Will Dunkey Save The Gaming Industry?

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  • เผยแพร่เมื่อ 22 ก.ย. 2022
  • AN INVESTIGATION
    DUNKEYS VIDEO ► • My Indie Game Publishi...
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    Edited by QuacK | / quack_001
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ความคิดเห็น • 724

  • @TheGamingAltar
    @TheGamingAltar ปีที่แล้ว +5296

    I don’t understand how anyone would think Dunkey would fail. Dunkey has the world record on Bowser’s Big Bean Burrito so he could never fail.

    • @CheeseyHR
      @CheeseyHR ปีที่แล้ว +95

      @Bully Maguire 🅥 I love how bots are using this v emoji thing and think they people are stupid enough to think that’s verified.

    • @seabass8154
      @seabass8154 ปีที่แล้ว +2

      I made the like reach 400, fear my power

    • @2Links
      @2Links ปีที่แล้ว +7

      Lilkirbs giving him a run for his money though.

    • @boomknight1015
      @boomknight1015 ปีที่แล้ว +12

      Also publishers don't know shit about games. Just selling them. If he makes videos with his friends and pay them. He got a ton of people looking at every game he publishes. Making it near impossible for them to fail. All he has to do is not publish bad games.
      I see him doing well in the first two years then falling off as he greenlights what ever and becomes more worried about money then the games like every publisher.

    • @TheMirksta
      @TheMirksta ปีที่แล้ว +2

      @@boomknight1015 I think as long as he is in the green slightly he will be fine with it, seems like more of a passion project and wanting to see good games succeed than a purely money making scheme.

  • @arbiterannie
    @arbiterannie ปีที่แล้ว +1149

    If he fails you know his controller wasn't even plugged in

    • @barrycontonnais
      @barrycontonnais ปีที่แล้ว

      also he could be blinfolded

    • @PicassosCat
      @PicassosCat ปีที่แล้ว +7

      I can already see people using this when he mess up

    • @barrycontonnais
      @barrycontonnais ปีที่แล้ว +39

      @@PicassosCat yeah but he wasn't even trying tho

    • @galaxypaper969
      @galaxypaper969 ปีที่แล้ว +31

      @@barrycontonnais yeah, but he was blindfolded tho

    • @barrycontonnais
      @barrycontonnais ปีที่แล้ว +38

      @@galaxypaper969 sure, although you'v missed it was his little brother that actually launch this company

  • @notednuance
    @notednuance ปีที่แล้ว +1148

    Wow you explained the role of a game publisher in this video... and still there are people in the comments that don't know that a publisher doesn't actually make the game.

    • @trevor245
      @trevor245 ปีที่แล้ว +63

      I was thinking the same thing, honestly quite baffling.

    • @TheMirksta
      @TheMirksta ปีที่แล้ว +76

      I think it's hilarious, people get so worked up about things that they don't even understand.

    • @georgietorrance
      @georgietorrance ปีที่แล้ว +26

      It's pretty amusing how people learn about the video game industry with recent news coming out. This, the GTA 6 leaks and the valorant franchising were fun to follow

    • @e.d.5766
      @e.d.5766 ปีที่แล้ว +9

      I still think some of the criticisms have some validity, because Dunkey did talk about how he wanted to have creative input in the games, but it's definitely unfair for people to say "he can't make games, so how is he going to publish them?"

    • @trevor245
      @trevor245 ปีที่แล้ว +21

      @@e.d.5766 I agree but also basically every publishing company will have some influence on the creative direction, active or passive.

  • @collinVG
    @collinVG ปีที่แล้ว +1014

    Dunkey could never fail. Especially with his little brother running the show

    • @isaiaht9207
      @isaiaht9207 ปีที่แล้ว +23

      @Bully Maguire 🅥 no we haven't

    • @drip2245
      @drip2245 ปีที่แล้ว +51

      Also he is blindfolded and using a steering wheel to operate the company

    • @Lifeislife102
      @Lifeislife102 ปีที่แล้ว +6

      He’s also running the company with a steering wheel

    • @yhm3607
      @yhm3607 ปีที่แล้ว

      💀

    • @OhNoMrKoolaidMan
      @OhNoMrKoolaidMan ปีที่แล้ว

      Using a Wii controller

  • @CriticalKunic
    @CriticalKunic ปีที่แล้ว +602

    As an indie developer, his audience is definitely what Dunkey is bringing to the table. So Dunkey offers ~30m monthly video views, with an average video netting 1-1.5m within the first day. So let's say he puts up a video on launch day for a game he's publishing, and that video gets 1.25m views. If even 0.1% of those views convert to a purchase - and honestly I'd expect this to be higher if he's singing the praises of the game - that'd be 1,125 Day 1 purchases. Instantly pushing the game into the New & Trending category on Steam.
    Let's not even get into the fact that the game, if good, is likely to make it to the top of the most Wishlisted games on Steam simply from Dunkey making videos about it in the lead-up to the release. Wishlists have a much higher conversion rate than above, so if the game gets 20-30k wishlists, we can realistically expect another 1k-5k sales on Day 1.
    Developers can also host Steam streams of their game whenever they want. Let's say he's participating in that too for the Day 1 release. Then anyone just browsing Steam is now likely to see the stream due to the game being top of New & Trending (if you view the Steam page when the developer is streaming the game, the stream will instantly play at the top), and he's so well known that it should lead to more conversions.
    Comparatively not a ton of people follow the accounts of publisher's so they can't do this kind of a push. Devolver, as mentioned, is an exception due to how fantastically they market their games. But most seem like they're just there to provide a little bit of funding and then take large chunks of profit in perpetuity,

    • @chrundlethegreat2251
      @chrundlethegreat2251 ปีที่แล้ว +6

      But isn't this like the Paul bros and their fake water venture? No one is arguing that the games won't sell or get noticed, this guy just has a pretty divisive history with certain things, so even if there is remarkable success, I still get the feeling this is going to end badly or have a few crazy twists coming up. I personally really don't like the guy, but the move seems interesting, I'm just not sure his intentions are what he says.

