"Probably The Best Consumer Earphones In The World" | Dragons’ Den
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- เผยแพร่เมื่อ 16 ต.ค. 2024
- Pitching to the Dragons is founder of custom fit earphones manufacturer 'Snugs', Paul Jobin. Snugs perform a 3D scan of the ear and inner ear and then produces individual headphones with a 3D printer but with a price tag of £10,000 for the ear scanning equipment, will the comfort be enough for investment?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Snugs #3DScanner
They could have set up a scanner in Touker's office space in London; lost opportunity.
😂😂
😂😂
😅
B Ali yes you are right him and his office space lol
😂
when Peter praises a product at the beginning you know he won't invest
If he doesn't say anything the entire time then you know he will.
Yeah it's a tactic. I hate dragons that see a good opportunity but then puts it down so it makes them get a bigger share
Or if the pitcher does not offer their full company in the deal and if the person doing the pitch has a full-time job that does not revolve around their business.
@@ninjaninja9954 can’t hate the grind
@@hungryrefrigerator5784 I know what you're trying to say but if someone came to you, asking for an investment, but the product was a second or less priority to them, would you invest? I wouldn't unless I was 100% interested, had majority control, and had a team to see it thru because I would feel if it wasn't as important as their main income, that means they don't believe in it enough themselves
Someone could literally pitch space travel and Peter would say he'd seen it before
Two words: Elon Musk!
Peter is talking out of his butt on this. Comparing it to the photo booth is silly, since the photo booth was self serve and rarely used, anyway.
star trek
star wars
dr who
Sure he's seen it before! ;)P
@@MrJamberee You're missing the point. He's saying that it's a lot like the photo booth in the sense that to begin with, it wasn't profitable - but as time went on, the price of the machines got cheaper and after that the photo booths became ubiquitous and profitable. He was using the analogy as an argument for the man's business.
Well headphones like that do exists for a long time. Elacin.......
Deborah has been in the show so long, her nails have matured into a dragon claws
😅
BAHAHAHAHAHAH!!!!
All the better for the bean
And for that reason I'm out
And youre forgetting the fact that they all be spittin fire as well
I have been through this process and visited an audiologist at Boots for the impressions. I had earphones made and ear defenders for clay pigeon shooting. The sound quality, fit and protection is second to none!
I'm sure you're aware, but as a reminder, be very careful with the volume you listen at. I have permanent tinnitus from a similar moulded earphone. Because it makes an air-tight seal, the volume pumps air like a bicycle pump to your ear drum and causes permanent damage very easily.
@joshual18114585 just dont wear silicone earphone and keep volume below 70%
@joshual18114585 They do not. Very different things
When did you have them done, and how much did they cost? Sorry if those questions have already been asked (and answered).
@@paulfeery12 unless you post your medical records I'm not going to believe a random TH-cam comment, you're probably just a salty competitor
Peter: I'm gonna make you an offer.
Sarah: Th'you know what?
Deborah: Let me see the patent
Theo: My children's inheritance?
Touker: You're delusional.
@I Love You 🤣🤣🤣
Jenny: I'm out.
Anyone need any office space?
Peter is unusually quiet.
Tej: I can build a brand
At this point they should just open up Toucker's legendary office space to the public to visit. Will probably make some money rather than sitting there.
Snugs used to have a scanner in Selfridges until the wheels fell high street retail. We plan to do experiencial pop-ups for public awareness, using Snugs smartphone scanner, again soon.
See how Snugs has pivoted our business model since May 2016 when Dragons’ Den was recorded th-cam.com/video/GXijBPfmf4M/w-d-xo.html
Peter Jones was highly complementary of Snugs saying:
“The quality of what you have put together and how you have done it is first class. It’s as good as I have seen”.
Try Snugs Custom-fit Ear Tips for your earphones using DD15 code at checkout to receive 15% off* SnugsGo. Simply snap your ear photos and we do the rest, making hand-finished Custom-fit Tips for all popular earphones including Airpods. snugs.com/product/snugsgo/
(*terms and conditions apply)
Not sure about real-estate in the UK but in the US most office space can still appreciate even when it's empty.
What office space are you referring to
When Peter told the businessman he was ahead of himself, the businessman was beside himself.
