Best Way to Find Clients for My Web Design Business | STOP COLD CALLING!
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- เผยแพร่เมื่อ 1 ต.ค. 2024
- If you don't have a proven and consistent method to land new clients for your web design business, your business will struggle to stay afloat.
The most common questions asked in our industry is, "what is the best way to find clients for my web design business?" and the truth is, there is no magic solution.
However, this outreach method I use has proven to be the most effective in helping me land new web design clients consistently and also taking the stress and anxiety out of the sales process.
No more high-stress cold calling to land clients.
I love this strategy because it allow me to ease them into the the idea of working with me and helps me feel better knowing I am being helpful rather than just "salesy".
To use Loom to film your outreach videos:
www.loom.com
To get one-on-one consulting with me:
www.paitdigita...
If you want to see the exact software I use to fulfill client projects:
• Web Design Business St...
If you want to see one of my client projects I recently built on a platform called Webflow:
• Webflow CMS Project | ...
Please comment below "What is your #1 struggle with selling web design services?"
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I have been selling websites for about one year now and 80% of my sales have been from referrals. I wanted to add an outbound strategy. I found this video helpful.
That's awesome brother. I was wondering maybe you can share the method/s you used to get those first clients? Thanks in advance man!
Well there is no method that I am using because as I said 80% is through referrals. So when I created my first website that customer recommended me to someone and it just continued like that.
When I do some outreach it is basically in groups that I monitor and when someone is looking for a website I just reach out to him/her.
I think this is kind of passive so I wanted to add a more consistent method of outreach
@@mauricelee7299 So basically, you just got lucky, because customers that refer you work non stop are exceedingly rare
I'm a web-developer. I need work
Bro i am a wordpress web developer and designer .
Do you have any oppertunity for me?
I'm brazilian and work with this sells, I always try to sell without they see my face cause they loose a lot of confidence when realise I'm 16 💀
Hey Payton, thanks for this amazing video, do you mind sharing the email template you use to send the video? Thanks in advance!
Great job Payton! It's like we're the same person: I run a web agency, I'm a sales guy, I'm from IDAHO originally, and I LOVE providing clients with VALUE before the hard sale (although there never has to be a HARD sale when you work it this way). Thanks for the video. Hope to cha sometime in the near future.
Hey, I'm a web developer looking for a switch. Let me know if you got am opening for a Frontend Developer specializing in React.js. :)
Sounds like a great idea? Was wondering how many of these do you have to do to be able to make a sale. Obviously more time is involved. So just wondering what your closing rate is based on using this method. Thank you! Great video btw!
Another dude using this tecnique said like 100 to 1 or 2
The fear of approaching clients,right before the meeting,the call,the loom video.the fear of selling yourself
This is so fantastic, I've started doing this with prospective clients and they love it. What would be your approach for starting outreach with a client that doesn't have any website at all?
Thanks for watching and for the feedback! I also love to do this for people that have no website and crappy Google Reviews. I offer review services so I will dive in and show them how those reviews are negatively effecting them and drop a few ideas about how to increase those and what will happen when they do. This is also a great way to start a conversation!
How do find the prospects in the first place?
What are your results like? Reply rate to the email, call booked rate from the Loom, etc.
This is what you call "value" ❤️ Absolutely amazing. Hands down mate.
My number 1 struggle is my age, I'm a 15 yr old Indian Web designer, i have built many websites, but people wont give me work when they know my age for no reason :(
I'm just curious here ... Looks like they took your advises on board, but did you do the work or did they ask the agency who designed it initially?
Exactly..you'll give them advice and they'll ask other person to fix it in less amount.
@@magicofmotivation it also shows that you have options and the designer that made you the site is now walking on eggshells.
Either way you are the winner, if they took your services then great and if they just tell their agency to do so they get one service from you free but won't get your other quality services.
I doubt a good business won't appreciate your review and somehow they will pay you back somehow in the future, instead of worrying about these types of business try make your value better and clients will try to hire you
hahaha I also did door to door and made a lot of money, but I get stomach ache afterwards because I get super nervous on the phone more than meeting people face to face. Thank you so much for your input and technique which is really valuable.
Hi,
Question, what does your engagement numbers look like as a percentage when making these personalised videos.
How many view it all the way?
How many respond to the message directly?
Also how long does it take you to prep this?
How many can you make in a day if uninterrupted?
Big thank you for the videos!
