Rick Rubin: The Invisibility of Hip Hop's Greatest Producer
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- เผยแพร่เมื่อ 23 มิ.ย. 2024
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Rick Rubin is responsible for countless evolutions in music over the last 30 years. From founding Def Jam to working with the Beastie Boys, to reviving Johnny Cash’s career, to being brought in to save ‘Yeezus’ last minute. He is behind hundreds and hundreds of beloved records. Yet somehow, even after absorbing the entire history, it’s still difficult to explain the legacy of a man who doesn’t appear to do much while doing everything at the same time.
Special thanks to Justice Der for his contributions to this video.
Music (In Order):
Sniper Baby by Oli XL
lmt ale by Aphex Twin
In The Rain (Instrumental) by Renaissance Union
Shady Street by The Dave Pike Set
Give It Up (Instrumental) by Red Hot Lover Tone
Method Man ft. Big Tigger Freestyle on Rap City (Instrumental)
Spinning by Spin (1976)
Beautiful Queenie by Spin (1976)
floating by Aphex Twin
Introduction by Tomoyuki Asakawa (1993)
TAYUTAI by Tomoyuki Asakawa (1993)
just fall asleep by Aphex Twin
Le ciel est-il a vendre by PAUL PIOT ET SON GRAND ORCHESTRE
Shot using: Rode NT1 Condenser Microphone, 4K Video Downloader, and QuickTime Screen Recording
I used footage from:
Shangri-La (Showtime miniseries)
Krush Groove (1985 movie)
I used these videos/podcasts to create this video:
• Jay Z at studio making...
• Video
• Dawn of Def Jam: Rick ...
• Kendrick Lamar & Rick ...
• Pharrell and Rick Rubi...
/ 16-mac-miller
www.npr.org/2010/02/26/124078...
www.npr.org/2011/10/09/141181...
• Rick Rubin Interview (...
• Malcolm Gladwell Inter...
• Video
• André 3000 | Broken Re...
I used these articles to create this video:
www.britannica.com/biography/...
www.theringer.com/music/2020/...
www.latimes.com/archives/la-x...
www.latimes.com/archives/la-x...
www.villagevoice.com/2020/02/...
www.esquire.com/entertainment...
www.nytimes.com/2007/09/02/ma...
purple.fr/magazine/fw-2010-is...
www.interviewmagazine.com/mus...
grantland.com/features/rick-r...
www.rollingstone.com/music/mu...
www.thefader.com/2015/09/28/r...
www.thesexed.com/blog/2018/12...
www.vaultofthoughts.com/2018/0...
www.theringer.com/music/2020/...
grantland.com/features/mac-mi...
www.complex.com/pigeons-and-p...
0:00 Soulr
0:17 Guru
3:12 Young Rick
5:44 Early Hip Hop
9:33 Def Jam
12:34 American Recordings
14:40 Red Hot Chili Peppers
16:50 Johnny Cash
20:07 Jay Z
22:23 Yeezus
24:22 Shangri-La
26:25 Mac Miller
27:50 Therapist
29:27 Invisibility
32:21 Magic - กีฬา
I met him on an airplane when I was around 14. I didn't know who he was at first. My mom had severe anxiety from having to fly and he started to talk to us and calmed her down. He asked me what my favorite band was and I said "Slayer" and he replied "oh I've worked with them" and laughed like he had a small part. I got his name and told him I had just bought Reign In Blood and South of Heaven and he advised me I'd know his part once i got home lol Super cool guy and very very chill.
I can only imagine how you felt when you realized who he was. Head blown right?
So he flys coach and talks to 14yr old girls the whole time ?
@@BOB-wx3fq why u makin it sound so weird?
@@prycemusic8822 I'm just repeating the facts I heard in the story 🤣
He found a 14 yr old girl in public and bragged about his work for an entire flight... We are suppose to just be like, yea that's normal and not weird!
@@BOB-wx3fq you werent there when it happened. context is key. man saw a woman suffering from an anxiety attack and wanted to calm her down thru talking, and he ended up talking abt his passion with the 14 yr old daughter. whats so weird abt that?
Imagine resurrecting Johnny cash and being a legend in the rap game at the same time
and he produced the best heavy metal record of all time
@@TheLexiconDevils oh yeah I forgot about Dire Straits
😮
I've been imagining that my whole life!