😂😂😂😂😂
😂
😂😂😂😆😆
the bbc should really try avoid putting the word "savile" in any titles.
Savile row is a pretty famous street though?
In the UK the person is more infamous than a road
I don't live in the UK, so I'm going to assume that you e put it in quotes because its spelled wrong?
Fortunately now it’s just the suits not the ped.
B Bodziak Lol google Jimmy Savile
It's so nice that the dragons invested in a elevator.
I wonder who pitched the idea
They diddnt the tax payer did
Lol 😂
They did it because somebody fell down the stairs.
@@darylkelly45 huh?
Touker has similar scanners that create offices.
Or orifice
underrated comment
I dont get it..explain?
Ben Angell Touker is always flexing his office space and his relationship with Marks & Spencer 😂
Daood Zafar “MY OFFICES” 😂
I think Jenny completely misses the point of "luxury" products and what that kind of market's expectations are. If someone's buying $20 earbuds they probably don't care to do those extra steps but if someone's buying $250 earbuds they will almost certainly be okay taking the time to get it done.
I think the opposite. I reckon when you pay for a premium product you expect the hassle to be minimal.
@@FahadAyaz It's just the opposite, the higher end the product the more you get to customize it. If you buy a Honda, you pick a trim level and maybe an option package or two, if you buy a Bentley you pick everything down to the color of the stitching. If you buy furniture from Ikea you just get what's in the box, if you commission a craftsman to build you furniture you give them input on what you would like.
I agree. It’ll be a rewarding experience.
Jenny? Where?
That's Sarah...not Jenny :D
Peter always seems to be in heavy focus/concentration/meditative like state whenever he's listening to the presenter , more than anyone in the den. And he looks like he's not listening to his co-dragons, when in fact he's listening carefully to every word that is said. I love that. He fascinates me really. I wish I could have a conversation with him one day and pick his brain.
After he picks up the bill for dinner lol😉
I've always noticed that too, let's just say he's a focused person
I bet you’d like to pick more than his brain! Admit it, you’re in love! ❤
@sandrajovic9304 You do realize that these are heavily edited correct? A lot of the shots you see are not from the moment you see it. Sometimes it’s not even the same pitch.
So when you see a dragon looking “skeptic”, it might be a shot from a previous pitch. All the dragons have multiple cameras focus on them at all times.
I'm a professional musician and have a pair of custom made in-ear monitors and in-ear noise attenuating ear plugs. when i was fitted for them, they simply injected a gel into my ears and took a mold. Cheap and fast. You get the plugs a week later in a special box with the tools to remove them from your ear and a lube to make fitting easier. the company i used were called ECS.
Useful info
That was the idea I got when watching this. Guess it does work
Just cheched him out. Looks like he is doing fine!
10 minute new Dragons Den video comes out:
Beginner watcher: 'Ooo I wonder if they'll get an offer, let's see. Looking forward to this episode!'
Intermediate watcher: 'Hmm I reckon he'll just get an offer, with 1 minute left of the episode, 20 seconds of negotiations, done'
3am watcher with a bowl of cereal whose watched these on repeat for the last 6 months, who does pretend pitches to themselves in their kitchen:
'10 minute new video!? HAHA your wasting my time, there won't even be an offer put on the table! I bet my bank account on that! No point me watching it. Even Touker wouldn't have mentioned his f*king office space in that time! Gimme a break.
*still watches it*
F*CKING KNEW IT!!!!
OK I just finished my bowl of cereal and damn this is so on point.
I don’t get out of bed for 10 minutes🤨
This is the most relatable comment ive seen 😂
Good weed huh !? 😂😂👌
stop hacking my camera weirdo
Jenny: I'm out. And for that reason, I'm out.
Two negatives make a positive.
@@johnnyace2287 and she's still out.
I think I’d sooner go for the chewing-gum-mould earphones pitched by those other guys.
I know right?
I think they would sell better than these £140 tips
yeah. Waaaay cheaper and similar results. Yet, probably less good-looking. If I was rich I would so buy them just to brag w all my friends.
Ear-Candi, who were on Dragons' Den a few years earlier, never broke through. Snugs has pivoted the emerging 3D technology platforms to be able to be the first to deliver no-touch custom-fit tips anywhere anytime.
