Never tell Google anything you don’t have to. Don’t pick a campaign goal. Set up one primary conversion with last-click attribution. Never use performance max. Never use broad match keywords. Always add negative keywords. Pay zero attention to the optimization score. And never answer emails from their “reps” who are really salespeople who don’t actually work at Google.
Thank you lots of good sounding tips which campaign would you suggest for a small hot tub hire business radius of 40 miles or 50km? Also what are negative keywords Thanks Lewis
@@lpatterson5005 For any service business targeting a local area, run a search campaign (not smart campaign) with only exact and phrase match keywords. Negative keywords prevent your ad from showing if it’s part of someone’s query. A negative keyword of “free” would keep your ad from showing for “free hot tubs” even if you had “hot tubs” as a phrase match keyword, which otherwise would match to that query. You might use other negative keywords like “phone number” or “customer service” for people looking for the manufacturers of any items you sell or install. You don’t need your ad showing up for that or people will call thinking that you are that manufacturer if use their names as keywords. (But don’t use any trademarked names in your ad copy.) You might also consider a Local Services Ads campaign to run in parallel but need to set that up in Google My Business.
@@lpatterson5005If your hot tub business is available anytime (the customer can just click the date & time) you can select e-commerce or sales as a target. Otherwise if they have to talk to you to know which bathtub and they need time to discuss or you'll have to call them back to confirm, getting leads sounds better... Getting leads mean you'll get their email & phone, which you can keep for the next campaign as a return customer segment. Sales is more like Amazon click & buy Negative keywords means the keywords that you don't want your ad to appear. It's at the next tab, after you put in the keywords.
Great Content! I have two questions. 1. When I follow the same steps I only have the option for Performance Max in the campaign Type. Is there a setting I need to change so I have the other options? 2. Do you have any tutorials on how to maximize ads for Google maps or google my business? I have a retail location and want to create ads that show up in maps, but haven't found a good example of how to do so / am a little unclear on how the ads relate to google map searches. I look forward to your response. Have a great day.
The video had some eye-opening moments, indeed. Personally I believe there was a need for higher audio quality and better content. I could be watching more videos like that from this person.
I sell High-End furniture online and plan to launch a Google Search campaign. Should I create 1 campaign per product category (mirrors, buffets...etc.) or just 1 campaign with separate ad groups (1 adgroup PER product category).... ?
I have a parent coach and life coach I’ve spent the last year training on research papers and information gleaned from books. Would google ads work for this type of SaaS service?
Hello, I see the new update have removed the date on when to make the ad activate, or is it somewhere? After paying ads and it be approved, it will be published?
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Google Ads Tutorial 2024 is going to be really useful and it is going to be 100% perfectly working as well! 😍
A good lecture that will benefit all who have followed this excellent explanation.
*The step-by-step guide is super clear and easy to follow. Thanks for making it so accessible!*
My pleasure 😇
You putting this up for free is actually clutch - praise to you
Never tell Google anything you don’t have to. Don’t pick a campaign goal. Set up one primary conversion with last-click attribution. Never use performance max. Never use broad match keywords. Always add negative keywords. Pay zero attention to the optimization score. And never answer emails from their “reps” who are really salespeople who don’t actually work at Google.
Thank you lots of good sounding tips which campaign would you suggest for a small hot tub hire business radius of 40 miles or 50km? Also what are negative keywords
Thanks
Lewis
@@lpatterson5005 For any service business targeting a local area, run a search campaign (not smart campaign) with only exact and phrase match keywords. Negative keywords prevent your ad from showing if it’s part of someone’s query. A negative keyword of “free” would keep your ad from showing for “free hot tubs” even if you had “hot tubs” as a phrase match keyword, which otherwise would match to that query. You might use other negative keywords like “phone number” or “customer service” for people looking for the manufacturers of any items you sell or install. You don’t need your ad showing up for that or people will call thinking that you are that manufacturer if use their names as keywords. (But don’t use any trademarked names in your ad copy.) You might also consider a Local Services Ads campaign to run in parallel but need to set that up in Google My Business.
You are expert in Google ads.I am also interested in Google ads.How we can contact with you.
@@lpatterson5005If your hot tub business is available anytime (the customer can just click the date & time) you can select e-commerce or sales as a target. Otherwise if they have to talk to you to know which bathtub and they need time to discuss or you'll have to call them back to confirm, getting leads sounds better... Getting leads mean you'll get their email & phone, which you can keep for the next campaign as a return customer segment. Sales is more like Amazon click & buy
Negative keywords means the keywords that you don't want your ad to appear. It's at the next tab, after you put in the keywords.
Thanks!
Google Ads Tutorial 2024 is going to be really useful and it is going to be 100% perfectly working as well! 😍❤❤❤❤
Thanks
Videoclipul este de foarte bună calitate, prezentarea informațiilor este la cel mai înalt nivel. Se poate vedea că ați pus suflet în conținut.
