The AI CMO: Elevating B2B Customer Experiences with AI

This expert panel includes Amy Musolino, fmr Chief Marketing Officer at GE Healthcare, Lauren Beckstedt, Chief Marketing Officer at Brunswick, and Jonathan Prantner, Chief Analytics Officer at OneMagnify.
Panelists explore the integration and impact of AI in B2B marketing, addressing strategies for enhancing customer experience, data management, collaboration with IT/data teams, and navigating CMO pressures to incorporate AI into marketing workflows. Discover how our panelists adapt and thrive in an evolving digital ecosystem, determine effective AI strategies, and push AI initiatives forward.