I will never understand why these influencers or brands don't want to bluntly disclose it's sponsored. It's not a disease. If they're aiming for human touch, being transparent about it works best rather than burying it under all that BS.
Because it looks better if someone endorses a product/brand when they aren't paid to give compliments. However, it looks awful once it is found out when it wasn't disclosed properly.
Because they don't have an actual opinion on it, they are being paid to promote those items which means it's just a paycheck. That's why they tell you it's so awesome and "buy" it in a 30 second tiktok video. On TH-cam, gurus did 30 minute reviews of products and tested them religiously for months, to give us their honest opinions. These tiktokers do 30 second videos and get paid thousands of dollars, none of it is genuine. Whatever that one girl said "don't all influencers lie?", you can't trust everyone. We need to stop putting so much energy into celebrities and influencers, they are just people.
Theyyy want money? If they dont disclose that its sponsored…it seems genuine. Ofc more people will lean more towards on a non-sponsored video. Its not right per say…but not hard to understand
@@Ladybugluv2 I mean will they? Your reasoning makes sense but I feel like people are more accepting of content creators making money from their content nowadays
Her exaggerated accent is getting out of control, I legit almost laughed out loud hearing that first clip of her. “TAAHGET” really did it for me. She’s never sounded like that.
I agree… her voice is sooooo grating, every time there is a video related to her on this channel, I watch it, but I cringe and hope they don’t play her voice. “DAAAKKKKK” when she said dark. I was like, b**ch you serious?!
I just don’t understand if these influencers r breaking FTC laws then WHY r the influencers not getting fined???! It’s infuriating. It sends out the message to “do whatever ya want cause u won’t get in trouble “ 🤷🏼♀️🤦🏼♀️
my thoughts exactly!! the FTC, the brands sponsoring the video, and imho tiktok all need to be firmer abt the guidelines and hold creators accountable!
I think someone needs to report them to the ftc before they can get fined. There are so many influencers now so I’m sure it’s hard for ftc to keep up lol
I’m very confused as to why, people STILL support Makayla Nogueira and come to her for makeup advice😮 when they KNOW about lash gate and continue to feed her with praise literally all she’s gonna do is lie straight to their faces AGAIN.
As a teenager who’s just starting to get into makeup, people like this are the people I hate. I used to like her, but I can’t anymore. It takes a while to save up, so when I finally get enough money for a product I want an actual review. I understand sponsorships but hiding them is so scummy. Edit: I thank all of you for the recommendations & kind comments!
Don't waste your time on product reviews from the influencers under 30. The older ones are generally more truthful. I recommend Robert Welsh and Jenluvs.
I would suggest jsut experimenting with your style and what you enjoy! Instagram is a great place for inspo and don’t worry if it doesnt look good. Makeup washes off and don’t let other deter you :))
Exactly. If these products were like 3-5 dollars it wouldn’t be as bad, but even drug store makeup these days is very expensive, too much so to buy carelessly on products that aren’t good.
This is why I personally just look at products and brands I'm interested in online, then check my local stores reviews first, and then as many old+new videos regarding said brand and products! Ended up buying some ELF ans NYX products I actually liked as a beginner because of this, and even ELF! The only product I bought from a sponsored youtuber ended up being a brand that I later found out even lied about being vegan and cruelty free and never apologized for it and instead brushed it under the rug. Never doing that again lol. I also recommend asking friends or family for their fav makeup, atleast to me its more trustworthy then the majoeity of makeup gurua online. I still enjoy watching them at times for fun, but never go buy the stuff and am extra skeptical
Her mentors/friends are NikkieTutorials and Jaclynhill. They have shown you can grow a huge audience despite sketchy disclaimers. Mikalyla is obviously not bothered.
I don’t understand how in the first video she is blending the liquid blush with a sponge and says it’s amazing and she loves it but in the second one it’s awful and difficult to blend but she’s using a brush
Same. Heaps of young girls and boys buy the products they review because they love them and want to have the products they have. Then it turns out the product isn’t that great and they wasted their money
@@sarahdemartin1183 not just young viewers but older ones as well who absolutely believe everything they see online, including not being able to tell the difference between filters, editing, and actual skin.
That Rare Beauty video is so shady. In the OG video she uses a wet beauty blender and blends upward and it’s amazing. In the second video where she trashes it she blends downward with a brush knowing damn well brushes don’t soak up excess product like beauty blenders do. So not only did she lie she made the blush look bad on purpose to cover her lie.
It isn't difficult to disclose if your posts are sponsored properly, and it shouldn't be. Its purposeful so these influencers can get their followers to believe that the advertisement is their real and honest opinion without bias. It's slimy and sneaky.
It should be consider fraud when influencers dont visually and verbally say that they are sponsores. Fines should be given. How to trust on a product and an influencer if we dont know if you are or arent getting paid?
Just assume they always are getting paid bc most likely they are. Boom problem solved. Then go online and look at reviews from real normal ppl not influencers. That's their whole job to influence you to like, do and buy what they sell.
Not her fans slamming a small business for not showing an obvious step and calling it "false advertisement" when their fave is literally putting falsies for a mascara review.
Who is Mikayla even kidding? Rare Beauty liquid blushes are the best at the moment and have been since their launch. They literally beat every liquid blush that was there before. It feels like she wasn't given a certain campaign and paid for it and hence why she decided to shit on the product? I genuinely feel she disses brands that don't give her the influencer crown and treat her like royalty for paid partnerships or campaigns.
Beauty influencer starter pack: - Eagle shaped eyebrows, higher than your life expectancy - Slim nose, those who has nostrils are silly and outdated - Balooned lips, do not forget the lip gloss/lip plumper because there's no such thing as too big/too much - Always start off your video with the slow "Oh.. My.. God, you guys" - Eyes wide, do not blink, just stare into the camera
I have recently deleted TikTok and instagram due to my mental health, and I appreciate you keeping me in the loop in quick videos without all the mental drain of scrolling for hours going through all this in real time!
Try getting rid of every social media platform it's really nice I'm literally not on any of them I dont even have Facebook and never will lol. Stay strong.