    • @mrcyberpunk
      @mrcyberpunk ปีที่แล้ว +3

      The auidence is the only benefit he brings as a publisher, otherwise there's a heap of risk here for a studio. I question if he'd be capable of getting Porting (what platforms? is he just going to pull an EA and outsource it to a porting house?) and QA support to be on the same level as other publishers. As an Indie developer I wouldn't risk it until his company shows proof that they're not going to screw you around. Plus competing with Devlover is going to be a difficult prospect I think Dunkey has bit off a lot, lets see if he pulls it off.

    • @letsgetfluffy3138
      @letsgetfluffy3138 ปีที่แล้ว +35

      @@chrundlethegreat2251 Why would thry not be, Dunkey loves playing videogames

    • @donuthog
      @donuthog ปีที่แล้ว +7

      But I'd also expect most videos about the new games he's publishing to net much less views, especially after a while of those videos being published. Meaning it probably won't get 1-1.5m views in a day.
      But also, advertising typically reaches much more people. And that's one of the perks of going with a more traditional publisher like Annapurna or Devolver. Even if his videos could net 1.5m in a day, advertising through more tried and true methods such as video ads, billboards, etc. can also reach as large an audience, if not larger. Then add on how E3, PAX, GDC, etc can attract even more people.

    • @xol9133
      @xol9133 ปีที่แล้ว +13

      @@mrcyberpunk I don't know why people assume he's going to do everything himself. He'll most likely just be an outlet for pre established small indie dev companies while giving them insight for new games. There's LOTS of amazing indie games that can easily become a trending piece of media if it had some more money and guidance during the development process. Dunkey can easily do this

  • @mustownage
    @mustownage ปีที่แล้ว +1338

    I just hope the best for Dunkey, always makes good content just like the glarketer himself

    • @northster1294
      @northster1294 ปีที่แล้ว +6

      Kongtent

    • @dwan7063
      @dwan7063 ปีที่แล้ว

      10:04 the playtesting still is incredibly important though, since the quality of the games is directly tied to his ability to provide marketing. The only reason he can provide marketing is because his viewers trust his word and he’s created a great reputation over the years. If he publishes games that end up like shit, it’s gonna tank his reputation and is going to directly affect his ability to sell games to his audience.

  • @Cyzs66
    @Cyzs66 ปีที่แล้ว +60

    Dunkey in every meeting with his hands together like Gendo Ikari saying "Add a grapple hook"

  • @bodardr
    @bodardr ปีที่แล้ว +491

    As a game developer myself, I fully endorse his initiative as well. I believe he has the eye for this kind of stuff, and his style can bring a breath of fresh air to the game industry.

    • @ATXnomad698
      @ATXnomad698 ปีที่แล้ว +5

      Ok can you explain to us non-devs why so many of y'all have such a vehement hatred for your audience? I swear the second a non-dev has a take or tries to do something cool, there's 20 devs saying "lmao stupid audience member you don't get how hard I work"

    • @bodardr
      @bodardr ปีที่แล้ว +53

      @@ATXnomad698 Okay, so first off, I really hope I didn't come across as hating my audience by writing this comment, but honestly I don't think so.
      With that said, I really don't hate my audience, but I'll try to pitch in on why we _might_ find some gamers annoying or disconnected from the game dev scene.
      Game Development is a hyper competitive area where there's lots of passion and creativity, which is why I became one in the first place. So there's a lot of work involved figuring out how game engines work, input, graphics, you get the idea... lots of effort lead to some expected payoff in the form of sales or at least a form of positive reinforcement. A "keep it up, proud of you" kind of thing, if you will.
      During my associate's degree, there was a series of death threats addressed to a game dev because he got an exclusivity deal on the Epic Games Store. To me, he's just trying to survive in this ruthless industry, he's not entitled to release it everywhere for the sake of gamers having their product on their favorite store or library. He wants to put the game out there, and keep making more.
      So here's the fracture : gamers seem to think we have a duty to give them a game in this pristine, near-utopian condition...
      But the truth in my opinion is, we're just like you guys. We're gamers that love making great experiences, but we're not perfect. We might miss out on some details, may seem out of touch on some areas, and lack the experience, knowledge, you get the idea.
      To me, a video game is the most difficult art medium to produce. You got sound, graphics, and interaction to think about - and that's just the human senses at work. But hey, it may be the most satisfying thing to pull off.
      I'd be glad to give out some other examples, but I'll keep the already huge wall of text as digestible as possible. If you have more questions, feel free to drop them. Cheers

    • @randomdeliveryguy
      @randomdeliveryguy ปีที่แล้ว +19

      @@ATXnomad698 First mistake: "Devs" thinking everyone who is not a dev knows nothing about games, putting them in a group before even knowing anything about them.
      Second mistake: You throwing this guy into the "Devs" group because he said he is a game dev, lumping him with totally unrelated people he probably never met or will meet in his life, and asking why those people think a certain way.

    • @KnightKingu
      @KnightKingu ปีที่แล้ว +16

      @@ATXnomad698 I also think it’s just that in general gamers and the consumers are incredibly stupid and have more of a voice. Someone can work years on a game for some guy on Reddit to play 2 hours and call it absolutely dogshit and send the dev death threats

    • @greenbean4422
      @greenbean4422 ปีที่แล้ว +3

      Unfortunately being a professional in the industry doesn't also mean you're making a decent business model.
      Asking for oversight of a game/company without asking for equity is an equation for disaster in any business model.
      You can't have one without the other, and so however dunkey plans on tackling this contractually will spell out the future success of his company