Super helpful,
I’m planning to set up a social media agency in London, initially focused on b2b LinkedIn marketing,
I am 100% going recommend anyone I meet who would be good for your service
l don't have the energy to cold call. I just want to be helpful and have my clients hire me because they love my work, not because I pressured them unto hiring me. I love this idea! Not sure about the idea of pushing through the "no's". I think you should respect when someone doesn't want to talk. hmm... Anyways, thanks!
Kimberly Mom6 it’s hard as a designer to balance being persistent and not being salesy. But unfortunately, that is often times what makes the difference for me. Not being salesy, but being persistent in knowing I can help them and what I offer is worth their time and money. What we don’t understand is more often than not, when people say “no” it’s not because they don’t want our services, it’s because they have been trained to say “no” to delay the decision before they ever think it through. So you want to always acknowledge that they said “no” but find a way to navigate around that and back to a value point that will help them see why they should hire you. Hope this helps and thanks for watching!
Thank you ! This is just amazing ... The right way to approach potential leads !
Imhotep Player thanks for watching!
Nice video, however, how would you pivot from little adjustments on a (non webflow site moet likely) to a webflow project?
djaya De Vries The whole point of this hour each method is just to get a foot in the door. Then the hope is to help them see that a complete new set up through you can help their business more than anything else. So for now just focus on helping them improve their site, regardless of what it is built in
The Loom part is very inspiring and educational! Thanks!
I have tried something like this but never get any response or positive feedback - probably because I don't plan a followup call? I love the way you do the sample. I am going to try this again! Cheers!
Yeah the followup call is CRITICAL! I would recommend trying again with the followup call and just remember that quantity is key. This ain’t something that works 100% of the time or even 25% of the time. But IT WORKS and is far better than any other outreach strategy I have used. Good luck!
That's what I also expect, no response, no feedback and follow ups won't get answered either.
@@PaytonClarkSmith Great video - and I see they have made some changes with an Elementor site - but it looks like a local agency. Really like to know how you send the video/link - is it just via email? - How did the follow-up go?
"not 25%" - would you mind revealing your conversion with this technique? - Is it 20%? 10%?
Thanks in advance
Thanks this is so creative. I can just give them the analysis of their broken website through a video. How clever. Thanks.
Greatest salesman in the world 😜😘
Haha thanks man! ;)
And how do you get them to see the video?
If you guys want to save time from filming videos people won’t watch you should edit a screenshot of their site and add a video play button. If they respond saying the video doesn’t work send the real thing.
Great video! What if they tell you they want you to make the changes but are using a different web service or had a developer make it for them? How would you move forward with that?
I'm only about 13 but I am trying to start in the website building business, I have one client and I am looking for more. how should I go about looking for the contact info of the decision maker?
Great work little boy ! try to reach out them by linkedin accounts .
Good luck for you
There are some extensions on chrome to automatically get anyone's email also
@@cesarcamacho2266 which extension do you recommend please?
Brother, thank you so much. I think he just saved my life.
This is a cool idea! The idea of just cold calling for web design clients out of the blue is intimidating to me. Do you find that this works pretty well for you? I want to start doing something like this every week.
Yeah I hated random cold calling because people would just get annoyed with me haha! This has worked really well to get those business owners to be more open to talking! I would recommend sending them out as often as possible! Like any sales job, quantity is key. The more you send out, the more you will be able to land. Thanks for watching!
I just want to name this .."Amazing"
Thanks! Hope it was helpful!
This was STUPID-AMAZING VALUE!!! Thanks so much! Gold!!!!
rebecca lewis my pleasure!
I know this is an old video, but Payton says at the end "these changes will probably only take 20 minutes to fix." That doesn't seem helpful, unless you want to get paid for 20 minutes of work. Wondering if this is an actual video he sent.
Wanna a know low key fun objection handler to the first no after a "Are you interested..." (variation)?
"Are you saying no because you really aren't interested or because it's just instinct today because I do it too!"
It's an open question and gives them the opportunity to validate their reasoning while simultaneously admitting you do it too (it's relatable). Watch all the insights come out or find out that the percentage is a small percentage of terrible people in the world. Don't worry, you'll be alright.
I own 100 GMB listings across the country in 100 very busy populated cities that are number one on Google maps for web design terms and not one single damn lead as came in over the past one year... There is no demand for new websites. Web design is dead. And I'm literally living proof of that. I guarantee nobody else has GMB listings like me or is even using that strategy. Most web designers have to go out to find business, I've clearly set up a way for the business to come to me, and it's not working. What does that tell you about the industry?
