How to Find Your Soap Business Identity 🤔 Cold Process Soap Making
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- เผยแพร่เมื่อ 1 ก.ย. 2018
- #soapbusiness #coldprocesssoap #soap
In this video we are going to have a chat about your soap business identity. Your soap business identity is essential your position in the soap making market and that includes your mission and vision. It's important to get clear on this as it will drive your goals as you progress as a business owner.
Here is your Homework: I asked myself the following questions for my own business. Get a journal and answer these questions. BE HONEST with yourself.
1. Why did I choose this business?
2. What is my brand identity and why did I choose this?
3. Why would a new customer buy my brand over someone else’s?
4. How would the public describe my brand?
5. What market niche would my brand be a part of and why?
6. Who is my perfect customer and why?
7. How many hours per week do I want to focus on this business?
8. What company(s) do I inspire my brand to be like and why? (you can have may parts to this question)
9. What are my products worth? And Why?
10. What is my end game with this business?
11. What goal am I setting for myself to accomplish in the next week, month, year, etc.?
12. How am I going to achieve them?
13. What is my elevator speech (explanation of your business or product offerings in under one minute, similar to a ride in an elevator).
14. Does my packaging coincide with my answers to the above questions?
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🥣 Blender: Waring WSB60 16" Big Stik Variable Speed Heavy-Duty Immersion Blender - 120V
Welcome to the Sud Squad! 🫧
Hi! I’m Joanna 👋 I’ve been making cold process soap since 2009 and as a business since 2011. I went from making my first soap bars in my shed using fresh goats milk, to scaling into a 44,000 sq foot facility and making over 8 million bars a year. This channel is a place for you to learn everything about cold process soap making. Learn how to effectively masterbatch your soap recipes, white label, scale your business, and most of all - deliver a high quality product to your customers that keeps them coming back for more. This is a creative and supportive community and I'm so glad you're here! Get ready to lather, rinse, profit, & repeat. XOXO your soap sister, Joanna Couch
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If you’re interested in a quote for private label natural soaps, skin care products, personal business training, or consultation please contact me by email at hello@thesoapgal.com - แนวปฏิบัติและการใช้ชีวิต
Bless your heart! I feel every ounce of your emotions. It’s all so fascinating to me. There are so many handcrafters and so many times we feel like we get lost in the vast sea of others. That’s when we have to stop and look internally and try our best to express ourselves in our work. That’s what makes it unique. Much love ❤️, -Melissa
you! just made me cry! your heart is so sweet!!!!!!! your so blessed because you have a beautiful spirit!!!!!🤗🤗🤗🤗🤗🤗
Joanna is too pure for this world. We must protect her at all costs.
You are so wonderful. Every time I watch one of your videos I come away happier and more joyful in general. You remind people of their humanity, that there are still good people present. Thank you. What a blessing!
Wow what a compliment! Thank you for the kind words and encouragement and so grateful to have you as a part of this community!
I'm so thankful for your teaching and videos! I love the person that you are! You are so humble and say how proud you are of the little people when you look at their soaps! You are so uplifting and help me believe in myself! Thank you!
I'm so glad!
I love your honesty, your heart and your genuine spirit Joanna! Thank you for all you do to help us be better soapers and entrepreneurs :)
I love my coffee and I do the same thing I love making soap. I am always watching videos and looking at soap..You are so special and thank you so much for sharing all of this with us.. I would love to meet you oneday u are already special to me.
Oh you made me tear up! I am a farmer's market soap maker working to scale up, you have inspired me so much!
You are the most beautiful human. I although it has been two years from your video it still touches hearts. I consider you a Mentor. Thank you for all you do.
This is really helpful and motivating for any creative small business, not just soap! I love your videos; youre so knowledgeable. You're, like, my businessy Yoda :)
You are very special gift to this world.
Joanna, you're awesome to want to help others in the same journey as you in soapmaking! I'm proud of y'all! Thank you for your soap passion and for CARING SO MUCH for US!! Hugz, Tree
I cried along with you because I understand the passion. Thanks for sharing your knowledge and speaking from the heart. You’re such an inspiration. 💜
Oh Joanna...WOW....I do not make soap ...BUT...I am starting a home based business...and this advice works for EVERY HOME BASED BUSINESS...I have been on the fence about my end product ...and you are ANSWERED prayer...!....Go professional and not homemade...I am to home made and will look into professional packaging.....oh yeah hugs to George..:-))
I am so inspired by this woman behind the channel I am truely amazed an I am not one to be amazed easily. From this day forth am going to start my diary and ask myself those very question.
Thank you so much for your honest and down to earth videos. I watch a lot of soap and business videos but I always come back to yours, sometimes watching them over again. You are beautiful and love watching your videos and love your passion and excitement for the craft!