See how Snugs has pivoted our business model since May 2016 when Dragons’ Den was recorded th-cam.com/video/GXijBPfmf4M/w-d-xo.html
Peter Jones was highly complementary of Snugs saying: “The quality of what you have put together and how you have done it is first class. It’s as good as I have seen”.
Try Snugs Custom-fit Ear Tips for your earphones using DD15 code at checkout to receive 15% off* SnugsGo. Simply snap your ear photos and we do the rest, making hand-finished Custom-fit Tips for all popular earphones including Airpods. snugs.com/product/snugsgo/ (*terms and conditions apply)
This business idea isn’t going anywhere. People aren’t going to get their ears scanned at the rate they need to sell these. It just won’t happen.
£1.6 mill profit last year... missed opportunity for the dragons
I don’t think they’re sweating over 80k
Bibsy The Cotton Elf I’m not a multimillionaire investor but I’m sure getting your investment back in one year is what they want. They also could have asked for more equity.
Also out of curiosity where did you get that info from? I always try to look up the info after watching and have no luck?
Smokey Sprite click on view pdf for the first file. The one on may 2020, 3rd page. Unless I’m reading it wrong, it was 1.6 mil profit in 2020 and 1.4 mil in 2019. I could be completely misreading it tho lol
KingOfSnub I am a millionaire, not a multimillionaire though and I can guarantee after around 200,000/yr there’s not much difference in the things you can do in life or invest in.
So I’ll say it again: they’re not tripping over 80k
Completely agree with Sarah. I wanted custom made earphones, but I couldn't get an appointment at an audiologist so I just wasn't interested anymore. Scanning the ear is a good idea but for the international market who has to get a mold there are other companies out there who offer incredible custom made earphones. I would be very interested if they offered the scanner everywhere.
Nick Jenkins is a really clever chap, underrated dragon tbh
I've seen him in a different light ever since he spoke Russian in a Brummie accent; very impressive.
Philosophy Of Élivágar 😂 yeh tbh was class from nick
@@PhilosophyofElivagar where can i find this?
Philosophy Of Élivágar That was THE funniest thing I’ve ever seen on telly 😁
@@mortofied th-cam.com/video/OqZ4ZZlUFgA/w-d-xo.html jump to 7:00 if you don't want to watch the whole thing
The ear plug itself isn't the problem as much as the very fine copper wires breaking when you're constantly moving. I've gone thru so many sets I've about given up.
I don't understand why you have gone through so many pairs. I have had my set of earbuds for over 10 years and they are still going strong. I use them daily. You need to take better care of your things. If you did then you wouldn't be going through so many pairs.
@@elliebond6807 woooow.
Get Bluetooth ear buds or the ones that wrap around the back of your neck. Best thing that ever happened to earphones. I had the same problem. I lose ear buds, so I prefer the back of the neck option, but it's great for exercise or on the go. I just put my phone in my bag or pocket with my playlist on, and off you go. Buy two so you always have one fully charged.
@@elliebond6807 have you never gone running, biking, fell asleep with them on? I think your full of it
@@IsraelistheJewsland if you get good earbuds, then the copper wires won't break if you use them properly even if u go running, biking or sleep with them.
I researched Customer Reviews and the major setback for complaints is the long wait time people are experiencing to get their Snugs earbuds, other than that a large percentage love them.
I love how Peter is just vibing in his chair with the product lmao
I can see this as a franchise, a little kiosk in the mall, if word got around that the quality was good. My earbuds drive me nuts because I can never get ones that fit properly.
Snugs used to have a scanner in Selfridges until the wheels fell high street retail. We plan to do experiencial pop-ups for public awareness, using Snugs smartphone scanner, again soon.
Snugs business model, today, would work very well as franchise model. Being bespoke, orders are only made upon request.
Your complaint about earbuds driving you nuts as you can never finds one that fit is due to your unique ear shape. Our ears are, in fact, as unique as your fingerprint. This is why 70% make some complaint about the comfort and security of their earphones.
Earphones usually come with universal tip shapes in small, medium and large in the hope that these will fit 80% of their customers. The manufactures already know that 20% will reject their “solution” at once.
Custom-fit, being bespoke like a hand-made shoes or gloves are made to exactly fit you, and your unique ears. Once you have experienced custom-fit you will never want to go back to universal fit.