Good for you, I’m so proud of you. Tiktok is easily the most unhealthy social media platform out there. I really think you’ll see how much happier you are without it and you’ll probably find yourself on your phone a lot less ❤️
At this rate I am just done with beauty influencers.....there is literally no one you can trust which is seriously very sad.....I wish influencers could understand there are people who have daily incomes and CANNOT afford high end products they are using WHICH IS WHY that paid sponsorship banner is extremely important because we are spending our HARD EARNED money on YOUR recommendations and if they don't work, its a waste for US and NOT you
Tbh as much as influencers should do better. Consumers also have a responsibility to themselves. These influencers depend on parasocial relationships and really we don't know these people in real life. I don't think blindly trusting any of them is good for consumers. That's how you end up buying crap that doesn't work for you. Check more reviews and do more research before spending your money.
Emily Noel, Tara Lynn, Theresa is Dead. There are some you can trust. I don’t know your age, but I am 43 and so is Tara Lynn. She is so thorough, especially when she reviews a foundation. I trust her and have never been burned on a product recommended by any of those three.
I know Wayne Goss has his own line of products - but he's so great! Truly professional and good sense of humor. His tips on color correction helped me immensely. Love him!
mikayla knows what she is doing. she knows that bad press is still press, and that people on tiktok will still comment and stitch her videos even if its to criticize. she knows she can lie, do dodgy and misleading videos and people will STILL engage. i dont know when people will finally realize that not engaging and ignoring content leads to the downfall of lying creators.
I just wanna say that the rare beauty liquid blushes are EASILY the best blushes I own. They come in such beautiful colors, and they literally blend automatically. It’s a masterpiece of a product imo.
I couldn’t agree more and what’s crazy is I bought it because I saw Mikaylas videos. She has let money and popularity go to her head in my opinion. I don’t watch her anymore and I certainly don’t trust her!
Honestly seeing the banner at the bottom of a TikTok that says “paid sponsorship” or “advertisement” is enough for me to just scroll away immediately. **This is not to say that creators shouldn’t properly disclose their affiliations of course, just that I’m not a fan of sponsored videos in general
This tik tok "paid partnership" banner is now pointless if it is added to anyone who posts links. Because now it lost the meaning if anyone gets it. So people will just ignore it and dodgy influencers will use this to their advantage
There are literally videos where she has no accent at all! I wouldn’t know if it’s fake just from hearing it (not American), but the old videos are so blatant.
@@missybuchanan9631 older people in the Boston area tend to lose the R sound when talking so it's not fake per se but extremely exaggerated. she could have a slight accent but I've never heard anyone speak like that
Mikayla reminds me of Shein.. She gives a review of what everyone wants to hear and then out of kindness everyone supports that review by giving her a lot of points but once the supporters buy that product or realise it isn’t a genuine review.. You have already given her points.
It's odd seeing Mikayla changing her mind about something when she's met Selena Gomez, maybe something after that meeting made her change her mind or she did the positive reviews in hopes of something like that happening? Seems sketchy to me.
She blended them with a beauty blender the first time and it blended so easily and looked beautiful. This time she did it with a crappy brush and didn’t even try to blend it in nicely. She was blending it in a crappy way.
If Mikayla had just said that since the blush review, she has discovered ones that she just likes more and that's why the rare beauty liquid blushes weren't in her top 5, that'd be one thing. But for her to turn around and say that the main characteristic of the blushes she complimented before is now the complete opposite is so shady to me.
Ironic how the fans are upset at the product for not disclosing to blend the contour when the influencer they support doesn't even disclose her sponsorships 🤭
So if you can, you should submit FTC complaints for these videos. However, another avenue is the brands themselves. Every brand has compliance teams which should be found on corporate sites. If you send an email to brand compliance with complaints about specific collabs, it signals to the brand that they need to push the influencers harder and to be be more strict. Nothing will change unless we push for that change. If tik tokers won't listen, go to the people who can enforce (FTC) or where their money comes from.
I blocked all of Mikayla Noguiera's accounts when she talked about how hard being an influencer is. She's cancelled and needs to be brought up on charges by the FTC.
I followed Mikeyla back in the day when she was only starting her journey. She was a very simple, humble person who struggled to get a good love life, and to clear out her acne. Honestly her journey to clear, glass skin was the reason I followed. She was honest, professional and nice. and then a year after she's gone viral all the shit start to rise. She was accused of using filters to edit her videos, all this sponcership mess. She's gone from a simple creator to a typical beauty influencer who thinks too high of themselves but are actually nothing without their platform. Just sad to see what fame and money does to people.
So, for people Who say that "it's just a video" and "why would you be disappointed for someone who you don't even know?" Let me explain. Some of us that are into makeup, we don't have that amount of money to expend in every new product that comes out, so, when we want to buy something, we like to make sure it's worth it. And yes, we believe in this influencers because we believe that what they're saying is true and they say it because they want us to buy good things. And a lot of people buy make up products only because their favorite influencers said so. So we need people to say the truth, and, if they're making a paid video, they should say it. We have a lot of problems in this world to have to deal with fake people that are not transparent as we all should.
@Melanie Miller I get it, but you can't say that: 1) every websites keeps all the reviews (including the bad ones, and I say it because some of them delete the bad reviews) 2) the comments on websites are as easy to find as a tiktok or youtube video
@@diana-vk7oz no they don’t always have legit reviews but if you look at the bad reviews and compare them with good ones then you can find which ones are from actual people. If you’re going to invest in expensive make up then take the time to do the research. If you don’t then what’s the point of looking at reviews or watching influencers.
@@diana-vk7oz not to mention that influencers make money on ANY review regardless if it’s good or bad. AND not everyone has the same experience with makeup. There might be someone who could get lashes to look like they have whispies on with that mascara 🤷🏼♀️ not saying she did LOL but still. Some people like things that others don’t. Just because an influencer loves a product doesn’t mean you (not you specifically) will. Plus, if you don’t like a product you can take it back!