Hey Payton, just wondering do you follow up with a phone call even when the video has NOT been watched? If so what do you say?
post video about how to find clients for newly started web and mobile app development firm newly started in India
Okay, My question is what do i do, I am 16yo so I don't know if the client getting to know me is a good thing because they might not trust me bc of my age. Does this still work even if you are younger?
What if you are under 18, cause I wold feel like they wouldn’t trust you as much, what should I do then. Cause I was thinking I can also show them the great work that I have already done and all of the things that I have and that I mean business. Do you think that that could work?
But how do you get to send such one? Sending it via email would be extremely weird in my country, not saying that my emails are ignored 99% of cases.
I'm Umar from Nigeria.
Thank you so much.. I'm new in the Web development industry and will be glad to have your assistance in mentirship and building clients
Just one question, how are you supposed to edit their website? are they gonna give you their adminitrstor credientials so you can go in and make the necesary changes?
Many Thanks. I did it the same way. I've had the experience that people send my video to their web designer to fix the problem. What can I do?
If they use WordPress, make them know the benefits of webflow on the long term, get a quick Lighthouse Report and if they got any issues, you can use that also.
"I would have an 8 year old kid answer the door and they would tell me NO WE'RE NOT INTERESTED"
True that 😂 Great Video Payton
Great Video!!!, But I have one question, Do you send the video to them directly with no context, or do you ask for permission to do the review first and then you send them the video?
Good tip for sure! Thanks! But about your example video: you're going through the time of making a video just to suggest they hire you for a few hours to fix some issues? Why not suggest they get their website renewed? Doing outreach in hopes of getting a few hours of work is awful
It's about getting your foot in the doors mate.
It really helped me as a beginner. Thank you so much you doing great work👍🏻✌🏻
Wow nice speaking uh I'm so glad to hear this awesome words from u God bless u sir.
Am i the only one here who's checked the website he did the video for ?
Apparently they listened to his advice and redid the front page :) I am not sure whether he landed that client but the advices he provided where spot on !!
SUBSCRIBED ! Ding :D
Damn
Yes, keep telling people that cold calling doesn't work so I can get all the clients to myself!!
How do you price your work after you've told them it will only take 20 minutes to change?
Pretty much every time I point out all these issues, I am able to sell them on a new website all together. I am able to show them the benefits that come with just starting fresh and then I up sell them on SEO!
@@PaytonClarkSmith Nice
great video.. i'm wondering how do i get the contact info of cleints after going through their websites
Hii Peyton,
The video seems very much valuable to me I have a question, How do you show these videos to the client?
Do you email them?
Why law firms and home service businesses?
Do you promise concrete ROI results during sales conversations (for example, "my web design will boost your calls/leads by X amount"), and if so, how can you be so sure that a snazzy new website will increase conversions?
No but that's a fucking good idea!
Yeah you can definately avoid cold calling mostly by having great leads. Thanks for the video👍
Payton, I know the loom strategy is effective, but how are you sending these to leads where they will actually see them? in cold emails, linked in messages?
Jordan House both! But it’s important to know that most of the time they aren’t getting opened. But that’s OK because then when I reach out to those people in a phone call or message I can mention that video I sent as a point of conversation and so whether it gets opened or not at first, it will still be effective in starting conversations with them
@@PaytonClarkSmith that makes sense. Thank you.
Just seeing this in March 2022 and it's absolutely awesome. So helpful to this novice. Thank you, Payton! Prayers for your healing. 🙏🏻
the maine problem i have is people don't pick up my call after setting the meeting with them or sending an email.
Wow you had hair..😂 you look weird!
Is it really good to end the video with "I'll jump on a call with your web designer to make these changes" ... ? Seems like you're willing to do free work and it leaves the CTA to you doing just that vs. acquiring the client to do a redesign/refresh/CRO
Prospects answer: 'we already have an agency we trust and we are happy with the service', 'our son in law is also IT-programmer' (typical), 'we know we have to upgrade' but 'we have a lot of work and no time at this moment (I had a company that said this every year I called and now some other webagency made their website I was not happy), or 'we are just busy with the new website at this moment'... What if all companies have upgraded their website what would you suggest next ?
Do you need designer please hire me
thanks your videos helps alot, one tip iam gonna give to
you is please keep some headroom in videos.