😁
@@TheLexiconDevils WHAT ALBUM?
He would actually make a great therapist even outside the artistic world. His insight, calming demeanor, and ability to listen are phenomenal.
He is a therapist, just in another form :D
WORD !
@@Releah1992yeah for real. Man has made some of the most therapeutic music of history happen. The total sum of that is more than any one person could do as a one on one therapist.
His inspiration is truly inspirational
I feel like this dude is just basically a semi con artist semi pseudo therapist for extremely anxiety driven artists.
He doesnt even tell them any advice on music, dude just tell them cliche shit like 'be confident' and 'believe in yourself.
xDDDDDDDD
Brother, this is probably by far one of my most favorite documentaries let alone person of interest. You did a stellar job of putting this together. Not only does it bring such light to such a legend and history time period, it also carries such a heavy message and education that all can benefit from. 👊🧡👍
100% agree, incredible!
Bro spoke good 👍
@@diyhard666 💯%👊🧡👍
"Probably by far one of"
Which is it? Probably? By far? "By far one of" doesn't even mean anything. Garbage comment. Find some confidence before you make another comment on the Internet.
@@BlackIndigenousPosse I am so sorry it was not worded properly enough for your small brain to take in the general idea of what I was saying. Do yourself a favour and stop reading comments. Your replies could become a full time job 👊🧡👍
Rick is the epitome of when someone says "I like all genres of music", no joke, he loves music like no other. He's such a legend.
I'm like him
@@fightfannerd2078 Me too buddy, me too...
Yeah i didn't know he crossed genres in the manner he did. I thought he was more hip-hop than anything.
most people who say that don't have a taste at all, let alone a good one
@@666feetdeep3 so not true. As a person who's initial introduction to music was hip-hop in the mid 80s I can confidently say that i listen to all genres. Hip-hop, soft rock, prog. rock, metal, dancehall, soul/r&b Chinese folk, Bollywood. You name it I have something in my vinyl/CD collection. I've used each genre listed to produce hip-hop music which is of course has a foundation in sampling. Over the years I've truly learned to appreciate all sorts of sounds. Bless.
"Don't worry, I will score 40 points for you in the 4th quarter." is the best summary of kanye's creative process ive ever heard
Also, Soulr has some of the best music documentaries on TH-cam right now. Great work dude
how tf do you know what kanye's creative process is lmao
@@n3rds3y3vi3w because we saw the whole shit on stream?
@@n3rds3y3vi3w HATER
@@artyom1792 on top of that his collaborators detail album processes & demos, stems, + cutting board songs leak constantly so it’s not like his process wasn’t transparent even before the stream
Whoever the hell you are, this is a incredible video. Of course anyone who listens to music knows the man's name, but I had ZERO idea of his scope of work and the artists he has worked with and build up into better versions of themselves. Thank you for the video.
I didn’t known until I searched up producers but then they find out he’s not even a producer but more of a collective energy among successful artist tf that’s strange ngl
One of the absolute coolest parts of behind the scenes production footage is when you hear an idea casually tossed out that goes on to be come absolutely legendary, like Rick suggesting the a cappella start to 99 Problems.
Rick's greatest strength is that he has remained human. He simply trusts his intuition and has no fear to speak it.
Exactly, never got lost in his ego, always kept it real.
@@chronic2001n psychedelics 🤣
Well duh cuz he is WTF 🤡
Hes a Jew also
@@theaaron2910 lol ok
All that work AND delivering presents for kids every year by christmas day.
What a guy!
LMAOOOOOO
😆 🤣 😂
I like you
The Real Santa Claus. The beard should have given it away.
😂😂😂😂
I'm getting goosebumps talking about this, but this documentary changed my life a few months ago.
The amount of growth that happened after watching this and applying it, is truly astounding.
I worked extremely hard daily, to achieve my musical goals, while remembering to have fun and keep things minimal.
Went from an unknown producer, to a less unknown producer lol..
Going to use this for ai engineering and art haha
@@KwameVanguard I used ai as well. It helped me form this record label!
Shoot for the stars. Nothing is impossible.
I am looking for inspiration as well. What and how did you integrate into your life and process? 🙏 thanks in advance
@@stokedmtb333I think all of it man, when you hear what you need to hear wherever in the video, it’ll speak to you and you’ll know what you need
@@UfowavecollectiveSo…. You cheated on your creative process? Is this possible because…. You’re just not very creative?
