A lot of the replica shirts that you get for £20 or £25 look and feel just as good as what the clubs charge for £75 - £130 . People have to buy the shirts at a pricr they can afford to pay and if that means buying a cheaper shirt that looks just as good then so be it ! I remember as a kid in the 90s getting kits home and away for 2 seasons .
Sorry but prices are to high if the price for a replica would be max 40 i would understand and loke 20 for kids but like 80 to 90 is a crime against fans
Tbh no one cares if your shirt is original or fake. This could set a dangerous precedent. What’s next? Prevent fans from using past seasons shirts because sponsorship?
To be honest. We get gouged. Clubs are receiving hundreds of millions in Television revenue alone, charging thousands for season tickets, paying inordinate amounts in wages to pretenders. And now they're trying to police what fans WEAR?? Ludicrous.
Wake up. Clubs get on average 10% of the shirts 😂 adidas Nike Puma Umbro take the rest to split with their manufacturers. The manufacturer PAYS the club a set price a year to be the manufacturer a season and shirt sales the club get a bonus 10% fee. More piracy makes adidas Nike etc up the price.
Alot of these fake kits r not poor quality anymore It's not being sold by looky, looky, man If football clubs were that bothered why don't they do anything...DHgate and others r easily found when u search on Internet
Why not, it's either way most Futbol fans ain't got much in life anyway & busy in 1ncel life or loners probably & fixated to football as a copium. Let them increase the price. Maybe then the fans realise & put that energy on own broke wallet life & come out of House often.
There's no way clubs are going to throw people out of the grounds over a 60-70 quid shirt when they've paid 500 quid+ for a championship season ticket. Same as prem sides won't do it for a 100 quid shirt when they are spending up to 800 quid on a season ticket. They can't police it and It's just not going to happen. It's up to them how much they want to spend on a shirt and where they get it.
@@scottdonaldson8241 I know Scott I would never assume to be as ARD as you mate. Just thought it was comedy genius from your part to use that phrase when someone is talking about not buying a football kit. Hats off to you.
You telling me these big companies that charge £100 a top don’t use sweatshops 🤣🤣🤣 they all come from same place just priced different. Nike and adidas all use labour abroad they don’t have wage increase when shirts go up. just raise shirt prices to line their own pockets hahahaa adult men’s top should be £50 children’s £20/30 maximum
Yeah, that cheap labour and no wage increase is the one reason I don’t buy official ones. With the fake ones I’m maybe just supporting hustlers trying to make a living not someone buying another yatch or mansion.
Absolutely f#@*ing disgraceful prices these days, there's no excuse whatsoever. There are lots of cheaper 'fake' ones out there and they're almost indistinguishable from the official ones.
Retro shirts rule. As a Newcastle fan, NOTHING beats the 95/96 home shirt, or the 83/84 home shirt. Spending 80 quid on a shirt with zero character is just more fool than fan!
100% agree....revolving door of kits every season....I'm a Liverpool fan and wear the retro candy / crown paints shirts...originals from eBay and 100% better than those churned out these days
and you can get these retro shirts from counterfeit places aswell, I've bought at least 10 there's no way I'm paying the extortionate prices clubs charge.
Agree that's all I buy , I'm a spurs fan and we had some beautiful tops in the early 90s, others I like Liverpool grey candy, Newcastle 95, Aston villa Denmark top, and hate to say it Arsenal bruised banana kit was a stunner
CounterFEET 🤣 But what a staggering statement to potentially ask people to leave. Get f***** If I make a shirt does that count? I saw some guy at Sports Direct having to buy three shirts for his boys with names on the back and the total cost make my eyes water. Unreal how much kits are now. Disgraceful.
There is no "having to buy" about it. No one was forcing him. If he was gullible enough to pay, then so be it, no sympathy from me especially if it was on a credit card payment. Same goes for his family planning situation. Victim mentality card players.
'The production cost of a typical £80 shirt is just £8, covering materials, labour, and transportation, with manufacturing usually taking place in Asia'.
I mean i'd never pay that, but no one denies it's profiteering. Walk into JD sports these days & anything trendy costs that much. Profiting off stupidity, just look at the mongs who kit out their kid in Stone Island gear worth hundreds
I worked on a project with the Thai manufacturer of Nike, UA and Adidas fabrics. I got on quite well with the son of the owners so asked what he estimated a shirt to cost, his company only produced the fabric, not the cutting, or badges but he estimated the final cost of the materials and final product to be about 200-250thb (about 5-6quid). The fact that companies are charging 90 quid while essentially asking you to be a walking advertising board is the real problem, not supporters being priced out and buying something that is often 90% the quality of the real thing
The price is bad I agree but that’s not the only price you produce. Different companies involved in delivering it to your shop or door. To pay the people working in the stores and make enough profit to help the team competitive
@@ozymandias8346 that goes for every product, yet you don't see a 1500% mark up like on football kits. How much do you think a loaf of bread or pint of milk is marked up for sale? Maybe treble the cost? Not 15 times it. Not to mention that on football kits you're essentially a walking advert for the shirt sponsor without being paid for it.
@@kevinbeck6785 I mean Jordan himself mentioned this. No one is surprised by the profit margins, that's literally part of the game in almost any business. Especially one in which you hold the rights to the brand/name/shirt.
lol that's expensive seeing as I on the other side of the world could get the same shirt, probably made in Veitnam for like £11 with postage included lol
Simon is right... £80 or £90 is just robbery! Before last season i would pay £400-£500 for me and the kids to go watch 1 match at Anfield!! Now we go watch Peterborough United which is closer.... costs under £35 for me and my two kids to go watch a home game!!! Got three Peterborough United home tops for £145.... if i was to buy three Liverpool it would of cost upwards of £220! Premier league teams are slowly pricing normal fans out of attending home games! Most people i know that would go watch Premier league teams no longer go at all! Instead most of them now attend non league or lower league teams! It is exactly why the lower leagues attendance is going up
U r mad. Football costs me £60 yr for streaming stick and £20 for fake shirt. Watch all games at home and the money i save i put towards paying off my mortgage.
