Google Analytics 4 Audiences (how to create them and where to use them)

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  • เผยแพร่เมื่อ 25 มิ.ย. 2024
  • Learn how to create audiences in Google Analytics 4 and where can you use them. In this video, I explain:
    * What audiences are in Google Analytics 4
    * How to create segments in Google Analytics 4
    * What are user, session, and event segments in GA4
    * Examples of segments and how to apply them in your GA4 explorations
    === LINKS ===
    Subscribe to our TH-cam channel / @analyticsmania
    📕 Free e-book: Getting Started with Google Analytics 4
    www.analyticsmania.com/p/gett...
    ⭐⭐ Google Analytics 4 course ⭐⭐
    www.analyticsmania.com/course...
    ✭ Audiences in Google Analytics 4
    www.analyticsmania.com/post/g...
    ✭ Segments in Google Analytics 4
    • Google Analytics 4 Seg...
    ✭ Predictive metrics and their requirements
    support.google.com/analytics/...
    === CONNECT WITH JULIUS & ANALYTICS MANIA ===
    ✭ Facebook / analyticsmania
    ✭ Twitter / fedorovicius
    ✭ Linkedin / fedorovicius
    Subscribe to our TH-cam channel / @analyticsmania
    #googletagmanager #googleanalytics4
  • วิทยาศาสตร์และเทคโนโลยี

ความคิดเห็น • 65

  • @eugenesoch
    @eugenesoch 2 ปีที่แล้ว +4

    So glad I found your channel! This is a real goldmine for anyone who’s working and learning GA. Thank you and keep on posting new stuff! Ačiū labai! Didžiausi linkėjimai iš užjūrio, iš JK 👍

  • @cahyoardhi
    @cahyoardhi 2 ปีที่แล้ว +2

    awesome explanation
    I can't wait for the next videos!

  • @annakurman8862
    @annakurman8862 2 ปีที่แล้ว

    this is an amazing channel and so detailed explanation. Thank you, Julius.

  • @damienwoods5744
    @damienwoods5744 ปีที่แล้ว +1

    I love how you just get to the point.

  • @allthingsinteractive470
    @allthingsinteractive470 8 หลายเดือนก่อน +2

    Wow! In the middle of watching this video and flipping back and forth between my one GA4 account and this video, I think Google changed the layout of GA4's admin panel! 🤣🤣🤣🤣🤣🤣

  • @findtheoddgame
    @findtheoddgame 2 ปีที่แล้ว

    Big fan of yours. No one created such helpful videos.

  • @vladimirnikolov2231
    @vladimirnikolov2231 ปีที่แล้ว

    Very useful! Thank you

  • @zeonmatrix3270
    @zeonmatrix3270 2 ปีที่แล้ว

    Thank you for video its amazing.

  • @diegomejia7716
    @diegomejia7716 ปีที่แล้ว

    Amazing! Way way better than Google Help center! Thanks for this!

  • @JamesWood-gi6px
    @JamesWood-gi6px 8 หลายเดือนก่อน +1

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @lukasrakauskas1709
    @lukasrakauskas1709 ปีที่แล้ว

    Great video!

  • @myrainys
    @myrainys 2 ปีที่แล้ว

    Thanks master!

  • @tarunmadan6109
    @tarunmadan6109 9 หลายเดือนก่อน

    Very good and helpful video, Julius. Keep making more good videos.

  • @highlightspeak
    @highlightspeak 2 ปีที่แล้ว

    Love from bangladesh..regularly check up your account for new video...❤️

  • @ahmedmadbouly409
    @ahmedmadbouly409 6 หลายเดือนก่อน

    I really thank you for everything,
    we love you in Egypt

  • @trush1997desai
    @trush1997desai 2 ปีที่แล้ว

    Thanks!

  • @thechillguitarists4243
    @thechillguitarists4243 ปีที่แล้ว

    Thanks a lot

  • @FLOcomponents
    @FLOcomponents ปีที่แล้ว +7

    Fantastic videos. Thank you. I do have a question. In this video you talk about a "time_spent" tag - do you have another video where you show how you set up that specific tag?

