Owning a Reverso, I don't think they are sport watches any more. They might have been once, but the specification of modern sport watches (shock and water resistance) has overtaken them by a long way. I would call the Reverso a dress / casual watch - equally at home under the sleeve of a suit or with jeans and a t-shirt. I paired mine with a black stingray watch strap and I love it. Very versatile and fun.
I have the medium duoface and wear it with shorts and t shirt, boots, jeans and polos or whatever I fancy. The quick release straps mean it’s easy to change it up- the difference between a brown leather, blue suede and black gator is like having 3 different watches… or 6 different watches 😂
I think that is a brilliant distinction. It is no longer a sport watch. However it can perform dress and casual duties. Especially with a strap change. It looks very laid back on suede/nubuck straps.
Hi Britt! I bought my Reverso Small Second Medium only a few years ago for €5,100. And now it costs €11,100!!! That's crazy! It has got a simple manual movement without a hacking second! JLC has definitely priced itself out of the market for me. Best wishes, Claus
Have always rooted for jlc and was even planning to get a reverso as it history is related to my country,but the approx 80% price jump is just outrageous.
Totally agree. Was looking at the master ultra thin small seconds for my wedding this year, but likely to hold off and then get a used model at some point DoW the line. Price points there seem more… realistic.
I have a jlc polaris date blue. It is gorgeous and no one seems to talk about it. It is 42mm (perfect for me but I get why it's too large for some) but it checks so many boxes. Sometimes I think folks aren't even looking at what else jlc has to offer.
You know, I really want to get one of these in to review! I'm going to bother Andrew over at Watchfinder to see if they have one I could borrow for a couple of weeks
I just love Reverso. Everything it stands for, and everyone who wore it on screen (Batman, for example). My wife gave me the duoface two years ago for celebrating our 20th anniversary, so it is even more special. As a watch lover, it is like a dream to have two watches at any moment without having them on both hands (which would eventually draw too much unnecessary attention - yes, I already tried it. :))
I didn't realize the increased price until I read comments here. I checked their web sites, and totally surprised to see the amount they increased. This may be the biggest price increase in any brand in history? How do they justify this? JLC has so much potential to be watch-lover's favourite brands. Or "had"? With one or two decent sports steel models, they really could be. They have skills, brand, design, and heritage.
I've been an avid watcher of your channel for some time now and I just wanted to say thank you - Thank you for your always honest, unbiased, unpretentious and very personal, relatable and entertaining content.
Dear Britt, First it seems to me that you have begun to recover very nicely from your accident. As to JLC, I fully agree with you about the house. Its catalogue continues several lines of watches with lots of variety and the highest possible quality of execution. I, too, have a bit of a bias as I have the good fortune to have an inherited Memovox, and would have said that the Memovox is JLC's flagship...Please keep the fine videos coming and keep on making progress in your recovery.
I love my reverso tribute duo. The dual time gives me a reason to wear it when I travel or when I’m wearing it all day and night and want to mix it up. That being said, I’ve always wanted a monoface to inscribe something memorable and outlandish just for me.
I recently picked up the new black dial reverso just a month or two after getting a Cartier tank and they definitely compete for waist time. I will say that JLC pricing($21,000) for the rose gold model felt over priced(no deployant strap), but after I’ve been playing with different strap options I really love it.
I just sold my Duoface last week after 2 years of ownership. I ADORE the watch, but I just never wore it so I couldn’t justify keeping it. I do think it’s much more dressy than sporty however, which is why I sold it. Were it sportier (more water resistance for example) I would have felt more comfortable wearing this as my daily. If they ever come out with a more robust version with an improved power reserve I will buy one again for sure. Honestly, a reverso with 100m of water resistance and some sort of date function would be end game for me.
Ok, I legit lol'ed at "THE CODE 11.59!" 🤣 I love how your introduction to the brand was atypical, and I agree that they're not quite "one trick pony" yet. The Polaris is fantastic, and even within the Reverso line, they really keep it fun. Thanks for sharing your perspective!
I love the Reverso but would only buy pre-owned. If you pay full retail expect to lose 30-40% of your money at least if you ever sell or trade. It's a real shame but JLC will really suffer for these price increases. They've lost a customer in me unfortunately.
Memovox is the coolest JLC in my opinion. A very rare complication and used models from the early 2000s or older cost less than half of the current prices, but do already have the modern chime sound instead of the rattle sound the vintage ones make.
“Fidget spinner for rich people” is a hilarious take on it. I have one and frequently call it an adult fidget spinner. Also, watches being the intersection of art, fashion, history, and engineering is a great way to think about it. Great observation.
Fantastic video Britt! Love it! The JLC Reverso is a dream watch for me, it's fantastic! That being said I've limited myself to a specific budget and the Reverso is outside of that. As far as the watch being a one trick pony, I don't think that's true at all. It was designed for a purpose, and that purpose isn't really a thing anymore so it has become a fun parlor trick instead of being necessary to survive the polo field. So to me the Reverso is a fun callback to a bygone age, perhaps a more elegant age. And that feeling is why I love watches!
For me, I think of the Reverso, Polaris and Master Control, and Queen Elizabeth’s watch. So I’d vote no on the one trick pony. I love the Reverso, but the recent aggressive price increase is a bit of a bummer.
Price increase on these has been crazy. I feel like I missed my opportunity to add one to my collection. For the same money now I would just prefer something else. I will be getting a Cartier Tank instead.
You had decades to buy one before the price jump. Problem is that it was undervalued for so long and people didn't appreciate them. They bought Rolex instead. Then Rolex went up. You snooze, you lose. You'll keep chasing the market like the other sheep
I really would like a blue dial Reverso, but the price point is daunting. Especially for a watch I would mainly wear more in formal settings....and its basic movement. Hard for me to justify a Reverso when I have a Omega Globemaster (white dial), Monta Noble (blue dial), and a gold tone Fredrique Constant Highlife (black dial). With all thst said, this is hobby makes us irrational - and I love it!