@@paultew5321 You said Simon is right. I heard him say it's okay for clubs to try to police what fans can wear to matches. Did you just conveniently miss that part???
@@LordHighness If i was going to comment on every single thing my comment would of been alot longer.... it was not longer so i clearly chose not to comment on that or i would of done so.
It would basically just create a market place of people flogging them on ebay. Most fans I know who are ST holders don't even wear or buy shirts yearly. It's the kids, casuals go-ers & international fans who make up the bulk.
The fake kits look the exact same, no surprise since the only difference is your bypassing Nike/Adidas etc and going straight to the sweat shop, same ones the big companies are using to make the kits.
It's just at an outrageous level now. Newcastle's home shirts are like £120. That's double what seems acceptable for a shirt. More and more people will be getting £15 fakes when the quality really isn't outlandishly different.
@@colenewton5183 Either my brother got the pro one, or he got rinsed at the club shop, then hahah I still think £80 for a top is scandalous. Absolute max i'd pay is £60, and for an Adidas, not a Castore. The DH Gate fakes were better quality than the official Castore tops.
Arsenals ‘player tops’ are £110, I’ve just bought the GK replica for £80 at the Arsenal stadium store. All too expensive, however my mum used to complain about buying me arsenal tops when I was younger in the 90’s at £40! It’s the ‘player tops’ at £110 that distorts the price. Replicas are actually not far off right with inflation. Everything’s a rip-off now.
It"s fairly easy as most official kits have anti-counterfeit elements in them that can't be properly reproduced by those making fake shirts so if they really wanted it would take a couple of seconds for stewards to check
Living in cuckoo land in your ivory tower Jim and Simon, if you think £50 is fair price for a KIDS football shirt. I get my kids (between 6 and 9) full kits online for £18 and they're the spit of the 'real' shirts and they only wear them to tear about the garden (and by the end of the season don't fit them anymore anyway). There's so much money in the game, there's no need for the fans to be the ones punished with overpriced 'official' kits. It clearly shows the huge markups which the clubs/Nike/Adidas make on the kits, when you see what you can get elsewhere for 10% of the price (which are most likely out of the same factory in China).
Another point is the actual the quality of most kits nowadays is absolutely awful. Which allows counterfeits to be easily replicated at a fraction of the official price..
The thing is in the modern day “fake” is 90% accurate they’re coming from the same chinese factorys, and are near identical. For a 1/4 of the price. The only difference is they’re probably not quality controlled so you might get odd sales where there is a fault.
Fake kits all day long for the kids. They grow too quickly, so throwing over £100 away for a year is a joke. Buy all 3 kits for less. Nobody will know the difference or even care.
My brother is a graphic designer and works for a company involved with the EPlL and shirt logos, the unit cost to produce a shirt vs the sale price is absolutely criminal… Most if not all shirts are made in the Far East, both real and ‘fake’ … Price matters… £100 for a shirt is ridiculous
Stop bringing out 3 to 4 shirts every season. I remember when a home and away shirt lasted 2 seasons, changing each shirt on alternate years. Doesn't help with the dreadful designs and extortionate pricing. All of the retro shirts seem to really popular nowadays, far better designs and true to the clubs heritages
@@2299mikey easy to claim your unaware it's fake much harder for the club to prove you do and with a paid ticket to still remove them from the grounds... Clubs would be in trouble
@2299mikey 😂 no they couldn't. How do you expect they can prove that the owner knew it was fake when they purchased it...what if it was given to them as a gift and they genuinely didn't know...
This my take on it all. Sport clubs are not mindful of the environmental issues we are facing. The clubs travel too much, they change kits to each games, they release new overprized kits each seasons, even a third kit and sometimes more. UEFA just changed the CL format so clubs and supporters have to travel more. This is getting ridiculous. This is not just about piracy it's about the environment and it's about profiting on the little man. It what world is a shirt worth £80-100? Football is not living in the same world everyone else are living in. Lets travel more and lets produce more cloth. (overprized cloth and ask fans to buy need kits each season).
The biggest scandal is the price of England national kit. That should be made affordable and accessible for everyone. It doesn’t get nearly enough attention in the media.
It’s rare I disagree with Simon, but his point about increasing shirt prices is somewhat moot, because if every team in the UK does the same, then it has the same relative impact on budget. Where it would make some difference is how competitive the top teams can be relative to the top teams elsewhere in Europe and indeed the world. But ultimately, if none of the teams were engaged in this arms race, a lot less money would be finding its way, on global scale, into the pockets of the players, and more would be staying in the pockets of the fans.
All it is doing is cutting out the club as a middle man. I'm a Wednesday fan, bought a 'knock off' for £12 but they are literally coming out the same factories and are tbe same as the official ones. I'd never pay £70 for a shirt that will be old in 12 months time.
Simon’s way off with his pricing. They are far cheaper to make than he thinks - these Chinese shirts are costing around 2 pound to buy off the manufacturer, you can get them in Hong Kong thrift shops for under a tenner. Selling for 15 pound already has a good margin for all parties.
I bought an authentic Arsenal away shirt from the 19/20 season. It cost me £90. I used an introductory offer to get a tenner off. After about two washes I noticed the Adidas stripes were starting to peel off. Now I'm scared to wear it so it sits in my wardrobe never worn. I contacted Adidas and they politely told me it wasn't their problem but I was welcome to buy more of their products. Honestly why the hell would I pay £110 for something that's gonna fall to bits after a few wears? This is fast fashion being marketed as haute couture. It's disgraceful profiteering and the league needs to bring the clubs and manufacturers to heel. We'd all prefer not to buy fakes but it makes absolutely no sense at present when you can get a perfectly good knock-off for 1/5 of the price.
Look at the shirt label….Are the shirts not made in China, Vietnam, Bangladesh anyway so costs can be signify reduced 🤔 They’re only considered fake because they’re not sold by JD, Sports Direct or Club Shops.