    • @markkovic7735
      @markkovic7735 ปีที่แล้ว +1

      Also would like this link!

  • @adventureoflife2629
    @adventureoflife2629 2 ปีที่แล้ว

    Hello Julius, thanks for this tutorial. I want a tutorial on SPA eCommerce conversion tracking with dynamic value and other parameters.

  • @elenigougoustamou6021
    @elenigougoustamou6021 ปีที่แล้ว +1

    Hi and thank you for all the information. I have a question, I want to create an audience and in this audience, I want to exclude users from other audiences. Is there any way I can do this in GA4? Thank you very much

  • @MmIslam
    @MmIslam 2 ปีที่แล้ว

    Thanks for your crucial information. Sir, I would like to make an audience with who have added to cart two products in a session, how to create I cant understand, will you help me?

  • @harikrish8112
    @harikrish8112 ปีที่แล้ว

    HI , is there a way to setup "new users" and "returning users" in ga4 as seen in UA ?

  • @user-tg5ts6rn9q
    @user-tg5ts6rn9q 9 หลายเดือนก่อน

    I was hoping until the last minute that you'd say." Yes in GA4 audiences don't have retroactives, but there's a way around that, and I'm going to show you how!"

  • @TomHallOnline
    @TomHallOnline ปีที่แล้ว

    Can I migrate well established audiences from UA to GA4?

  • @haruner8832
    @haruner8832 2 ปีที่แล้ว

    Hi Julius, insightful video as always.
    I have a question regarding the Google Ads linking. Does GA use third party cookies to add people to remarketing audiences? If blocked through browser settings or ITP&ETP, people can't be added to remarketing audiences right?

  • @mdshakilmiah3061
    @mdshakilmiah3061 2 ปีที่แล้ว

    sir how to enable data layer in Magento 2 for ga4 enhanced e-commerce tracking

  • @edcontrols3060
    @edcontrols3060 ปีที่แล้ว +1

    Thanks for these excellent videos! One question: can you have both UA and GA4 connected to Google Ads for remarketing audiences? I have audiences in both UA and GA4 but the audiences from GA4 are still 0 in Google Ads. Google Signals is turned on.

    • @MyGodTube
      @MyGodTube ปีที่แล้ว

      Watch from minute 13:28, it is probably the issue

  • @nammdp85
    @nammdp85 2 ปีที่แล้ว

    Hello, How can i create custom audiences that enter my site under 15s to excluded from Google Ads in GA4 ? Thank you.

  • @mike8283
    @mike8283 2 ปีที่แล้ว +1

    Another great video. Could you please link to how to create the time_spent event in GTM. Can't seem to find it in your video list or on your website.

    • @AnalyticsMania
      @AnalyticsMania  2 ปีที่แล้ว +1

      That is in my GTM course for beginners

    • @AnalyticsMania
      @AnalyticsMania  2 ปีที่แล้ว

      www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/

  • @gonzalogarcialabat9385
    @gonzalogarcialabat9385 ปีที่แล้ว

    Hi, how did you create the time_spent event?

  • @Simoon_marketing
    @Simoon_marketing ปีที่แล้ว

    Thanks for the video
    What percentage of Facebook / Tiktok / Pinterest traffic...
    Can we get in Google Ads audiences?
    Even though the audience is extremely close to reality on Google Analytics, the Google Ads audience does not feed at all accordingly...

  • @relaxinggospelmusic2421
    @relaxinggospelmusic2421 9 หลายเดือนก่อน

    🤩🤩🤩🤩

  • @aragepios1080
    @aragepios1080 ปีที่แล้ว

    Please I need help, how to create an audience that consists only of returning visitors? I cant choose them as a dimension... Thanks

  • @mariskavroegindeweij1019
    @mariskavroegindeweij1019 2 ปีที่แล้ว

    Hi Julius, thank you for this elaborate video. When trying to save my audience, I get the error message "One or more of your fields contain invalid characters.". Could this be because my event names are written with dashes? E.g. 'form-send'.

    • @JoshuaGeake
      @JoshuaGeake ปีที่แล้ว

      it's because you have an empty condition

  • @pappamurugesan9927
    @pappamurugesan9927 10 หลายเดือนก่อน

    GA4 data is tracking correctly but Universal Analytics data is not shown on the GA4 account. can you explain it in detail?

