This guy makes total sense to me!! I'm a Jaguar driver - White Anglo-Saxon Male - I don't think I'm convinced to buy another one by this woke, DEI, claptrap.
Actually, the target audience of this ad are the very Woke, and very rich, elite and celebrities, such as the actress Emma Watson. The irony, however, is that such Woke people would never buy a brand that has historically been associated with the British, white “Patriarchy”. This advertisement campaign has openly mocked and destroyed Jaguar’s historical market without having any chance of replacing it with a new one. “Peak Woke” was achieved in 2020, when Joe Biden openly declared that the TWO CRITERIA for his VP choice (and, as it turned out, future Democrat Presidential candidate) would be: 1.) A Specific Gender and 2.) A Specific Skin Color. That worship of ‘Woke” crashed and burned on U.S. General Election Night of 2024. The disasters of the last 4 years has made “Woke” as appealing to the majority as yesterday’s fish wrapper. This ad is, politically, 4 years behind the times, and, artistically, 52 years behind the times as is pretends that it has not copy what was, once upon a time, shocking, when David Bowie created the character of Ziggy Stardust in 1972.
You're mistaken: thanks to this ad the prices will drop quite a bit to make up for the lost sales. So those "people" who today can't afford it are thrilled about this ad; they WILL soon be able to afford their new Jaguar.
These are the type of people who will pay a million for a canvas someone currently in fashion has just thrown a few buckets of paint at. I expect they can.
Why you say that? 23 year old Woke low-iq DEI tranny imbeciles don't buy Jags? LOL. My buddy sells ROLLS at this high end car joint in Greenwich - and the Jag salesguy is LOSING HIS MIND OVER THIS!!!!! LOL.
@@PaulB-q3dMate you know F/A about business. Jaguar has a long term problem. When they launch a smaller new car instead of young people buying it, retired old duffers buy it as a run around. I bought a new Jag when I was 30*and sold it after a year because I was sick of seeing people with grey hair driving one. There's a good business decision with the rebranded. You might not like it but you don't understand selling cars.
The jaguar symbol (that of the animal) is also being dropped. This was its 'branding' from 1936 and it is timeless and iconic. And a bunch of narcissistic, LGBTFUQU activists have destroyed it to show their contempt for history and beauty.
Genius move to take a logo that even people who don't know much about cars can tell you what company it is just by the symbol alone and turn it into just another bland "modern" reimagining by simply changing the font and giving it absolutely no character or uniqueness.
I think we need a new classic roadster by a new brand made in the UK, sold globally. Since Brexit happened, maybe some regulations can finally be removed for the internal market and also compete on price.
@stevenclarke5606 As I said. It was ONCE a great British company. It was an independent company before British Leyland took it over and merged Jaguar with land Rover. I worked at Jaguar for many years when Ford bought Jaguar from BL. Ford sold it out to Tata group, which is when I left the company.
If I were trying to decide on a car based on the advertising, Jaguar will now be the very last car I would choose. Keep your social engineering for a product that actually applies. This ad is not going to influence me positively. Silly people.
It's good to know that there's someone else out there who can recognise social engineering going on. Much of it is designed by psychologists to slip into our subconscious until we accept it as the norm. Please continue being a freethinker and keep the BS filter on.
Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three. The Teletubbies have interbred with a futuristic Adams family to create a woke horror movie.
Stopping production and changing to all electric will kill the brand without all this nonsense. Perhaps they haven't noticed yet but EVs are lurking around on garage lots for months. People are abandoning their manufacturer of choice for their new ICE car because they have already hit their allocation of tax free ICE cars and cannot supply any more until they have sold more EVs. People don't want EVs. There is no infrastructure to support them. On a busy day you might have to queue at the pump for a few minutes. At public chargers that can be hours. Massive numbers of urban houses cannot have home chargers. There is no joined up thinking going on in the Net Zero cult. Ideology beats all, you WILL drive an EV or use public transport! Millibrain has decided.
Bemused Jag owner here: It's ironic that a perfumier like Paco Rabanne uses two E-type Jags in its 1 Million perfume adverts, yet Jag has shunned its historic racing and iconic design heritage in favour of .... well I'm not quite sure what it is that its now in favour of.
@@johndavies5985 So true. I went to buy a product there 1 year back and they jacked up the price by 30% from only 3 months previous. I made a complaint and never spent a penny in Boots since. Rip off.
I have a 2005 JAG SuperV8 originally the car sold for 100,000.00 USD I’ve owned it for 15 years. very few issues and the repairs I did myself. I recently put it up for sale because I only drive it once a month . I was asking 24,000.00 now I’ll be lucky to get 24.00 . They not only screwed all the JAG owners but 44,000 employees will be losing their jobs not to mention all the other companies that make parts for JAGUAR. WOKE ASSHOLES.
So I just learned something. I assumed that woke graduates could only find employment in teaching, social work, and journalism. I can now add 'advertising'.