I just finished "The Creative Act," then immediately read it again. Wonderful
This man literally just V I B E D himself into excellency. I'm very familiar with rubin, and even I think he has at least a mild musical inkling for playing.
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS..
A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
More like sold his soul
@@Downtime_videos expected a comment like this from someone who calls himself king.
@@Downtime_videos if he did where do I sign up since everyone who says shit like this knows so much and why haven’t you done it to take care of your family
you obviously don't know how they really get down in show biz to get where they are at. You're blinded by the fairytale and illusions of glitz and glam of the entertainment industry.
Jon Brion is another legendary one from College Dropout too Mac’s Circles. We need that
I just realized that I know nothing about the man who co-created my favourite album.
@@yousefjeyawi3528 crazy as he also made the albums for the beatles which is why both Swimming and Circles after beatles type melodies :)))
Jon Brion worked way more w Ye on Late Registration rather than college dropout :)
late registration you mean
You've identified another cover persona. Great job you're starting to get it!
The amount of progress this guy made for the whole Rap genre is incredible. Prime example of not reading a book by its cover.
and heavy metal
@@TheLexiconDevils he looks like metal guy though.
@@TheLexiconDevils and pop. He’s worked with Gaga for sure and I Beyoncé and Britney also
Look into rap content being driven by the private prison industrial complex. Not saying Rick is involved, but it's food for thought.
the jew that ruined music with urban garbage
As an aspiring music producer for the last 20 years, Rick Rubin has always been an idol and influence to me in a spiritual sense. He works purely on instinct coupled with experience. Part of being a great producer in my opinion is understanding people and their strengths as well as their flaws and getting the best performance possible through the beauty of their imperfections coupled with their talent and their presence in the moment. I think that Rick figured that out a long time ago. He is one of the all-time greatest music producers in history and has done it in several different genre's which is a testament to his approach. I also would like to say this is not only the best documentary I've ever seen by far on Rick Rubin, but one of the best on anything I've ever seen period. Well done.
Producing Both Thrash Metal and Hip Hop and having both become defining works in their genre is insane.
Why did u say trash
@@Bigmagana Holy Fuck thank you for pointing this out, Its a typo my dumb ass didnt see.
Grammy for Cash's folk album too
Back in the day, about 90% of my favorite records were produced by Rick Rubin in any given year. I was huge into thrash and hip hop.
And don't forget his time with the seminal Black Crowes and their southern rock sound. I absolutely love those two albums. What a guy!
this was my first dip into who rick is and I am absolutely blown away, phenomenal video
yo fr this video is nuts
Yeah same I watched his conversation with Kendrick Lamar a while back and he seemed cool glad that I learned more about him
@Moff Diskust yup, showtime
I been on for years hope u caught up I no ppl that was around him n the 2000s and the things I hear is jus so cool
Better late than never, so grateful for this man and never knew it until now.🎶
He’s amazing. Every time I hear him speak, and then I tap into his production archives, I think to myself, “I’m thinking too much, I’m not doing ME enough.” So inspired.
Bro is the biggest bs in the world
Such an intelligent and down to Earth individual. He will be looked up to long after his eventual death. Rick Rubin has helped some of the most talented and successful people reach their highest potential. I wish there were more people like him in the world. I’d love to one day get to meet him and thank him for his influence on my own artistic journey with music (even if I’ll always be a small creator)
Man, what a great documentary, makes me want to create
Same
You should! what do you like to do?
@Moff Diskust he did in description silly
@Moff Diskust Though I agree it should be credited, there was always a 0% chance he shot any of this.
Btw guys I can’t recommend Rick’s podcast enough, I listened to him and Kenny Beats talk about the origins of Hip Hop for 2 hours and didn’t get bored a second.
How to get it?
@@mediamafire5796 it’s on Spotify, called Broken Record.
Love Kenny Beats! Haven’t heard that name since I used to spin his records way back!
@@bihcalishroomatybshonuff7776 he's got a really big channel on TH-cam also, his "the cave" series is dope.
@@chon.nk.7550 I’m saying I can’t recommend it enough, as if I could recommend it enough, I’d be limiting how much I recommend it.
As much as I'm enthralled by the subject of this bio, I'm just as - if not more - enthralled by the masterful production and narration you provided for this incredible upload. Triple claps, man. Absolute excellence.