Football shirts where £40 to £45 for adult football shirts when I first started buying them. Taking into account inflation, I would say for an adult shirt £50 to £55 is the max any football shirt should cost in this day and age. Carlisle United home shirt Adult £ 45. Rugby Union jerseys replica's are up to £90 from £80 last season. I am not extremely picky about what shirts and jerseys I actually buy.
TBH the lower down the tiers you go through more justified it is to pay £80. I would hazard a guess even taking in to account the large upfront payments tip clubs get to handle their merch (the kit deals include all merch rights and often operational control of the clubs retail and online stores) that it would work out Gateshead get way more of the shirt price than a premier league club does and hence you are helping your club more, paying £80 for a pl clubs shirt is just helping make the fat cats at the likes of Nike richer rather than help the club
If you are paying good money to enter the ground, then who has the right to tell you to leave because of your shirt? Do you get your entrance money refunded? Where will this stop?
I doubt it TBH simply because the factory operator would be worried about losing the licence if it was going on at the scale it does. What's more likely is samples are being smuggled out by low paid workers who get a decent kickback for doing so (or if the kickback is enough it could even be someone higher up)and then it's reversed engineered and then mass produced at another factory
@@SimonWakefieldUK How much do the clubs over here pay the Chinese for these shirts, a few quid and then charge the fans stupid prices, not smuggled out you can purchase any shirt from anywhere in the world from these factory shops, that run their own shops, Good on them
@@kevinbeck6785 Getting a contract from the likes of Nike where they are likely to handle not just one club but multiple clubs and also likely to handle other club merch and maybe even other product of the manufacturer it absolutely will be worth the factory not putting that at risk by turning the factory over to making fakes overnight. Which is why I said its almost certainly people smuggling samples out to factories that are making the fakes
The price of a copy footy shirt where i live is 8 quid and you can't tell the differance. Wether it be Utd , Chelsea Liverpool , Arsenal or England. 100 quid shirts for a mother with 2 teens is unrealistic. " Is it not" ?
16 years ago, i paid £30 for the classic 70's Arsenal Jersey. No name, number or sponsor, Just plain Red and White with a small gunner logo. I can't justify spending stupid amount of money every other year on Jersey.
I was born in 92 and during my childhood the shirts were always too expensive for a new one every year. Why are they acting as if this is a new thing? The issue here is the clubs dictating what can be worn at the ground.
Simon responds with his usual former club owner hat on. These clubs have been exploiting fans for years charging nearly £100 for these kits and then have the barefaced cheek to moan when fans find cheaper alternatives. Absolutely ludicrous. 😂😂
I think his point was a little different than that. He said fans shouldn't have to buy kits at that price. But then fans shouldn't be telling owners what to do with their money. Fans always moan that teams don't spend enough, but then complain that the costs involved in football are too high. It's hypocrisy
Simon is a former football club owner so always defends the club’s right to make another pound note. Similarly, Danny Murphy will have his natural biases as a former player. It’s a lame excuse to bemoan fans for wanting their teams to do well as a reason to continue to exploit them with ever increasing ticket prices and extortionately priced replica kit.
When fans say things like "i buy a ticket, i contribute to the players wages" Simon Jordan shot that argument down saying fans don't do anything that contributes to players wages, that comes from the owner. But when people are not buying expensive merchandise then the owners say "If you don't buy our merch then we can't buy better players". Owners can't have it both ways. The only ones endorsing chop shops and knock off items are the companies themselves because their prices are too high. FACT £50 for a kids shirt is disgusting. Would any of you take your kid to the shops and buy them a top for £50 if it wasn't a football team. I BET NO
I bought a TOT shirt, forged Kane's and Sons' name, and gave it to my cousin as a birthday gift. Been hanging in his bedroom for 5 years. Cost me £90 plus a £40 frame.
Wait so your cousin thinks he has shirt legit autographed by Kane and Son, but its really just your forged autograph? 😂 if im understanding your comment correct that's gonna be such a huge letdown if he finds out it's your siggy on it 😂😂
For all the Man Utd tops (excluding the keepers) all for £50 including postage , and I’ll tel you what , try tell the difference I’d love to see that , they’re absolutely different class
Fans dont care as owners will only waste it on even higher wages for players . Its why iptv is so popular , football is being broken down and made none accessible due to spiralling costs magnifyed by a cost of living crisis
Hmm just a couple of things to think about, whos going to police it ?.. on entrance a steward perhaps ? or will they have an extra bottleneck or 30 minute initial queue for the trading standards checking your attire, asking people to take their coat or jumper off because they think they may have a replica under there ? , Also, will they check for fake hugo boss tops as well ? (asking for a friend)
The worst thing is that replica shirts quality has become much cheaper too almost to the level of the counterfeits. The euro shirts which goes for the lower price and are much better in fabric quality. And all the badges and name printing are so expensive.
I can buy my son about 6 full kits from china for the price of one genuine version and you literally can even see a difference. Make kits a reasonable price and fans will buy them. Simple!
I don't think it should matter if you are wearing a shirt your Gran knitted, I you are at the stadium in your teams shirt official or non official you are supporting the team
What happened to the days when kits lasted 2 seasons, stagger your other kits so something new com es out each season and leave the fans to decide which to buy but ensuring they last 2 seasons also
I recently came back from Barcelona and went to a store there and their official top was €190… no wonder why people are buying fake ones. Can’t afford to spend that on a top…
This is what is great about the free-market: at a certain point, clubs will be asking for too much for kits and their sales will drop accordingly at which time, they will then have to mark their kits down to a more amenable price where they can sell the most shirts while maximizing the most profit. The CEO of Peterborough seems to have found that sweet spot. Remember, to maximize your overall rev, you need not have the highest profit margin. Would you rather 12% profit margin on sale of 10m or 20% profit margin on sales of 5m?
It's not just about cost. I used to buy legitimate shirts, but the quality is poorer than the knockoffs, and the costs are double, why would I pay for the official given that.
Simon is right, a club selling £300,000 of replica kit each season will generate £120,000 of profit, which is a nice but hardly a game changer sum to fund a better club. Replica kit is part of building your supporter base, and brand rather than funding the first team.