Do you have advice on what to put for the subject line of the entail email of the video breakdown ?
Yeah, what are you using?
Paragon🎇
Great video. Our biggest problem is that most of the prospects we find are already happy with using social media as their primary "Web Page, " which is not considered a website. After setting the client up with a dynamic CMS such as WordPress, it's a hard task to train them to post from their sites so the site is used as static and doesn't help them get the results they expect from posting to social media.
Hi! Nice strategy!
Do you just send the video without contacting them before? Or do you first ask if they are interested in a free audit for their website? Because I guess a lot of people don't even watch the video you send them so it could be a very time consuming process.
I have the same question, after 11 months there is no answer, because I suspect that 99% of the time they won't even respond to this strategy
Bruno Vincent Any news on how it went for you guys with the video strategy?
@@NotProfane trying to figure this out too... this strategy isnt very scalable and if the conversions arent good then it's not worth it
What subject line do you use when sending out the emails?
"Hey Payton, thanks for the video, will get our web guy on it, best NotYourNextClient™" 😂
Amazing tips. This really provides a lot of value and shows you are serious.
What % of clients do you convert to webflow?
jason stevens I do every single client on webflow now! I have a handful still on wix and WordPress (earlier clients) but now I am exclusively on Webflow!
I send many of these videos but people don't even watch them I guess I want to know do you just send the video or you send content with Call to action in the email, so what do you exactly say in emails.
Kasra M do you follow up? These won’t ever just be an automatic client. It just gets a foot in the door. Even if they don’t watch it you can use it as a talking point to get them to listen to you! This is merely the first step to starting a conversation with them
I am expert in SEO
Taking this particular loom recording as an example, where you explicitly tell them to call you if they have any questions. What do you say when you follow up? Are you trying to sell a new website, how are you solving this?
Very helpful video :) I was feeling frustrated for not getting any client in marketplace but after watching your videos my confidence back again. Thanks Payton making this kind of videos for us. We want to see this kind of videos more. Love and Respect from Bangladesh 🙌
THIS is valuable.
Killer video!! Great info!
Thanks for watching! Hope it was helpful!
Awesome idea. Would you go a step further by creating a new example for the hero section and show it in your video? So the potential client can see some of a solution..
I personally wouldn’t. You will be sending out a lot of these videos just to get a conversation started. I think it would take up far to much time building a section of a site with the risk of them never opening the video. That’s a good option if it is a potential client you have already met and you know they are interested. These videos should be created in as little time as possible to reach as many people as possible just to create a first point of contact.
@@PaytonClarkSmith I was in insurance sales and you definitely hit the nail on the head. Still remember those days where the company dropped us at a business district and we had to go door to door.
Great tip. But why go indirect when they still know this process is trying to a lead to a sale anyway? They probably know their website has some issues anyway. Why can't one be direct about their intention in the video while not displaying pushy sales person attitude?. Our amazing skill to pick issues aint matter to them that much as there is no shortage in skills in this industry. What they might be curious about is who is this person sending a video, who are his/her clients, did he/she sound honest and transparent. Other cheap options are Google re-marketing, social media pixel paid ads and Google my business if you specialise in web design.
I saw your video at the end. Nicely carrying the intro, critique and conversation but at the end you say these changes are gonna take "20 minutes" of your time. Isnt that gonna just devalue the work even if they chose to work with you.
Great video, maybe I missed that part, but how do you send the video with out seems like it’s scamy, and normally people don’t click just like that, but great way !
I thought that you look a bit like Robbie Williams at first glance.
To me he looked like Tobey Maguire from spiderman
how to get their leads would be my question
or. do you just send the email to the "info@" email if you cant find the direct contact email to the business owner?
Don’t know what I am doing wrong but I have done about 50 emails and only 2 people have played the loom video? Are they going to spam?
Payton are you an ENFJ personality type by any chance? Listening to you speak about having sales skills but not being pushy really resonated with me.
Gavin Ridgeway that’s a great question, I’m not sure! I might have to figure that out. Sounds like we are similar though!
@@PaytonClarkSmith Definitely! Ps I have really enjoyed your content thus far and your "How to Explode Your Website Customers in the Next 60 Days" report provides a ton of value. Thank you for all your hard work!
Gavin Ridgeway thank you for watching! I’ll keep it coming 👊🏻
OK so here is my situation. I suffer from extreme anxiety and extreme PTSD. I went through a lot of stuff growing up to the point where I have to see a therapist because I am just not a people person. I am introverted and I just don’t do phone calls or any type of calling.