  • @DavidTheJohnson
    @DavidTheJohnson ปีที่แล้ว +13

    *CORNBREAD RECIPE*
    *Ingredients*
    · Flour: This sweet cornbread recipe starts with a cup of all-purpose flour.
    · Cornmeal: Opt for yellow cornmeal for this recipe, as it's sweeter than its white counterpart.
    · Sugar: Use ⅔ cup white sugar for the perfect amount of sweetness.
    · Baking powder: Baking powder acts as a leavener, which means it helps the cornbread rise.
    · Salt: A teaspoon of salt enhances the flavors of the other ingredients.
    · Milk: Use whole milk, 2% milk, or your favorite alternative milk to add moisture and help create the perfect batter consistency.
    · Oil: A neutral oil, such as vegetable oil, keeps the cornbread nice and moist.
    · Egg: One egg lends moisture and acts as a binding agent.
    *How To Prepare*
    Step 1: Preheat the oven to 400 degrees F (200 degrees C). Lightly grease a 9-inch round cake pan.
    Step 2: Whisk flour, cornmeal, sugar, baking powder, and salt together in a large bowl. Add milk, vegetable oil, and egg; whisk until well combined. Pour batter into the prepared pan.
    Step 3: Bake in the preheated oven until a toothpick inserted into the center of the pan comes out clean, 20 to 25 minutes.
    *Nutritional Factoids*
    189 calories; protein 3.1g; carbohydrates 28.2g; fat 7.4g; cholesterol 17.1mg; sodium 353.9mg.

    • @jurbishjurb
      @jurbishjurb ปีที่แล้ว

      Thanks

    • @thefloatingtree
      @thefloatingtree ปีที่แล้ว

      Wait how much cornmeal do I use for this? Thanks

    • @DavidTheJohnson
      @DavidTheJohnson ปีที่แล้ว +2

      @@thefloatingtree In the southern style? About 2 cups worth.

  • @Domblestdoof
    @Domblestdoof ปีที่แล้ว +31

    Dunkey is definitely the first place I heard I about Celeste. I didn’t buy it from his video, but in my mind he started the hype train for the game, a game which has become a defining game of the indie platformer genre and absolutely changed some of my friends’ lives. If he really caught that a year before release, I trust him to find the guys making good games, especially now that he announced that they should come to him.

  • @DomJReeves
    @DomJReeves ปีที่แล้ว +107

    Great example of this is the Yogscast being a content company but also having a game publishing branch putting out things like plate up!

  • @SgtBallsworth
    @SgtBallsworth ปีที่แล้ว +109

    Dunkey has always felt pretty consistent and transparent with his views on overall gaming practices. I think if you agree with the ideas he presents in his game reviews, I would trust that he would produce high quality games.

    • @Uryendel
      @Uryendel ปีที่แล้ว +1

      Question is, why high quality games would goes through him for publishing ?

    • @alien5589
      @alien5589 ปีที่แล้ว

      @@Uryendel but why male models?

    • @ogulin6039
      @ogulin6039 ปีที่แล้ว +2

      @@Uryendel because he's got the means to get people's names out there that most indie devs don't have access to. for every undertale or night in the woods there's a thousand spark the electric jesters out there. don't know what spark the electric jester is? that's exactly my point

    • @Uryendel
      @Uryendel ปีที่แล้ว +1

      @@ogulin6039 except no, he doesn't, offering one single sponsored video won't change shit.
      Do you really believe that if he published Spark the electric jester it would have been an major hit? Reality is they wouldn't have sell way more copy and would have lost some money because the publisher take a part of the profits.

  • @shytut
    @shytut ปีที่แล้ว +17

    I'm an game developer of 15+ years, worked in the industry and indie games throughout my career.
    Game publishing is not as complicated as people think. Dunkey is a hard working man and he knows games, if he has contacts and resources, that's about all he needs.
    Publishing is not development, it's about choosing projects to fund, connecting people to people and companies to companies, and then marketing. Localization sometimes.
    Dunkey already knows more about games than most of the indie publishers I've talked to.

  • @sarthak-ti
    @sarthak-ti ปีที่แล้ว +179

    I definitely don’t agree with all of dunkeys opinions on games. But I do think that a lot of the games he’ll end up publishing will have a lot of love and effort put into them.

    • @KnightKingu
      @KnightKingu ปีที่แล้ว +18

      Ironically I also think he put it perfectly in his vidya about that saying you don’t have to like watching someone to agree with every opinion they give, diff opinions diff takes diff thoughts

    • @hei7846
      @hei7846 ปีที่แล้ว +9

      Yeah same for example I didn't like his take on Octopath Travellers but not every game is for everyone. His videos and recommended games are great

    • @sarthak-ti
      @sarthak-ti ปีที่แล้ว +4

      @@KnightKingu Yeah I definitely agree with that. There are some types of games dunkey recommends that I just don't love. But because he remains consistent, it's pretty easy to spot when that's the case

  • @Dalrad
    @Dalrad ปีที่แล้ว +220

    Yogscast Games has proven to me that the proper creators can make stuff like this work.

    • @Simple_City
      @Simple_City ปีที่แล้ว +36

      I didn't realize Yogscast had a publishing company! I have seen a few of the games they have published and they seemed really fun, and obviously Plate Up has been a massive success. I don't watch a lot of Yogscast videos anymore but always listen to the Triforce podcast, they've always seemed like a solid group of people working over there

    • @Sleepy_Cabbage
      @Sleepy_Cabbage ปีที่แล้ว +5

      what about that kickstarter

    • @thereddevils091
      @thereddevils091 ปีที่แล้ว +37

      @@Sleepy_Cabbage the kick-starter was them trying to develop a game, not publish

    • @DuncTV
      @DuncTV ปีที่แล้ว +4

      @@thereddevils091 It wasn't though. They were paying a development team to develop the game, that's publishing.