When you talked about him giving Mac Miller an extra four years I got chills, rip Mac ❤
And that's an understatement.
I been listening to music for 30+ years.... and I found this man through listening to people he produced. I didn't seek him out.... I just loved all the musicians he happened to produce.
**ALL OF THEM**
Same.
Every single one is brilliant
eminem?
His Johny Cash story speakes Volumes. Very interesting what he accomplished with Johny Cash, the Doc American Recordings (1996) was great tells you all about it. Its hard not to love Rick and his work.
Slayer?
The ragged and weak way Johnny Cash sings Hurt makes me cry every time. You can hear the decades of pain and struggle in his voice creating such a viceral emotional response.
OMG, YES YOU HIT IT OUT OF THE BALL PARK ON WHAT YOU SAID.. i also tear up on that version of the song because you can see both June and Johnnys life winding to a close. Its beautiful and heartbreaking all at the same time..
To me, he is to music, what Jeff Bridges is to movies.
A physical embodiment of chill, understanding and pure love.
I think if he added his influence in todays music it would have created another wave of excellent music. Todays rap music is just dudes talking about sex and drugs and all this superficial stuff. I feel like if I was born during the 80’s my perception of todays music would be a lot different.
404 there's More to life than this shikari subliminal postmortem voodoo Green spell negative burning hell awaits led no Creep plastilina Venom sumo once
@@pavanraj4125same man, I’m tired of all these same rap lyrics being about bitches, money and drugs and violence
God this guy is unreal. I have a new hero. I had no idea. The philosophy of life shared through his work with this people. I can’t believe it. Rick Rubin can restore your faith in humanity
"its more emotion and heart work than it is head work." that's a line that really moved me in a way I cant explain.
Emotions are primitive expressions of humans who are not familiar with the art of loosing
💯
Dude, you just Rick Ruben'd this video, what an epic video. It was dripping with meaning and authenticity. Your story telling, content, and creative editing is magical. You got the creative gift too!
totally !
Well said
@Josh Skipka in a life that we only live once - your main concern would be making sure not to inflate someone’s ego?
So Rick Rubin is the d!psh!t responsible for the execrable state of hiphop? Gee. Thanks, Rick.
th-cam.com/video/0UxuXh0czFs/w-d-xo.html
I really didn't know much about this man but this documentary is incredibly well produced. Well done.
You should watch Shangri La on TH-cam. It's a 4 part on Rick.
I wasn't aware of the positive influence Rick Rubin has on the music industry and world. Great video and beautifully told, I am definitely implementing many of his ideas, insights and theories into my life. Rick is an icon and role model to me.
"I feel like it's really an issue with our society that we really discard good things before their time just because they get old or look a little ragged." That quote nearly made me cry
Why does that make you cry?
@@varmoparnpuu Probably because he is thinking of how trashy and superficial Gen Z is, and how the basic humanism and spirituality that has sustained human artistic endeavors for centuries will die away with the braindead TikTok dopes
@@konstantinov A lot of artists fame died way before Gen Z was born, dummy, Johnny Cash os one of them.
@@varmoparnpuu Well it was a sad truth that I realized then, (the quote) I didn't actually cry, but did tear up a little in empathy for those who are forgotten by society 😟
@@gabrielmartines3510 True, but this quote not only applies to modern celebrities, but to anything subjectively.
What he did with Johnny cash at the end of his life was nothing short of genius and artistic brilliance !!
The song “Hurt” with cash was freaking awesome!! Made his career come full circle and the life too!!
Genius talent….
As a diehard NIN fan, I'll have to agree with Trent, Hurt IS Cash's song!
@@ClearwaterKB Yeah i heard him say that to and it's true lol. it's basically an honor.
Hurt sucks
@@MrJackassz I watched the link you provided. Even in that link, people are praising Rick Ruben. The only person who "hated" him realized it was only due to his own young, egotistical lead singer attitude. But Rick is a full-on guru who acted as a mediator between band mates. When they were on the verge of breaking up the band, Rick got them in studio working together and doing good music. So... like... how TF did you come to your incorrect conclusion that he's a bum? 🤔
@@themaggattack hes a bum who shows up after all the hard work is done by the band, does a few tweaks and puts his hand wide out for a check. The only reason hes successful is because hes a zionist who has friends in high places and if they want to make you famous they can no matter how crappy or good you are. These are the same people who made these new rappers like "island boys" famous. The bands say he would just show up and sit on the couch and fall asleep half the time and they were paying him for this!
