How Much Money My Small Business Made on Black Friday

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  • เผยแพร่เมื่อ 7 ธ.ค. 2022
  • Hi friends! I hope you found this recap video helpful. I think it's so important to recap your business in the moment instead of waiting until next year to plan. I included my own sales numbers and did not gatekeep anything from you in this video. This is not to brag or make anyone feel bad but I wanted to give you a transparent and realistic snapshot of my business over the BFCM weekend.
    Some of the below links may be affiliate links that I collect a small commission on if purchased.
    My Amazon Storefront: www.amazon.com/shop/fiorellas...
    Replica Surfaces ( photo backdrops)- get 15% off when you sign up for text messages through my link!- replicasurfaces.com/caitlinblue
    Flodesk (email marketing platform)- get 50% off using my link here! flodesk.com/c/CAITLINBLUE
    Inventora (my inventory system)- inventora.co/?via=caitlin
    Where you can connect with me:
    Instagram- / caitlinmblue
    Online Store- fiorellasoapery.com

ความคิดเห็น • 41

  • @ikindred
    @ikindred ปีที่แล้ว +5

    Good video and lots of useful information. I decided to do a tiered savings this year for specific times, and I just knew that everyone would buy during the highest percent off time, but it was evenly spread out. The times were set up in my Shopify store, so I didn't have to do anything after the initial setup. I created a free product just for Black Friday weekend orders and I can honestly say that it was the most successful Black Friday that I've had in a long time.

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว

      Congrats on such a successful Black Friday!! I love the tiered strategy, I did that once and it was another fantastic way to build your average basket. Hope you have a successful holiday season as well!

  • @SteadfastTrailFarm
    @SteadfastTrailFarm ปีที่แล้ว +2

    So awesome!!! I did the same thing! Free shipping with "samples" and a free soap saver bag! I have bundle soap sample box that sold out fast! Now I am focusing on our farm store! Two day shipping is a great time! Thank you for the great info!!! ~jc

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว

      Sounds like you had an awesome weekend!! Love the soap saver bag idea!

    • @SteadfastTrailFarm
      @SteadfastTrailFarm ปีที่แล้ว

      @@caitlinblue It was! But, always room for improvement!!

  • @MsPackman4
    @MsPackman4 ปีที่แล้ว +1

    I love your videos. I'm a much much smaller soaper, so getting to the point where I even have ten orders a day, much less 100 is my goal. Keep up the great work, love love love what you're doing!

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +1

      You'll get there! I was right where you are a few years ago so it is 100% possible for you to do it too!💕

    • @dinkyloves40
      @dinkyloves40 ปีที่แล้ว

      That's me. I've been in business for 6 years and I get a few orders a week.

  • @OceNatural
    @OceNatural ปีที่แล้ว +2

    Thanks so much for sharing such amazing information

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว

      Thank you for watching! 🥰

  • @dulcemariatovar9744
    @dulcemariatovar9744 ปีที่แล้ว

    Ahh, I love that I found you girlfriend. I just hit the one year mark with my small business and it is growing really fast! Thank you for all this information.

  • @CateTenmatay
    @CateTenmatay ปีที่แล้ว +5

    I'm one of those new customers! I fell instantly in love with your scents. The body butters are amazing. Suggestions on bundles: same scents in scrub or whipped soap and then body butters, to stack the scents. I'll definitely be a returning customer soon!

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +1

      Awe thank you for ordering!!! Yes I love the idea of adding the body butter too. Will have to add that in my notes for next year. 🥰

  • @Cosmonitten
    @Cosmonitten ปีที่แล้ว +1

    Thank you so much for another great video and a lot of things to think about for next year :)

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว

      So glad you found it helpful!

  • @georgewind6308
    @georgewind6308 ปีที่แล้ว

    Wonderful video as always! Following you since the day one, great videos as always, you know how much we respect and support you, keep going, all well, great info's as always. Don't forget we were with you since the beginning, if that means anything, enjoy, all the best again!

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +1

      Thank you George for always watching! I am so lucky to have loyal viewers like you who have been here since the beginning! 💕

  • @carolinechampion4375
    @carolinechampion4375 ปีที่แล้ว +1

    Thankyou so much for this video,I've learnt so much from watching your vlogs x

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว

      Thank you 🥰 so glad you liked it!

  • @lifewithamberb
    @lifewithamberb ปีที่แล้ว

    This was fantastic, thank you so much for taking the time to do this.

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +1

      So glad you found it helpful, thanks for watching!!💕

  • @SteadfastTrailFarm
    @SteadfastTrailFarm ปีที่แล้ว +1

    Yay! New video! ☺️

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +1

      Yes!! The holidays were so tough to stay consistent but I’m back on track! 🥰

    • @SteadfastTrailFarm
      @SteadfastTrailFarm ปีที่แล้ว

      @@caitlinblue Oh my goodness! Oh my goodness,No worries! I totally understand! We need to do a check on all the small business owners out there lol! ~jc

  • @hilaryquinn8673
    @hilaryquinn8673 ปีที่แล้ว +1

    After pay with Square takes something like 6 percent plus 20 cents or something. Pretty steep. Good thoughts on making mobile look good.

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +1

      I hear you, it's a lot. But for me acquiring a direct to consume customer is more profitable even with the fees versus wholesale but you should always do what's right for your business!

  • @kristie5916
    @kristie5916 ปีที่แล้ว

    I’m one of the 23 new customers! 🙋🏻‍♀️ This was a helpful informative video! ☺️

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +1

      Thank you SO SO SO much! I hope you love the products you got!

  • @rainaybanez6301
    @rainaybanez6301 ปีที่แล้ว

    Love your videos! Is there a main source you go to for updated information about the retail industry?

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว

      Thank you! Not really a main source but I read Womens Wear Daily and get a lot of stuff there!

  • @karendenbok3206
    @karendenbok3206 ปีที่แล้ว +1

    Good video!

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +1

      So glad you liked it!

  • @lydiagrace5614
    @lydiagrace5614 ปีที่แล้ว

    Thank you for being so open about your process! Do you know when you might be shipping internationally?

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว

      Thank you! I’m working on international and hoping to have it up and running the first quarter of the year!

    • @lydiagrace5614
      @lydiagrace5614 ปีที่แล้ว

      Yay thank you for the heads up 🙂

  • @SeaStarSoap
    @SeaStarSoap ปีที่แล้ว +2

    Great idea with the samples, I’m definitely doing that next time! Thanks girl💕

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว

      It was such a hit with my customers so I'm happy to share!💕

  • @mokkw2
    @mokkw2 ปีที่แล้ว +1

    Hi, which magazine did you get these information especially beauty industry? I want to subscribe to them too.

    • @caitlinblue
      @caitlinblue  ปีที่แล้ว +2

      A ton of places but my two favorites are WWD and glossy newsletter! These 2 are worth the money for sure!

    • @mokkw2
      @mokkw2 ปีที่แล้ว

      @@caitlinblue thanks !:)

  • @MehediHassan-cl4qj
    @MehediHassan-cl4qj ปีที่แล้ว

    great videos and please check your mail