    • @hunterra217
      @hunterra217 ปีที่แล้ว +19

      @@Sleepy_Cabbage Yogventures was like 10 years ago, still a funny bit though lmao

  • @joh2831
    @joh2831 ปีที่แล้ว +25

    I don't think there's anything immediately wrong with the concept of BIGMODE, but I do think dunkey kind of shot himself in the foot with the optics of the announcement video, and the website itself leaves an important question for anyone who wants to do more than steam releases.
    just my two cents as someone who's worked with publishers before:
    2:20 - Yes, most games are bought digitally, and the access that consumers have to your content is no longer really tied behind brick and mortar institutions. However, that doesn't mean getting your game on a console is easy, ESPECIALLY if your aren't backed by a company that has connections to whichever platform your aiming for (Sony, Microsoft, or Nintendo). Can't really get into the specifics of it, but there are quite a few requirements that your gold master must meet and hurdles you have to jump through for EVERY platform you plan on releasing to (Nintendo and Sony being the most particular about what you can and cannot do). A lot of the time (and especially for new comers / small developers) you aren't going to know a single one of these, and even getting access to dev portals / files where these requirements are documented without being a fully fledged company with some kind of legitimacy in the eyes of these major companies can be a daunting task in and of itself. Not to mention the SDKs and development kits. So while "the worst days for game development" are gone, that doesn't mean there isn't a good amount of work on the publishers end when it comes to anything outside of a steam release. Credit to Valve, they have made the release process on their platform relatively easy and they are pretty responsive and open with what you need to fix once you try to get your game released.
    10:05 - Marketing is the majority of what most game publishers do *publicly* these days. This is the crux of what I think the divide between what you called "old-school" industry types and modern gaming influencers views on this is boils down to. Publicly, a publisher acts as your marketer. Internally, the publisher acts as your advocate, representation, and source of legitimacy when it comes to dealing with large established companies that you might encounter depending on the scope and goals with your game.
    5:51 - I agree with this, but it's also a double edged sword, with the way dunkey is presenting this being one of the key things here. He is, whether he intended to or not, tying his personal brand to a publishing company, so much so that if he faces any kind of controversy it could potentially have drastic effects on the success of the games released under it. This isn't necessarily something that other publishers are exempt from, but the potential impact both long term and short term in the event of significant drama will be amplified.
    I also take issue with the concept of aspects of games that "always work" and "never work". If the indie scene has shown us anything, it's that what does and doesn't work is always relative to the entirety of the product. Also I think this goes without saying but what does and doesn't work is always going to be dependent on your target audience, and "traditional" American gamers are not necessarily always going to be the target audience (see: JRPGs and how much money they print and renown they achieve with their target demo). Maybe he also thinks that, maybe that was a joke that I took to seriously, but it didn't come across in the video IMO. more of a nitpick than anything I think it potentially speaks to how his announcement might come across to developers, especially indie ones which tend to be much more "auteur" then your average game company.
    This is why I think some of the skepticism is warranted. What I saw from the video is someone with a lot of passion (and judging from his audience and his claims hopefully enough capital) who wants to help indies make great games. That's admirable, but I do hope he has people on his team with insider connections, solid experience developing and iterating upon games, and have overseen enough indie titles to understand the financing behind them. Otherwise, this could blow up in his face.
    My guess would be that BIGMODE would be best suited for small indie teams (like 1-5 people) making small games with a quick turn around relative to the typical multi-year process that bigger projects entail (at least at first).
    Ultimately I think he would have been better suited doing a kind of development fund that gives out grants given over the course of multiple milestone that require semi-regular approval/feedback, with the promise of advertising in exchange for royalties. But I'm interested to see what comes of this.
    sorry for the wall of text lmao.

    • @calcifersplash
      @calcifersplash ปีที่แล้ว +6

      Amazing indepth response, thanks for taking the time. I have nothing to add, just wondering what your role was/is in the gaming industry?

    • @marquielitman8601
      @marquielitman8601 ปีที่แล้ว

      ]

  • @Claydoc_
    @Claydoc_ ปีที่แล้ว +26

    My assumption was that a big part of his contribution would be monetary. Basically helping these developers with ideas that he believes in afford to get through development. Potentially he could even hire people like 3D artists or programmers who could provide assistance to multiple smaller development teams that may not otherwise have enough full-time talent to make the game they want in a timely manner. While any publisher could do these things, why developers would choose to work with Bigmode specifically would of course be for access to Dunkey's audience.

  • @johatho1122
    @johatho1122 ปีที่แล้ว +59

    The entire reaction to his announcement didnt tell me much about how to think about the company itself but instead it taught me that there are people out there that dislike Dunkey.

    • @davidlazerz8564
      @davidlazerz8564 ปีที่แล้ว +31

      There are people out there who cant dissociate themselves from the content they enjoy. They take it personally if someone likes something they dislike or dislikes something they like, as if its a personal attack for someone to say "Xenoblade isn't that fun" or "TLOU2 is a great game".
      Its especially bad when you realize Dunkey usually exaggerates his opinions for comedic effect...and people take it at face value as if his shit talking is him writing a thesis paper on why a game sucks/rocks.

    • @daniman0114
      @daniman0114 ปีที่แล้ว +2

      @@davidlazerz8564 it’s hard not to take it personally when you see the guy spoil people for no reason other than of his own amusement, it makes him come across as a piece of shit.

    • @K..C
      @K..C ปีที่แล้ว +16

      @@daniman0114 On the other hand, it's pretty easy to not take it personally when you realize he doesn't even know you exist, and that you only matter as a metric, if you even matter to him at all

    • @daniman0114
      @daniman0114 ปีที่แล้ว

      @@K..C I mean I agree overall but doing that in the first place still makes him an asshole.

