Taylor™ | 7 Key Elements of Visual Merchandising

First let’s address the elephant in the room: Internet shopping hasn’t killed retail store sales. Consumers continue to make purchases via both channels. Online shopping makes it easier to compare products and pricing, which may lead to more bargain hunting. With the in-store experience, retailers have the opportunity to engage all of the senses and make an emotional connection. How? Through visual merchandising, which has been called the silent salesperson.