How to Create GA4 Audiences: Creating and Using Google Analytics Audiences

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  • เผยแพร่เมื่อ 4 พ.ย. 2024

ความคิดเห็น • 27

  • @emilyhughes9856
    @emilyhughes9856 ปีที่แล้ว +5

    These GA4 videos are life-changing. Thank you so much for such thorough documentation!

    • @rooted-digital
      @rooted-digital  ปีที่แล้ว

      Emily Hughes! So kind of you to share this feedback. Thank you, and I'm so glad to hear it.
      They have certainly been helpful for me too. It sometimes feels like there's *so much stuff* with GA4, that documenting things is the only way to keep it in my brain.
      Anyway, great to hear from you. I hope you had a Merry Christmas and have a wonderful New Year.

  • @dtps_champion6016
    @dtps_champion6016 11 หลายเดือนก่อน +3

    Respect for replying to comments.

    • @rooted-digital
      @rooted-digital  11 หลายเดือนก่อน +1

      Thank you. I think checking out the comments helps me at least as much as anyone I'm answering, so it's the 'ol win / win.
      Appreciate it!

  • @gagarine42
    @gagarine42 9 หลายเดือนก่อน +1

    I truly appreciate your presentation style-it's relaxed and calm, yet professional and succinct. This approach is exactly what I need when I'm trying to learn GA4, as I prefer substance over showmanship. Thank you so much for your efforts!

    • @rooted-digital
      @rooted-digital  9 หลายเดือนก่อน

      That's very kind of you to share and also encouraging. Thank you!
      No pressure, but here are two videos that might be worth checking out if you don't already have the material down:
      Just a word of warning though: they are not short! So perhaps best to split them up if you decide to check it out.
      This one is all about GA4 events. Understanding them. Creating them. Reporting with them. Etc: th-cam.com/video/hHYX9HMtfRU/w-d-xo.html
      This the 2023 Beginner's Tutorial. It is going to get an update for 2024 at some point, but the most important stuff is still all current: th-cam.com/video/oPngBJsxUmI/w-d-xo.html
      Best wishes to you on your GA4 journey!

  • @chrismalone617
    @chrismalone617 ปีที่แล้ว +4

    Hey man - I REALLY appreciate your videos. They are well presented and I always understand the concepts after you explain it. I can't hear them very well though - with the volume all the way up. Maybe audio settings need a tweak. GREAT CONTENT!

    • @rooted-digital
      @rooted-digital  ปีที่แล้ว

      Chris, thanks so much for the encouraging words and the practical feedback. It is definitely amateur hour over here as it relates to audio, and I need all the help I can get. Thank you. : )
      Good luck and God bless!
      Zack

  • @zunairmaqbool9112
    @zunairmaqbool9112 ปีที่แล้ว +4

    brother you're doing a great job and the videos are very informative. Just one suggestion from my side is that you should improve the voice clarity in your video because it's hard to understand what you're saying even though I've raised all volumes to high. Your content is awesome and valuable. Must improve the voice factor.

    • @rooted-digital
      @rooted-digital  ปีที่แล้ว

      Thanks for the heads up, Zunair! I appreciate the encouraging words and also the useful feedback.
      I have been trying to work on this in more recent videos. Here's a link below to my most recent one. If you get a chance, I'd be grateful if you could let me know if this is any better.
      th-cam.com/video/_zKU3sW-Jng/w-d-xo.html
      Thanks again.
      Zack

  • @martijnvrencken5841
    @martijnvrencken5841 10 หลายเดือนก่อน +1

    thanks for the video! the only tip i would like to give is that the volume of your voice is a bit low ;)

    • @rooted-digital
      @rooted-digital  10 หลายเดือนก่อน

      Hey, thanks for coming by and watching! And thanks too for the heads up on volume. I've struggled with getting the volume right (recording amateur over here), but I've been trying to be more careful about this in recent videos. Cheers!