    • @condimentking3395
      @condimentking3395 ปีที่แล้ว

      @@daniman0114 Man did you have to make fun of my favorite creator like that? Damn, what a curmudgeon trying to spoil my enjoyment of dunkey for purely selfish motives. You really come across like a piece of shit

  • @wayback2262
    @wayback2262 ปีที่แล้ว +22

    I just wanted to say Atrioc that your video was very well structured. It explained what a publisher does and the current publishing landscape in a very concise and logical manner, whilst carefully choosing great annecdotal perceptions of Dunkey's new venture that represented the general mood from each side of the discussion. Doing this without being dry is a gift, well done. Keep it up!😃

  • @bazaydry
    @bazaydry ปีที่แล้ว +5

    “I have not played Celeste”
    Plays Celeste music over the entire video

  • @TapTapClick
    @TapTapClick ปีที่แล้ว +49

    This is how good Dunkeys marketing is. I don't even watch his stuff most of the time but I hear about him on almost every other channel I watch

  • @sagarpathak02
    @sagarpathak02 ปีที่แล้ว +3

    I love how all these new videos are coming out so much faster! Keep up the good work QuacK

  • @finncedar7388
    @finncedar7388 ปีที่แล้ว

    great video! i found it not only informative, but found that you had a unique take that wasn’t the same stuff i was seeing everywhere else, actual great content, keep it up brandish and quark

  • @bshr1nk3yk1d
    @bshr1nk3yk1d ปีที่แล้ว +10

    As a developer a lot of people, like in most professions, think very highly of themselves, we generally just understand a coding language, not what people want, and definitely not systems will work best. If you're the type of person who really likes the "behind the scenes" and constantly finding ways to understand your game better. Speedrunners are amazing at this, they will take your great game and break it down, understanding it better than any dev can. No human is always correct, and devs are incorrect more than most.

  • @azmilog
    @azmilog ปีที่แล้ว +1

    thanks for making a video on this! even when they're the popular opinion, your takes never feel shallow or regurgitated. always nice to hear from someone who actually knows what they're talking about and their experience doesn't just come from talking about it online. your optimistic opinion + support from people who made celeste + people at devolver digital all have me very excited!

  • @rainxi4087
    @rainxi4087 ปีที่แล้ว +1

    gREAT TITLE BIG A! Honestly love how informative and comedic your videos/streams are, you're seriously underrated imo and I always look forward to seeing your content :)

  • @Piix4r
    @Piix4r ปีที่แล้ว +6

    "If the game is not fun, why bother."
    I really wish Dunkey all the best. Sounds like Bigmode could actually bring us some bangers once every few months (hopefully).

  • @L2H2L2
    @L2H2L2 ปีที่แล้ว +23

    I think we should be cautiously optimistic. It’s like Alfred says: “with big power comes big responsibility.”
    That being said, all you have to do is look at the hoops The Doinkler has jumped through for Big A to realize how many Indie devs could benefit from working with even smaller content creators-like dunkey.

    • @benman92
      @benman92 ปีที่แล้ว +1

      Alfred did infact say that iconic reference

  • @TheIrshNinjaaa
    @TheIrshNinjaaa ปีที่แล้ว +17

    Been pumping out the content lately, let's gooo

  • @lushG678
    @lushG678 ปีที่แล้ว +63

    Man Devolver is amazing and if dunkey is even 80 percent as good as them then i'll be happy

    • @chrundlethegreat2251
      @chrundlethegreat2251 ปีที่แล้ว +4

      "80%" lol...

    • @anperson7303
      @anperson7303 ปีที่แล้ว +3

      @@chrundlethegreat2251 80% of devolver is a huuuuuuge compliment

    • @chrundlethegreat2251
      @chrundlethegreat2251 ปีที่แล้ว

      @@anperson7303 no shit...whoosh

    • @anperson7303
      @anperson7303 ปีที่แล้ว +5

      @@chrundlethegreat2251 How is that a whoosh, you made no joke just a slightly cryptic... What was I supposed to take away from that?

    • @chrundlethegreat2251
      @chrundlethegreat2251 ปีที่แล้ว

      @@anperson7303 i'm not explaining irony to you sorry...study the original comment for the irony in the "80%". If you don't get it, you don't get it I guess

  • @cigpope
    @cigpope ปีที่แล้ว

    Love your content man, feels like I'm learning about an industry and I love and appreciate. Thanks

  • @John-uw2je
    @John-uw2je ปีที่แล้ว +7

    Dunkey can act as a snowball effect, being able to bring out generally good games and letting them meet their market while giving them good deals. Eventually as he gains funds he can further increase the size and development time of these games.
    I don't doubt he could start off well, he just needs to start off with a good game to set his viewer's expectations. Eventually however, I wonder if he can upscale his publishing company in a managable and effective way.

  • @AbdullahSheikh-gn6wo
    @AbdullahSheikh-gn6wo ปีที่แล้ว

    Loving the more frequent uploads

  • @LRC.
    @LRC. ปีที่แล้ว +2

    Damn editors really pumping these videos out love to see it

  • @zakroslazaros4428
    @zakroslazaros4428 ปีที่แล้ว +23

    It's too BIGmode to fail

  • @BMbucky1
    @BMbucky1 ปีที่แล้ว +4

    I was waiting for a big streamer/creator to do this because it seems like the next best step in a creator career

  • @Qaztar44
    @Qaztar44 ปีที่แล้ว +90

    Watched this live so I can already say with confidence that the takes in this video are certified based.

  • @xanderkruvczuk9800
    @xanderkruvczuk9800 ปีที่แล้ว +33

    Thank you to the Glizzy GLADIATOR for informing me of Dunkey's Game Company!!

  • @BobTheBob9
    @BobTheBob9 ปีที่แล้ว +2

    this is basically all the shit I've been thinking and saying about this and it's gotten me super excited to get my game into a pitch-ready state asap, good job Big A

  • @picklemorty9881
    @picklemorty9881 ปีที่แล้ว +1

    Thank you for this very insightful take, your marketing background gave a lot of details I never thought of. The last tweet really puts it into perspective that this really could be amazing for the people who put their heart into making games. Coffee cow glizzyhands.

  • @denglish5
    @denglish5 ปีที่แล้ว +6

    Honestly to just hearing a direct competitor say have such a positive view of bigmode reminds me why I like indie scenes so much better than popular ones

  • @douggieharrison6913
    @douggieharrison6913 ปีที่แล้ว +3

    Idc how well his games do, I'm always watching every video he makes and once every few months binging all 10 years of his channel's content.

