IBERIA Airlines Business Class Lisbon to Madrid - Strangest Breakfast on a Plane

I took this small flight over to Madrid on Spain's national carrier, Iberia. I had the strangest breakfast, which did not focus in any way on being a premium product at all. Come take a look!
00:00 Introduction
00:18 Flight map
00:28 Hello - It's me
01:01 Humberto Delgado Airport
01:11 Huge Flight Display Board
01:24 Boarding Pass
01:35 Check-In Area
01:45 Business Class Check-In
01:56 Walking Around the Airport
02:07 Lounge Review
02:21 Airport Cafe
02:41 Plane Spotting Low Cost Carrier
02:51 Our Plane Iberia
03:01 Gate Notification
03:11 Business Class Menu
03:24 First Look Business Class Cabin
03:34 Economy Seats
03:44 Uncomfortable Seats
03:54 Leg Room
04:04 Tray Table
04:14 Aircraft Safety Card
04:30 Taxi the Runway
04:45 Plane Spotting LATAM Aircraft
05:19 Take Off
05:34 Lisbon City Views
05:52 Cloud Views
06:37 Funky Weird Breakfast
06:47 Poor Ham Choice
06:58 Coffee Time
07:08 Not Impressed
07:18 Flying Over Madrid
07:29 Arriving Madrid Barajas Airport
07:40 Plane Spotting
07:51 Taxi to the Gate
08:03 Flight Cost
08:14 Iberia Express
08:26 Inside Madrid Barajas Airport
08:36 Flight Review
10:07 Walking Around Madrid

[@gabrielmachado1522]

Its a 50 min flight.

[@ricardosf777]

Had the same experience about 2 years ago on a very early morning 3 hour flight from Berlin to Madrid. I even took the time to feed it back to their customer relations department but they obviously seem very attached to the idea of just throwing a couple of vacuum packed ham packs on a tray and call it business class breakfast. It does imho look really tacky and shows a lack of attention to detail/thought into what is sold as a premium cabin.

[@GlobalFly747]

It’s the worse breakfast I have ever had

[@bonblue4993]

Trek Trendy flew Iberia and it was absolutely disgusting. Filthy dirty and horrible food.