  • @theroofstore
    @theroofstore ปีที่แล้ว +2

    how do you create an audience for visitors that have visited a specific product page on the website? Thank you

    • @rooted-digital
      @rooted-digital  ปีที่แล้ว +1

      Hello there. Thanks for watching and for the thoughtful question.
      What I would do is first create an event to fire when your specific product page is viewed. You can do this either with the help of Google Tag Manager (create a GA4 event tag and a trigger when your product page is viewed) OR you can use the built in event creation tool in GA4 for this kind of simple page_view event.
      Here's a written guide to doing it that second way (no Tag Manager) that also includes an embedded video review: www.rootandbranchgroup.com/ga4-custom-events/
      Once you've done that, you can create a segment audience based on the event conditions being satisfied and you mark that segment to be recorded as an audience.
      Hope that helps get you what you need. Good luck and Godspeed to you!

  • @Simoon_marketing
    @Simoon_marketing ปีที่แล้ว

    Thanks for the video
    What percentage of Facebook / Tiktok / Pinterest traffic...
    Can we get in Google Ads audiences?
    Even though the audience is extremely close to reality on Google Analytics, the Google Ads audience does not feed at all accordingly...

    • @rooted-digital
      @rooted-digital  ปีที่แล้ว

      Has it been your experience that your social traffic doesn't line up with what you're able to see when you try and create Audiences? That would be new info for me, but then again, there is a lot that I'm still learning about GA4.
      Also interesting to me that your Google Ads audiences don't seem to line up. If there's one source where you'd think Google Analytics should be prioritizing, it's Google Ads.
      Wish I could offer more assistance.

  • @ashkan_d2578
    @ashkan_d2578 6 หลายเดือนก่อน +1

    another video another oppertonty to learn more

    • @rooted-digital
      @rooted-digital  6 หลายเดือนก่อน

      Thanks for coming by and watching. Glad you were able to learn something new. I know I always learn something when I'm making one of these.

  • @MariceldeGuzman-r3z
    @MariceldeGuzman-r3z 9 หลายเดือนก่อน +1

    How do you create an audience for website visitors with session duration of 15 seconds?

    • @rooted-digital
      @rooted-digital  9 หลายเดือนก่อน

      Hi there. Thanks for watching and for your question. I don't have a resource for that specifically, but I found something online that I think might help. It would involve creating an event for the session duration target and then building an audience from there.
      Here's an article and also a link to a TH-cam video that might help:
      twooctobers.com/blog/track-session-duration-conversions-in-ga4/
      th-cam.com/video/25qotNS_hzg/w-d-xo.html
      Best wishes!

  • @ashkan_d2578
    @ashkan_d2578 6 หลายเดือนก่อน

    Hi, I had a question
    I'm your event
    I set up html5 video tracking
    And
    I got my data from the debug part of ga4
    and i set custom dimension too
    but i just can see "no set" in my report or explore
    How can I solve this problem?

    • @rooted-digital
      @rooted-digital  6 หลายเดือนก่อน +1

      Hi there! (not set) is a placeholder that GA4 uses when it hasn't received info for a dimension. It's possible that perhaps you were seeing (not set) before the custom dimension was fully registered by GA4.
      Are you still seeing it now or has it resolved?
      If it's still there, this article has some workflows for trying to resolve (not set) in various situations:
      www.analyticsmania.com/post/not-set-in-google-analytics-4/

  • @muwarriors
    @muwarriors ปีที่แล้ว +1

    I dont have the timer_1min event in my account :(

    • @rooted-digital
      @rooted-digital  ปีที่แล้ว

      Hi there, MuWarrior - this is a custom event and it wouldn't be there by default. Good news, though! You can create it and it's not too confusing to do so.
      If you want to do it, here's the guide to follow along and get that timer_1min event in your GA4 data: www.rootandbranchgroup.com/ga4-page-timer-tracking/
      Best wishes.
      Zack

  • @Userqpw
    @Userqpw ปีที่แล้ว

    Can't hear a damn thing.

    • @rooted-digital
      @rooted-digital  ปีที่แล้ว

      Yea, I hear you (figuratively) on that. I'm an audio amateur and recorded a few videos where the mic level was too low. Sorry.
      If you check out any of the more recent videos, I think it's been addressed. Thanks for letting me know and best wishes.

    • @dtps_champion6016
      @dtps_champion6016 11 หลายเดือนก่อน

      @@rooted-digital try looking up a basic compression guide! That should help.