I get what you mean about the sporty nature of the watch. The Cartier tanks have this relaxed elegance about them - very quiet and sedate. The Reverso is more assertive - I'd compare it with the Santos & Dumont which both have that sporty lineage but are also no longer sport watches in the modern sense.
I love how often people mention “one trick pony” and “JLC” in the same sentence but never do it with AP. JLC’s line up of watches are so hugely versatile. AP? Royal Oak in different colors….
I didn't really like the JLC Reverso (or any square watch for that matter), but I really respect that it had a reason behind it. Back in the day watch companies looked around and just made watches to fit some weird profession/hobby; drivers had that VC, polo players had the reverso, submariners had the, uh, submariner. Nowadays, watch companies just look at their collection and say "lets just do all of this the exact same, but slightly different." I would love to return to the time where watch companies make weird watches for specific professions.
I dont think JLC is a one trick pony at all - I've got 2 JLCs, neither a Reverso. 1. Classic, Master Compressor Diver GMT and 2. Modern, Polaris Date with green enamel dial. I think it is true to say that amongst watch geeks WE have a target fixation problem, struggling to draw our attention from the Reverso.
JLC is a great watch company, and I don't think they are a one trick pony, but they are pretty close to it. The cost is out of control, but so is everyone else.
Britt, keep up the great work. The important difference to AP is that JLC engineering has powered others and made others look good. AP is a 1 trick pony
i'll take a tank over reverso anyday. but i do love JLC. my favorite, which i'll never be able to afford, is the master control ultra thin moonphase. the silver dial with blue hand is so classy, the black dial is pure stealth class, and the pink gold one is just next level.
Thank you for this new issue. I do love the JLC Reverso, but, ok, it's going tobtake a time till I can get it. But I will for sure. Stunning watches in your channel Britt, and also it is stunning the rythm/ march you're implementing. Saludos!
The Master Control line is also pretty awesome. Both the Master Control Calendar and Memovox are sweet. It's just that silvered grey dials aren't that great. I mean, silvered grey and polished rhodium finished numerals. It's like the opposite of contrast. The models with blue sunray brushed dials or golden cases are more to my liking with the latter being dreadfully expensive.
Great video Britt! As a watch enthusiast and fellow reviewer, clearly not at the same level as you 😂. I would add that depending on the how much you want to spend, sourcing quality 18 mm lug width straps is not a difficult task at all! Unless you're buying directly from JLC, there are so many very good quality suppliers out there that would do the 18 mm. Great video and keep the watch dream alive!
Agreed re the plentitude of non-traditional lug width sized straps these days. That said, I’d still lean toward the sagliano straps out of snobbery haha.
I’ve had three JLCs since last year, the Monoface Reverso Small seconds, the blue Duoface Reverso tribute, and the Polaris Mariner Date. Love them, but I think their biggest problem right now is their crazy price hikes. Not too long ago (two years) you can get the Monoface Reverso for about the same price as retail Explorer ($6500 in 2021). Now they’re far above price wise and yet no upgrades compared to the 2021 version 🤷♂️ Even the new releases this year got price hikes in just less than three months 😄😑
Oh don't get me started on the price increases. I can keep my heart sinking to my tummy thinking about it! I want a monoface Reverso SOOO BAD! And I am saving! But man, they make it harder and harder for me!
Great point. In that same time span the Explorer got some tweaks including upping the power reserve. The monoface small seconds is the same they’ve sold for at least the past 7 years, unchanged.
The Reverso is definitely a dream watch for me. The new Tribute Chronograph - which I could never buy - is one of my favorites besides the classic Monoface.
Great that you got to spend some time with a Reverso, easily my favourite watch in my collection. I think that steel one is quite sporty but the 18k gold Classique (the one I have) is not sporty. mine is also older (1998) with a smaller crown so it could never be seen as anything other than a dress watch. As to whether they are a one-trick-pony, I don't think so - after all they discontinued the Reverso for a good few years. the memovox is pretty iconic also as is the master control line. You will have to come to Dublin to try my version! We have a JLC boutique now too!
I look forward to the day you call out the Rolex BS. For example, we invented the water resistant watch, we invented the automatic movement, we were the first to have a date on the watch. We make everything in house.. The oyster case and bracelet were designed by Rolex. Every single one is absolute bollocks.
Great stuff, Britt! I wear the JLC you showcase in your vedio everyday to work and LOVE LOVE LOVE it! Clasic yet the Arabic numberals make it more modern than the Tank. I agree it's a camilian with different straps. I wish JLC made the model in yellow gold. Thanks for the great content. Please keep it up.
GAAAAH! I am sooo jealous that you own this watch!!!! Man, I really want one now. I want this exact same one in the stainless steel! And maybe... JUST MAAAYBE, if money is goooood one day, a rose gold monoface as well! I just want ALLLLL THE RECTANGLE WATCHES! >=]
@@BrittPearceWatches I don't mean to be an enabler but I'm just saying you can snatch up a preowned steel Reverso 250.8.86 for less than half the price of the medium ultra thin you bonded with. They are a bit smaller (23 x 38mm) but have the same classic look.
There price increase is outrageous. I paid $6900 for a reverso classic last November that is now close to $11000 , and even higher in Europe . I was also told yesterday at one of their boutiques that the brand is planning on going out of ADs to become boutique and online only .,,
Wrong. JLC have many complications, designs and innovations. The only pony is the one's that have blinkers on their eyes not to see what's available in their extensive catalog.
I don’t necessarily think the price increases are completely unjustified, considering how much other lesser/similar brands have increased their Watch prices. I do think JLC were slow though and for a long time they were underpriced in my opinion.