You know, that nose contour owner was super sweet! She complimented Mikayla throughout and just added that it needs to be blended. It doesn't show those in the videos so I don't blame Mikayla for using it the way she did. But I feel the owner was honest about it
About the rare beauty bad review: wasn't there a controversy thing with beauty influencers a few years ago where competitors will pay an influencer to trash a brand? Ie. Revlon pays an influencer to trash cover girl
I really hope the FTC takes legal action against Makayla. Shut this shit down. I guarantee that if they did this, others would change their ways out of fear. The government really needs to take these influencers down a peg
It’s not trolling if you tell people you are trolling. I am so over these TikTok influencers. I trust none of them, and will stick to my favorite, TH-cam influencers. The ones who do wear tests, and the ones who are sponsored that still tell us when they don’t like a product that is made by their sponsor.
def can still be trolling. She only said she was trolling, bcuz someone made the mistake of thinking she was ACTUALLY admitting to lash gate. Silly them to think she would admit to anything. 🙄🙄Mikayla has turned herself into a money hungry liar.
The rare beauty liquid blush is so easy to blend. You just shouldn’t use so much product and she knows that! We all know that you need very little of it.
About the rare beauty blush- she also tried 3 different methods to blend. That brush she used in the second vid was better for dry products, which she should know as a beautiful influencer.... She knew what she was doing
I feel like in the beginning Michaela was being a superficial version of herself and now she’s starting to show her true colors. I think she’s realizing that she’s getting sick of being an influencer and removing her filters to really show her true colors. She should have been authentic from the start so then that way when she did shit like this, we weren’t surprised. She claims to be authentic but situations like this just show she wasn’t.
What I noticed about the rare beauty tik toks is that in the first one where she raves about them she really did only use one dab of it and blended it but in the 2nd one it looks like when she cut out and came back she applied more to drag the brand to subtly announce she’s team hailey.
At this point, it's no longer about lashgate. She clearly says whatever needs to be said for clout and money. If you change your mind about a product, cool beans. Her second review though, she talks as if she's forgotten that she already reviewed it. LOL
If you look through Mikayla's return/v-day post comments, you'll find a whole slew of influencers cosigning her deceptive marketing techniques. They're literally just outing themselves as greedy, unprincipled clout goblins.
I love the fact you gave us different guidelines for each country. There is a British TikToker who does comedy videos & she never follows the UK’s ASA guidelines and she deletes the comments of anyone who brings it up
I can imagine a situation where you change your mind about Rare blushes. I've seen a lot of reviews that people love this blush and it's a great formula and color, but for a lot of people pigmentation became a problem. When you are in a hurry in the morning you make one awkward movement and you have half-face draping, this cannot but annoy. This problem often caused people to change their opinion from very positive to neutral or even negative. But how a person can say, at one moment, that the blush blends well, and then not, I don’t understand.
Glad to watch more of this type of content regarding social media "influencers" here than the socialite/celebrity ones, because TMZ and E-News is able to cover the Gossip Entertainment Genres with ease!
I’m the type of person who loves trying new products. I watch influencer videos in the beauty world entirely because it’s the most efficient way for me to find out about new products that I haven’t tried yet. That’s it. I don’t care about their opinions I just love trying anything cosmetic because that is where I find a source of joy. I also like learning new techniques from influencers because again, I love trying new things. If something product or technique-wise doesn’t work for me I don’t buy it again/do it again and move on. I don’t care about anyone else’s opinion besides my own but I love being made aware of anything I’m not already aware of.
I think it was on Jonny Ross's podcast with Robert Welsh as the guest, they talk about how TikTok influencers will fake reviews, in hopes of getting free stuff/repost/brand deals. So I totally think the majority of Mikayla's content is based on that kind of posting. I don't follow her, and never have followed her, but it seems like that's how she got her way on the app.
The thing with the nose contour.... It's like a brow stencil... it helps you trace out a shape, if you don't know to blend your contour lines you're missing the first steps of makeup application.
For the last two or so years, i actual started using influencer promotions as my "do not buy" guide. Too many brands that promote through influencers have turned out to be shady (better help, established titles, that at home laser hair removal one, etc), that i just assume they're all not to be trusted
IMO I don't think the creator "called her out". She said 'Mikayla you look stunning 😚😚" LMAO....Mikayla fans say deceptive advertising... But are ok with Lashgate!! The absolute absurdity!! 😂😂😂
Not gonna lie, every single time I see one of these paid sponsorships I automatically DON’T want to try whatever product they’re “reviewing” or showing off. It all comes off as so fake and annoying and I just immediately keep scrolling.
Is the FTC even cracking down on these influencers? I feel that enough people are aware of their shady tactics. If you haven’t unfollowed them yet, it means you don’t care. The real tea would be an influencer getting in legal trouble over this
I'm a MINI micro influencer, but I normally just do and support my favorite brand. I'm not paid by them or anything. Just truly love the brand and the products. So if I ever got sponsored I'd wanna hype that up so much!!! No matter the brand!
One thing I find interesting is how Makayla claimed she loved the rare beauty blush and that her technique was to use a beauty blender but then when she suddenly didn’t like the blush she used a brush to supposedly demonstrate how “hard” it was to blend. Idk but that seemed purposeful on her part. Everyone knows beauty sponges make for a sheer application while brushes always provide fuller coverage, it seemed pretty sketchy and purposeful on her part and I hope her influence goes down in flames. I mean the joking about her lying just really takes it to a whole new level of despicable.
1. Because of Lashgate (and honestly, your coverage of it lol), I'm doing research for one of my classes on how someone's credibility is potentially impacted because of language use in sponsored content. It's not beauty specific, but I still feel like I should thank you for the inspo (someone else is solely focusing on the beauty influencers on TikTok though!) 2. One source I found doing this research said the FTC more likely to target brands/advertisers with fines, and they're not going after influencers directly (as of 2020 when the article was published). Even then, fines were targeted more towards food/drug companies than beauty ones, which doesn't help. I do agree that someone needs to be fined, mainly the brands (especially the major ones). There's hardly any precedent in this area, so I don't think anything will change until there's serious consequences. Not going after anyone means it only enables this kind of behavior.
In my opinion that I just can’t believe that these influencers get away with not disclosing that they are sponsored. Like seriously it’s a simple thing to do. Even the app can do it for you. I just hope that they learn from what they did. Cause seriously take some responsibility for your actions and behavior.
