New SRAM Force 2023 Groupset: Everything You Need To Know...

Nic and I caught up with Stu from SRAM for a super secret meeting earlier this month ahead of the release of the brand new Force groupset. We were lucky enough to get the full lowdown on the new release, including a detailed look at all of the upgrades made to the chain set, front and rear mech, levers and break callipers. We find out how much lighter it is than the old Force groupset and most importantly, how much it costs.
We then got to build it up on a titanium bike. You can check out our full build video here: • New SRAM Force AXS Gro...
Jimmi D - Co-Founder of Attacus and CFO of Cade Media
Originally from Cardiff, South Wales, Jimmi quit university to pursue his dream of becoming a rockstar. When this inevitably failed, he fell in to a Finance career in London.
Looking for escapism from a corporate life that didn't suit him, in his free time he became obsessed with running, cycling and filmmaking. These passions eventually lead to the creation of his clothing brand Attacus.
Jimmi now leads a quiet live in the beautiful North East countryside with his wife Emily and dog child Bella.
/ jimmidnicholls
www.attacus.cc
Nic Vieri - Co-Founder of Backyard Bike Shop.
Prior to leaving South Africa, Nic was a junior national-level swimmer and elite racing cyclist. He started his career as a bike mechanic in 1999.
Nic co-founded Backyard Bike Shop following his departure from the British Armed Forces - where he continued to race bikes.
Nic is Afrikaans first language; he actually only started learning English at the age of 9, and completed an Ironman in flip-flops because he forgot his trainers.
/ nicvieri
www.backyardbi...
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