  • @zaqwiddows9179
    @zaqwiddows9179 ปีที่แล้ว

    @9:37, when "profitable" brings out that grind demon

  • @jrdnanitsua
    @jrdnanitsua ปีที่แล้ว +6

    Starting today with a Slam Dunk, Yes Atrioc!

  • @Brandongamesall
    @Brandongamesall ปีที่แล้ว +1

    You literally made this so formal and informational that your explanations made me understand the possible controversies, but we know that influencers are best for the upcoming games

  • @c.a.g.e.
    @c.a.g.e. ปีที่แล้ว +1

    literally to prove the point of content creators and influencers being the best form of advertisement and exposure, I would have never found out about Skate Story had you not put a little clip of it while talking about Devolver Digital that shit looks so good!!

  • @NathanStanz
    @NathanStanz ปีที่แล้ว +3

    Love the title and thumb

  • @dean988
    @dean988 ปีที่แล้ว +14

    i hope it works out for him, something like this is what the gaming industry needs and dunkey realizes that

  • @nicholaslornadek8234
    @nicholaslornadek8234 ปีที่แล้ว +1

    Just look at how he boosted Cruelty Squad, which is a superniche imm sim, with ps1 aesthetics and a story involving mostly obscure philosophy. The game got like a ton of sales after his video. He for sure has the audience.

  • @doggydoge3571
    @doggydoge3571 ปีที่แล้ว +4

    My favourite Atrioc video that I haven't watched!

  • @gotspooked1823
    @gotspooked1823 ปีที่แล้ว

    5:51 Literally the most true thing ever said, I didn't know about card shark before, now I'm very interested in getting it.

  • @Peecekeaper
    @Peecekeaper ปีที่แล้ว +1

    Amazing video as always Big A, I loved your insight on the matter. You always bring something new to the table, great work!
    Also, there was something about you buying a house for my parents? How can we get in touch?

  • @isk8atparks
    @isk8atparks ปีที่แล้ว

    you going crazy with the uploads

  • @AequitasZA
    @AequitasZA ปีที่แล้ว +8

    As an indie dev, I think it's a smart idea. If I had a game in dev right now, I'd reach out

  • @triplebog
    @triplebog ปีที่แล้ว +2

    As someone who works in the game dev industry, I'm definitely intrigued by Dunkey's new company. Mostly because this is entirely new territory for the industry. It will be fascinating to see where it goes.

  • @aEvvy818
    @aEvvy818 ปีที่แล้ว

    Was in the middle of watching the vod thanks

  • @david-bo2mo
    @david-bo2mo ปีที่แล้ว +21

    Twitter: developers and Twitter “experts” criticizing him and what he does/doesn’t know about developing
    Those same people: apparently don’t understand the difference between a publishing company and a game developer

  • @FREE_DRILLY_GZZLY
    @FREE_DRILLY_GZZLY ปีที่แล้ว

    LETS GOOOOOOO MORE UPLOADS

  • @mr.miserlou8323
    @mr.miserlou8323 ปีที่แล้ว +3

    Dunkey making a game Company is like when an Old Kung-Fu master makes a martial art movie

  • @soasertsus
    @soasertsus ปีที่แล้ว +1

    I could see it working, I'm not a Dunkey viewer but the sheer amount of games I've bought over the last like decade because of seeing Northernlion play them absolutely dwarfs any amount of influence any traditional publisher has had on my purchasing decisions. There are several entire games that blew up almost entirely because of NL finding them and playing them on stream. Probably like half of my steam library is either directly or indirectly influenced by NL, and for sure plenty of those games probably got sent to him by traditional publishers, but it just makes sense to cut out the middleman. It might even be better because if he was the publisher he doesn't have to worry as much about the video analytics for certain games which might be really good but not very watchable or more niche since he gets his cut from the game sales instead of ad revenue. Like it works because if you follow him for a while, you probably know his taste in games and share it to some extent, so if he likes a game that's the best endorsement you can get, and if Dunkey's audience is the same way this could definitely have potential.

  • @ImFarley
    @ImFarley ปีที่แล้ว +7

    Game devs aren't annoyed or concerned with Dunkey's ability to market a game. Big content creators are oftentimes the best source of marketing for projects these days. They also aren't just throwing out "boomer takes" when they're worried about the announcement. They're concerned because the way Dunkey worded things in the video heavily suggests he wants to be very involved with the process. Saying you don't want creative control and ACTUALLY not wanting creative control are 2 very different things. I can guarantee Dunkey isn't passionate about marketing, so connect the dots.
    Beyond that, playing lots of video games is good justification for giving input on design, yes. The flip side to this is that any indie game dev is already going to be very passionate, and also play a lot of games, but instead of making TH-cam videos for a career they actually went through the process of making projects over and over again and learning.
    I won't lie and say that a lot of the irritation doesn't come from jealousy. Without a doubt it does. Anyone that's passionate about making games wants to have the power to make games how they see fit. That's why so many people spend years in school / the industry in the hopes that one day they'll actually have enough power on a team to make decisions at some level. Skipping all of that is annoying.
    End of the day, the annoyance from devs comes from yet another person who has no experience making games thinking they're hot shit and can make amazing games. Thinking up cool ideas on a whim is an entirely different beast from working on the same project day-in day-out for a year or more. Rant over.

    • @TheMirksta
      @TheMirksta ปีที่แล้ว +1

      I understand what you are saying and you word it a lot better than most people, but at the end of the day we just have to wait and see what he truly does with it. No point speculating what he may or may not do.

    • @rogueobscura4736
      @rogueobscura4736 ปีที่แล้ว

      This is still just going in completely bad-faith for someone just trying to help gaming. You don't mock people for that, you remind & educate them on what they're going into. The results will speak for themselves in time after people actually work with him, then a talk can be held.
      This was basically just...reactionary twitter, so nothing new, I guess.