This was a incredible mini-docu. Well done, Soulr. Thanks for your hard work on this.
It’s impressive how Rick just has this natural knack for music.He loves what he does that’s why he is so successful
This was very very VERY well done. You did Rick justice, my dude. He's an icon, and a national treasure.
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS..
A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
This is the most honest documentary I have come across with every detail laid out without adding controversial stories to sweeten things up. This is very motivational. Nice work.
Well the guys actions lead to nu-metal, so im surprised he isnt in music prison. Guess he was pardoned because he was so good.
This movie title is crazy though - Rick Rubin was basically the most famous and well-known producer in his hey-day (hardly 'invisible'!?) and also it is so disrespectful to call him hip hops greatest producer. just no.
Picture
Picture
Absolutely agree
I just wanna say how incredibly well done your documentary videos are. You have a way of compiling the footage mixed with the story telling that really captures the essence of the subject matter. Well done! One of the best on TH-cam that's for sure! And this kind of work is what makes TH-cam great.
Really sounds like Rick is amazing at taking the pressure of artists who is creatively "blocked". People who reach success can struggle with the percieved expecation of following-up. Rick being a lifelong meditator really seems able to control or atleast calm these angsty feelings and just remind people of what matters. Like don't make an album with the goal of winning another grammy, just because you already have one. Make the music you wanna make.
I think no matter what field Rubin ended up in (if he didn’t go into music production) he would’ve had an immense impact on it. He’s such a soft soul it’s beautiful.
I came across this video about a guy I'd never heard of, who started a label I wasn't particularly interested in, plus a label I never knew existed, with a bunch of artists I didn't care about - and ended off listening intently to the entire half-hour. What an amazing guy.
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS..
A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
I love discovering new people i favor documentaries cause it's real life I learned alot about him
I feel like I never end up watching these kind of long-form TH-cam mini-docs all the way through. By the time this one ended I didn’t even realize it was 30 minutes. Really awesome content
I LOVE how the doctor told him to meditate. In these days! This doctor was in on Rick becoming the legandary-est of legends. Thank you for this wonderful account of his greatness
As someone who grew up through the 80s and 90s on a steady diet of metal and rap, I can't thank Mr Rubin enough for producing so much of the music I lived for.
That Def Jam logo on the back of the cassette tape was a guarantee of quality (along with the Parental Advisory, Explicit Lyrics sticker on the front.😁)
As one who came up through the 70s, i agree
@@martinkuliza Yes, because Rick was the one guy on the scene who had the GOOD SENSE to make records sound like the 70s --- like people playing instruments in a room, not like the dominant 80s production crap around. And he encouraged bands like Danzig, Masters of Reality and The Cult to embrace a classic rock sound. Really, the roots of "stoner rock" begin here.
@@konstantinov
i agree
Absolutely true
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS..
A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
rick rubin is my idol. great video too!
hey rob
Ice on my neck water is wet!
Hey Rob,fancy seeing you here
Yo can I talk to you for a second?
This is a great biography. Thank you for taking your time and creating this. Rick Rubin is God's gift to music. This video shows why and how he made it. He has an infinite level of talent, and is incredibly humble. Legend.
Wow. I really owe it to this man to make two of my favorite Mac Miller albums.
It's so sad Mac went out the way he did but I'm so glad he dropped two legendary albums before he had to go
“Rick Rubin is not a producer . He’s a Reducer “ - YE
That's actually Rick Rubin's thing. He used to put REDUCED BY RICK RUBIN on his records.
@@blandchip8053 I think thats what Kanye was going for, a joke and a reference. Layered.
@@flush_entity exactly
Damm because he's wack?
@@jaydoe647 no bcuz yo mama wack😍
1:52 "He doesn't play any instruments"
1:59 In 2007 Rick told Esquire magazine, "I don't know anything about music"
4:33 "Soon he was playing guitar in his own punk band called, "The Pricks" - 1981
So my question is; Is he a musical genius who denies being a musical genius by denying his deep understanding for music?
Or, did he just forget that he plays instruments?
Well, there is a difference between playing guitar tabs and knowing about music.
Isn't a guitar a instrument or is it just a tool...
This young man means well. But youth has him stumbling.
