The PROVEN Strategy for New eCommerce Google Ads Accounts
ฝัง
- เผยแพร่เมื่อ 17 ก.ย. 2024
- In this video I give you the exact strategy I recommend using for brand new eCommerce Google Ads accounts.
How to Use Keyword Planner Tool
• How to Use Google Ads ...
Bid Strategies Masterclass
• Google Ads Bidding Str...
How to Set Up Google Shopping Campaigns
• The RIGHT Way to Set U...
How to Optimize Google Shopping Campaigns
• The RIGHT Way to Optim...
Performance Max Course (2+ Hours)
• Complete Performance M...
How to Set Up Google Search Campaigns
• The RIGHT Way to Set U...
How to Optimize Google Search Campaigns
• The RIGHT Way to Optim...
Dynamic Search Ads
• Google Dynamic Search ...
How to Set Up Remarketing Campaigns
• The RIGHT Way to Set U...
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➜ RESOURCES
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#googleads #googleadsoptimisation #googleadstutorials #googleadstutorial
Amazing insights as usual. Cheers!
Thanks! Greatly appreciated.
Hi Austin,
Thanks for great content. Could you please make video, how you combine standard shopping/p-max(feed only) with search campaign and which keyword match type and bidding(would you use portfolio bidding) you use. Thanks in advance
I am from Boston and you sound like you are from around here! We are straight shooters like you - love the vids! All hard content and no bs fluff! Thanks man - awesome videos!
Thanks! I've only been to Boston a few times and it was for business meetings, but seems like a great city.
Bro make a video about Google merchant center account creation please..
Man I can’t wait for your course to come out! Absolutely love your content. Are you covering conversion tracking in it or do you maybe know of a good source where I could learn more about the world of enhanced conversion tracking?
Thanks! Conversion tracking set up will be in the course.
This is gold! very detailed and clear. Thank you so much 🙏🏻 I will definitely structure my campaigns the exact way you did. One question, what makes you consider dynamic search ads as advanced campaign? I think it’s easier to set up and optimise comparing to standard search campaign.
I wouldn't say it is advanced per say but some newer advertisers are a bit timid from using them since they don't understand how they work. Standard Search Ads are such a large part of the history of Google Ads it seems easier for people who are newer to grasp and just run Standard Search Ads. I could be incorrect in that thinking tho - just seems like that from my personal observation of consulting with newer Google advertisers.
@@growmyads I appreciate the time you took to reply to my comment, thank you Austin always forever grateful for the knowledge you are sharing.
Thank you so much.
You're welcome!
Outstanding video, as usual. Thank you. I just started a shopping campaign 11 days ago for our product segment that's most searchable. Budget is $40/day and avg CPC is at $1.50. 3 purchases so far. Should I let it run as-is, or reduce budget to $30/day and put $10/day into everything else? Thanks in advance.
I'd let it run as is if you are getting conversions. Keep the momentum.
@@growmyadsI truly appreciate your guidance. The only change I made was changing bid strategy from Max Clicks to Manual CPC since this is my first campaign, and put the max bid slightly below what my average has been running ($1.30 vs $1.50). When I hit the 30/30 benchmark, I’ll switch to Max Conversions. Thank again.
Can you do a video on how to run ads on Mobile apps?
The only time we see mobile app placements work is if you are advertising another mobile app. Otherwise big waste of money.
@@growmyads can you expand on that? Are you talking about one app advertising another app?
Hi what if I only have one product but different quantities? How do you count the conversion ? Let’s say we sell 100/200/300/400 quantities for same product , does each one counts as one conversion ?
Yes since that is generally one unique purchase from one purchaser who just bought large quantities.
another question is does long tail key words normally for brand awareness campaign ? My long tail key words especially those “what” and “how” generated great CTR but no conversion. So I assume people are in the initial research phase normally don’t convert. But when I directly target one of our competitors our sale or even add to cart goes up. is that another thing to just target competitors do the trick ?
Targeting competitors can work but is tricky and I generally advice testing this later after you got other campaigns dialed in but here is a video I did on this topic: th-cam.com/video/pOOTCfoZqQI/w-d-xo.html
@@growmyads why later? I think our industry are very different. For me, Its the one that worked. niche market
Hi Austin, I have a question based on this great video.. I have an e-commerce gift store selling jewlery gifts that come with a message card and also personalized metal wall art as housewarming gifts..I am thinking about only running google shopping Ads for 20 products(10 jewellery + 10 metal wall art products) but I am confused how much daily budget should I set up this google shopping Ad campaigns for? As in do you decide daily budget on mean CPC per google keyword planner? If that the case then the average CPC for both my message card jewelry products and metal wall art product comes out to be $3 average so does this mean I should set up daily budget for google shopping campaign containing these 20 products to $60 per day ($20*3 CPC)? I would greatly appreciate your response, thanks!
If average CPC is $3 then I would recommend $30 per day minimum campaign budget to start.
@@growmyads that would be $30 per day for 20 products?
Can you put the notion link?
You can find it in our Skool group in classroom section under Free Resources.
Does this benchmark cpc come under only shopping ads ??
Yea
Hey, I've been working on my copywriting skills and created a few samples for you. Feel free to use them if you find them helpful. Could you please let me know where I can share them with you? I understand that sharing them in TH-cam comments may not be ideal.
Skool group would be best
@@growmyads sure
I have 1000 dollars and I sell pet products, in which country should I advertise?
1.25x
Thanks me later.
My Key Word have 10 or 100 searches in a month.. (that’s a difficult job, not yours) 😮
I’ve been following your dropshipping tips for a while now, and I just wanted to say your content is absolutely amazing. It’s been incredibly helpful. I was wondering if you have an email list or newsletter, and if you might need any help with it.
Thanks for the kind words! Best place for now is just join our Skool group.