It’s nothing new, but still disappointing to hear Tiktok influencers not disclosing their sponsorships. It’s not that hard to say, “This video is sponsored by….” or “I’m a partner with L’Oreal”. She also didn’t have to do the Rare Beauty liquid blushes like that. It’s ok to change your mind on products, but it’s suspicious how she did a 180 like that.
As a teenager I will never understand how influencers don’t get how there are impressionable people on the internet and how they are not saying they’re promoting a product, people will buy the product and not get what they paid for
I bought a $50 mascara (tarte) and brought it home. HATED IT, then loved it, hated it then fell head over heels and now I have no clue what I feel 😂 😂 shit happens literally all the time. With every product. Then I’ll find one so amazing it can’t be beat and then look at my tarte one with disdain and fury over the price etc. so I get it and I won’t judge her. Makeup is forever changing and better and better come out. How can we be mad if she changed her mind? Her lying about products would suck however can we really prove this? I just don’t know. I love the girl she taught me how to do a good contour blush and eyes. I’m forever greatful. I refuse to bully her
I agree with you about everything except the liquid blush, I thought it was amazing then i tried other and realised they work better for me, i mean the rare has been out more than a year, and everyone’s doing liquid blush now and there are so many different formulas its fair for them to no longer be in the top 5, FYI i prefer the solid cream blush to the liquid also 🤷🏻♀️
Wth do you mean you have to be told to BLEND your contour in order for it to work? That’s such an obvious step. If you have to be told to do something that’s just common sense to do, that’s on you, not on the product, not on the company. It’s like getting mad at someone that didn’t tell you to rinse the dishes after scrubbing them with soap and water, it’s just dumb.
FTC really needs to do something against these tiktokers, because im getting tired of them getting away with it, and i really dont trust their reviews no more since i cannot tell if theyre being truthful or doing it for the coin
I will never understand why these influencers or brands don't want to bluntly disclose it's sponsored. It's not a disease. If they're aiming for human touch, being transparent about it works best rather than burying it under all that BS.
Because it looks better if someone endorses a product/brand when they aren't paid to give compliments. However, it looks awful once it is found out when it wasn't disclosed properly.
Because they don't have an actual opinion on it, they are being paid to promote those items which means it's just a paycheck. That's why they tell you it's so awesome and "buy" it in a 30 second tiktok video. On TH-cam, gurus did 30 minute reviews of products and tested them religiously for months, to give us their honest opinions. These tiktokers do 30 second videos and get paid thousands of dollars, none of it is genuine. Whatever that one girl said "don't all influencers lie?", you can't trust everyone. We need to stop putting so much energy into celebrities and influencers, they are just people.
Because they don’t want consumers to know they’re being paid to “love” a product
Theyyy want money? If they dont disclose that its sponsored…it seems genuine. Ofc more people will lean more towards on a non-sponsored video. Its not right per say…but not hard to understand
@@Ladybugluv2 I mean will they? Your reasoning makes sense but I feel like people are more accepting of content creators making money from their content nowadays
Her exaggerated accent is getting out of control, I legit almost laughed out loud hearing that first clip of her. “TAAHGET” really did it for me. She’s never sounded like that.
I can’t listen to her anymore. Especially now that I know she’s just a lying shill, it’s like nails on a chalkboard to me.
It truly is like nauseating and I think it’s because it’s soooooooo abrasivE AND FAKE
I saw vids where she had no accent at all! Like what the f…?
I agree… her voice is sooooo grating, every time there is a video related to her on this channel, I watch it, but I cringe and hope they don’t play her voice.
“DAAAKKKKK” when she said dark.
I was like, b**ch you serious?!
I’ve heard of Boston Accent but hers is something I don’t ever wanna hear again.
I just don’t understand if these influencers r breaking FTC laws then WHY r the influencers not getting fined???! It’s infuriating. It sends out the message to “do whatever ya want cause u won’t get in trouble “ 🤷🏼♀️🤦🏼♀️
my thoughts exactly!! the FTC, the brands sponsoring the video, and imho tiktok all need to be firmer abt the guidelines and hold creators accountable!
@@gracesaw right?! TY 🙏🏻
I think someone needs to report them to the ftc before they can get fined. There are so many influencers now so I’m sure it’s hard for ftc to keep up lol
The ftc has no teeth
american regulators are notorious for not regulataing
I’m very confused as to why, people STILL support Makayla Nogueira and come to her for makeup advice😮 when they KNOW about lash gate and continue to feed her with praise literally all she’s gonna do is lie straight to their faces AGAIN.
i swear !!!! and other influencers still dick riding her is insane to me
Also that voice. Ugh. I can’t.
people love drama. just look at james jefree and tati.
I only watch her makeup tutorials. I absolutely do not trust her reviews
@@gizzy2324, yeah, it annoys me so much, and it’s even more annoying when you know that she doesn’t speak like that irl!
As a teenager who’s just starting to get into makeup, people like this are the people I hate. I used to like her, but I can’t anymore. It takes a while to save up, so when I finally get enough money for a product I want an actual review. I understand sponsorships but hiding them is so scummy.
Edit: I thank all of you for the recommendations & kind comments!
Don't waste your time on product reviews from the influencers under 30. The older ones are generally more truthful. I recommend Robert Welsh and Jenluvs.
I would suggest jsut experimenting with your style and what you enjoy! Instagram is a great place for inspo and don’t worry if it doesnt look good. Makeup washes off and don’t let other deter you :))
Experiment
Exactly. If these products were like 3-5 dollars it wouldn’t be as bad, but even drug store makeup these days is very expensive, too much so to buy carelessly on products that aren’t good.
This is why I personally just look at products and brands I'm interested in online, then check my local stores reviews first, and then as many old+new videos regarding said brand and products! Ended up buying some ELF ans NYX products I actually liked as a beginner because of this, and even ELF! The only product I bought from a sponsored youtuber ended up being a brand that I later found out even lied about being vegan and cruelty free and never apologized for it and instead brushed it under the rug. Never doing that again lol. I also recommend asking friends or family for their fav makeup, atleast to me its more trustworthy then the majoeity of makeup gurua online. I still enjoy watching them at times for fun, but never go buy the stuff and am extra skeptical
At this point the FTC needs to make an example out of someone, a brand and/or a influencer cause they keep getting away with this
Agree.