Even if kits can be produced for £15, and the retail price due to cost of sale is £35-40 as Simon says, why are clubs still charging £60, £70, £80, £90, £100+ for them? It's greed
New Liverpool kit. €30.00 Las Americas Golden mile on the street. Buy them for my lad everytime we go. They are fantastic and good quality. My question is, if a counterfeiter can produce an exact replica and sell for €30.00 why do the clubs need to price so high for official strips??
Remember when they lasted 2 seasons & they used change the away or home 1 every other season, I’ve got myself a nice polo shirt with my clubs badge on it. £12 doesn’t go out of style
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I’d happily spend £15 on a fake compared to £95. Personally i believe teams are greedy with prices.
It's more the manufacturers.
Same and nobody can try to shame for doing so
It’s the fact that they’ll remove you from the ground after paying the ticket prices is shameful
A lot of the replica shirts that you get for £20 or £25 look and feel just as good as what the clubs charge for
£75 - £130 . People have to buy the shirts at a pricr they can afford to pay and if that means buying a cheaper shirt that looks just as good then so be it ! I remember as a kid in the 90s getting kits home and away for 2 seasons .
Sorry but prices are to high if the price for a replica would be max 40 i would understand and loke 20 for kids but like 80 to 90 is a crime against fans
Tbh no one cares if your shirt is original or fake. This could set a dangerous precedent. What’s next? Prevent fans from using past seasons shirts because sponsorship?
Nothing would surprise me in this day and age mate.
Don’t give them any ideas
I doubt this would happen, but the fact that it actually could just shows how f*cked we are😂
Subscription model for fan shirts. You’ve just given them ideas!😅
The truth
To be honest. We get gouged. Clubs are receiving hundreds of millions in Television revenue alone, charging thousands for season tickets, paying inordinate amounts in wages to pretenders. And now they're trying to police what fans WEAR?? Ludicrous.
💯
Wake up. Clubs get on average 10% of the shirts 😂 adidas Nike Puma Umbro take the rest to split with their manufacturers. The manufacturer PAYS the club a set price a year to be the manufacturer a season and shirt sales the club get a bonus 10% fee. More piracy makes adidas Nike etc up the price.
@@soapboxparishrecordings5287false cheaper the shirt the less it will be pirated. The more expensive the more it will be pirated
Alot of these fake kits r not poor quality anymore
It's not being sold by looky, looky, man If football clubs were that bothered why don't they do anything...DHgate and others r easily found when u search on Internet
💯
Does buying a ticket to the game not support the club enough? Fans absolutely being fleeced in every way possible.
Why not, it's either way most Futbol fans ain't got much in life anyway & busy in 1ncel life or loners probably & fixated to football as a copium. Let them increase the price. Maybe then the fans realise & put that energy on own broke wallet life & come out of House often.
@@kkit8629 seek education ASAP
There's no way clubs are going to throw people out of the grounds over a 60-70 quid shirt when they've paid 500 quid+ for a championship season ticket. Same as prem sides won't do it for a 100 quid shirt when they are spending up to 800 quid on a season ticket. They can't police it and It's just not going to happen. It's up to them how much they want to spend on a shirt and where they get it.
Agree, prices are getting ridiculous.
Imagine being that self absorbed and entitled that you think you can tell people what they can and can't wear
I wanted to get the new england shirt but £100 is ridiculous, I got a £25 fake and you couldn't tell the difference.
I had a similar experience with an Arsenal shirt. Though you can tell a difference up close, but not from a far or in a group like stadium
Wait till you wash it.
@@robertmclellan3658 Most of the genuine shirts are made in guess where CHINA 🤣🤣washed mine over and over still looks as good 🤣🤣
Me to mate most of the real tops are made in China anyway
@@robertmclellan3658The real ones only last 5 washes
Why can’t Jim say Counterfeit 😂
Hahha yes it's so weird
Counterfeet
@@euanscotland buy a fake, counter-feet shirt?!
He can’t say wearing either
Similar to an abundance of English that say “free” instead of “three”
Stopped buying them years ago. Complete rip off.
Ur’ARD
@@scottdonaldson8241strange phrase to use.
@@justsomeguy101byou’re not that guy pal, you’re justsomeguy
@@scottdonaldson8241 I know Scott I would never assume to be as ARD as you mate. Just thought it was comedy genius from your part to use that phrase when someone is talking about not buying a football kit. Hats off to you.
@@justsomeguy101b😂😂😂
You telling me these big companies that charge £100 a top don’t use sweatshops 🤣🤣🤣 they all come from same place just priced different. Nike and adidas all use labour abroad they don’t have wage increase when shirts go up. just raise shirt prices to line their own pockets hahahaa adult men’s top should be £50 children’s £20/30 maximum
Price point on point🤝
Great point
Yeah, that cheap labour and no wage increase is the one reason I don’t buy official ones. With the fake ones I’m maybe just supporting hustlers trying to make a living not someone buying another yatch or mansion.
Exactly. Most 'counterfeit' clothing comes from literally the same factory and is siphoned off via the backdoor.
Couldn't agree with you more. £50 for a top is standard, I can do that not a problem. I wouldn't even pay £100 for Ralph Lauren!
Absolutely f#@*ing disgraceful prices these days, there's no excuse whatsoever. There are lots of cheaper 'fake' ones out there and they're almost indistinguishable from the official ones.
Price them at half the price and they would sell 4 times as many
Facts mate.
True, if the arsenal shirt was £40 I’d buy the home and the goalkeeper shirt😂
Who buys at full price? I wait for the sale and buy at half the price all the time
Doubt it, people are just too used to counterfits. Same goes for PPV matches in boxing, they do the maths & higher prices work best
I mean if you put gambling sponsors on your shirt then you can't really complain. Especially illegal betting firms
Retro shirts rule. As a Newcastle fan, NOTHING beats the 95/96 home shirt, or the 83/84 home shirt. Spending 80 quid on a shirt with zero character is just more fool than fan!