As the owner of a Reverso and the Master Control Sector Dial, I love JLC as a brand. However, their recent price increases are insane. I always viewed them as making horologically significant watches at a somewhat affordable price. Not anymore. I'm happy to have what I have but I probably wouldn't buy another.
Reverso. I wear mine everyday. It’s exactly the same reference you show in this very well presented video.. As a Swiss man with larger wrists, I feel no obstacle to wear a smallish, yet classic watch. Let some art deco dictate my time keeping! We live in a digital oriented worls, so please admit that one classical mechanism perspective. And: it’s very accurate! Jura mountains range made. Swiss made. Dankeschön.
I have always thought most JLCs looked pretty good but the one I would really like is the Master Hometime for Aston Martin. I just love the size, the dial layout and the way you can hide the extra hand for the travel time complication. ( No I don't have an Aston, that's just one more thing to aspire to ). The Master Geographic in gold with a black dial is pretty gorgeous too in my eyes, and that is saying something for someone who does not normally prefer gold. Another great video.
What a unique favourite!!! That is a deep cut! 🤣👏🏻 I love it! Good grief don’t we all aspire to an Aston!!! I need more people to like comment subscribe so that dream can come true! 🤣
I totally agree! I wear my Reverso with a suede trap and recently purchased the fabric straps JLC released for the Reverso. It looks perfect with them and I wear it out with shorts and loafers when going out for coffee in the morning.
Another great video! While there are a lot of reverso videos, I notice not many feature precious metal options. I really like the look and feel of the 18 karat rose gold Reverso.
What I plan to get from JLC, if I'm in that spot to acquire them, is one of their Memovox or Memodate watches. I was thinking of their perpetual calendar as well, but I remembered that I'd rather get the more legible Patek Phillipe In-line perpetual calendar instead, the 5236P.
I love the Reverso. I came pretty close to buying the Duoface a couple of times, but both times it just did not look right on me, no matter the case size I tried on.
agreed with the sport categorization. something about the art deco style and the multi-engraved borders are more aggressive than other tanks. but would also wear to a wedding with a leather strap
I love the Reverso and would love to own one, it's the horology equivalent of being invited to sit at the cool kids table. However, not sure it would get any wrist time.
For me, too, the Reverso Mono Face is the actual Reverso. The only exception is the brand new, relaunched Reverso Chronograph. I especially like the golden one with the black dial. Unfortunately outside of my budget. 🏋♀🚴😫 Speaking of sports watches. Of course Cal. 822 is still indestructible today. The movement is simple but extremely robust against shocks. I even suspect that the cal. 822 is immune to extreme mountain tours and even rugby. So the Mono Face can definitely be used as a sports watch. Only our head doesn't play along.
That was not controversial at all. It is a sports watch. The water resistance is woeful, and could have been upgraded in the last 90 years, but it's a sports watch nonetheless. I'd get the monoface with small seconds, if I had to choose. But to stick it to Omega.... Firstly, the Speedy might be a bigger icon than the SMP. Secondly, there are AT's, Railmasters, PloProfs, Constellations and PO's in Omega's catalogue, and they all have the makings of an icon. The fact that the DeVille has fallen by the wayside somewhat is just regrettable, but Omega is not a one trick pony. :)
The dependency of JLC on an almost 100 year old model line is a sad commentary on the rest of the JLC catalogue. The failure of JLC to gain lasting traction in the market dominant diver category despite the original promise of the now discontinued Master Compressor model line made JLC all the more dependent on the Reverso. The Reverso is a pretty stupid anachronism made all the worse because it is complicated to service for a number of reasons (overly complicated multipart case construction, overly dense movement with too little working space, etc.) and owners are basically forced to use JLC service centers. The Reverso could be updated and modernized but such efforts would likely be rejected in the market place creating even more of a dilemma for JLC. I am a JLC fan and gifted my wife a diamond bezeled manual wind Ultra Thin reference with a special dial. When she recently wanted to expand her sport watch wardrobe beyond Cartier, she actively looked at Reversos but she ended up preferring a new ceramic and rose gold Hublot woman’s reference notwithstanding a quartz movement (Reversos also come with quartz movements in woman’s models but she was looking at mechanical movement Reversos). I think I understand the august history of JLC movements but most woman have a different purchasing criteria than men. Quartz movements are not anathema which is well evidenced by the dominant success of quartz Cartier woman’s references for Richemont (the owner of both JLC and Cartier). Many make fun of LVMH’s Hublot in contrast to JLC but Hublot is selling to woman while JLC is not. The basic steel cased Reversos (not the Night and Day or the Duettos) are pretty blah (no matter which movement they have) and not too likely to excite non-watchnerd woman. Yes, the Reverso is a niche product but it is getting seriously long in the tooth in ways that Cartier has avoided with regard to its heritage references regardless of whether the movements used by Cartier are mechanical or quartz.
One of these days I'll find something to disagree with you on! Not today though. Ive got a similar version with the small seconds. I either wear it on a green or blue leather strap but it looks damn fine on just about any strap you can get to fit. Enjoyed the vid 💙
Absolutely not! I also got my intro to JLC via the master control series. There was also at the time Master Compressor line (remember those?). I do recall looking at some reversos at the time but to me, as my 2nd watch next to a SS Ulysse Nardin chronograph on a steel bracelet, I was looking for a travel/gmt/worldtimer that could also work with a suit in court, etc. It came down to hometime vs master geographique and I settled for the hometime. Still relevant, still elegant till today. As for the reverso, I could never settle a debate within myself - purist single face or a duo face which defies the whole concept of the reverso but gives you advantage of that 2nd time zone. Which is probably why I still don't own either one.
It’s vital for a man to stay away from large reversos at all costs. They look so awkward. This watch is a really classic size. Personally I like the medium.