Try Snugs Custom-fit Ear Tips for your earphones using DD15 code at checkout to receive 15% off* SnugsGo. Simply snap your ear photos and we do the rest, making hand-finished Custom-fit Tips for all popular earphones including Airpods. snugs.com/product/snugsgo/ (*terms and conditions apply)
It's so obvious he just plucked his figures out the air when it came to profit and loss, I never understand why people go on DD without memorizing the most important thing the dragons need to know
Ikr, like if you don't know your numbers, how are you getting anyone to invest in
Who's been waiting for Jenny's I'm out compilation?
There you have it th-cam.com/video/oyGdrPGOUaE/w-d-xo.html
@@spicehaven209 no one
You don't need that scanner for £10,000. I'm a musician and had my in-ear monitors and noise protection made from a regular acousticic technician (audiologist). I don't know the English term for it, but it's the same guy, who makes those in-ear hearing aids. You can have that done in every shop here, that sells hearing aids. Your ear gets filled with foam, that hardens. It's a physical imprint f your ear. The model is then being sent to the earphone company, that offers custom in ears (most professional brands, like Sure, Sennheiser, Sony, etc offer this).
No need for a 10, 000 scanner at all. Use the infrastructure that's there already and cut the cost of this!
So dragons never bought reading glasses or hearing aids? Seems their VISION is quite limited. Similarly, the businessman should send moldable kits from his website to let customers take their OWN molds at home, like for mouth guards. There, I solved it for you :-)
Difference is that the mold for mouth guards is the mouth guard itself. So the customer is paying for the mold.
That has already been done!
That idea was already on Dragons den and its not quite the same product. Just like the mouth guards, self mold mouth guards do not fit as securely as a mouth guard made by a dentist. That difference is the USP which also justifies the price.
You solve nothing except how to increase the risk of being sued by a bunch of tools that claimed they lost the material in their ear canal or can't hear right or whatever. There I solved it for you.
Another way is to make a non-custom IEM for the mass market which is cheaper. The Audiophiles & the people who want the custom one will go to their store but he will have a regular income with the non-custom IEM range
Jenny to Director - Am I in this episode?
Director: No
Jenny: I'm out
We've heard it all before... and it's still funny.
Who's been waiting for Jenny's I'm out compilation?
There you have it th-cam.com/video/oyGdrPGOUaE/w-d-xo.html
The earphones won't fall....
Jenny - "OUT"
🤦♂️
🥱
I hope he comes back with a better business model, this is a really great idea!
I love how Peter speaks. So calmly and with the best version of the British Accent imo
Hello Peter
@@TheFbiFilesRepeat You got me there
Get them in apple stores on an exclusivity deal
Peters right. Its ahead of the curve.
ATM only pros and some audiophiles use custom earphones.
Current method of getting an ear impression made involves sticking silicone mould in your ear and it isn't the most comfortable experience. No way would it ever have mainstream appeal... But this guys method might.
Other hurdle is being able to generate awareness as general public haven't expereinced or come across such a thing to appreciate it enough to buy. A Mainstream brand could help with this... Driving down cost in the process.
The problem here is those scanners are far too expensive, and his prices are *FAR* too low to appeal to the kind of audience that wants custom in-ear monitors (CIEM). There are also a bunch of very large companies already in the space who make far better products that cater directly to the kind of people willing to go to an audiologist and get impressions done for these. I have a pair of CustomArt in-ear monitors that are fantastic and cost in the neighborhood of $800 and they were worth every penny, but trying to convince a mass market looking at a $100-200 headphone to go that extra length for a product that doesn't have the same level of quality as the high end units just isn't feasible.
The problem actually is Bluetooth earphones
@@tooshlong You missed my point completely. The headphones he was trying to pitch would absolutely destroy any pair of bluetooth headphones in audio quality at a comparable price.
By that measure he's got a compelling argument, because there would be people willing to have a pair of wired headphones to get better sound quality, and there are plenty of people who find wearing even the most comfortable earbuds unbearably uncomfortable but would have no such problem with these.
The problem is that the vast majority of people don't want to go through the hassle of scheduling an appointment at an audiologist, get impressions made that costs $60-100, send them in to have headphones made and wait for them for weeks to get a $100-200 pair of headphones.