  • @TheStashOfNash
    @TheStashOfNash ปีที่แล้ว +3

    I just hope it succeeds. This could be a truly great chance at another content creator publishing games, and it be something that only benefits the indie scene. I guess it's just all down to if the first game is good or not. If it is, and momentum builds, it could truly be something incredible.

  • @quitstalin
    @quitstalin ปีที่แล้ว +1

    So many of Dunkey's videos feature him breaking the game, so he's probably a decent QA resource

  • @Artisn
    @Artisn ปีที่แล้ว +1

    Atrioc saw the 50/50 change, realized 70/30 is a pipe dream, and is like, DROP ALL THE TH-cam CONTENT!
    I ain't mad.

  • @patrickhanlon2325
    @patrickhanlon2325 ปีที่แล้ว +2

    The thing is it's not even him running the company it's his little brother, also he has a blindfold on

  • @austinfletchermusic
    @austinfletchermusic ปีที่แล้ว +104

    On the one hand, I hope Dunkey succeeds. It would be a huge step for indie creators and begin the foundation of a whole new network with which games could be made, accessed, and popularized.
    On the other hand, Dunkey when he sees Xenoblade 3 vs. Dunkey when he sees TLOU2

    • @JoicSeth
      @JoicSeth ปีที่แล้ว +2

      *mad* donke >:( vs _sad_ donke :(

    • @trevor245
      @trevor245 ปีที่แล้ว +40

      Except he was correct on atleast tlou2 and if anything having the confidence to go against what is basically a hate mob just more so proves how strongly he believes in his own experience and opinions which is a very respectable and even desirable quality to have when it comes to play testing and creative feedback. You need to take creative risks to innovate and TLOU 2 did exactly that with it's writing and IMO very much succeeded. I haven't played xenoblade 3 or really any of the xenoblade games but I did watch his video on xenoblade 3 and I do get his criticisms, not for xb3 specifically obviously, but just for the jrpg genre in general. What he doesn't like about the genre can be very rewarding and interesting for some, but also tropey and repetitive for others. There is not a wrong or right opinion to have, all that really matters is to have one that is actually founded on something other than just the general consensus. Also I highly doubt that he is going to be publishing jrpgs, which makes sense considering he doesn't like them and therefore doesn't truly understand their audience, and even if he did understand perfectly what makes a good jrpg it would still be quite counter productive to put his stamp of quality on a game he would personally never truly enjoy.

    • @yellowboi6492
      @yellowboi6492 ปีที่แล้ว +9

      I agree with him that the xenoblade games are not as good as everyone makes it out to be. It’s a game made for weeks, but the substance isn’t all that great, it has a target audience and executes it well, but dunkers opinion is valid in terms of its quality.

    • @maxgamesst1
      @maxgamesst1 ปีที่แล้ว +3

      Xenoblade 3 is one of the worst games of the decade

    • @bobgob8941
      @bobgob8941 ปีที่แล้ว +14

      I guess it's a question of how much he lets his own bias influence what he's willing to publish. He obviously is not the biggest fan of jrpgs, but can he recognize a quality one that would sell well even if he himself may not like it?

  • @MicahK33
    @MicahK33 ปีที่แล้ว

    bro love the vids keep it up

  • @tombruges1557
    @tombruges1557 ปีที่แล้ว

    Good to mention the importance on networking devs together and other staff as will happen over time

  • @ZetaCheese
    @ZetaCheese ปีที่แล้ว +1

    im gonna miss videos like this

  • @tobybarnett7768
    @tobybarnett7768 ปีที่แล้ว +3

    im praying that starsector will be able to get more recognition through this

  • @zvb7311
    @zvb7311 ปีที่แล้ว +1

    There are so many cool indie games out there that will never be discovered. I think something like this is a great thing to raise visibility for those games that might have never been found

  • @Chef_John_PSX
    @Chef_John_PSX ปีที่แล้ว

    found so many cool games through dunkey's videos, excited to see how this goes!

  • @BobbyWelcomePackets
    @BobbyWelcomePackets ปีที่แล้ว +1

    9:38 “to make it 👹PROFITABLE👹”

  • @psychening
    @psychening ปีที่แล้ว +1

    i only ever find out about anime, games, and movies from youtubers. i watch their reviews and don't care about spoilers for the game because i don't have the kind of money to wonder if a product will be worth the hype after i've already bought it. when a creator explains the emotional impact it had on them and the things they really LOVE about it and get specific about it, THAT convinces me to try it for myself.
    Also, to the person who wondered in chat if he would review his games honestly. if he only chooses to publish good games, i think he would be reviewing them honestly... because he liked them enough to publish them in the first place. sure there might be *some* bias because it has his stamp of approval, but it was worth it enough for him to *give* a stamp of approval...lol

  • @Phantomx999
    @Phantomx999 ปีที่แล้ว +1

    I just hope this starts a positive trend, so much untapped money that could start funding indie games that might not have gotten made as soon or maybe ever and be great for everyone

  • @lys7262
    @lys7262 ปีที่แล้ว

    Creators have been what has gotten me intersted in games the past 5 yrs

  • @tommelville6239
    @tommelville6239 ปีที่แล้ว

    “Go big mode” - Dunkey, Oct. 13 2020

  • @rafaelbordoni516
    @rafaelbordoni516 ปีที่แล้ว +2

    As a dev, a lot of those arguments against him are just strawmen, he never claimed to know everything, never claimed he's going to develop them, he just said he wants to do publishing. He's also 100% right about navigating the indie space today and almost everyone in the dev community agrees with it, selling video games today has never been harder. By virtue of his name alone, he's already bigger in marketing than most publishers today, and that puts Big Mode in the top tier publishers already, as you stated.