Britt, I enjoyed your content. Yes, price has increased across the line up, but I think it is well deserved for such an iconic brand. I am enjoying my Reverso Classic (large) dual face and green dial Polaris. I am not rich, but I appreciate and value quality timeless pieces for the collection.
I don't think you could ever call it an OTP. With the crazy amount of versions that they have made with a vast array of complications its both fresh and forever classic no matter what version you have. If I ever win the powerball im sourcing an eclipse!
When I first started with the maison I bought myself a vintage memovox. Then I found a guy selling a 1962 solid 18k rose gold dress watch JLC. This was followed by a rectangle “tank look a like” JLC from the late 1960’s or early 70’s. My most recent purchase was few months ago the medium classic Reverso. I’m from Asia and people here are more into Rolex AP or VC. Very few would stop and look at the watches I wear which is nice
I know the Reverso is JLC's most iconic watch. But it's probably not for me. My favourite model from JLC is the Polaris. At first I thought it doesn't look like an 8,000 $ watch but since it has grown on me.
I think sooo many people agree with this! I think JLC kinda should invest more in their sports watch department. When I think of the high horology brands, Patek Philippe, AP, VC, the watches you think of first is their sporty watches (Nautilus, Royal Oak, Overseas); luxury but undeniably sports watches. Of course they still have their crazy complication dress watches, but most modern men want sportier offerings. You know?! I really wish JLC went b@lls to the wall on a sports watch
Small seconds monoface is $11k. Cartier medium santos with two straps is $7. I am debating between them. They should be $8500 for jlc and $7000 for the Santos
i think the duoface is the coolest idea ever, although their current options aren't that drastically different. Wish theyd have like completely bonkers of a difference between the two faces, almost like how much the faces on their tryptich differ, that would turn this into a must buy for me.
It's definitely not a one trick pony. Just that collectors only focus on that one model. It's not the brand's fault. It's like saying McDonald's only make the Big Mac. Just because everyone knows the Big Mac doesn't mean you ignore everything else on the whole menu. Makes me angry that such an innovative brand that has given so much to horology is seen with ignorance. My first JLC was a Memovox over a decade ago. Wasn't until recently that I bought a Reverso. It's less delicate than keyboard warriors in tailored suits make it out to be. If you own it, use it.
I have a classic Reverso with a beautiful silver strap. My wife the dual face one side dressy mother of pearl with diamonds. They are gorgeous and sort of discrete. Love wearing them
Owning a Reverso, I don't think they are sport watches any more. They might have been once, but the specification of modern sport watches (shock and water resistance) has overtaken them by a long way. I would call the Reverso a dress / casual watch - equally at home under the sleeve of a suit or with jeans and a t-shirt. I paired mine with a black stingray watch strap and I love it. Very versatile and fun.
You know, I can't disagree with this!
The reverso small seconds is my dream watch. And I would absolutely rock it with jeans and a t shirt!
I have the medium duoface and wear it with shorts and t shirt, boots, jeans and polos or whatever I fancy. The quick release straps mean it’s easy to change it up- the difference between a brown leather, blue suede and black gator is like having 3 different watches… or 6 different watches 😂
I think that is a brilliant distinction. It is no longer a sport watch. However it can perform dress and casual duties. Especially with a strap change. It looks very laid back on suede/nubuck straps.
It's the kind of watch that when you see someone's wearing it, you know that they know their stuff.
Hi Britt!
I bought my Reverso Small Second Medium only a few years ago for €5,100. And now it costs €11,100!!! That's crazy! It has got a simple manual movement without a hacking second! JLC has definitely priced itself out of the market for me.
Best wishes,
Claus
GOOD GRIEF! Those price increases hurt my soul!!! Gringa needs to make more money! Or save a lot longer to buy one of these ;)
Yeah, for 5k it's a good buy but for 11k it's not even worth looking at for the average Joe or even 98% of us Watch nerds.
Definitely a casual watch in my eyes.
@@MrFloRolf Time to look elsewhere like Longines DolceVita, nice sector dial design without ripping off Cartier Tank or Reverso.
@@BrittPearceWatches just be a little patient, with 2 more interest rate hike by the Fed & no pivoting for years, you can snag one for under $5k.
Have always rooted for jlc and was even planning to get a reverso as it history is related to my country,but the approx 80% price jump is just outrageous.
YUP! Relate 💯
Totally agree. Was looking at the master ultra thin small seconds for my wedding this year, but likely to hold off and then get a used model at some point DoW the line. Price points there seem more… realistic.
I have a jlc polaris date blue. It is gorgeous and no one seems to talk about it. It is 42mm (perfect for me but I get why it's too large for some) but it checks so many boxes. Sometimes I think folks aren't even looking at what else jlc has to offer.
You know, I really want to get one of these in to review! I'm going to bother Andrew over at Watchfinder to see if they have one I could borrow for a couple of weeks
I just love Reverso. Everything it stands for, and everyone who wore it on screen (Batman, for example). My wife gave me the duoface two years ago for celebrating our 20th anniversary, so it is even more special. As a watch lover, it is like a dream to have two watches at any moment without having them on both hands (which would eventually draw too much unnecessary attention - yes, I already tried it. :))
I didn't realize the increased price until I read comments here. I checked their web sites, and totally surprised to see the amount they increased. This may be the biggest price increase in any brand in history? How do they justify this? JLC has so much potential to be watch-lover's favourite brands. Or "had"? With one or two decent sports steel models, they really could be. They have skills, brand, design, and heritage.
The Reverso is my favorite JLC, and I dig the art deco vibes. However, their recent price increases are unconscionable. Cheers!
If it is, it's an impressive one trick pony.
Haha, right?! I don't think they are a one trick pony. Constantly cheering on JLC!
A one trick pony typically isn't very cool.
But a back-flipping pony is really fucking cool
I've been an avid watcher of your channel for some time now and I just wanted to say thank you - Thank you for your always honest, unbiased, unpretentious and very personal, relatable and entertaining content.