  • @Yoactiv-lk9gf
    @Yoactiv-lk9gf ปีที่แล้ว

    Sir, Please guide me, how did you get time_spent event in the above video explaining about creating audience lists. This is an urgent query in regard with an urgent requirement to create audience list

    • @AnalyticsMania
      @AnalyticsMania  ปีที่แล้ว

      With timer trigger in GTM.
      I ecplain that event in this course www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/

  • @laurentiumarin1986
    @laurentiumarin1986 ปีที่แล้ว

    great video. I dont have time event, so I cannot create the audience. Should I create? how?

    • @AnalyticsMania
      @AnalyticsMania  ปีที่แล้ว

      Yes, you should create. With GTM timer trigger.

  • @8.4edits35
    @8.4edits35 11 หลายเดือนก่อน

    How to get audience ID in ga4??

  • @TijmenvanderMeer
    @TijmenvanderMeer 2 ปีที่แล้ว

    Hi Julius, what could be the reason of zero data size in Google Ads even if the audience of all users is 40k ?

    • @AnalyticsMania
      @AnalyticsMania  2 ปีที่แล้ว

      Google signals not enabled in GA4?

    • @TijmenvanderMeer
      @TijmenvanderMeer 2 ปีที่แล้ว

      @@AnalyticsMania Hi Julius, Yes! It is on!.. I see it at multiple accounts. Firebase GA4 Accounts 6 audiences 28k hits but 0 size audiences even after months.

  • @williamberdine632
    @williamberdine632 2 ปีที่แล้ว

    Is there a way to change the default Audience from "all Users" to a Custom Audience that we built for the specific sales region? my PM's are annoyed that they have to change this everytime the go into GA4

    • @AnalyticsMania
      @AnalyticsMania  2 ปีที่แล้ว +1

      No

    • @williamberdine632
      @williamberdine632 2 ปีที่แล้ว

      @@AnalyticsMania Bummer, any way to get that feature in front of Google to have it added?

  • @behere9823
    @behere9823 2 ปีที่แล้ว

    tutorial buat audiens facebook di versi google analytic 4 ,thanks

  • @amudhajaisankar5774
    @amudhajaisankar5774 11 หลายเดือนก่อน

    Hi I couldn't see Configure menu, then how can I do Audiences, Can you guide me how to add Configure menu

    • @AnalyticsMania
      @AnalyticsMania  11 หลายเดือนก่อน

      It's in the admin now

  • @chwparker
    @chwparker ปีที่แล้ว

    I see that this video was recorded a year ago, and of course Google changes things WAY too often. So, where do we find "configure" now?

  • @priyankadasila1129
    @priyankadasila1129 ปีที่แล้ว

    How to create audience who have spent 10 min in website within the same session

  • @OrtakHesap
    @OrtakHesap 2 ปีที่แล้ว

    can't find time_spent

    • @AnalyticsMania
      @AnalyticsMania  2 ปีที่แล้ว

      It is a custom event I created

    • @OrtakHesap
      @OrtakHesap 2 ปีที่แล้ว

      @@AnalyticsMania so i have to watch another video to learn it :) thanks

  • @texturator936
    @texturator936 2 ปีที่แล้ว

    OMG, i hate Google Analytics 4. These reports are so shit :( Cant see some basic things like what readers are reading at the moment. Oh jesus. Dont tell me that there is such possibility. I cant see anything similar to GA. Realtime -> Content, or Realtime ->Traffic or Realtime -> Overview. Which gives me long, URL. Not mediocre, 10 characters beginning, and 10 charactes end of URL. IT IS so unreliable and mediocre comapring to GA.
    I should switch to matomo probably after GA will be pahsed out :(

  • @mihaellaa.7911
    @mihaellaa.7911 10 หลายเดือนก่อน

    Hi and thank you so much for this incredible video! Can you please share if it's a good practice to use GA4 predictive audiences? 🥹

  • @urosdjunisijevic950
    @urosdjunisijevic950 ปีที่แล้ว

    Thanks!