Exactly they are just gonna keep doing it until someone gets fined.
Her mentors/friends are NikkieTutorials and Jaclynhill. They have shown you can grow a huge audience despite sketchy disclaimers. Mikalyla is obviously not bothered.
Yup I'm disappointed in her and won't watch, but those who do know exactly what they're getting at this point.
I know it has been a year but I thought Nikki was really drama free and she didn’t use many false advertising or anything no?
Seems she was expecting for Rare Beauty to pay her for that tik tok and when she realized that wasn't gonna happen she became salty lol
I don’t understand how in the first video she is blending the liquid blush with a sponge and says it’s amazing and she loves it but in the second one it’s awful and difficult to blend but she’s using a brush
I hope the downfall comes soon for these liars
Same. Heaps of young girls and boys buy the products they review because they love them and want to have the products they have. Then it turns out the product isn’t that great and they wasted their money
@@sarahdemartin1183 not just young viewers but older ones as well who absolutely believe everything they see online, including not being able to tell the difference between filters, editing, and actual skin.
the irony of her not liking false or deceptive advertisements is killing me lol
She was 1000% wanting a sponsorship from Rare Beauty and is mad it didn’t happen lol
I am glad rare beauty doesnt want to work with inauthentic liars like her
thank lord Rare Beauty hasn’t gave her a sponsorship
@@AlexSmith-jj6rpfr
@@AlexSmith-jj6rpfr
That Rare Beauty video is so shady. In the OG video she uses a wet beauty blender and blends upward and it’s amazing. In the second video where she trashes it she blends downward with a brush knowing damn well brushes don’t soak up excess product like beauty blenders do. So not only did she lie she made the blush look bad on purpose to cover her lie.
It isn't difficult to disclose if your posts are sponsored properly, and it shouldn't be. Its purposeful so these influencers can get their followers to believe that the advertisement is their real and honest opinion without bias. It's slimy and sneaky.
It should be consider fraud when influencers dont visually and verbally say that they are sponsores. Fines should be given. How to trust on a product and an influencer if we dont know if you are or arent getting paid?
Just assume they always are getting paid bc most likely they are. Boom problem solved. Then go online and look at reviews from real normal ppl not influencers. That's their whole job to influence you to like, do and buy what they sell.
@@alexrusso6503 even reviews are sometimes untrustworthy. Too many companies require/pay for employees to give false testimonials. It's bonkers.
Well it is already illegal but no one is holding them accountable.
Not her fans slamming a small business for not showing an obvious step and calling it "false advertisement" when their fave is literally putting falsies for a mascara review.
@sam☽ She has the fanbase she deserves lol. I guess we know why they still support her, braincells are missing.
THIS COMMENT
THANK YOUUU!!😂😂😂👏🏻
Litterally
For real
these influencers need to be fined to actually learn their lesson at this point 😓🙄
exactly their only gonna learn if they get their precious “hard earned” money taken because that’s all that matters to them lmfao
Who is Mikayla even kidding? Rare Beauty liquid blushes are the best at the moment and have been since their launch. They literally beat every liquid blush that was there before. It feels like she wasn't given a certain campaign and paid for it and hence why she decided to shit on the product? I genuinely feel she disses brands that don't give her the influencer crown and treat her like royalty for paid partnerships or campaigns.
Very true
Remember- we know TH-camrs were paid to bash another company’s product. Maybe Charlotte Tilbury or Tarte is sponsoring her to bash Rare.
@@ambergerhelper7852 Could also be Hailey’s Rhode, who knows 👀
@@marshatayyab So true!
Beauty influencer starter pack:
- Eagle shaped eyebrows, higher than your life expectancy
- Slim nose, those who has nostrils are silly and outdated
- Balooned lips, do not forget the lip gloss/lip plumper because there's no such thing as too big/too much
- Always start off your video with the slow "Oh.. My.. God, you guys"
- Eyes wide, do not blink, just stare into the camera
You forgot some times having a strong ass jawline😂
😂😂
you forgot
-Lie to your viewers about sponsored makeup products
@@tyffaneelavely8087 LMFAO
"Guys this is LIFE CHANGING..I can't..just can't!"
I have recently deleted TikTok and instagram due to my mental health, and I appreciate you keeping me in the loop in quick videos without all the mental drain of scrolling for hours going through all this in real time!
Try getting rid of every social media platform it's really nice I'm literally not on any of them I dont even have Facebook and never will lol. Stay strong.
@@WickedJesss You're on a social media platform right now.
@@Tanrna TH-cam is the equivalent of Netflix for me so I dont consider it social media lol
@@WickedJesss Fair enough. I can see how TH-cam isn't as stressful as other platforms.
Good for you, I’m so proud of you. Tiktok is easily the most unhealthy social media platform out there. I really think you’ll see how much happier you are without it and you’ll probably find yourself on your phone a lot less ❤️
At this rate I am just done with beauty influencers.....there is literally no one you can trust which is seriously very sad.....I wish influencers could understand there are people who have daily incomes and CANNOT afford high end products they are using
WHICH IS WHY that paid sponsorship banner is extremely important because we are spending our HARD EARNED money on YOUR recommendations and if they don't work, its a waste for US and NOT you
Tbh as much as influencers should do better. Consumers also have a responsibility to themselves. These influencers depend on parasocial relationships and really we don't know these people in real life. I don't think blindly trusting any of them is good for consumers. That's how you end up buying crap that doesn't work for you. Check more reviews and do more research before spending your money.
I just stopped watching them all together. Literally just started unfollowing and blocking crap off my feed.
Emily Noel, Tara Lynn, Theresa is Dead. There are some you can trust. I don’t know your age, but I am 43 and so is Tara Lynn. She is so thorough, especially when she reviews a foundation. I trust her and have never been burned on a product recommended by any of those three.
Exactly!!
Alexandra Anele, Natasha Nyqvist, Allie Glines, Soph Does Life, James and Robert Welsh, Jackie Aina, Nyma Tang, Ohema
For someone who doesn't use a lot of makeup, I've never clicked on a makeup-related video so fast.