Dear Britt, First it seems to me that you have begun to recover very nicely from your accident. As to JLC, I fully agree with you about the house. Its catalogue continues several lines of watches with lots of variety and the highest possible quality of execution. I, too, have a bit of a bias as I have the good fortune to have an inherited Memovox, and would have said that the Memovox is JLC's flagship...Please keep the fine videos coming and keep on making progress in your recovery.
I do love the Reverso and would love to own one someday, but I also think the Polaris is gorgeous too! JLC makes some incredible time pieces
Have you seen the master ultra thin line. Omg. 👍
Sports watch for the good old days when Bertie Wooster was an example for sportsman. For me Reverso means the essential art deco design. Love it.
The term “watchmakers watchmaker” is not a term that should be thrown around lightly…
That should speak volumes about the brand.
I love my reverso tribute duo. The dual time gives me a reason to wear it when I travel or when I’m wearing it all day and night and want to mix it up. That being said, I’ve always wanted a monoface to inscribe something memorable and outlandish just for me.
I recently picked up the new black dial reverso just a month or two after getting a Cartier tank and they definitely compete for waist time. I will say that JLC pricing($21,000) for the rose gold model felt over priced(no deployant strap), but after I’ve been playing with different strap options I really love it.
My introduction to JLC was the JLC Master Ultra Thin Perpetual, which is the model I would buy from them.
I just sold my Duoface last week after 2 years of ownership. I ADORE the watch, but I just never wore it so I couldn’t justify keeping it. I do think it’s much more dressy than sporty however, which is why I sold it. Were it sportier (more water resistance for example) I would have felt more comfortable wearing this as my daily.
If they ever come out with a more robust version with an improved power reserve I will buy one again for sure. Honestly, a reverso with 100m of water resistance and some sort of date function would be end game for me.
You know I think if they have a 100m Reverso it'd be game over!
@@BrittPearceWatches you start the petition and I’ll sign it! They could market it as the Water Polo Reverso 🤣
JLC is for those who know watches. The 99% on the planet will be happy with Rolex
Ok, I legit lol'ed at "THE CODE 11.59!" 🤣
I love how your introduction to the brand was atypical, and I agree that they're not quite "one trick pony" yet. The Polaris is fantastic, and even within the Reverso line, they really keep it fun. Thanks for sharing your perspective!
I love the Reverso but would only buy pre-owned. If you pay full retail expect to lose 30-40% of your money at least if you ever sell or trade. It's a real shame but JLC will really suffer for these price increases. They've lost a customer in me unfortunately.
Memovox is the coolest JLC in my opinion. A very rare complication and used models from the early 2000s or older cost less than half of the current prices, but do already have the modern chime sound instead of the rattle sound the vintage ones make.
“Fidget spinner for rich people” is a hilarious take on it. I have one and frequently call it an adult fidget spinner.
Also, watches being the intersection of art, fashion, history, and engineering is a great way to think about it. Great observation.
Casual or not, the Reverso looks so fine on your wrist. IMHO the Classic is more versatile in the casual to dressy line than the Tribute.
Fantastic video Britt! Love it! The JLC Reverso is a dream watch for me, it's fantastic! That being said I've limited myself to a specific budget and the Reverso is outside of that. As far as the watch being a one trick pony, I don't think that's true at all. It was designed for a purpose, and that purpose isn't really a thing anymore so it has become a fun parlor trick instead of being necessary to survive the polo field. So to me the Reverso is a fun callback to a bygone age, perhaps a more elegant age. And that feeling is why I love watches!
For me, I think of the Reverso, Polaris and Master Control, and Queen Elizabeth’s watch. So I’d vote no on the one trick pony. I love the Reverso, but the recent aggressive price increase is a bit of a bummer.
Price increase on these has been crazy. I feel like I missed my opportunity to add one to my collection. For the same money now I would just prefer something else. I will be getting a Cartier Tank instead.
You had decades to buy one before the price jump. Problem is that it was undervalued for so long and people didn't appreciate them. They bought Rolex instead. Then Rolex went up. You snooze, you lose. You'll keep chasing the market like the other sheep
I really would like a blue dial Reverso, but the price point is daunting. Especially for a watch I would mainly wear more in formal settings....and its basic movement. Hard for me to justify a Reverso when I have a Omega Globemaster (white dial), Monta Noble (blue dial), and a gold tone Fredrique Constant Highlife (black dial). With all thst said, this is hobby makes us irrational - and I love it!
I get what you mean about the sporty nature of the watch. The Cartier tanks have this relaxed elegance about them - very quiet and sedate. The Reverso is more assertive - I'd compare it with the Santos & Dumont which both have that sporty lineage but are also no longer sport watches in the modern sense.
I love how often people mention “one trick pony” and “JLC” in the same sentence but never do it with AP. JLC’s line up of watches are so hugely versatile. AP? Royal Oak in different colors….
Kudos for you to mention AP 30 seconds after I wrote the comment :D
I didn't really like the JLC Reverso (or any square watch for that matter), but I really respect that it had a reason behind it. Back in the day watch companies looked around and just made watches to fit some weird profession/hobby; drivers had that VC, polo players had the reverso, submariners had the, uh, submariner.
Nowadays, watch companies just look at their collection and say "lets just do all of this the exact same, but slightly different." I would love to return to the time where watch companies make weird watches for specific professions.
I'd be quite happy to wear a Reverso but I'll never spend that much on a watch.
Gah£ it is pricey isn’t it!
Britt you look so pretty with the Ralph Lauren sweater, giving all the vibes for the Reverso
I dont think JLC is a one trick pony at all - I've got 2 JLCs, neither a Reverso.
1. Classic, Master Compressor Diver GMT and
2. Modern, Polaris Date with green enamel dial.
I think it is true to say that amongst watch geeks WE have a target fixation problem, struggling to draw our attention from the Reverso.