Yep....retro shirts are class
100% agree....revolving door of kits every season....I'm a Liverpool fan and wear the retro candy / crown paints shirts...originals from eBay and 100% better than those churned out these days
and you can get these retro shirts from counterfeit places aswell, I've bought at least 10 there's no way I'm paying the extortionate prices clubs charge.
Agree that's all I buy , I'm a spurs fan and we had some beautiful tops in the early 90s, others I like Liverpool grey candy, Newcastle 95, Aston villa Denmark top, and hate to say it Arsenal bruised banana kit was a stunner
CounterFEET 🤣 But what a staggering statement to potentially ask people to leave. Get f***** If I make a shirt does that count? I saw some guy at Sports Direct having to buy three shirts for his boys with names on the back and the total cost make my eyes water. Unreal how much kits are now. Disgraceful.
He didn't "have" to buy them though did he....
There is no "having to buy" about it. No one was forcing him. If he was gullible enough to pay, then so be it, no sympathy from me especially if it was on a credit card payment. Same goes for his family planning situation. Victim mentality card players.
@@martinsmusic2223 you can’t tell the difference these days they’re absolutely top notch
99.9% of us African fans wear fake Chinese counterfeits. There's no Club Shops here. No official dealers. What do you expect??
Even if they have shops in some parts of Africa and other parts of the world. The prices are getting to ridiculous.
@@jeffreywilliams6967 True.
@OnTheHighEnd jabba?
Most African people wear fake clothes
That is not nice statement from you. Mr Daily Mail bigot@OnTheHighEnd
£50 was my upper limit, once they went above that, I stopped. The pricing has gone too far.
Me too, they just got greedy after that, nearly double now absolutely ridiculous
£50 for a kid's shirt *isn't* profiteering? You've lost your mind.
'The production cost of a typical £80 shirt is just £8, covering materials, labour, and transportation, with manufacturing usually taking place in Asia'.
I mean i'd never pay that, but no one denies it's profiteering. Walk into JD sports these days & anything trendy costs that much. Profiting off stupidity, just look at the mongs who kit out their kid in Stone Island gear worth hundreds
Simon can't understand that to most people £50 for a kids top which cost £5 to make is extortionate.
Nike trainers used to be 60-100 pounds just about 10 years ago. Now it's 180-240 for the same trainers. The cost of everything is insane
I'll vote with my counterfeet thank you very much.
👍👍 Great tops and No Difference from the genuine shirts
😂 perfect response to the subject
This should be the top comment for this video.
I worked on a project with the Thai manufacturer of Nike, UA and Adidas fabrics. I got on quite well with the son of the owners so asked what he estimated a shirt to cost, his company only produced the fabric, not the cutting, or badges but he estimated the final cost of the materials and final product to be about 200-250thb (about 5-6quid). The fact that companies are charging 90 quid while essentially asking you to be a walking advertising board is the real problem, not supporters being priced out and buying something that is often 90% the quality of the real thing
Hope that silly sod Jordan with his millions reads your great comment 👍👍
The price is bad I agree but that’s not the only price you produce. Different companies involved in delivering it to your shop or door. To pay the people working in the stores and make enough profit to help the team competitive
@@ozymandias8346 that goes for every product, yet you don't see a 1500% mark up like on football kits. How much do you think a loaf of bread or pint of milk is marked up for sale? Maybe treble the cost? Not 15 times it. Not to mention that on football kits you're essentially a walking advert for the shirt sponsor without being paid for it.
@@kevinbeck6785 I mean Jordan himself mentioned this. No one is surprised by the profit margins, that's literally part of the game in almost any business. Especially one in which you hold the rights to the brand/name/shirt.
0:35 love how talksport have to explain to their listeners what counterfeit means .. the level 😂
I live in Vietnam. Here you can buy fake shirts for around £7/£8. The quality of the shirts are also top notch
Yeah, I order fake shirts from China and the quality is absolutely amazing they're £13 quid.
Whats the web address!?
lol that's expensive seeing as I on the other side of the world could get the same shirt, probably made in Veitnam for like £11 with postage included lol
Simon is right... £80 or £90 is just robbery! Before last season i would pay £400-£500 for me and the kids to go watch 1 match at Anfield!! Now we go watch Peterborough United which is closer.... costs under £35 for me and my two kids to go watch a home game!!! Got three Peterborough United home tops for £145.... if i was to buy three Liverpool it would of cost upwards of £220! Premier league teams are slowly pricing normal fans out of attending home games! Most people i know that would go watch Premier league teams no longer go at all! Instead most of them now attend non league or lower league teams! It is exactly why the lower leagues attendance is going up
U r mad. Football costs me £60 yr for streaming stick and £20 for fake shirt. Watch all games at home and the money i save i put towards paying off my mortgage.
@@mh9tv Great.... but i prefer to actually be out and enjoy the live match not sit at home
@@paultew5321 You said Simon is right. I heard him say it's okay for clubs to try to police what fans can wear to matches. Did you just conveniently miss that part???
@@LordHighness If i was going to comment on every single thing my comment would of been alot longer.... it was not longer so i clearly chose not to comment on that or i would of done so.
@mh9tv well done , doing same
“Counterfeet” - Jim White.
'That's neat, that's neat, that's neat, I really love your counter feet!'
Has he had a stroke or something
What about pro kit and the "cheaper" version they sell to the fans? Is that not counterfitting? They are not the same kits.
Season ticket holders should get a 50% discount on up to four kits in one single purchase
It would basically just create a market place of people flogging them on ebay. Most fans I know who are ST holders don't even wear or buy shirts yearly. It's the kids, casuals go-ers & international fans who make up the bulk.
The fake kits look the exact same, no surprise since the only difference is your bypassing Nike/Adidas etc and going straight to the sweat shop, same ones the big companies are using to make the kits.
It's just at an outrageous level now. Newcastle's home shirts are like £120. That's double what seems acceptable for a shirt.
More and more people will be getting £15 fakes when the quality really isn't outlandishly different.
