What a treat to find this video! I want to learn more about luxury brand marketing so I can work with a digital creative agency specializing in luxury branding and campaigns. I did not know about this book, and I'm glad you were on here to explain it to me. That was fun when you closed the computer at the end. So classy haha
Yes! This is some amazing info. I was glued to the screen. I really like your accent, presentation and all the knowledge. But the music kept pulling me out. Remove the music altogether, or maybe just some very mellow piano music? But great work. Thanks for sharing.
Couldn't really pay attention to what you were saying because of the background music. I would remove any audio with vocals when you speak but the video is still super interesting !
Dude, i was given a job to promote an expensive brand and i never did that before and was literally going to follow the typical advised stuff from YT. You Saved me, thank you!
I would be interested to see something about Luxury Hotels/resorts what it means to be one? currently I am studying Marketing and found your video quite insightful :)
very helpful video. good pacing. good graphics. Only area for improvement would be to reduce the volume of the background music to make it more ambient - so that you're not competing with it for prominence in your videos. well researched. 👏 do you have a video on the anti-marketing laws?
Nice! There is plenty of fruitful knowledge in this book. I will definitely feature some more content based on this book in future episodes. Thanks for the idea ☺️
Well I have to say, I quite enjoyed this video! So many intriguing nuggets, yet... You didn't give me all I wanted in one sitting! You really hit me w/ just the keeping the dream alive, and now, I have no choice but to subscribe and continue to ingest/savor your wisdom and perspective on luxury. Well done... Well... Done!!!
Really really good video ! A small adjustment or tip for next times would be turning down the background music as at some times it was hard to hear what you were saying, but aside from that this was really good !
Adds a subtle aspect of luxury without mentioning it. If you notice, most luxury brand stores have similar atmospheric/lo-fi music to help solidify the experience. In luxury markets, it is more about experiences and memories created.
By sweet do you mean loud and instrusive? I wish people understood that there are rules to background music (never include vocals). Interesting topic but I won't finish.
Content is so much valuable than whatever is found on the platform. Would like to say smthing on the logo, pls re-design it, so that it was aligned with the knowledge you are sharing
Thank you so ice for this video. I also want to start up a luxury fashion brand and needs a guide to achieve that. Do you have an online course that I could join please?
i would suggest you study the luxury or premium brands in the category like yankee candle, bath & bodyworks, etc.as well as adjacent categories like personal care - soaps, shampoo, etc. all the best
Hello, I get the concept of luxury brands. They are one house, one name. what about brands like Harry Rosen. they too provide luxury products but they offer so many. Can you define their way of maketing?
In this case, Harry Rose is a luxury e-commerce. So it’s actually not a luxury brand. They have their own editorials for various brands. Also they will sometimes have some limited edition with brands. If you are curious about their marketing, you can watch the “digital merchandising” episode :)
Informative but background music is too loud and distracting. Felt like it would've been better without the music. Had to mute you and on subtitles to get the info.
Hey man! You’re awesome. Vey beneficial content, I was wondering if I could speak with you? I really wanted to consult:) starting a high-end unique jewelry brand.
your video is intresting but the music didn't help me focus on what you re saying. Maybe you should remove it or turn down the music volume a little bit
What a treat to find this video! I want to learn more about luxury brand marketing so I can work with a digital creative agency specializing in luxury branding and campaigns. I did not know about this book, and I'm glad you were on here to explain it to me. That was fun when you closed the computer at the end. So classy haha
Nice! I’m glad this video helps you better understand luxury marketing 😊 I would definitely recommend you to read this book!
Background music was bothering 😞
Agreed. Not suitable to the topic at all. Made it sound more like he was trying to brainwash the viewer rather than inform.
Hi you should lower the background music down
What you are saying is more important
The attention should be on that
Thanks a lot for watching and the advice! I will for sure volume the background music down :)
Yes! This is some amazing info. I was glued to the screen. I really like your accent, presentation and all the knowledge. But the music kept pulling me out. Remove the music altogether, or maybe just some very mellow piano music? But great work. Thanks for sharing.
@@PZCherokee Thanks! I changed all the settings after this video :)
@@FashionBrief I see now after watching more videos lol. Great work!!
exactly!
For anyone that want that concept for their company, they can check it out Romes Branding
Couldn't really pay attention to what you were saying because of the background music. I would remove any audio with vocals when you speak but the video is still super interesting !
I’m only 30 secs in and I already know I love this channel ❤❤ thanks for making this.
Dude, i was given a job to promote an expensive brand and i never did that before and was literally going to follow the typical advised stuff from YT. You Saved me, thank you!
Great book. Thank you for making the video.