Once I get on the phone I choke up and I can’t say anything and my anxiety kicks in very strong. It got to the point where I quit graphic design web design years ago. The only client that I have had is my mom because she has a business and I wanted to help her and I figured that her website that I helped build could be used as part of my portfolio.
I have been fired from many jobs because I couldn’t sell anything. They give you a sales goal and if you don’t make a certain number of sales than you’re off. Right now I currently work as a supervisor at a call center because it’s the only job that I could find that does not involve me having to talk to customers on the phone and it doesn’t involve me having to sell anything at all. It sucks because I wanna break out of my shell but with everything going on mentally I just don’t know how that’s going to happen.
You said the people are not just going to fork over their credit card for you but my hope was that there could be a system out there that would automatically work so that people can find you and contact you directly. It has been so many years that most of what I learned in college I have forgotten by now. That’s not to say that with practice I can’t remember. Either way thank you for sharing this video I hope you are well.
Hi Payton, how r u? Hope doing great. First of all thank you so much for this amazing content, God bless you dude!
I have a question, i´m thinking about starting my web desing agency right now, do you think it still a good venture?
I used to work with webdesing as freelancer 8-5 years ago, but then i´ve got my degree at law school, here in Brazil, it´s a good work, but it´s not what I love, got?
So that´s my question, thank you for your time and content, once again
Those door-to-door sells man far the true grinders, and . I should know, I was one of them in the . Lol.
Would you say that starting a web design business is more profitable than a IT support business?
I am really not sure as I don’t have any experience in IT support. But unless you can come up with a monthly retainer model, I can’t see it being as profitable as web design mixed with other monthly services
Hey
Let's say that i send them the website review video.
There are high chances that they go back to people who initially designed that website and ask them to do those changes.
How to overcome that
awsome
Sounds like you’re from Utah? Pest control sales is so common here.
That sounds like a plan in theory, but what if you take all that time to analyze their business and make the video, and then as usual like 99% of the time they say "not interested"...how do you qualify them in the first place to even know if they will listen, answer or respond to you AT ALL ? Additionally, every time you point something wrong with their websites, IF they even listen, 99% of the time, they say "we'll look into it" or "we have our regular guy" , "thanks for pointing that out, we're working on it". If you can reply and give me solutions to this? I would be eternally grateful!
I'm a landscaper doing my own business was hoping to get some help to develop service door hangers and other promotional products for simple customer growth
This was a great video. I do not consider myself a salesperson and i have anxiety about talking to people but this is a great way for me to generate leads.
I am a freelancer.. great thoughts for find Clint's. when I search on TH-cam.. I think this is the best video for me . it will be help my ways
I absolutely love this!!!!
How do you send this video though. You send the link to a google drive with the uploaded video?
How do you start the conversation before sending the video?
hi,
and what happens when they didn't start making extra tens of thousands after the design was improved? or is it more like you sold yourself and then you don't really care about their company?
I take care of all my clients and never make promises I can’t fulfill
@@PaytonClarkSmith this is how you'd have to answer publicly in case one of your clients sees this. but how can you promise extra tens of thousands by adding a call to action button or placing a picture of their team on the main page?
@@adamhelbig2075 this is just an example friend 😂 no need to be grumpy about it
How many new clients you get per month?
Wow nice speaking uh I'm so glad to hear this awesome words from u God bless u sir
I sold pest control too 🍻
Louis Delgado nice! It was a great job!
God bless you.. Its a great video ...you are extremely helpful .. Thank you
It's an interesting strategy and I use videos as well, but only after the first call or contact. And while it's nice to give something before asking (reciprocity, Robert Cialdini), it's risky:
- it's a good strategy if you're just starting out and have plenty of free time
- the more you grow, the more you realize that this is a free consultancy (which should be paid, we should be paid for out thinking)
- if you give them too much free stuff, why should they pay you what you ask for?
- what if they forward this to their webmaster and ask to implement those changes?
- how many videos do you make and how many good paying customers did you land? (CAC vs ROI, time is money)
I doubt this technique would ever land anyone high ticket customers, because you're skipping the part where they KNOW and UNDERSTAND what they are losing, or how much does it cost to be under-positioned with an outdated website.
I liked your response
Absolutely love the intro…bring it back lol 🎉