Good tutor without water, me as beginner understand everything)
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
And it's been an absolute pleasure learning about Google Ads from you!😃 You are one great teacher!
Great Content! I have two questions. 1. When I follow the same steps I only have the option for Performance Max in the campaign Type. Is there a setting I need to change so I have the other options? 2. Do you have any tutorials on how to maximize ads for Google maps or google my business? I have a retail location and want to create ads that show up in maps, but haven't found a good example of how to do so / am a little unclear on how the ads relate to google map searches. I look forward to your response. Have a great day.
The Best thing ive learned on internet Today
Best of the best. Good deal
mam do you need ads services?
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
OMG finally something on Australian soil. Yay. Been struggling with USA programe. Cant wait to get cracking, onto video 2 now !!☺
Your video is really great! The information is presented clearly and precisely, it feels like you put your heart and soul into it.
Everything is clear. Brief and clear. No water. Thank you)
How much should I invest in adwords? Considering I have no clients at all. What will be the cost of getting one client?
Thank you for this knowledge!
You are the king of it bro
THANKS!
This is a great video! The information is presented in a structured and clear way, it's obvious that you have worked hard on the content.
I really liked the video! Everything is explained in an accessible and understandable way, you are great.
Thanks for video! I studied a lot of terms in Google Adsense
Your video is just super! It's a pleasure to watch, it's clear that you are professionals in your field.
I want start google ads and you very help me. Thank you!
I don't see any Skip campaign creation option in the startup dialog. What could be the issue?
Thank you !
Thank you for this tutorial. I understands all!
You explain it very well!
Clear and understandable, I wish there was more information like this.
A useful tutorial. I was able to learn a lot of new things in a short time, thank you!
Informative tutorial. I want start make google ads. Thank you!
Glad it was helpful!
The best video about g-ads
You're doing a good job.
Thanks for the video! Loved it very much!
Glad you enjoyed it!
The video had some eye-opening moments, indeed. Personally I believe there was a need for higher audio quality and better content. I could be watching more videos like that from this person.
The video is great, informative!
Thank you very much Aaron.
Thank you! Great video both with content and delivery.
Best Tutorial i found so far! Thankyou ;-)
You're welcome!
thanks! it's exactly what I need!
Very informative video👌
Thanks for the video!)
step by step, nice!
Very informative and helpful tutorial for me! Thank you, Aaron 🤝
Very clear explanation for immediate action. Thanks
I sell High-End furniture online and plan to launch a Google Search campaign. Should I create 1 campaign per product category (mirrors, buffets...etc.) or just 1 campaign with separate ad groups (1 adgroup PER product category).... ?
Better to create separate campaigns for each product and also it depends on your customers persona, because you need to use different keywords
I have a parent coach and life coach I’ve spent the last year training on research papers and information gleaned from books. Would google ads work for this type of SaaS service?
Best tutorial, that I see!
Thank you
It's a pleasure to watch.
Great video, super insightful. How did you prepare the manual keyword research? Cheers
Great tutorial, thanks!
Thank you for creating the video - likes Unequivocally !!!!
Thank you for this useful information!
Glad it was helpful!
good to start! thanks
You're welcome!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Everything is great!
Thanks , really helpfull
No water, fast! Way to go.
Hello, I see the new update have removed the date on when to make the ad activate, or is it somewhere? After paying ads and it be approved, it will be published?
Thank you for this tutorial. It very help me! 👍
Thank you for this informative guide!
Thanks, its a good info to start for beginners👏
So about the 10 clicks per day. Is that per keyword group or per keyword?
Helpful!
Thanks for video❤
Beautifully explained Aaron, thank you. Concise and to the point...subscribed...
THANK YOU!
Thanks Aaron for your videos
That's just awesome.
Thanks
thanks for video)
Do you recommend doing SKAG?
Hi the option to opt out of setting up the account that way is no longer available it seems?
Ugh, just fire!
Thank you for this tutorial. It help me
The skip campaign creation option is not available for me when first starting out...
Do you offer any consulting or coaching aswell?
do you have a video on setting up conversion tracking? Everytime I create campaign it says conversion tracking isn't setup properly
Informative tutorial!
Cool, ty
Thank you👌🏻
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Everything is clear. Brief and clear. No water. Thank you)
I’m not, I’m new into this, I will like to meet someone or text someone that can really put me through, I wanna learn this
You putting this up for free is actually clutch - praise to you
A good lecture that will benefit all who have followed this excellent explanation.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Clear and understandable, I wish there was more information like this.
No water, fast! Way to go.
You explain it very well!
step by step, nice!
Everything is great!
Thank you for creating the video - likes Unequivocally !!!!
You're doing a good job.
The video is great, informative!
Thanks for the video!)
That's just awesome.
Thanks for the video! Loved it very much!
Thank you for this information!