It’s £80 for the standard and £110 for the pro kit. Nothing the matter with the £80 one
No it's not its £80 😂😂😂 thats like just over £2 a game that's not expensive
@@colenewton5183 Either my brother got the pro one, or he got rinsed at the club shop, then hahah
I still think £80 for a top is scandalous.
Absolute max i'd pay is £60, and for an Adidas, not a Castore. The DH Gate fakes were better quality than the official Castore tops.
@@Leenufc £80 is far to much
@@Leenufc Newcastle should be giving them away free' small club
Arsenals ‘player tops’ are £110, I’ve just bought the GK replica for £80 at the Arsenal stadium store. All too expensive, however my mum used to complain about buying me arsenal tops when I was younger in the 90’s at £40! It’s the ‘player tops’ at £110 that distorts the price. Replicas are actually not far off right with inflation. Everything’s a rip-off now.
How is this even regulated? Every fan wearing a shirt is scanned on entry??!!!
It"s fairly easy as most official kits have anti-counterfeit elements in them that can't be properly reproduced by those making fake shirts so if they really wanted it would take a couple of seconds for stewards to check
@@SimonWakefieldUK Maybe so but… 1000s of fans at every stadium?? It’ll take far too long it won’t happen
£80 + for a football top is craaaaazy
And that’s only for a replica version. The legit ones cost £110.
If people pay for it, they'll keep charging that price. It sells
Living in cuckoo land in your ivory tower Jim and Simon, if you think £50 is fair price for a KIDS football shirt.
I get my kids (between 6 and 9) full kits online for £18 and they're the spit of the 'real' shirts and they only wear them to tear about the garden (and by the end of the season don't fit them anymore anyway).
There's so much money in the game, there's no need for the fans to be the ones punished with overpriced 'official' kits. It clearly shows the huge markups which the clubs/Nike/Adidas make on the kits, when you see what you can get elsewhere for 10% of the price (which are most likely out of the same factory in China).
If the shirts were cheaper fans wouldn't buy counterfeit. So the answer is for clubs to lower the prices of replica kits. Thats it
if the prices are too high, dont buy the merch. companies will only understand when they cannot sell the stock. Fan.......it is in your hands.
Counterfeet? 🙄
Another point is the actual the quality of most kits nowadays is absolutely awful. Which allows counterfeits to be easily replicated at a fraction of the official price..
The elephant in the room is player wages. They're massively overpaid, you could move the decimal point two spaces and they'd still be well-paid.
Yes I agree, way overpaid
So players on 60k a week should earn 600 quid a week?
@@liamfenwick6320 Why not?
@@victorray2011 are you being thick on purpose? £600 a week for an elite athlete
@@dandaddaafc7229 Plus bonuses and endorsements it still equates to a comfortable income. How many footballers are really elite athletes?
The thing is in the modern day “fake” is 90% accurate they’re coming from the same chinese factorys, and are near identical. For a 1/4 of the price. The only difference is they’re probably not quality controlled so you might get odd sales where there is a fault.
Fake kits all day long for the kids. They grow too quickly, so throwing over £100 away for a year is a joke. Buy all 3 kits for less. Nobody will know the difference or even care.
My brother is a graphic designer and works for a company involved with the EPlL and shirt logos, the unit cost to produce a shirt vs the sale price is absolutely criminal… Most if not all shirts are made in the Far East, both real and ‘fake’ … Price matters… £100 for a shirt is ridiculous
Stop bringing out 3 to 4 shirts every season. I remember when a home and away shirt lasted 2 seasons, changing each shirt on alternate years.
Doesn't help with the dreadful designs and extortionate pricing. All of the retro shirts seem to really popular nowadays, far better designs and true to the clubs heritages
Prices are disgustingly priced and I will never pay £80 just for a football top.with cheap tacky sponsors on it.
No chance if a fan has paid for a ticket they can get kicked out for wearing a fake top
Think clubs would find themselves in trouble for that
Yes they can. Knowingly buying and possessing counterfeit goods is illegal
@@2299mikey easy to claim your unaware it's fake much harder for the club to prove you do and with a paid ticket to still remove them from the grounds... Clubs would be in trouble
@2299mikey 😂 no they couldn't. How do you expect they can prove that the owner knew it was fake when they purchased it...what if it was given to them as a gift and they genuinely didn't know...
Sheffield Wednesday plan on doing just that.
This my take on it all. Sport clubs are not mindful of the environmental issues we are facing. The clubs travel too much, they change kits to each games, they release new overprized kits each seasons, even a third kit and sometimes more. UEFA just changed the CL format so clubs and supporters have to travel more. This is getting ridiculous.
This is not just about piracy it's about the environment and it's about profiting on the little man. It what world is a shirt worth £80-100?
Football is not living in the same world everyone else are living in. Lets travel more and lets produce more cloth. (overprized cloth and ask fans to buy need kits each season).
The biggest scandal is the price of England national kit. That should be made affordable and accessible for everyone. It doesn’t get nearly enough attention in the media.
They should pay us to wear the England shirt coz it's a cheap generic Nike template and they disgraced the st George's cross on it lol
They just altering it at moment heard putting free palestine 🇵🇸 on the arm
It’s rare I disagree with Simon, but his point about increasing shirt prices is somewhat moot, because if every team in the UK does the same, then it has the same relative impact on budget. Where it would make some difference is how competitive the top teams can be relative to the top teams elsewhere in Europe and indeed the world. But ultimately, if none of the teams were engaged in this arms race, a lot less money would be finding its way, on global scale, into the pockets of the players, and more would be staying in the pockets of the fans.
Big brands use sweat shops, so that's a mute point
*Moot.
@SirAntoniousBlock thank you!
@@bencampbell9106 😉
All it is doing is cutting out the club as a middle man. I'm a Wednesday fan, bought a 'knock off' for £12 but they are literally coming out the same factories and are tbe same as the official ones. I'd never pay £70 for a shirt that will be old in 12 months time.
Wait did Simon say £49 was reasonable for a kid shirt
lol yep he said that alright - £49 for a kids shirt is bonkers
What do you expect from a Tory multi millionaire
Loose change for these men, so disconnected from reality.