Girl, you don’t even need make up, so it’s good that you don’t use it you are completely stunning!😍🤩🥰
😂😂 Same! I don’t follow any of them or watch any of the videos but I still click so fast 🤷🏻♀️
@@Areniapixie same 😂😂 I click so fast like I’m in a race 💨 💨 🏃🏼♀️
I just like the drama 💅🏽
Lmfao same 🤣
I'm literally a 'mascara-and-gloss' girlie, but I binge these make-up related videos like my life depends on it
Bottom Line: REPORT THEM. Methkayla is just a dishonest person and she loves it.
'methkayla' 🤣🤣🤣
Mikayla not methkayla 💀😭
If you want honest beauty reviews you need Emily Noel!! She’s never done a sponsorship! She’s beautiful genuine relatable amazing!
Yes! She’s amazing ❤
She's the best. I follow her and Jen Luv for reviews.
Yes she has with makeup revolution but she disclosed it and was genuine
I also love Zabrena
I know Wayne Goss has his own line of products - but he's so great! Truly professional and good sense of humor. His tips on color correction helped me immensely. Love him!
mikayla knows what she is doing. she knows that bad press is still press, and that people on tiktok will still comment and stitch her videos even if its to criticize. she knows she can lie, do dodgy and misleading videos and people will STILL engage. i dont know when people will finally realize that not engaging and ignoring content leads to the downfall of lying creators.
mikayla and trisha collab!
I just wanna say that the rare beauty liquid blushes are EASILY the best blushes I own. They come in such beautiful colors, and they literally blend automatically. It’s a masterpiece of a product imo.
I have the milk liquid blush, and I borrowed my friends rare beauty liquid blush and you’re 10000% right. Soooooo much better than mine 😫
Yes! I love them! I basically don't use powder blush any more. Bliss is my everyday, every look shade.
I couldn’t agree more and what’s crazy is I bought it because I saw Mikaylas videos. She has let money and popularity go to her head in my opinion. I don’t watch her anymore and I certainly don’t trust her!
The best liquid blush products of all time!! IMO 😊
Honestly seeing the banner at the bottom of a TikTok that says “paid sponsorship” or “advertisement” is enough for me to just scroll away immediately.
**This is not to say that creators shouldn’t properly disclose their affiliations of course, just that I’m not a fan of sponsored videos in general
The fact she had ANY followers is mind blowing.
This tik tok "paid partnership" banner is now pointless if it is added to anyone who posts links. Because now it lost the meaning if anyone gets it. So people will just ignore it and dodgy influencers will use this to their advantage
Literally. It will just muddy the already muddied waters.
I kinda understand it because some people who post links also make money from people buying using their link even if it’s a couple cents.
I unfollowed Mikayla the first mock tock she did. Like how can you be proud for lying and getting caught?
She’s using a brush in the second rare video and she used a sponge in the first review 🙄 I feel she used the brush to purposely make it look bad
Yep. I have to use a sponge with those blushes, but when I do they are gorgeous and last all day.
7:00 im from the boston area and damn her voice is like nails on a chalkboard for me, it is so obviously fake it hurts
There are literally videos where she has no accent at all! I wouldn’t know if it’s fake just from hearing it (not American), but the old videos are so blatant.
@@missybuchanan9631 older people in the Boston area tend to lose the R sound when talking so it's not fake per se but extremely exaggerated. she could have a slight accent but I've never heard anyone speak like that
Mikayla reminds me of Shein.. She gives a review of what everyone wants to hear and then out of kindness everyone supports that review by giving her a lot of points but once the supporters buy that product or realise it isn’t a genuine review.. You have already given her points.
It's odd seeing Mikayla changing her mind about something when she's met Selena Gomez, maybe something after that meeting made her change her mind or she did the positive reviews in hopes of something like that happening? Seems sketchy to me.
She blended them with a beauty blender the first time and it blended so easily and looked beautiful. This time she did it with a crappy brush and didn’t even try to blend it in nicely. She was blending it in a crappy way.
If Mikayla had just said that since the blush review, she has discovered ones that she just likes more and that's why the rare beauty liquid blushes weren't in her top 5, that'd be one thing. But for her to turn around and say that the main characteristic of the blushes she complimented before is now the complete opposite is so shady to me.
Mark my words, she will get away with anything. Both her and her "fans" are ignorant and they will thrive no matter what💀
We need to be holding brands accountable as well. They're approving these videos knowing there's no disclosure.
Ironic how the fans are upset at the product for not disclosing to blend the contour when the influencer they support doesn't even disclose her sponsorships 🤭
dramaggedon was a group of people who took their viewers for granted. Here she’s single-handedly bringing down the tiktok beauty community
So if you can, you should submit FTC complaints for these videos. However, another avenue is the brands themselves. Every brand has compliance teams which should be found on corporate sites. If you send an email to brand compliance with complaints about specific collabs, it signals to the brand that they need to push the influencers harder and to be be more strict. Nothing will change unless we push for that change. If tik tokers won't listen, go to the people who can enforce (FTC) or where their money comes from.
Absolutely crazy how influencers are getting away with this
I blocked all of Mikayla Noguiera's accounts when she talked about how hard being an influencer is. She's cancelled and needs to be brought up on charges by the FTC.
I followed Mikeyla back in the day when she was only starting her journey. She was a very simple, humble person who struggled to get a good love life, and to clear out her acne. Honestly her journey to clear, glass skin was the reason I followed. She was honest, professional and nice. and then a year after she's gone viral all the shit start to rise. She was accused of using filters to edit her videos, all this sponcership mess. She's gone from a simple creator to a typical beauty influencer who thinks too high of themselves but are actually nothing without their platform. Just sad to see what fame and money does to people.
So, for people Who say that "it's just a video" and "why would you be disappointed for someone who you don't even know?" Let me explain. Some of us that are into makeup, we don't have that amount of money to expend in every new product that comes out, so, when we want to buy something, we like to make sure it's worth it. And yes, we believe in this influencers because we believe that what they're saying is true and they say it because they want us to buy good things. And a lot of people buy make up products only because their favorite influencers said so. So we need people to say the truth, and, if they're making a paid video, they should say it. We have a lot of problems in this world to have to deal with fake people that are not transparent as we all should.