You didnt need to know anything about music or be able to play guitar in a 1981 punk band.
If you knew anything about punk you would know that some of its bands had guys that didn't know how to play their instruments, they just faked it i guess (sid vicious comes immediately to mind)
One of the best, If not the best TH-cam documentaries I’ve seen ever. Goddamn
Rick is amazing! I did not know about him. He's so inspiring!
Sir Mix A Lot said that when he took the ruff recording of Baby Got Back to Rick, Rick looked at him and said, "Your life is about to change forever". He said rick made some tweaks and some add ons to the track and it was a instant hit and because of the money that track still makes to this day his quality has been the same every since its release
Great work Soulr.
Rick Rubin: The master class at succeeding by helping others succeed.
We need more world leaders to be like Rick.
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS..
A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
no joke..maybe musician should do politiks and let’s see politicians do muaoc🤓
@@gracie99999 hehe he.. Wait what?
One of the most incredible documentaries I've ever seen. Thank you, that was truly something special.
Ditto
Incredible! Thanks for creating & publishing ❤
Triggered nerd in the replies below come tell him what you think.
Agree 👍
Just great production all round.
Oh, right. Did Brendan O’Brien actually do all the work on it?
You guys clearly don't know the difference between music production and record engineering or mixing.
@@felipfrehley6 we clearly didn't ask for your input
That outlook on how Rubin gave Mac another 4 years just hits me in the feels so hard. It’s really true. We should be thankful for that.
Self Care is my favorite album of his.
@@seanwan30 I haven’t seen the video yet but I would guess Mac Miller
@@seanwan30 A rapper
Thank God for that!!!
@@seanwan30 yeah, he overdosed a couple years ago now.
music industry's iroh
They won't get you, but it's spot on.
No 🧢
2nd time watching this, just as entertaining and well made as i remember it. genuinely one of the best videos i've seen on this site.
"the head comes in after to look at what the heart has presented" this is poetic af
That System of a Down Toxicity album was another level and blew my mind when I was younger. It broke a mold, which is what he does.
Fuck me. That was him too?!!
Just the ultimate dude, man...
@@d1p70 Rubin produced all the albums in their discography. He is a god.
@@KidneyFailureGaming ALL THE ALBUMS? I literally thought he produced Toxicity
@@TheSideProject nope! all the way from their debut album to Hypnotize, its all him.
@@KidneyFailureGaming literally amazing
I'm a 75 year old super stud new to this channel. I really appreciated this video...I learned so much about Rick in a way I had not before....thank you.
simplicity is a gift in the era of complexed society these days and this man has been running laps around novadays producers. we need more of these kind of influencers whom focus on the core of the art of music instead of chasing income.
well personally im question income since i ain’t getting nun..and we do gotta eat..the thing is im not using anything other the iphone
damn hearing mac talk about himself needing to get his shit together.... reminder to appreciate those around you who inspire you while they have you and you have them
He doesn’t just produce hip hop, that’s unbelievable. I saw him in a video for Angus and Julia Stone - Grizzly Bear. He produced that whole album. He is an absolute Jedi with artists
wtf? Good to know, will dive more into that then
holy sht this is one of my favorite albums and i didnt know this until right now
damn this was great man props to all involved in editing this together
My dream is to one day become so influential that Soulr makes a documentary about me. Great work, as always!
Rick and Kayne working together was probably an amazing thing to witness
Rick Rubin is like the musical Moses in my opinion. He is a legendary musical figure/music producer. And everytime I watch a clip of him or just him conducting an interview, he just has this spiritual aurora about him. I respect his calm and humble demeanor. Despite being a top notch producer he is so humble and I respect that a lot. Rick Rubin is the kind of person I would love to be friends with/get to know.
The narrative you're able to create is on point my dude
Hearing Mac was really cool, "you got your shit together, you're still alive" hits pretty hard
Mac's music takes me to a place I didn't know existed. No explanation, boggles my mind.
I'd love to talk to Rick Rubin one day...feels like that'd be a once in a lifetime conversation.
This was a great video. Thank you for putting it together!
Incredible work on this documentary! You really managed to scrap the best bits of Rubin's work. So glad I stumbled upon this
The man is a legend, and if I could record with anybody it would be him. I met him once 20 years ago when he was scouting a band that I was the roadie for, he walked into the venue unknown and unannounced. I recognized him, but barely anyone else did. Without calling him out, I asked him what he thought of the band, he said something about liking their energy or vide or something like that and that was it. I told the band after the set that he was there. They ended up signing with Epitaph.
