Understanding the Complex Role of Marketing in Operations Management

In this episode, Annette and Rita discuss the role of scaling operations and business growth with the support of marketing teams, from how marketing communicates with stakeholders to the way they use project management and marketing tools, establish processes, and build teams.
Amid tightening budgets and resource constraints, marketing teams need an operational foundation to scale, no matter what their current size is.
They also need to navigate cross-functional communication with the big picture in mind.
The big picture includes treating change management and operations management as a long-term play and remaining agile while ushering in much-needed changes.
Annette and Rita continue the conversation by setting realistic expectations around how to approach system and process building, how to reduce friction and resistance when implementing process change, and why restructuring your team might be the ultimate operational optimization.
This episode of the Real Talk Real Results podcast offers valuable insights into effective management practices, and project management skills for optimizing marketing performance and achieving tangible marketing attribution results.
Tune in to learn more about the Real Talk Real Results you can expect with the right foundation and practices in play.
Jump to your favorite moments:
00.00 to 1:48 - Introduction
1:48 to 3:27 - How marketing contributes to scaling the business
3:27 to 6:19 - The foundation needed to scale the team
6:19 to 9:09 - Navigating cross-functional communication challenges
9:09 to 12:46 - Best practices for communication, efficiency, and visibility across teams
12:46 to 14:23 - Building systems and processes for the way you want things to work
14:23 to 15:01 - Reducing friction and resistance when driving system and process change
15:01 to 16:54 - Enabling change with ongoing communication and supporting systems
16:54 to 20:49 - Why flexibility is key to driving process improvements
20:49 to 22:49 - Squeezing every drop from reduced budgets and resources
22:49 to 26:23 - Is your marketing team structured in the most beneficial way for the business?
26:23 to 32:11 - The unsung heroes of marketing ops
32:11 to 36:18 - How to select tools, systems, and vendors for digital and demand

[@markostrander6083]

Great discussion and perspective. 100% agree with teams having to be more flexible. "In this market" continually having to execute and improve with fewer systems, headcount and budget dollars.