JLC is a great watch company, and I don't think they are a one trick pony, but they are pretty close to it. The cost is out of control, but so is everyone else.
I agree with everything here!
"A fidget-spinner for rich people." Nice job, Britt. That is freaking astute and hilarious. BTW, I love love love the Reverso.
Britt, keep up the great work. The important difference to AP is that JLC engineering has powered others and made others look good. AP is a 1 trick pony
AAAMEN!
One of the coolest watches to spot in person. Always instant respect.
i'll take a tank over reverso anyday. but i do love JLC. my favorite, which i'll never be able to afford, is the master control ultra thin moonphase. the silver dial with blue hand is so classy, the black dial is pure stealth class, and the pink gold one is just next level.
Sometimes all you need is one really excellent trick
🤣 it’s true!
Thank you for this new issue. I do love the JLC Reverso, but, ok, it's going tobtake a time till I can get it. But I will for sure. Stunning watches in your channel Britt, and also it is stunning the rythm/ march you're implementing.
Saludos!
Ahhh I’m so glad you enjoyed this video! Thank you sooo much! I am the same. I’m saving for the reverso… BUT it’s going to take a while 😅
The Master Control line is also pretty awesome. Both the Master Control Calendar and Memovox are sweet. It's just that silvered grey dials aren't that great.
I mean, silvered grey and polished rhodium finished numerals. It's like the opposite of contrast. The models with blue sunray brushed dials or golden cases are more to my liking with the latter being dreadfully expensive.
Great video Britt! As a watch enthusiast and fellow reviewer, clearly not at the same level as you 😂. I would add that depending on the how much you want to spend, sourcing quality 18 mm lug width straps is not a difficult task at all! Unless you're buying directly from JLC, there are so many very good quality suppliers out there that would do the 18 mm. Great video and keep the watch dream alive!
Agreed re the plentitude of non-traditional lug width sized straps these days. That said, I’d still lean toward the sagliano straps out of snobbery haha.
Love the watch, an icon. The new price is stupid. If I could wear one (8+in wrist!) I'd buy pre owned.
My everyday watch is a Ultra Thin Reserve de March. Dress watches suit my tastes no matter what I'm wearing.
I’ve had three JLCs since last year, the Monoface Reverso Small seconds, the blue Duoface Reverso tribute, and the Polaris Mariner Date. Love them, but I think their biggest problem right now is their crazy price hikes.
Not too long ago (two years) you can get the Monoface Reverso for about the same price as retail Explorer ($6500 in 2021). Now they’re far above price wise and yet no upgrades compared to the 2021 version 🤷♂️ Even the new releases this year got price hikes in just less than three months 😄😑
Oh don't get me started on the price increases. I can keep my heart sinking to my tummy thinking about it! I want a monoface Reverso SOOO BAD! And I am saving! But man, they make it harder and harder for me!
Great point. In that same time span the Explorer got some tweaks including upping the power reserve. The monoface small seconds is the same they’ve sold for at least the past 7 years, unchanged.
price hike is ridiculous, it was literally top of my wishlist a year or 2 ago, checked the price this year and it's completely out of contention
@@BrittPearceWatches they should get off their high horse 🤡
Looks great on that grey strap.
Right?! I think the nubuck makes it quite casual.
@@BrittPearceWatches where did you get it from?
Lovely watch. But JLC made it very unattractive price wise. SO my choice will be the Cartier Tank next year.
The Reverso is definitely a dream watch for me. The new Tribute Chronograph - which I could never buy - is one of my favorites besides the classic Monoface.
Great that you got to spend some time with a Reverso, easily my favourite watch in my collection. I think that steel one is quite sporty but the 18k gold Classique (the one I have) is not sporty. mine is also older (1998) with a smaller crown so it could never be seen as anything other than a dress watch. As to whether they are a one-trick-pony, I don't think so - after all they discontinued the Reverso for a good few years. the memovox is pretty iconic also as is the master control line. You will have to come to Dublin to try my version! We have a JLC boutique now too!
I look forward to the day you call out the Rolex BS. For example, we invented the water resistant watch, we invented the automatic movement, we were the first to have a date on the watch. We make everything in house.. The oyster case and bracelet were designed by Rolex. Every single one is absolute bollocks.
Great stuff, Britt! I wear the JLC you showcase in your vedio everyday to work and LOVE LOVE LOVE it! Clasic yet the Arabic numberals make it more modern than the Tank. I agree it's a camilian with different straps. I wish JLC made the model in yellow gold. Thanks for the great content. Please keep it up.
GAAAAH! I am sooo jealous that you own this watch!!!! Man, I really want one now. I want this exact same one in the stainless steel! And maybe... JUST MAAAYBE, if money is goooood one day, a rose gold monoface as well! I just want ALLLLL THE RECTANGLE WATCHES! >=]
@@BrittPearceWatches I don't mean to be an enabler but I'm just saying you can snatch up a preowned steel Reverso 250.8.86 for less than half the price of the medium ultra thin you bonded with. They are a bit smaller (23 x 38mm) but have the same classic look.
There price increase is outrageous. I paid $6900 for a reverso classic last November that is now close to $11000 , and even higher in Europe . I was also told yesterday at one of their boutiques that the brand is planning on going out of ADs to become boutique and online only .,,
JLC is at the risk of becoming a one trick pony, one that raises prices at ridiculously paces.
Wrong. JLC have many complications, designs and innovations. The only pony is the one's that have blinkers on their eyes not to see what's available in their extensive catalog.
Correct, they’ve raised prices way too high without even a major hype model
@@Ayztv and yet those watches - like the coloured dialled reversos and polarises are still boutique only and 6-12 month waitlisted.
Wonderfully edited review....never have really considered them before...