This is my favorite video of yours so far. You really delivered. And learning so much about this iconic human was incredible. Truly inspirational, thanks Jake!
the conversation between andre 3000 and rick rubin is so cool to hear after listening to andre 3000's jazz album.. it's cool to hear andre 3000 say that the wind just blows a certain way that led him to this jazz album. magical seeing his integrity flow through artists
Nice. I like that you let Rick have the last word.
Rick maintains the purity of music as an art. He brings these artists back to the reason they started in the first place by removing the meta of being a CeLeBrItY. He is an enlightened individual
And brings the destruction of audio quality
I’m glad he’s grown since his time with The Beastie Boys, he was not a good person to them pushing out one member, a woman with his desire to make the band a frat act, then tried to get Mike D out of the band as well. The fact that they left him and def jam right after License to Ill. Really does say a lot who he used to be.
@@highd12 lotsa speculation there bruv
@@TheJerbol most of this stuff is widely known.
@@highd12 Naw
Probably one of the most inspirational and essential videos i've EVERY watched on TH-cam hands down! Wow... Thanks for this awesome production. The absolute best 34 minutes of my career life.
EVERY
@@youngdelfa let me guess… aspiring English teacher when you GROW UP? Oh wait… you proofread TH-cam comments as a hobby huh 🤔. Great job finding mistakes. Hope you own the ones you make in your own life too. That’s true growth.
@@ToddBangz calm down big guyy
@@ToddBangz this is the best 34 mins of your career?
@@fatweirdo4894 uh sure
Nicely done! I love the narration on this and the quoted moments. I am taking lots of inspiration from this.
MaGiC RiCk. Great vid. Really enjoyed learning his history
Lessons in his approach, that can be applied to any art form. I am a painter and this was very enlightening.
Right, in life in general.
• thank you for spotlighting him, this man isn’t just an inspiration as a musician but as a person in general, the way he looks at life is something else •
He ruined eminem album
Your videos are just the right length and just the right amount of editing thank you
I’ve just found your channel and I’m obsessed ! Thank you for the quality content ❤
This is the video that’s finally convinced me that you are the real deal, I’ll click the link and support
I've absolutely adored Mr Rubin for so very long, primarily due to what he did for one of my idols Mr Johnny Cash (May he rest peacefully) So to see him starting to get the credit he truly deserves more & more in recent years warms my heart. The fact that younger generations are continuing to discover him is also just wonderful to see.
wow! what a fantastic video. you can tell a lot of passion was put into the making of it. thank you 😊
This short film or documentary is just simply beautiful.
Just watching Rick talk relaxes me a ton.
I just love that first picture of Rick on his parents bed 😍This was around the time he was just getting into hip-hop and shows someone comfortable in his individuality.
This is superb, thanks for putting it together. I bought 'Radio' in '85 and forgot it said "Reduced by Rick Rubin". That always tickled me. The bloke's a living legend.
Such an inspirational and vulnerable figure, with an approach to his work that we can all learn from. Rick’s philosophy towards life isn’t just applicable towards being a better creative. It applies to being a better human being.
Thank you for making this video!
This video is a gem! I can't thank you enough for making and sharing it!
This was better than watching Behind The Music. Fantastic work here. Thank you for putting this documentary together to help change perspectives. As an artist, dancer, singer, writer, photographer, and sculpter, I'm never quite sure where to put my focus. Lately I've been meditating more than anything and from the looks of this video and Rick's process, I believe I'm on a better track now than in the past. I cried at the end because I recently came to the realization that heart comes before head. Thank you again.
This dude is responsible for so much great music across genres from so many legendary artists. He is music.
He is... and he's not at the same time. He's an absolute ZEN master!
Quincy Jones says hi.
Dude, thank you for making this video. Absolutely beautiful. So inspiring. Just recorded something I'm super pumped on for the first time earlier tonight...this is like fuel on the fire.
Great piece of work. I really enjoyed the style. Especially your voice over. Really engaging editing. Thank you.
"He didnt play any instruments"
"He soon was playing guitar in his own band.."
Huh?
when he startefd...
21:26 Rick coaching jay on his biggest song of all time, while jay hasnt the slightest clue whats going on is the coolest shit