@@chrisbrown8184£25-30 is plenty enough money for a kids shirt.
I couldn’t believe it
Simon’s way off with his pricing. They are far cheaper to make than he thinks - these Chinese shirts are costing around 2 pound to buy off the manufacturer, you can get them in Hong Kong thrift shops for under a tenner. Selling for 15 pound already has a good margin for all parties.
Drop Player wages 5%, not a lot of money for them, and would drop kit prices by 40%
In the premier league. In the football league it’s completely different
@@jakecook4816it's not, I see quite a few local MK Dons players driving round in their flash cars.
I bought an authentic Arsenal away shirt from the 19/20 season. It cost me £90. I used an introductory offer to get a tenner off. After about two washes I noticed the Adidas stripes were starting to peel off. Now I'm scared to wear it so it sits in my wardrobe never worn. I contacted Adidas and they politely told me it wasn't their problem but I was welcome to buy more of their products.
Honestly why the hell would I pay £110 for something that's gonna fall to bits after a few wears? This is fast fashion being marketed as haute couture. It's disgraceful profiteering and the league needs to bring the clubs and manufacturers to heel. We'd all prefer not to buy fakes but it makes absolutely no sense at present when you can get a perfectly good knock-off for 1/5 of the price.
Look at the shirt label….Are the shirts not made in China, Vietnam, Bangladesh anyway so costs can be signify reduced 🤔
They’re only considered fake because they’re not sold by JD, Sports Direct or Club Shops.
Gateshead shirts are £40. The majority of this supports the club's survival. Fair price then imo
Football shirts where
£40 to £45 for adult football shirts when I first started buying them.
Taking into account inflation, I would say for an adult shirt £50 to £55 is the max any football shirt should cost in this day and age.
Carlisle United home shirt Adult £ 45.
Rugby Union jerseys
replica's are up to £90 from £80 last season.
I am not extremely picky about what shirts and jerseys I actually buy.
TBH the lower down the tiers you go through more justified it is to pay £80. I would hazard a guess even taking in to account the large upfront payments tip clubs get to handle their merch (the kit deals include all merch rights and often operational control of the clubs retail and online stores) that it would work out Gateshead get way more of the shirt price than a premier league club does and hence you are helping your club more, paying £80 for a pl clubs shirt is just helping make the fat cats at the likes of Nike richer rather than help the club
If you are paying good money to enter the ground, then who has the right to tell you to leave because of your shirt? Do you get your entrance money refunded? Where will this stop?
The prices for authentic shirts are an actual disgrace, what do they expect!
First season I’m not buying a football shirt, it’s not right!
We brought my son the new united kit. He’s 9 top £55 shorts £30. We didn’t get the socks but they would have been £20 for bloody socks!!!
80 quid is insane for a shirt, I may sound out of touch but 30 quid is a fair price imho. 50 quid max for a brand new release
Lets be honest, the genuine tops and knock offs are probably all made in the same factory.
You couldn't tell the difference.
Of course they are trying telling that Clown Jordan, hes not living in the real world or counterfeit world
I doubt it TBH simply because the factory operator would be worried about losing the licence if it was going on at the scale it does. What's more likely is samples are being smuggled out by low paid workers who get a decent kickback for doing so (or if the kickback is enough it could even be someone higher up)and then it's reversed engineered and then mass produced at another factory
@@SimonWakefieldUK How much do the clubs over here pay the Chinese for these shirts, a few quid and then charge the fans stupid prices, not smuggled out you can purchase any shirt from anywhere in the world from these factory shops, that run their own shops, Good on them
@@kevinbeck6785 Getting a contract from the likes of Nike where they are likely to handle not just one club but multiple clubs and also likely to handle other club merch and maybe even other product of the manufacturer it absolutely will be worth the factory not putting that at risk by turning the factory over to making fakes overnight. Which is why I said its almost certainly people smuggling samples out to factories that are making the fakes
The price of a copy footy shirt where i live is 8 quid and you can't tell the differance.
Wether it be Utd , Chelsea Liverpool , Arsenal or England.
100 quid shirts for a mother with 2 teens is unrealistic.
" Is it not" ?
I hate all the new shirts made by soulless multinational companies. Got a Leeds 1994 fake shirt. Pretty good.
Exactly. Can’t beat 90’s shirts, when teams actually had some personality- and these clubs can’t moan about them.
Football clubs created the counterfeit market by the ridiculous pricing. The working class sport has not been priced as such.
Sir Jordanite = Top LAD Proper Clobber 💯 Facts
@@MW92. These kids better start knowing Jordanite Association Club Society 💯 Facts
16 years ago, i paid £30 for the classic 70's Arsenal Jersey. No name, number or sponsor, Just plain Red and White with a small gunner logo. I can't justify spending stupid amount of money every other year on Jersey.
Tbf, to even think the price should be £30 or close after 16 years is abit deluded tbh. But tops are definitely overpriced
That's why I buy my kits at the end of the season half price
I used to do that also, but there's so many options to get current to cheap now
Shirt prices this season are ridiculous, i mean for almost $AU300 dollars i could have almost bought a second PS5 controller...
Nike famously have such great working conditions for the factory workers making their shirts? 😂😂😂 Simon being Simon
I thought same as soon as I heard that remark
I was born in 92 and during my childhood the shirts were always too expensive for a new one every year. Why are they acting as if this is a new thing? The issue here is the clubs dictating what can be worn at the ground.
Simon responds with his usual former club owner hat on. These clubs have been exploiting fans for years charging nearly £100 for these kits and then have the barefaced cheek to moan when fans find cheaper alternatives. Absolutely ludicrous. 😂😂
I think his point was a little different than that.
He said fans shouldn't have to buy kits at that price. But then fans shouldn't be telling owners what to do with their money. Fans always moan that teams don't spend enough, but then complain that the costs involved in football are too high. It's hypocrisy
Thats like saying Danny Murphy is answering with his players head on. Its literally the reason they’re on air 🤦♂️
Plus I think you missed the point
Simon is a former football club owner so always defends the club’s right to make another pound note. Similarly, Danny Murphy will have his natural biases as a former player. It’s a lame excuse to bemoan fans for wanting their teams to do well as a reason to continue to exploit them with ever increasing ticket prices and extortionately priced replica kit.