They want to go to BestBuy or Amazon and have them the same day or in a couple days at most. The crowd who is willing to go through those extra hoops are people like me, who wouldn't want a cheap version when they can get audiophile quality CIEMs instead.
TLDR: this is too niche of a product. The people who don't care about audio quality and can wear normal headphones comfortably are going to go with airpods or rayconn bluetooth headphones. The people who do care about audio quality are going to buy CIEM's or high end universal monitors. So the only potential market for this product is someone who can't comfortably wear normal earbuds or monitors, but can't afford or doesn't care enough to pay for CIEMS.
Wait did I hear that correctly they cost £199 or £139 for just the tip 😂 so it’s a £60 headphone that fits
Trust me for this kind of product that is cheap
Just means the value is in the tip. You could get a print and put them in a better headset. I think it is a good idea I have tiny ears and I struggle to get ones that fit lol
YmeDreamer yeah but he said they sound amazing which I doubt they do you have to pay money for good driver and the other parts so it’s a average tech unit, the custom part is good but it’s way over priced Peter it right it’s too early the price of the tech needs to come down before it’s viable
Armond 'Bob' Welch Shark tank is kitchen nightmares USA, dragons den is the uk version.
@Armond 'Bob' Welch you have memory issues ? LOL. Thats borderline autistic itsself.
Refreshingly mature attitude about the rejections.
Paul Jobin said in an interview about this pitch from 2017 that he was in front of the dragons for 90 minutes but what we see has been edited to about 11 minutes. He was there from 8am to 6pm waiting for his turn as other entrepreneurs were called in before him - he went in at 3pm. He says that the show brought a lot of phone calls in February, his quietest time of year. In 2020 the net assets of Snug Earphones Ltd were £864,000.
Not sure what you're getting at with the amount of time he was on the show
@@theodddish1846And we will never know...
He should have presented selling the scanners to the medical field to make custom fitting hearing aids for patients. He could have sold the machines for 3 times its cost if the dragons got the government and private medical centres to buy into the concept.
Great idea!
He is buying the machines from somewhere so i guess the machine already has this purpose
I would buy a pair in a heartbeat, I bet they cancel noise like nothing else, brilliant for flights.
Reminds me of when I wanted to start a laser metal cleaning business until I saw the price tag of the lasers. LOL
10k Dollars for a scanner “did you ear 👂 that”?
At those prices, can I invest in the scanner business instead? 🤔
Sony's headphone app recently added ear scanning with camera of the phone thereby analysing the ear for 360 degree audio content. I think he is way ahead of the time..
iPhone has it too now.
I had that procedure done for hearing protection with firearms. I don't remember any negative experience having the mold made. Maybe the person you had was not highly trained.
It worked for blocking noise of firearm, but I was still able to hear voices clearly.
This sharks are behind the time. Tho I am not sure what year thus was pitched.
He was way too ahead
I'm surprised to see the brand still exists, the "custom fitting" on the website involves you making an appointment at an audiologist, not visiting a retail outlet. I guess there is a niche market out there for people who can't get earphones or buds to fit, but what a palaver. Best earbuds I have ever purchased are a £20 wireless Bluetooth set, totally waterproof (I sometimes wear them in the shower) from Amazon. Never fall out, you can wear them for any activity, robust construction. They come with a clever little case that charges them when not in use, you don't need to plug it in, it can charge in your pocket. 18 months later still going strong. Frankly it knocks these things into a cocked hat.
Hook me up with those earphones! What are they called?
@@dogeusedwow aye
Need a name on them earphones on in the shower I'm on that
Raycon #notsponsored
@@jackcassidy2108 raycons are way more than 20 quid
Company Up and Running. Business Cash they have 250,000 [2019] 100,000 [2020]
This is the highest cash I have seen of Dragons Den businesses.
By the Business is adapted now and you don't need 3D machine. It can be done by using smart phone! Welldone Paul!
Custom earmolds can be extremely dangerous if not used properly. Basically you're sealing off the normal air pressure on either side of you're head.
Entrepreneur: 'These samples won't fit your ears of course'...
Dragons begin trying to insert them into their ears 🙄🤣
Because they understood that he ment "they are just not custom made", they were simply a standard model. They can still check the sound quality like that.