Then stop listening to them. Start reading reviews from people who buy and aren’t professional/influencers on the products.
@Melanie Miller I get it, but you can't say that:
1) every websites keeps all the reviews (including the bad ones, and I say it because some of them delete the bad reviews)
2) the comments on websites are as easy to find as a tiktok or youtube video
@@diana-vk7oz no they don’t always have legit reviews but if you look at the bad reviews and compare them with good ones then you can find which ones are from actual people.
If you’re going to invest in expensive make up then take the time to do the research. If you don’t then what’s the point of looking at reviews or watching influencers.
@@diana-vk7oz not to mention that influencers make money on ANY review regardless if it’s good or bad.
AND not everyone has the same experience with makeup. There might be someone who could get lashes to look like they have whispies on with that mascara 🤷🏼♀️ not saying she did LOL but still. Some people like things that others don’t. Just because an influencer loves a product doesn’t mean you (not you specifically) will.
Plus, if you don’t like a product you can take it back!
You know, that nose contour owner was super sweet! She complimented Mikayla throughout and just added that it needs to be blended. It doesn't show those in the videos so I don't blame Mikayla for using it the way she did. But I feel the owner was honest about it
The way she makes fun of being accused of false advertising is gross
About the rare beauty bad review: wasn't there a controversy thing with beauty influencers a few years ago where competitors will pay an influencer to trash a brand? Ie. Revlon pays an influencer to trash cover girl
That's not even controversy it's just standard practice sadly.
"I cant believe people expect me to be honest! So cruel and unfair!" - Mikayla
Cant believe this is what brought Jeffree Star back 🤔
😂😂😂
Is there a way to return him? Genuine asking😐
I really hope the FTC takes legal action against Makayla. Shut this shit down. I guarantee that if they did this, others would change their ways out of fear. The government really needs to take these influencers down a peg
It’s not trolling if you tell people you are trolling. I am so over these TikTok influencers. I trust none of them, and will stick to my favorite, TH-cam influencers. The ones who do wear tests, and the ones who are sponsored that still tell us when they don’t like a product that is made by their sponsor.
def can still be trolling. She only said she was trolling, bcuz someone made the mistake of thinking she was ACTUALLY admitting to lash gate. Silly them to think she would admit to anything. 🙄🙄Mikayla has turned herself into a money hungry liar.
@@tyffaneelavely8087 I already know that. No offense it’s not trolling to me. It makes them look dumb, and she also thinks her whole audience is dumb.
What I think is crazy is that the brands aren’t being held accountable as much as the influencers. Don’t they have to approve these posts?
Glamzilla is literally Mikayla, but worse. Don’t trust her she is a bully ! Her ex best friend did a tiktok video on her and I’m shook
What was her name lol I wanna see..ty
whats the video?
@@bostonlillyandlacy8014 bvd.juju
@@sunnybee222 I can't put the lionk here i don't know why but her @ is bvd.juju
The rare beauty liquid blush is so easy to blend. You just shouldn’t use so much product and she knows that! We all know that you need very little of it.
About the rare beauty blush- she also tried 3 different methods to blend. That brush she used in the second vid was better for dry products, which she should know as a beautiful influencer.... She knew what she was doing
The way mikayla pronounced target made me want to bang my head against the wall
I feel like in the beginning Michaela was being a superficial version of herself and now she’s starting to show her true colors. I think she’s realizing that she’s getting sick of being an influencer and removing her filters to really show her true colors. She should have been authentic from the start so then that way when she did shit like this, we weren’t surprised. She claims to be authentic but situations like this just show she wasn’t.
And I really don’t care that I spelled her name wrong. Voice to text. 🤷🏻♀️
lashgate is going on for sooo long i swear
What I noticed about the rare beauty tik toks is that in the first one where she raves about them she really did only use one dab of it and blended it but in the 2nd one it looks like when she cut out and came back she applied more to drag the brand to subtly announce she’s team hailey.
Omg I’m shocked she actually admitted to it
She knew she'd lose support if she didn't
@@galileebashaw7610 that hasn’t stopped influencers before
she didn't...which is why she said she was "trolling"
LOL the same people who wanted her to admit it, then when she admits it, gets shocked? 😅
I get unreasonably annoyed hearing Mikayla’s voice because of all of this drama 💀
At this point, it's no longer about lashgate. She clearly says whatever needs to be said for clout and money. If you change your mind about a product, cool beans. Her second review though, she talks as if she's forgotten that she already reviewed it. LOL
to me it just comes off like she just doesn’t care about her fans AT ALL. she’s just trolling them at this point. never trusting tik tokers again.
This situation made me look at other influencers in a whole new light, especially Nikki. I don't think her short form reviews are genuine anymore 😢
Same here
Yeah I always got a weird vibe from her. She seems fake
If you look through Mikayla's return/v-day post comments, you'll find a whole slew of influencers cosigning her deceptive marketing techniques. They're literally just outing themselves as greedy, unprincipled clout goblins.
I love the fact you gave us different guidelines for each country. There is a British TikToker who does comedy videos & she never follows the UK’s ASA guidelines and she deletes the comments of anyone who brings it up
I can imagine a situation where you change your mind about Rare blushes. I've seen a lot of reviews that people love this blush and it's a great formula and color, but for a lot of people pigmentation became a problem. When you are in a hurry in the morning you make one awkward movement and you have half-face draping, this cannot but annoy. This problem often caused people to change their opinion from very positive to neutral or even negative. But how a person can say, at one moment, that the blush blends well, and then not, I don’t understand.
I think that the HUGE problem with influencers in general is that they give you their first impression and that's it.
Glad to watch more of this type of content regarding social media "influencers" here than the socialite/celebrity ones, because TMZ and E-News is able to cover the Gossip Entertainment Genres with ease!