I absolutely adore you! down to earth and friendly, the world needs more people like you. I have family in Sedona Az. I'm going to visit you next time I'm out there LOL!
Hi! You are so kind to share your knowledge, and explaining so simple and straight to the point! A warm hug Teresa González from Puerto Rico 🇨🇺
awe you are so sweet what a wonderful person you are and a thank you to Katie (Royalty soaps) for posting about you
First, I will add that you are an AMAZING person and I love you just the way you are.
You are such a genuine person, so blessed to be in your space!
Grateful to have you!!
Excellent video, and your passion for the craft cannot be questioned.
Thank you! You always give so much information that is so helpful and really makes a person think. I truly appreciate it.
Thank you so much for the information!! This is great. Can't wait for the next video.
Hi Joanna, thank you for making these videos, they are SO helpful.
You are such a sweetheart and so genuine and real. I am so glad to have found you and your channel!!!
Love your kind soul!
I'm enjoying your videos. Thank you for posting.
Thank you Joanna for sharing your insight. I am at the stage of defining my business identity. Just made the name official 1 month ago! Yay! It sure is hard to cut out some soaps to create a more simple offering though. Thanks again for everything ~ you make the process very understandable and are a great teacher. : )
Thank you! Your information is always helpful! 😊
what a terrific video, I really do appreciate this, it made me consider that question very carefully. Thank you so much for doing this, and thanks for a great cup of coffee :) Big hugs
Love you so much for being you!! You, ROCK!!!😁😁😁 Thanks for your vids.❤
Ok I LOVE WHAT YOU ARE TEACHING. i have been so alone in my soap business I needed to hear this. Thank you thank you thank you. Xx
Thank you for your help and for being an open book. You have a lovely personality and are such an inspiration to me.
Thank you so much for taking the time and sharing. I met you in Tennessee and you were so kind and gracious. I’m a newbie and this was so informative .
You are so inspiring darling .... Absolutely gonna take up each and every advice and put it to use
You are so lovely
You give honest perfect advice ❤️❤️
Don’t stop love listening and watching you xx
You are so sweet and genuine! I appreciate you taking the time to make and share these videos. I feel so blessed by the knowledge you are sharing. Thank you! ♡♡
You are so inspirational. I am so glad I found your channel!!!!!
This was so authentic and real. Thank you very much! I really appreciate your content
I can’t get over your videos, your such an inspiration. Your so sweet! 💜
You're amazing for sharing your wisdom!
Thank you so much for the great advice! You truly are helpful and an amazing person to watch work. Pure inspiration
You are amazing! What a great story of how your business grew.
Thank you thank you thank you! That is so helpful.
Thank you, thank you and thank you again! That’s a ton of basic info and advice that I needed but never realized. I really get and feel your passion. I’m so grateful that I stumbled on your recording. See you later.❤️
Thank you so much. You've given me a buffet of food for thought. And you've become an inspiration to me.
I love love watching your videos...you are such an inspiration!!!!
Hi Joanna, thanks for sharing this video. You inspire me. I think I have to work on my branding also. This video helped me make up my mind to polish my branding. I really look forward to your new video postsThanks so much. You and family enjoy Labor Day! 👍🏽👍🏽👍🏽👍🏽👍🏽
Thank you for this video, it was very informative!
Thanks!🙏 from PR
I thank God for you, this video couldn't have come at more better time. Thanks for posting it and for sharing your knowledge with us. Everything you mentioned was very helpful, I will definitely share this with my business partner/husband as we are getting ready to take our business to the next level. And branding is our top priority right now. Thanks again and God bless.
You are so wonderful! Thank you for sharing all of your excellent information with us.
You are a sister from another mister. I'm dyslexic as well and it drives me crazy checking spelling and I still mess up. I've just started a rebranding and you give me hope. I'm super happy I found your videos you have such a great heart and I appreciate you.
Thank you so much for this video!!
I just love the way u explain..god bless
Loved this video. Thank you Joanna.
Loving business Sunday’s! This is such a hard task! I feel like I am all over the place ! But I love soap ! I have been fighting the box though. I want to see the soap!
Thank you so much for this video. I appreciate how much you showed your emotion and all the things that you have learned. I get emotional just as easy talking about things that I'm passionate about also. Have a wonderful day and see you on Wednesday;
You have inspired me ...I was feeling down and you lifted me up and gave me the encouragement I needed today!
ok you are the best - truly a beautiful person! Thank you again!
I love your passion as well as your willingness to share your expertise !!! Thank you so very much!! My poor family gets so tired of hearing about soap all the time so its nice to know I'm not alone.