I don’t necessarily think the price increases are completely unjustified, considering how much other lesser/similar brands have increased their Watch prices. I do think JLC were slow though and for a long time they were underpriced in my opinion.
As the owner of a Reverso and the Master Control Sector Dial, I love JLC as a brand. However, their recent price increases are insane. I always viewed them as making horologically significant watches at a somewhat affordable price. Not anymore. I'm happy to have what I have but I probably wouldn't buy another.
Reverso. I wear mine everyday. It’s exactly the same reference you show in this very well presented video.. As a Swiss man with larger wrists, I feel no obstacle to wear a smallish, yet classic watch. Let some art deco dictate my time keeping! We live in a digital oriented worls, so please admit that one classical mechanism perspective. And: it’s very accurate! Jura mountains range made. Swiss made. Dankeschön.
I have always thought most JLCs looked pretty good but the one I would really like is the Master Hometime for Aston Martin. I just love the size, the dial layout and the way you can hide the extra hand for the travel time complication. ( No I don't have an Aston, that's just one more thing to aspire to ).
The Master Geographic in gold with a black dial is pretty gorgeous too in my eyes, and that is saying something for someone who does not normally prefer gold.
Another great video.
What a unique favourite!!! That is a deep cut! 🤣👏🏻 I love it!
Good grief don’t we all aspire to an Aston!!! I need more people to like comment subscribe so that dream can come true! 🤣
I totally agree!
I wear my Reverso with a suede trap and recently purchased the fabric straps JLC released for the Reverso.
It looks perfect with them and I wear it out with shorts and loafers when going out for coffee in the morning.
Another great video! While there are a lot of reverso videos, I notice not many feature precious metal options. I really like the look and feel of the 18 karat rose gold Reverso.
What I plan to get from JLC, if I'm in that spot to acquire them, is one of their Memovox or Memodate watches. I was thinking of their perpetual calendar as well, but I remembered that I'd rather get the more legible Patek Phillipe In-line perpetual calendar instead, the 5236P.
Memovox! WHAT A CHOICE! 😍
Great video. I have the Duoface. Such a great watch. Flip it over and it's new new watch. I love the Fagliano strap it comes on as well.
YOU HAVE THE DUOFACE?! Man! What a watch! Excellent choice!
On the flip side. We got this brand called casio- g. Shock.
Your segues. Chef's kiss. Can you teach me this sorcery? Oh hey, I thought of something bad about JLC: they are the worst EVER at marketing.
Both the Reverso as well as the Master Control are beautiful watches, and I agree with your "intersection" statement.
Sadly, Jaeger-LeCoultre cancelled my favorite watch: Polaris Titanium World Timer Chronograph.
I love the Reverso. I came pretty close to buying the Duoface a couple of times, but both times it just did not look right on me, no matter the case size I tried on.
Dying to see your personal collection!?!? We have such similar tastes. Hahaha is that video in the pipeline?!?
The Reverso is pure class. Not sure why they increased the prices so much, but there is always the secondary market.
Prob bc all other brands increased prices and they didn’t have a choice. Just the sad nature of the landscape right now.
@@SequoiaNagamatsuthey increased prices by 40%. Normal is 5-10%
agreed with the sport categorization. something about the art deco style and the multi-engraved borders are more aggressive than other tanks. but would also wear to a wedding with a leather strap
One of the most elegant watches you can find! Terrific. And always handy when you start playing polo 😂
I love the Reverso and would love to own one, it's the horology equivalent of being invited to sit at the cool kids table. However, not sure it would get any wrist time.
For me, too, the Reverso Mono Face is the actual Reverso. The only exception is the brand new, relaunched Reverso Chronograph. I especially like the golden one with the black dial. Unfortunately outside of my budget.
🏋♀🚴😫
Speaking of sports watches. Of course Cal. 822 is still indestructible today. The movement is simple but extremely robust against shocks. I even suspect that the cal. 822 is immune to extreme mountain tours and even rugby. So the Mono Face can definitely be used as a sports watch. Only our head doesn't play along.
Crash Bandicoot is their entry-tier brand.
That was not controversial at all. It is a sports watch. The water resistance is woeful, and could have been upgraded in the last 90 years, but it's a sports watch nonetheless. I'd get the monoface with small seconds, if I had to choose.
But to stick it to Omega.... Firstly, the Speedy might be a bigger icon than the SMP. Secondly, there are AT's, Railmasters, PloProfs, Constellations and PO's in Omega's catalogue, and they all have the makings of an icon. The fact that the DeVille has fallen by the wayside somewhat is just regrettable, but Omega is not a one trick pony. :)
The dependency of JLC on an almost 100 year old model line is a sad commentary on the rest of the JLC catalogue. The failure of JLC to gain lasting traction in the market dominant diver category despite the original promise of the now discontinued Master Compressor model line made JLC all the more dependent on the Reverso. The Reverso is a pretty stupid anachronism made all the worse because it is complicated to service for a number of reasons (overly complicated multipart case construction, overly dense movement with too little working space, etc.) and owners are basically forced to use JLC service centers. The Reverso could be updated and modernized but such efforts would likely be rejected in the market place creating even more of a dilemma for JLC. I am a JLC fan and gifted my wife a diamond bezeled manual wind Ultra Thin reference with a special dial. When she recently wanted to expand her sport watch wardrobe beyond Cartier, she actively looked at Reversos but she ended up preferring a new ceramic and rose gold Hublot woman’s reference notwithstanding a quartz movement (Reversos also come with quartz movements in woman’s models but she was looking at mechanical movement Reversos). I think I understand the august history of JLC movements but most woman have a different purchasing criteria than men. Quartz movements are not anathema which is well evidenced by the dominant success of quartz Cartier woman’s references for Richemont (the owner of both JLC and Cartier). Many make fun of LVMH’s Hublot in contrast to JLC but Hublot is selling to woman while JLC is not. The basic steel cased Reversos (not the Night and Day or the Duettos) are pretty blah (no matter which movement they have) and not too likely to excite non-watchnerd woman. Yes, the Reverso is a niche product but it is getting seriously long in the tooth in ways that Cartier has avoided with regard to its heritage references regardless of whether the movements used by Cartier are mechanical or quartz.