Your comment: 🙄🤣
@@spicehaven209 This show is Jenny's I'm out compilation, that's just redundant.
I paid for some Snugs tips myself last year and can vouch for their excellence. They are expensive, but definitely worth it for mid-high quality earphones in the hundreds/thousands of pounds ranges.
This concept actually would be viable since new phones have lidar sensors and can capture 3d models
Not a 3d model from inside your ear 🤦🏽♂️🤦🏽♂️
@@ogkendrick6392If lidar manufacturers can deploy a lidar with a 15 million per second point-cloud and 250metre range on a car for $400 a piece, a lidar sensor for your ear is viable.
Touker won’t get out of bed because he’s lazy
Of course it is actually because he is squatting in his London office and if he leaves it will be repossessed.
Seriously? Peter likes this but didn't like the two part putty for moulding earphones to fit people's ears in a previous episode?
This one uses 3D Scanner, so no mess on the ear
@@falkenvir I think he's referring to the whole concept of custom headphones.
He needs a collaboration with a star or musician to be able to get 200 per headphone set. That is insane. You can get some high end decent headphones for 200 bills
I bought a pair of wireless beats for £260 and the sound quality is crap tbh lol
@@wuskul beats is pure marketing. That same headphones you purchased for £260 cost £12-15 to make 😂😂😂😂😂. I was also suckered in.
@@uvwxyzero atleast i look cool lol
This guy smashed it so hard I bet the dragons are slapping there backsides well done to the guy for taking his idea to millions just shows the dragons dont no much about alot business
🤦♂️
The franchise concept would work with this one. Audiologist offices, tech enterprises offering accessories, and other similar businesses would purchase the 3d scanning tool as part of their cost and the printing of the headphones would be done in various locations as he builds the business. The biggest problem was the availability of the scan and the time necessary for independent offices to do a mold and sending the mold in for production. If I wanted the best headphones (which I don't) I would be willing to wait a week for processing, production, and shipping. Two weeks at the most. As a consumer, I can see the excitement of owning the best pair of headphones even if I had to wait a week or two. As a businessman, a $10,000 investment, plus the franchising fees, would be acceptable if I knew the traffic of demand would be positive. If you're in the mall, with 500+ daily walking past my shop, I would consider it. If I was a hearing test center, with clientele in a small town, no. But if franchisees were taking the biggest risk with the investment, they are the ones needing to bring the traffic in and absorbing the highest cost of the business.
“I used to watch the show when it started with my father”
Peter: “are you looking for sympathy? I’m out”
Seems like a hell of a lot of effort just to stick some earphones in your lug'oles.
They now have an App that lets you take photos of your ears, which are then converted into to 3d printable data through artificial intelligence and sent to you by mail.
Thats amazing! Happy for them
Well, they still aren’t going to sell many.
@@MrJamberee i disagree, there is a lot of high end consumers, that want the absolute best doesn't matter the cost (and take a few photos of yours ear is a very easy thing to do)
Trust me it's impossible to get an actual measurement of anything through photos, let alone the inside circumference of your ear.
@@abhijeetsahoo1843 source : "trust me bro"
Getting scanners into shops and order sent through ... this is bread and butter to the dragons .
£200 a time would result in millions into billions if someone has the capital to get it out there .... missed chance i recon . This was and is a serious serious money maker .
@@neonwired4978 Piece of piss . Everyone under 35 loves an i-phone and over priced rappers headphones . £200 price point is expensive but not to the point someone wouldnt buy them for themself plus its a perfect price point for a present . One very quick look at beats are 150-200 ... so its spot on . Theres 7 billion people on the planet so theres lets call it 3 billion potential customers ......so call it 1 in 300 buying these to make a billion but thats within a year and theres 5 years exclusivity so call it 1 in 1500
.
The reason im not an entrepreneur ? a quote that says it all ....
.
Denholm Reynholm: When I started Reynholm Industries, I had just two things in my possession: a dream and six million pounds.
@@godzillas6301 Apple will sell 100m Airpods this year. 20% of customers say that they fall out and are uncomfortable. Snugs for Airpods is one of our best selling products.
There are 2.5bn smartphnones, 1% of this is 10m new smartphones a year, if we change every 30 months. Apple, Samsung, Amazon and Google all offer true wireless earphones that a percentage will upgrade to Snugs custom-fit.