@@hellalive8973 what point do you think I’ve missed?🤦♂️
@@riffraff4 I’m not saying that. I’m saying spend less and charge fans less 🤷♂️
When fans say things like "i buy a ticket, i contribute to the players wages" Simon Jordan shot that argument down saying fans don't do anything that contributes to players wages, that comes from the owner. But when people are not buying expensive merchandise then the owners say "If you don't buy our merch then we can't buy better players". Owners can't have it both ways. The only ones endorsing chop shops and knock off items are the companies themselves because their prices are too high. FACT £50 for a kids shirt is disgusting. Would any of you take your kid to the shops and buy them a top for £50 if it wasn't a football team. I BET NO
I bought a TOT shirt, forged Kane's and Sons' name, and gave it to my cousin as a birthday gift. Been hanging in his bedroom for 5 years. Cost me £90 plus a £40 frame.
Wait so your cousin thinks he has shirt legit autographed by Kane and Son, but its really just your forged autograph? 😂 if im understanding your comment correct that's gonna be such a huge letdown if he finds out it's your siggy on it 😂😂
For all the Man Utd tops (excluding the keepers) all for £50 including postage , and I’ll tel you what , try tell the difference I’d love to see that , they’re absolutely different class
Good copies are of the quality of the official ones & are cheap
Fans dont care as owners will only waste it on even higher wages for players . Its why iptv is so popular , football is being broken down and made none accessible due to spiralling costs magnifyed by a cost of living crisis
Compared a genuine a BCFC top with a counterfeet and tbh the counterfeet was as good, if not better. Price , 2 for £35 delivered
Drop the link then 😂
DHGate all day! Not paying those silly prices.
I’ve been a Liverpool fan for 20 years. I’ve been priced out of supporting my boyhood club. It’s actually disgusting.
Anything north of £50 for an adult is wrong. £30 for youths. Also i doubt you are avoiding the use of sweatshops by purchasing legitimate kits lol
If men can identify as pregnant, nobody getting discriminated for wearing counterfeit tops
Hmm just a couple of things to think about, whos going to police it ?.. on entrance a steward perhaps ? or will they have an extra bottleneck or 30 minute initial queue for the trading standards checking your attire, asking people to take their coat or jumper off because they think they may have a replica under there ? , Also, will they check for fake hugo boss tops as well ? (asking for a friend)
Ive not bought a football shirt for many years. I Want to buy a fake now!
If shirts were £40-£50 people wouldn’t be forced to find £16 alternatives
The worst thing is that replica shirts quality has become much cheaper too almost to the level of the counterfeits. The euro shirts which goes for the lower price and are much better in fabric quality. And all the badges and name printing are so expensive.
I can buy my son about 6 full kits from china for the price of one genuine version and you literally can even see a difference. Make kits a reasonable price and fans will buy them. Simple!
Got the liverpool shirt for tenner looks exactly the same, maybe if you didn't bring out a new shirt every single year I'd buy the proper one
I don't think it should matter if you are wearing a shirt your Gran knitted, I you are at the stadium in your teams shirt official or non official you are supporting the team
facts, even just the a t shirt from primark in your clubs colours is fine
I refuse to pay 120 pounds for a Spurs shirt and being delivered nothing in return for 23 years. 13.00 from DHGate.
Same here mate. Long live DHGate.
Haven't bought nothing from Tottenham hotspur in 5 years and won't until that cretin sells up to someone with serious ambitions
More than happy to be loyal to my club but the pricing of shirts are stupid and I'd happily buy a good fake
80 euro for a t shirt is a joke dont blame anyone for wearing replicas
What happened to the days when kits lasted 2 seasons, stagger your other kits so something new com es out each season and leave the fans to decide which to buy but ensuring they last 2 seasons also
3 x Celtic Jerseys shipped to Canada
Shirts - $316
Shipping - $28
Duty - $107
= $452(£255)
Soccer Jersey Paradise
$98(£54)
It’s a no brainer .
2:55 then the clubs should be responsible for profiteering to the point where there is now an incentive for sweatshops.
I recently came back from Barcelona and went to a store there and their official top was €190… no wonder why people are buying fake ones. Can’t afford to spend that on a top…
This is what is great about the free-market: at a certain point, clubs will be asking for too much for kits and their sales will drop accordingly at which time, they will then have to mark their kits down to a more amenable price where they can sell the most shirts while maximizing the most profit. The CEO of Peterborough seems to have found that sweet spot. Remember, to maximize your overall rev, you need not have the highest profit margin. Would you rather 12% profit margin on sale of 10m or 20% profit margin on sales of 5m?
It's not just about cost. I used to buy legitimate shirts, but the quality is poorer than the knockoffs, and the costs are double, why would I pay for the official given that.
I remember as a kid early 80s they used to sell the full kit in a box for 25 pounds, also some club's would use that kit for 2 seasons
Bought the white England shirt for the Euros for £85. The quality is terrible and already fraying at the seams. Disgusting.
Simon is right, a club selling £300,000 of replica kit each season will generate £120,000 of profit, which is a nice but hardly a game changer sum to fund a better club. Replica kit is part of building your supporter base, and brand rather than funding the first team.
£65 for my 2 year old home shirt at SWFC and £70 for mine and adult completely over priced over £100 for full kit for my daughter
Even if kits can be produced for £15, and the retail price due to cost of sale is £35-40 as Simon says, why are clubs still charging £60, £70, £80, £90, £100+ for them? It's greed
New Liverpool kit. €30.00 Las Americas Golden mile on the street. Buy them for my lad everytime we go. They are fantastic and good quality. My question is, if a counterfeiter can produce an exact replica and sell for €30.00 why do the clubs need to price so high for official strips??
Remember when they lasted 2 seasons & they used change the away or home 1 every other season, I’ve got myself a nice polo shirt with my clubs badge on it. £12 doesn’t go out of style