Pitching sponsors after MASSIVE growth (Tiago Forte interview)

I sit down with best-selling author + founder of Forte Labs, Tiago Forte, and his Director of Marketing, Julia Saxena, to talk about how they can land more sponsorships with an audience-first approach.
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Follow our guests 👇
Tiago Forte
Website - fortelabs.com
Newsletter - fortelabs.com/subscribe/
X - / fortelabs
TH-cam - / @tiagoforte
Julia Saxena
X - / julia_saxena
Website - juliasaxena.ck.page/profile
Chapters
00:00 Pitching sponsors after MASSIVE growth
01:23 Strategy to date
03:01 Do they like doing sponsorships?
04:15 Forte Labs' sponsorship process
05:48 Audience feedback process
06:59 Tiago's take on audience feedback
13:02 New content ideas
15:50 Tiago's huge audience growth
17:55 Bigger impact through sponsorships
19:45 Tiago's Sponsorship Wheel Snapshot
21:49 Sponsorships as transactions
23:43 Different strategy, different approach
26:40 Unique sponsorship opportunities
30:25 Forte Labs' income breakdown
34:03 Putting a price tag on sponsorships
39:18 Pricing creativity
44:01 Segmentation surveys
45:55 Getting sponsors for a summit
47:06 Audience transformation
50:10 Sample pitch to Canva
52:19 Tiago's & Julia's takeaways
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[@TiagoForte]

Life changing experience 🎉
Thank you Justin for the huge shift in perspective!

[@CreatorWizard]

In awe of the business you've built, Tiago! Can't wait for all the exciting things ahead for you!

[@ShereeseAlexander]

I freaking LOVE that you post these coaching calls live! I'm a member of Brand Deal Wizard and I get SO much value from seeing everything you teach in action with different sized business owners.
My fave part was "you need to engineer the win", especially as I think about my own sponsorship strategy for my audience (not just me and the brand).

[@CreatorWizard]

So thrilled to hear that Shereese!!!! Makes my day!! 🤩🙏

[@kaylheecarroll3186]

Wow that's amazing for them ❤😊!