Great video bro, im about to open my luxury jewellery shop in London, your info is gold. Thank you
I would be interested to see something about Luxury Hotels/resorts what it means to be one?
currently I am studying Marketing and found your video quite insightful :)
Thanks 🙏 That is a nice idea! Hope you like your study :) Marketing is really interesting
@@FashionBrief are you still working on this? I would love to see one for hotels and spas as well. Thank you
Well done. I read The Luxury Strategy, you captured it well.
very helpful video. good pacing. good graphics. Only area for improvement would be to reduce the volume of the background music to make it more ambient - so that you're not competing with it for prominence in your videos. well researched. 👏 do you have a video on the anti-marketing laws?
Yes! I agree the music can be volumed down :) what do you mean by anti-marketing laws? As this is the video about the anti-laws 😊
The best! Please post more✅️✅️✅️
Because of this video, I bought the book. There is a lot more to the book than the anti-law strategies. Could you cover one of the other chapters?
Nice! There is plenty of fruitful knowledge in this book. I will definitely feature some more content based on this book in future episodes. Thanks for the idea ☺️
@@FashionBrief Awesome!! Thank you. I see a whole lot of great content coming from you and look forward to watching. :)
Make a video on how can we work with luxury brands as a social media influencer and how to approach them
It’s a nice idea!! Thanks
The music is luxurious
I would love it if you give tips about opening a luxury brand, how to start off, material, etc
Well I have to say, I quite enjoyed this video! So many intriguing nuggets, yet... You didn't give me all I wanted in one sitting! You really hit me w/ just the keeping the dream alive, and now, I have no choice but to subscribe and continue to ingest/savor your wisdom and perspective on luxury. Well done... Well... Done!!!
big help, thanks so much
I actually liked the music, everyone is just different
Really really good video ! A small adjustment or tip for next times would be turning down the background music as at some times it was hard to hear what you were saying, but aside from that this was really good !
So glad to hear that and thanks for the suggestion! I volumed down a lot from this video ;) please feel free to watch other videos from my channel😊😊
@@FashionBrief thank you ! Keep up with the great content :)
I liked the video but the music is a little too loud and distracting
helpful when writing a report!! High qulity video, thank you!!
DOPE VIDEO!!!!!!!!!!!!!
Your videos, thumbnails, editing, way of expression speak LUXURY
I’m so lucky to have you here :)
Well explained 🎉
Who else thinks the background music is too sweet, .........
Adds a subtle aspect of luxury without mentioning it. If you notice, most luxury brand stores have similar atmospheric/lo-fi music to help solidify the experience. In luxury markets, it is more about experiences and memories created.
Like fashion show
What is the music name?
The music is annoying and interferes with listening to the presentation.
By sweet do you mean loud and instrusive? I wish people understood that there are rules to background music (never include vocals).
Interesting topic but I won't finish.
Thank you for posting this!
what's the background song?? so goood!
You’re the best do you know that?? Thanks for the amazing vid, give us more in 2022 please
Will do! 😊
God bless you sir . Thank you for your time , new faithful subscriber here . Love from Houston
Best wishes to you too! Thanks for subscribing 🙏 greetings from Munich
Bless your hearts for this. ❤
🤗🤗
Hi, I'm Tmc, I want be a luxury fashion brand model, do you have any advice for me?
I'm Nigerian by the way.
Thank you
Very nice.
Hi. Can u make one video on Lexus ?
Didn't expect this video to be about the book next to my laptop lol great companion video keep it up
Nice haha I’m sure you’ll enjoy reading the book ;)
Content is so much valuable than whatever is found on the platform. Would like to say smthing on the logo, pls re-design it, so that it was aligned with the knowledge you are sharing
Thanks for your suggestion! Working on it :)
Pls pls pls help me to find this music from the video.
好棒好棒😍 希望常常更新～～
會的會的！我努力💪
I appreciate your videos a lot. Subscribed!
What is the music song? 😊 I love ittt
Hi! Thank you for the video. It helps me a lot to understand luxury marketing. Do you think it is possible to make a luxury food brand?
thanks for the perspectives
I just want to say thank u so much for what u doing!
I will keep on good work!!! Thanks :)
Thank you so ice for this video. I also want to start up a luxury fashion brand and needs a guide to achieve that. Do you have an online course that I could join please?
verry good ty
Great video 👍
We manufacturer clothing for our customers and this is very helpful. Definately recommending your video to our customers 👍
That’s so nice of you!!! Thanks
What kind of brand would Chanel be? (Since they do have a lot of celebrities in their ads)
HUGE CONTENT !!!
Very great advices.
Thanks! If you are interested, there are more insights in the book I introduced :)
That’s great. Thanks for the information.