I really enjoy your videos, thank you for them!!! Very informative! I enjoy others people soaps creations and I like to purchase them to try them, even if i make my own ^_^!. I really enjoy them so much and all the story, work and love behind them 💜!!!
I recently discovered you and I think whou you are and what you represent is phenomenal. I admire your genuineness 🤗 God bless you.
I just found your channel and think you're a wonderful gal and I appreciate all the info you are providing.
You, are such an inspiration!! May God bless you forever!!
I FRIGGIN LOVE YOU! YOU ARE SO AMAZING!! TO Open up about being dyslexic is wonderful you are brilliant and successful ! I just found out that my 9 year son is dyslexic, but you work hard and you can still be successful! Good for you!!!!
You are an amazing woman. Thank you.
I love your passion 💕
💜Soap is your ministry .... thanks for being the demonstration of how we all can find our purpose, what ever it is, and make dreams come true!
So many things to think about. I am so glad I found you. I appreciate your willingness to share. You really have made me think. I can get so carried away in pipe dreams and I need this reality shot. You are awesome!!
We love you! 💛
You are sooo sweet for sharing. Thanks
😭 awwwww... you’re so sweet! I am following your foot steps. Soon baby! Soon.. I can’t wait to show you and send you my products!!! 😘
Like your advice .
What a lovely lady you are. Thank you for your videos :-)
Thank you I appreciate the information that you share
Your just inspiration for me
Great advise THANK YOU. I gor choked up watching you get emotional it was beautifull to see. I LOVE making soap I HAVE my brand and story great product need to work on the packaging and labelling a bit more but NEARLY there. I would like to learn about batch testing good manufacturing sheets what they look like and ALL i need to do b4 selling to shops step by step. Thank you so much. Xx
I’m just starting to be a soaper, soap pleased to find your channel though Katie’s (Royalty Soap) channel 😍 Thank you so much for your advice and help on the business side! 😊👏🏻👏🏻👏🏻🧼 You’re also funny, crying about your soap! Have a soaper big hug for that 😂
Thank you Joanna, you are teaching me so much! My husband and I met you and your soap honey Darren at the HSCG 2018. We spoke a few times that weekend and you really transformed my thoughts on everything, even changing our name. You suggested I play off the South since that's where we are. We finally hired some one to Brand our company as well as work on our website which is all in the works as we speak! You guys are so sharp, kind, and humble and I'm honored we had the opportunity to meet y 'all. I wish we lived closer because I know we'd be great friends! Looking forward to your next video, Sincerely Deborah Holland (Society Ridge)
God bless your a beautiful person inside and out x
Thank you for sharing. I'm learning a lot
I just found you... your so emotional, so real, so inspiring. I'm answering those questions already. Thank you. 🙏🙏
That’s me in a nut shell! Thanks for watching
Thank you again! These are important questions to ask and remind me that my intuition isn't half bad!
That's half the battle and I''ll keep chugging along for the other half.
Your brightness of spirit and generosity are contagious and I see it in your commenters! Thank you for pushing us to dream big and have determination.
Lady Couch.... Your honesty, humility, and advice is so grounded & encouraging. Thank you for sharing with us. You're a true S-heroe and I'm so glad to have found you. If I had 10 thumbs, I'd give you 10 thumbs up!!!
I think you are awesome! I love your videos....you helped give me the confidence to start my own You Tube videos! This video changed the way I was starting my business....and guess what! My “ new brand” is taking off! Thank you for being you
I just found your channel from Katy I have dyslexia too it's encouraging to watch your videos
I'm learning all the (tax) benefits of soap making....🤗🤗🤗🤗
at 7 mins 45 seconds...that was the truth bomb that hit me! That hit me where i needed it!!! Thankyou for sharing so much love and light!!!! (Im not trying ur crying lol) :D
I was A-OK until you cried. Then someone cut onions!😂😢😢😭😭😭 Thank you so much for your advice and kind words. It's so helpful and you're a gift within yourself
Youre a kind person 💛
Uriel Valdez Thank You
Hi Joanna! Thanks so much for this video. It’s very helpful. Would you be able to make a video about how to choose your brand message? How did you go about creating your brand identity?
Good night, thank you Miss J
Omg.we could be kin. I struggle with deslexa also.im just getting started in Soaping and body care.thank you much for sharing!!
Soap Gal...you don't know me...just call me Artie🤗🤗🤗 I think you cover very important , realistic, topics!!!!!! for those who want to make a (hobby)... into a business!!!!!!!
She has totally changed my vision now. I was almost ready to quit... again
Tyvm
I love this video! Can I ask who does your label printing?
awwww
I like you soap gal... you’re cool! 🙂
❤️❤️❤️❤️❤️