I picked up a used small seconds last month. I don’t know if I’ll ever be able to afford one again, but I’ve secured my reverso
WOOOAHHH NOOOO WAY!!! Biggest congrats ever!!! I love the small seconds version!
@@BrittPearceWatches definitely loving it. I’m with you on the mono face. As cool as the duo is, I’m not sure it’s what I’d have if I can only have 1
Love the brand but the prices have gone nuts. This same watch was 6k two years ago and now 9k... it seems a bit too much for me!
I own and daily wear my JLC Geophysic 1958 and LOVE it! It’s my favorite piece in my entire collection. Such an amazing Manufacturer!
OUU HOOO now THAT is a cool JLC choice! You really don't see these every day!
I actually love - LOVE! - the Polaris. Including and especially the internal rotating bezel. I just wish it was a GMT.
One of these days I'll find something to disagree with you on! Not today though. Ive got a similar version with the small seconds. I either wear it on a green or blue leather strap but it looks damn fine on just about any strap you can get to fit. Enjoyed the vid 💙
I think we just need to accept we are two peas in a pod! 🤣💕 I freaking love the small seconds reverso!
Fidget spinner for rich people. Lol. That’s good Britt.
If I were rich I’d get a duoface Tribute for sure.
❤Britt❤
Absolutely not! I also got my intro to JLC via the master control series. There was also at the time Master Compressor line (remember those?). I do recall looking at some reversos at the time but to me, as my 2nd watch next to a SS Ulysse Nardin chronograph on a steel bracelet, I was looking for a travel/gmt/worldtimer that could also work with a suit in court, etc. It came down to hometime vs master geographique and I settled for the hometime. Still relevant, still elegant till today. As for the reverso, I could never settle a debate within myself - purist single face or a duo face which defies the whole concept of the reverso but gives you advantage of that 2nd time zone. Which is probably why I still don't own either one.
It’s vital for a man to stay away from large reversos at all costs. They look so awkward.
This watch is a really classic size. Personally I like the medium.
JLC is up there with the ‘watch trinity’ for their complications alone.
Britt, I enjoyed your content. Yes, price has increased across the line up, but I think it is well deserved for such an iconic brand. I am enjoying my Reverso Classic (large) dual face and green dial Polaris. I am not rich, but I appreciate and value quality timeless pieces for the collection.
You know, I really can't argue with this! Maybe the price increase is actually just a proper evaluation of JLC!
The Atmos is my grail clock, next on my list!
I don't think you could ever call it an OTP. With the crazy amount of versions that they have made with a vast array of complications its both fresh and forever classic no matter what version you have. If I ever win the powerball im sourcing an eclipse!
Nice to see that your jaw is able to open and close much better! 😊
When I first started with the maison I bought myself a vintage memovox. Then I found a guy selling a 1962 solid 18k rose gold dress watch JLC. This was followed by a rectangle “tank look a like” JLC from the late 1960’s or early 70’s. My most recent purchase was few months ago the medium classic Reverso. I’m from Asia and people here are more into Rolex AP or VC. Very few would stop and look at the watches I wear which is nice
I know the Reverso is JLC's most iconic watch. But it's probably not for me. My favourite model from JLC is the Polaris. At first I thought it doesn't look like an 8,000 $ watch but since it has grown on me.
I think sooo many people agree with this! I think JLC kinda should invest more in their sports watch department. When I think of the high horology brands, Patek Philippe, AP, VC, the watches you think of first is their sporty watches (Nautilus, Royal Oak, Overseas); luxury but undeniably sports watches. Of course they still have their crazy complication dress watches, but most modern men want sportier offerings. You know?! I really wish JLC went b@lls to the wall on a sports watch
@@BrittPearceWatches Perhaps it's a question of time, perhapd they might even jump on the integrated bracelet bandwagon, I'm just fantasising here...
Small seconds monoface is $11k. Cartier medium santos with two straps is $7. I am debating between them. They should be $8500 for jlc and $7000 for the Santos
One hell of a one trick pony, it's a stone cold classic piece of high horology from "The Watchmakers Watchmaker"
the sweater looks cool af
i think the duoface is the coolest idea ever, although their current options aren't that drastically different. Wish theyd have like completely bonkers of a difference between the two faces, almost like how much the faces on their tryptich differ, that would turn this into a must buy for me.
It's definitely not a one trick pony. Just that collectors only focus on that one model. It's not the brand's fault. It's like saying McDonald's only make the Big Mac. Just because everyone knows the Big Mac doesn't mean you ignore everything else on the whole menu. Makes me angry that such an innovative brand that has given so much to horology is seen with ignorance. My first JLC was a Memovox over a decade ago. Wasn't until recently that I bought a Reverso. It's less delicate than keyboard warriors in tailored suits make it out to be. If you own it, use it.
I loved your wedding photo. You both look so happy. 😃
Thanks for another great video.
It's been down hill for poor watch papi since that day ;)
@@BrittPearceWatches 🤣
Great vid. Would love to see a review of the Master Control. It's a grail of mine and there's not much content about it out there
I have a classic Reverso with a beautiful silver strap. My wife the dual face one side dressy mother of pearl with diamonds. They are gorgeous and sort of discrete. Love wearing them
Where did you get that cricket jumper? Its amazing!
🤣🤣 a birthday present from the papi!!! I’ve wanted a cricket jumper for a while!!! I like to LARP as someone who plays sports.
Watch papi has superb taste. Master control 👌🏻
Great taste in watches. Horrible taste in women.
@@BrittPearceWatches 😂😂😂