I’m the type of person who loves trying new products. I watch influencer videos in the beauty world entirely because it’s the most efficient way for me to find out about new products that I haven’t tried yet. That’s it. I don’t care about their opinions I just love trying anything cosmetic because that is where I find a source of joy. I also like learning new techniques from influencers because again, I love trying new things. If something product or technique-wise doesn’t work for me I don’t buy it again/do it again and move on. I don’t care about anyone else’s opinion besides my own but I love being made aware of anything I’m not already aware of.
I think it was on Jonny Ross's podcast with Robert Welsh as the guest, they talk about how TikTok influencers will fake reviews, in hopes of getting free stuff/repost/brand deals. So I totally think the majority of Mikayla's content is based on that kind of posting. I don't follow her, and never have followed her, but it seems like that's how she got her way on the app.
This Mikayla person has one of the most grating personalities ever.
The thing with the nose contour.... It's like a brow stencil... it helps you trace out a shape, if you don't know to blend your contour lines you're missing the first steps of makeup application.
For the last two or so years, i actual started using influencer promotions as my "do not buy" guide. Too many brands that promote through influencers have turned out to be shady (better help, established titles, that at home laser hair removal one, etc), that i just assume they're all not to be trusted
Her goddamn voice 😵💫🥴
IMO I don't think the creator "called her out". She said 'Mikayla you look stunning 😚😚"
LMAO....Mikayla fans say deceptive advertising...
But are ok with Lashgate!! The absolute absurdity!! 😂😂😂
The FTC is busy with the two bank crashes for now (speaking as a finance girl)
I clicked so fast because i was curious how it went down. Honestly the fact she didn't get sued or fined is mind boggling 🤯
All of those influencers are scammers. Period
The dog paws 😂❤ so cute
Not gonna lie, every single time I see one of these paid sponsorships I automatically DON’T want to try whatever product they’re “reviewing” or showing off. It all comes off as so fake and annoying and I just immediately keep scrolling.
Same, as soon as your selling to me I’m not interested
Is the FTC even cracking down on these influencers? I feel that enough people are aware of their shady tactics. If you haven’t unfollowed them yet, it means you don’t care.
The real tea would be an influencer getting in legal trouble over this
I'm a MINI micro influencer, but I normally just do and support my favorite brand. I'm not paid by them or anything. Just truly love the brand and the products. So if I ever got sponsored I'd wanna hype that up so much!!! No matter the brand!
What’s your Tiltok?
yeah well , Mikayla is on my never to watch list now because rare beauty has some of the best products there is
One thing I find interesting is how Makayla claimed she loved the rare beauty blush and that her technique was to use a beauty blender but then when she suddenly didn’t like the blush she used a brush to supposedly demonstrate how “hard” it was to blend. Idk but that seemed purposeful on her part. Everyone knows beauty sponges make for a sheer application while brushes always provide fuller coverage, it seemed pretty sketchy and purposeful on her part and I hope her influence goes down in flames. I mean the joking about her lying just really takes it to a whole new level of despicable.
Mikaylas fake accent is hard to listen too lol
1. Because of Lashgate (and honestly, your coverage of it lol), I'm doing research for one of my classes on how someone's credibility is potentially impacted because of language use in sponsored content. It's not beauty specific, but I still feel like I should thank you for the inspo (someone else is solely focusing on the beauty influencers on TikTok though!)
2. One source I found doing this research said the FTC more likely to target brands/advertisers with fines, and they're not going after influencers directly (as of 2020 when the article was published). Even then, fines were targeted more towards food/drug companies than beauty ones, which doesn't help. I do agree that someone needs to be fined, mainly the brands (especially the major ones). There's hardly any precedent in this area, so I don't think anything will change until there's serious consequences. Not going after anyone means it only enables this kind of behavior.
In my opinion that I just can’t believe that these influencers get away with not disclosing that they are sponsored. Like seriously it’s a simple thing to do. Even the app can do it for you. I just hope that they learn from what they did. Cause seriously take some responsibility for your actions and behavior.
her accent just grates my ears lmao i hate it when she talks and overdoes it
its 12am and i have classes at 6, but this is far more important tbh
It’s nothing new, but still disappointing to hear Tiktok influencers not disclosing their sponsorships. It’s not that hard to say, “This video is sponsored by….” or “I’m a partner with L’Oreal”.
She also didn’t have to do the Rare Beauty liquid blushes like that. It’s ok to change your mind on products, but it’s suspicious how she did a 180 like that.
She admitted it because her fans think this scam was a flex and love her for it. It’s kind of delusional lol
Sounds like someone should start suing all these "influencers" for false advertising/promoting
As a teenager I will never understand how influencers don’t get how there are impressionable people on the internet and how they are not saying they’re promoting a product, people will buy the product and not get what they paid for
I bought a $50 mascara (tarte) and brought it home. HATED IT, then loved it, hated it then fell head over heels and now I have no clue what I feel 😂 😂 shit happens literally all the time. With every product. Then I’ll find one so amazing it can’t be beat and then look at my tarte one with disdain and fury over the price etc. so I get it and I won’t judge her. Makeup is forever changing and better and better come out. How can we be mad if she changed her mind? Her lying about products would suck however can we really prove this? I just don’t know. I love the girl she taught me how to do a good contour blush and eyes. I’m forever greatful. I refuse to bully her
mikayla's voice is awful but I have to watch everytime you post about her/lash-gate
the dog paws on the laptop 🤣🤣🤣🤣🥰🥰🥰
I'm convinced she's just trying to squeeze all she can out of this whilst it lasts since she knows her career is on a downfall
I agree with you about everything except the liquid blush, I thought it was amazing then i tried other and realised they work better for me, i mean the rare has been out more than a year, and everyone’s doing liquid blush now and there are so many different formulas its fair for them to no longer be in the top 5, FYI i prefer the solid cream blush to the liquid also 🤷🏻♀️
Wth do you mean you have to be told to BLEND your contour in order for it to work? That’s such an obvious step. If you have to be told to do something that’s just common sense to do, that’s on you, not on the product, not on the company. It’s like getting mad at someone that didn’t tell you to rinse the dishes after scrubbing them with soap and water, it’s just dumb.
FTC really needs to do something against these tiktokers, because im getting tired of them getting away with it, and i really dont trust their reviews no more since i cannot tell if theyre being truthful or doing it for the coin
She's not my cup of tea. The voice.