  • @notamethdealer
    @notamethdealer ปีที่แล้ว

    I'll have to wait and watch dunkey's video on their first game before I judge it

  • @audreyazwell
    @audreyazwell ปีที่แล้ว

    I believe in this so much fr, I submitted an email as a composer! BIG MODE LET'S GOOOOO

  • @Johnjohnjohnjohnjohnj0hnjohn
    @Johnjohnjohnjohnjohnj0hnjohn ปีที่แล้ว +1

    9:34 the Devil starts coming out of him second he starts talking about micro transactions

  • @dv_xl
    @dv_xl ปีที่แล้ว +4

    Yogscast already proved this can work with Plate Up

  • @gregothy9190
    @gregothy9190 ปีที่แล้ว +10

    I think a big question is how does he ensure this kind of quality without creative control?

    • @DannyDecksLoR
      @DannyDecksLoR ปีที่แล้ว +4

      I would imagine developers approach him with a alpha or beta version he plays it and says yes or no.

    • @notednuance
      @notednuance ปีที่แล้ว +13

      It seems like mostly the plan is to only sign devs with a project he thinks is good... not signing a dev with a mediocre idea he thinks he can improve via providing input. It honestly sounded more like a passion project than a money making endeavor.

    • @Mojkanal1234
      @Mojkanal1234 ปีที่แล้ว

      He said he doesn't want creative control, but he didn't say no creative collaboration and of care as mentioned by picking promising games.

  • @wideeric1
    @wideeric1 ปีที่แล้ว +2

    Atrioc really should play Card Shark. Would be a great stream

  • @LucidProtean
    @LucidProtean ปีที่แล้ว +1

    I think I bought Celeste because of that Dunkey vid, I think there's a good shot Big Mode works out. I'm not the one to say what will happen, but I'm super excited to learn more and try the first game they publish

  • @7Roxer
    @7Roxer ปีที่แล้ว

    I found out about Hades because of Dunkey. One of the only games a content creator ever convinced me to get and I love that game

  • @1draigon
    @1draigon ปีที่แล้ว +5

    the only companies i know that do this in a good way are daedalic entertainment and devolver digital to be fair... and that is pretty crazy, i hope bigmode can fix that

  • @Palozon
    @Palozon ปีที่แล้ว

    Putting in the Celeste OST in the background is such a fucking tease and you know it, Quack.

  • @boomknight1015
    @boomknight1015 ปีที่แล้ว +5

    The joke is, Most publishers don't understand games right now. So saying "He doesn't know how to make games" Means nothing because no one apart of publishing knows anything about making games. Why? They are the marketing for those games, not making. If Dunky can only tie his name with good games then it doesn't matter if he doesn't know how to make games. He would be a great publisher so long he gets the games he is supporting, sales.
    He also low key has a cult following anyways as well as gaming youtube friends he can make content with. Meaning no matter what, his games will get eyes on them and I'm not talking like few 100. At lest a few 10ks. Which is massively more then most small publishers can offer.

    • @boomknight1015
      @boomknight1015 ปีที่แล้ว +2

      Also he is an older You Tuber who is still relevant. Which is harder then it sounds. When he is not the largest of all time. He is like Russian Badger where most people know who he is even if he lacks explosive numbers. So by far he would have a much better skill set to market games. Which in all honesty would be him making videos on it and pushing his friends to do the same. Throw in schemes for a few of them. Then all he has to do is to not go back on his word and only back good games. IE he will be turning down a ton of devs.

    • @northpenguins
      @northpenguins ปีที่แล้ว +1

      He isn't the regular kind of publisher though, he wants to be part of the game design process, and he needs game design knowledge for that not to go bad.

    • @letsgetfluffy3138
      @letsgetfluffy3138 ปีที่แล้ว +1

      @@northpenguins He never said that

    • @northpenguins
      @northpenguins ปีที่แล้ว

      @@letsgetfluffy3138 "I don't want creative control over your games, but I do want to be involved"

  • @CaptainMidget159
    @CaptainMidget159 ปีที่แล้ว

    This is a seriously great video, really appreciate your takes big A

  • @MrCapitalOrange
    @MrCapitalOrange ปีที่แล้ว

    dunkey turned me on to both celeste and neon white which quickly became some of my favourite games ever, so i'm interested to see what comes out

  • @BlueCheeseCrumbles
    @BlueCheeseCrumbles ปีที่แล้ว +6

    The fact that he's leaning so heavily on his qa control is also a massive marketing tactic as well. How it shakes out remains to be seen but this marketing is in a league of its own

  • @jjbenavidez6
    @jjbenavidez6 ปีที่แล้ว +6

    "I inspired Kanye West, I'm never going to fail"
    - Dunkey, probably

  • @plurt6544
    @plurt6544 ปีที่แล้ว +1

    I would quite enjoy to see more build & demolish excavator playground demo 3, I think it could bring a whole new audience into the atmosphere

  • @jkae4795
    @jkae4795 ปีที่แล้ว

    A lot of my library have come from Dunkey and when he says its good I know that it's good so i will definitely look at what he's publishing when i'm looking for new games

  • @Paul-zh2jp
    @Paul-zh2jp ปีที่แล้ว +3

    as the games industry as a whole gets more shit over time and deserving of haters, i think people just get stuck in hater mode and instinctively talk shit about everything now, even when it doesn't deserve it. they're so comfortable being in that headspace, they've turned their brains off and can't discern good from bad anymore

  • @thefrozenfireball9690
    @thefrozenfireball9690 ปีที่แล้ว +1

    Dunkeys marketing power is great, literally bought a game because of the announcement video of Bigmode. He was listing a bunch of indie games he liked and I had played them all except one, monolith. So I bought it and it was great! Thanks Dunkey!

  • @imeggscellent7117
    @imeggscellent7117 ปีที่แล้ว

    i have high hopes for this, if its not a joke. i think theres a business model hes taking notes from and its not so much from a 'publishing company'. this seems like it will be more an 'oprah's book club' kind of thing. 'dunkey seal of approval' that comes with a financial investment prize backing it up if it meets or exceeds dunkey's playthrough.

  • @rizzzou
    @rizzzou ปีที่แล้ว

    10:30 damn 100t catching strays

  • @tommywells254
    @tommywells254 ปีที่แล้ว +3

    Great title atrioc!!!