Master Retail Store Merchandising in 2019

In our latest video segment for #ASDLIVE, our retail host Nicole Leinbach Reyhle chatted with Rich Kizer and Georganne Bender, partners of Kizer and Bender, at ASD Market Week past summer. In this video, the team shares their expertise on retail and customer services to teach retailers, both big and small, how to create a customer experience that delights shoppers, ultimately leading to more sales.
As a retailer, you must understand what a customer’s expectations are from the minute they walk into your store. The way your store flows and functions should help guide customers to where you want them to go. It’s not a matter of where you put things as much as it is about appeal to the eye and the emotion created by great merchandising.
Rich and Georganne also share how a store’s layout and merchandise displays can make or break a customer’s first impression. There are three key segments on the sales floor: the front of the store, the right side, and the left side. Understanding how and why to set up these locations a certain way will bring in more sales. They give helpful tips and tricks on how to capture the customer with the power of merchandising.
Want to learn more about ASD's free seminars for retailers? Visit www.asdonline.com to get our schedules and register to attend our next conference!

[@mikebcreative]

Great overview for merchandising! Thanks for sharing 💛

[@economystudio]

"ImporTANT" Thanks for this :3

[@carolsilveira9977]

Good pointers

[@cubu1946]

you see, I get that people like a sense of a breathing store, but I myself as a customer, hate when stores keep changing the isles because I like to just go in, grab my stuff pay and leave as fast as possible.

[@carlosfunes9397]

But stores don’t like that. Unless they are relying their business on convenience as a selling point. 😊

[@zenoslayer9618]

Your plan works only if you can sell it to the owner. They are hard-headed

[@giovqnny]

Lel

[@tradersace5206]

What do you get paid for 45mins?The video is vague and not in touch with reality

[@user-oz1oi7zy4b]

Crap