I loooooove this video man!
So much knowledge, but can lower the background music next time 👍🏽
incredible video ! very interesting, keep posting, make sure the audio on the background doesn't reach over your voice..
Thanks! Yes!!! This was one of the first few episodes :) so I tuned down the volume for the following episodes
This is so good.
Thank you! 💕
Great video. Thank you. By any chance do you have or plan to do a video about high end jewelry brands ?
Glad you like my video & yes! I also have great passion in high jewelry 😍 it’s already in my content plan. Please stay tuned!
You're amazing! ❤
Love this!
How helpful! Thank you, sir.
Elizabeth Darley
Elocution Solutions
London
Hello! The music in the video is too loud and your content is not clearly audible. Kindly check on right output as your content is really awesome.
thank you
Please make episode on where to hunt investors on luxury hotel
... 👍 Thanks
I have a luxury beeswax candle range and would love to see a video on this!💜
Good idea!
i would suggest you study the luxury or premium brands in the category like yankee candle, bath & bodyworks, etc.as well as adjacent categories like personal care - soaps, shampoo, etc. all the best
Can you please explain what are promotional activities brand do when they enter new geographic market like India?
Depends on what kind of segment and product categories :)
Hello, I get the concept of luxury brands. They are one house, one name. what about brands like Harry Rosen. they too provide luxury products but they offer so many. Can you define their way of maketing?
In this case, Harry Rose is a luxury e-commerce. So it’s actually not a luxury brand. They have their own editorials for various brands. Also they will sometimes have some limited edition with brands.
If you are curious about their marketing, you can watch the “digital merchandising” episode :)
Informative but background music is too loud and distracting. Felt like it would've been better without the music. Had to mute you and on subtitles to get the info.
Amazing insight
Thank you!
Incredible!
Glad you like the video ;) thanks
Why the music
Hey man! You’re awesome. Vey beneficial content, I was wondering if I could speak with you? I really wanted to consult:) starting a high-end unique jewelry brand.
I am glad it helps :) for sure you can text me via Instagram!
Hi! I would want to collaborate with a High End Unique Jewelry Brand. My Brand Name is OTAKI.
Really great!
Thanks!!
The music is very loud...
Thank you♥️🤍
I love the way you explain things. Can I reach out to you for a 1:1? Do you provide any consulting?
Sure :) please send me an email about your request and let’s see how we can work on it! modebrief@gmail.com
The audio is soo bad, please lower the background music
Hmm would one say that Prada is a Premium brand , because of its use of Nylon
?
I would not judge a brand’s positioning by the material it used. Luxury as a concept is not only about using top materials
So fire
🙌🙌🙌
I wish there was no background music 😕
love this
Thanks🥰
amazing video
Tks!!!
Great information
Thanks! Please stay tuned for more 😃
@@FashionBrief i will.
Great info. Do you offer luxury marketing strategy services?
Hey dear! Yeah I do :) but it depends on the services you need. You can send me an email about it and we will start from there 😊
modebrief@gmail.com
His information is useless. Learn from me instead
Should have out the music louder I almost heard what u said 🤦🏽♂️
I love yoooooouuuuuu!!!!
Luv you toooo!
the background music disturbs listening to your voice
Plz reduce background music
👍👍👍👍
Turn the music down, you don’t sound that bad!
how old are you?
👍ℹ️
How the luxury brands don't get killed by copy products?
your video is intresting but the music didn't help me focus on what you re saying. Maybe you should remove it or turn down the music volume a little bit
Thanks!! I’m glad to hear that. Yeah many people noticed that so I tuned down the music after this episode ;)
Exactly. Why listen to this when I can educate you instead
Gucci is the same as Adidas or Nike. It just costs more.
Love your background music but it’s a bit to loud... great content! 👍🏽
Thanks! I know haha so I tuned down a lot after this episode 🙈
@@FashionBrief oops! 🤦🏽♀️ anyways... you got a new subscriber 🙌🏽
@@lg8159 thanks for the support! I really appreciate your opinion 😊
perfect bot
Yo yo yo holUPPP LUXURY AND PREMIUM ARE TWO DIFFERENT THINGS??!!🤯🤯🤯
Yeeeesss haha they are different 🙃 but sometimes brands blur the line between these two concepts by using combined strategies
@@FashionBrief it would be helpful if you have a video on differences between luxury and premium fashion brands
@@wooottff That's a grrrrreat idea!!! Thanks
When I think Gucci, I think Miley Cyrus.
Mechanical watches are more accurate than a quartz watch
Remove the music. It's distracting.
Sent you an email!
Will check it soon! :)