The market for Snugs to secure comfortably true wireless earphones is very large, especially when the price today for Snugs is £99 (not £199 as back in 2017) and will be £49 next year. Now we have solved the fitting issue with a smartphone and not having to visit the high street and use expensive scanners, the business model is now viable, scalable and really taking off.
We were ahead of this market curve in 2017, when the Dragons had an opportunity to invest. Now we have pivoted and proven our business model. Snugs will be another success story that got away from them.
i love dragons den honestly isn't humans amazing how they come up with these businesses is amazing.
Makes for great entertainment to be damn sure, plus could do some good for the world. Win win… most times
What a shame I thought Peter would have been all over it!!
Best of luck to that gentleman good pitch great product
I have a pair of moulded snugs ear plugs. Didnt realise they went on dragons den, they are brilliant!
If they scan your ear and make it to fit perfectly, doesnt it mean it can come out as easily it can go in?
Just askin...
No, they idea is that you have them in your ears for life.. A bit like a tattoo
@@namnack lol
They dont come out.
Its like a ear protector that fits in your ear.
You have to twist them in.
I think they will see the ear walls and then carefully improvise the design of earbuds to get a good grip on ear walls.
@@1988mib ...if they were made in China.
Easy - your order is placed. You then get posted out product to mould yourself into your ear (the whole, blend 2 things into 1 to make the silicone thing) Wait until they set, send back...
That's what I was thinking. They use a similar model for online eyeglass companies. I'm sitting here looking at your standard ear plugs thinking, "How hard would that be to make a quick set version that molds to the user". Make a cast or reverse 3d render at the factory and you're off!
he needs to use photgammetary instead of the scanner, people can take pictures (from every angle) of their ear and using any photogammetary software u could create a 3d replica. i hope u see this mr Jobin! give it a try
I was thinking lidar? I mean a new lidar sensor is supposed to be in the new iPhone? Maybe possibility there in the future. (lidar of course been around for a while now).
I like this guy, he is very polite and responds well
This is an audiophile product. But the guy should also have had a back-up strategy of making a non-custom IEM range as well
Ultimate ears have a similar product although it costs £1400
He could easily achieve the production more if he would send his customers a silicone or some sort of material that they would be able to place in ear and it would harden then take it out and send it back
Sarah's got a point. With the NHS, it takes forever to get an appointment for care for medical conditions; I can only imagine how long you'd have to wait for an appointment to get inner ear impressions for custom earbuds
Now they have a 1.6M profit.
Also, where do you live? It doesn't take that much time to get an appointment.
You could always be seen privately.
They're now a very successful company, impressions can be taken at audiologists across the country and they have a decent global presence too.
Jenny: I'm not even in this season of Dragons Den and for that reason I'm out
I can never find an earphone that fits me perfectly. I'd be a customer 100%
Jenny is always out.
But Peter wants to know if you have trademarked and patented his glass of water, otherwise he's out.
Snugs: Best earphones, never fall out.
Airpods: Hold my beer.
"Best Consumer Earphones In The World?", dank pods should be the judge of that...!
He said the earphones sell for 139 - 199£ a pair so average 169£ a pair, and that the scanner costs 10.000 USD which is roughly 8000£. Where did Sarah come up with the math to say he needs to sell 300 - 400 to get near the price of the scanner? 8000 / 169 = 47 units in my book.
Sarah will make any excuse not to invest. She's not worth a chair imho.
Not the first time Sarah committed mathematical error; you would not see Duncan or Peter Jones doing that though.
Combine the technolgy with custom hearing aids and you have a good market sector.
Sarah listening intently to other Dragons speak, so that she can actually learn something and know what to focus on :P
Sarah is gorgeous. The cameras are not kind to her
I love Sarah so much, she's wise.
Anthony Rodriguez her and james caan were the only polite dragons. Rest of these guys are egotistical pricks
@@hamza361 I liked the Australian investor a few seasons back. He was real classy and backed a few of pitchers
@@corpgov who?
As he said, "Rockstars" have been using moulded in-ear monitors for years so the concept is not new. So he wants to bring this to everyday consumers but umo £199 for headphones is quite expensive. I think the everyday consumer will still buy a cheaper pair that fit well enough for about £20.
