ♡
Sounds like you’re still in a cult 🤔
Steve jobs, think different campaign is the best cult ever.
OMG! He's real-life Peter Gregory!
Nothing like diminishing the seriousness of cults by completely ignoring what they actually are. Look up the BITE model and then compare his arguments to it.
There are cults and there are coercive cults. The technical, literal definition of a cult doesn't include coercion or manipulation but in pop culture we usually hear the word "cult" and immediately think of a coercive cult.
Great insight. Thank you for sharing!
Interesting point of view. Thanks, and greetings fron Ukraine 😅❤️
Religion is a cult and so is the idea of society. Everybody is in some type of cult.
exactly.
Besides Tesla alot of these brands are basically heritage companies......they already spent money on brand awareness..... but still cool talk
Amazing talk, thanks a lot
This was super interesting! thanks for this.
TESLA ! Even Apple. Best advocate marketeers, they don't have Facebook even.
Jobs wasn't afraid to lose money because that usually meant he was building value before the market existed for it. Once the market turned their way, Apple was the only outlet offering those things that Jobs embedded.
Great talk !
Obviously a marketer who ignores the product, all the companies he lists have great products.
Right. Fender has a cult following because they built the best guitars in the world for a period of time. People will always find and talk about the best.
Hanniffy, that's why he says in the first advise, at 8:53, that a brand have to be remarkable.
that was excellent
This video starts at 9mins
Great insight! , Thanks
Superb with details Tq
Cults are an expressing of a desire to belong to something outside the social norms and rules of society. That's how people are willing to hand over their soul to something, pure petulant desire to rebel.
Geez, can this guy stand still for a second 🤨
I dream of being a cult leader.
Teach others to be a cult leader, and you improve exponentially.
@Darragh *crickets*
Nike? Underarmour? The NYT? The Toronto Maple Leaf?
Theres so much hearsay in this talk.. He's using "universal truths" to argue his reasoning which any 12 year old could do. At least i made it to "Be remarkable" before i figured i was being rumbled...lol
jason johnson xactly
Insights start around 7 mins 30 seconds...
Ight....Omma Start A Cult 🧽
His calling marketing being culty. The guy doesn’t know $hit. Nike is not promising unrealistic things, let alone forcing to shun relatives that don’t use Nike. Read a book
Wait one moment. If you go after Tesla you are missing a key element that Tesla has the other brands don't' an intentional and direct mantra; to provide a choice in the marketplace in how we power our transportation, something that should have been done decades ago, but Musk found it to be his delusional objective he needed to attack. Respect that. Instead you appear to be snarky at true corporate efforts to accomplish something. Brands exist for a reason, trust, knowing, familiar. This is driven by the customer not the brand. You are attacking them for the wrong reasons. Your anger should have been aimed at the lack of consciousness these brands have. Instead they are like AI soldiers out to destroy. Corporations need a consciousness. That IS the central problem.
Ted× is a cult brand
He looks like shane mcmahon
Mountain dew🤨🤨
Love Ted talks but they are all 60% whitespace.
A lot of fluff for the Ted Talk cult.