Due to the way the KW match types work you can’t separate ad groups by KW match types alone. So it’s best to keep KW themes in the same ad groups. This way you can still do ad copy split testing etc
Does anyone JUST use PMAX and nothing else? (Well, except a Brand Campaign) - for me, it seems like when I have a search campaign, the PMAX and Search compete and the conversions drop.
![Google Ads Optimisation Tutorial [Live Session with Aaron Young]](http://i.ytimg.com/vi/sImd_AsYfaU/mqdefault.jpg)
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Best video - so incredibly helpful to see a real time audit. Thank you.
Helpful, thanks.
Very informative video
Really helpful video. Awesome stuff!
Best video ever! Thanks Aaron
Best video.Thank you.
Hi Aaron that was really helpful, i got one solution based on this video.
can we by any chance get about B2B SaaS based search campaign optimization.
awesome
What is your reasoning for combining broad and exact keyword in an adgroup instead of separating exact and broad into separate adgroups?
Due to the way the KW match types work you can’t separate ad groups by KW match types alone.
So it’s best to keep KW themes in the same ad groups.
This way you can still do ad copy split testing etc
You said below 3% Conversion rate is a red flag for Search. What conversion % should you expect on PMAX?
Anything above 7% , but each industry has a different range that trickles into your ROAS
Does anyone JUST use PMAX and nothing else? (Well, except a Brand Campaign) - for me, it seems like when I have a search campaign, the PMAX and Search compete and the conversions drop.
use pmax for only targeting new customers