In ear monitors, or IEM’s as they are known have been around for quite some time. They are used by thousands of musicians and performers. They can retail at anywhere into the thousands. As a musician myself, let me tell you...people will buy this product and would be happy to pay for it, if it delivers and the quality is right. I even come across people who don’t play instruments and still buy earphones like this.
He is quite right arguing against the comment made about people not being bothered to go and get moulds done.
There are enough people in this world who care about the listening quality of music. Seriously.
The amount of times I used to sit on a bus and my headphones were rubbish. You couldn’t hear the music clearly. Even with the cheap foam inserts that earphones can come with.
All I will say, is once you’ve tried IEM’s you won’t want to go back. A good set will make major improvements to the quality of what you are listening to. It’s noticeable.
I hope he does well.
Still going strong. Good product apparently
He had to send a soft plastic thing to customers for them to put in ear and shape it and then they can measure it and send it back
£199 for a pair but who is going to pay for that?? A tiny percentage of people will. The price is everything these days especially with the lockdown and people have no secure jobs any longer. It is NOT an essential product to gave therefore people won’t pay the price
ACS used to do custom tips made from a gel cast . Cost about £79 and could be done from various clinics they partnered with . After a few years they sadly stopped as it was too expensive and all this without a $10k scanner
Now it’s all in software, on iPhones you can scan your ear for your AirPods. I could see this tech being bought by a company like them but that’s the only way this business would ever make money
My audio hearing doctor mad a mould from my ears for musicians ear plugs, it was a foam that hardened in seconds. He didnt use a 10000 dollar scanner. My custom fitting ear plugs that cut 10 db while I was on stage costum less than a hundred canadian
as of may 2020 the company is worth over 200m pounds, a massive success
you mean 864,000 pounds.....
I dont know where you got this info from but as the guy said above, the company is worth £864,000
For that price the least you could have done was look in to home appointments for scanning the ear (maybe £15-20 extra cost) with delivery. I can buy professional studio headphones for that price, over ear so no need to endanger my ear drums in comparison to sticking that right in to my ears.
Lot's of companies do this already.
They don't sell it for £199 tho
Just a tip : Use programming make a 3d scanner with a phone and send it via email then they ship it to you no need to go to the doctor or to there location. Smart and easy
The basic problem is with this concept is that the same result can also be achieved with Blue Tack and standard earphones
exactly, its best to just let the customer form it themselves with items in a kit. maybe the same way as gum guards when you put them in hot water for 1 minute then bit down it on it
Great headphones are not just about the fit!
He should have invested in contacting a programmer or app maker to make a mobile app that can scan your ear and thus give ear measurements. So when someone is interested in the earphones, you get prompted to visit /install the app.. The ear measurements can then be shared with the company and headphones can be made based off those measurements. So no need for that expensive scanner.
I've had custom in-ear monitors made and the process definitely wasn't impulse-quick. I had to go to an audiologist and have moulds made. BUT once the company had my moulds on file I can order an upgrade from them anytime I want in the future and they'll already have the file to make them. Might have done some good to include that in his model.
From someone that struggles with earphones especially now wireless ones. Having some that would mould to my ear would be great. I had to have an OP on my ears leaving giant gaping holes and earbuds falling out a lot. So £200 for these compared to 150-190 AirPods and others don’t bother me too much.
Hopefully something like this is adapted but it’d have to be Apple or Amazon to go world wide.
Maybe you should invest some of your money on learning how to type.
Id be super interested in buying but it's a bit too much. We all know generic earphone tips are uncomfortable, but buds moulded to your unique ear canal would offer superior noise-cancelling and near all day comfort
I see spawn off products like industrial earphones (noise cancelling) that are comfortable, potential partnership with 3M etc.
It is going to take more money and proper financial guidance on cost management and sales projections.
Jenkins + Jones combination for 150k, 40% equity back to 30% on payback is what I would pursue.
Now we know what Touker uses to create his offices!!!
Can i find this company online?
If he really wanted to try to make this business work, when you order online/outside of London like he was saying, the company should send them a diy ear mould that the buyer sends back and later receive headphones however long after once they make them.
This guy is killing it.
Snugs holdings are still around.. Their valuation was about half a million in 2021