Pretty sure I know what happened, hire new agency, convince board that their customer base isn’t the customer base they want (too old and white), rebrand, lose existing customers, fail to win over new audience ( as it didn’t exist), rapidly course correct. It’s the bud light playbook
Its more about corporate DEI than actually selling cars.......... they dont care about the product not to mention producing only EVs in a shrinking market............. so very very sad.
Someone said the white guy with the paint brush when the 'delete ordinary' caption comes up, looks like a serial killer and I'm inclined to agree! This is, without a doubt, the creepiest ad I've ever seen and it's extraordinary that Jaguar's leadership hasn't figured out yet that the woke wagon is fast leaving town!!
The Jaguar brand died the moment it announced that in 2025 they were going 100% Electric. Like Ferrari, as Enzo once said " You buy the engine and we throw the car in for free" Such is the case with major Marques. All vehicle Manufacturers in Europe should get together and bring down those in power with their ridiculous Net Zero Mandates. Mandates that will have Zero impact on Global Emissions. If the UK sunk into the ocean without a trace it would have no effect on global warming with China, India and now the USA having the biggest output. The likes of Miliband should be locked away for the safety of the UK economy & its citizens.
This ad is so bad. I know won’t even get in a Jag if it was a free ride from the airport at midnight. Who picked and dressed these very strange and divisive people? Are they making a new car for Cirque du Soleil?
Will be interesting to see what happens to all the old boys Jags at the Golf Club. I have a feeling that long term upper class owners will walk away from the brand after this! Not all 30 somethings are going to afford a Jag when they can’t buy a house! A massive oversight!
The new owners are going to kill what is left on Jaguar... Jaguar is a brand with enormous pedigree in racing, in classics, in performance... a Jaguar is sexy and powerful machine, it´s design suggests mucular and masculine. Jaguar is defenitely not ¨strange¨ or ¨weird¨ or ¨cute¨, Jaguar is actually very tangible on high performance, capable of high speed and personal luxury!
The reason you end up with these sort of ads and even really poor TV shows, movies and video games etc etc, is all down to DEI diversity, equality and inclusion employment practices. Look at parliament, both the Tories and Labour practice this when picking mps. The Green party has a leader who wouldn't be even trusted making the cups of tea on a building site. In fact I wouldn't trust Starmer, Badenoch, Davey and co to be charge of anything that has any level of responsibility whatsoever. That's why Britain is a dump. I'd trust Farage to make a brew on site, he'd do it with a cigarette in his mouth, pint of beer in one hand and then think up a scheme to make a profit from it.
Please keep up to date. The E now stands for Equity. This is sort of anti meritocracy. Hence this kind of nonsense. Reform seem to be the only ones who can see through all this BS.
'Copy nothing' - except the hair from the guy in the IT Crowd and the blond guy in a dress with a sledgehammer being a rip off of a character from the '1984' advertisement. 🤦♀️ Endeavour Morse is spinning in his grave. 🤯🤦♀️🤦♀️🤦♀️🤦♀️
I've cancelled an MOT at my Jaguar dealer. It's all I can do immediately. And I've sought solace, on TH-cam, in an excellent ad for the XF. I love my XE!
Rule 1. Know your audience Rule 2. Let your audience see themselves reflected in the ad . So as long as Jaguars intended market are the cast of Zoolander… This is a great ad.
It makes me sick that our kids have to see all this W0KE crap!!! It's perverted. The guy with the paint brush looks like he touches things he shouldn't.....
I had a bunch of little buggers play "Knock down ginger" on me yesterday. It did my old heart good, taking me back to the early 1950s. Thank goodness they don't have the aspirations of the types involved is such adverts.
Give that commentator a psychology degree, that was a perfect diagnosis. And may i give my condolences to the death of another classic British car brand, " we will miss you."
The good news is that they've not only kicked their image to the curb, but also by the end of next year every single new Jaguar made will have that classic electric motor growl.
And they do this to coincide with plummeting sales figures for EVs. Brilliant. And the value of used Jags we be going through the floor. Owners should sue.
Really bad leftie wokey ad, why are all the men dressed up in corsets and make up its really weird and cringe, what are they selling? we the consumer dont know what their selling..........
This is extraordinary. Jaguar gets a free 13-minute ad here on TH-cam! Great marketing by Jaguar. Benetton used to do this in the past as an effective communication strategy for getting into the conversations. Marketing specialists understand how to control the attention of the media. I'm impressed by the instrumentalization of TH-cam hosts.
As a man who has owned 2 Jaguars they are a classic car that oozes class, sophistication and elegance. The typical Jaguar owner is nothing like they are portraying
They could have invited Alison Hammond along to have the 'Infinity Stones of Woke Garbage'. From the community who brought you Gillette and Bud Light adverts....
![American reacts to Posts That Prove American's Think That Only They Exist [part 2]](/img/n.gif)
Jaguar only sold 67k cars worldwide last year, it is dying, and it seems that Jaguar wants to speed up the process.
bs....it was 420.584 up by 21.1% on 2022.
@@paulneville7154 This will end it.
Jag are dieing thank god especially now they are supporting the trans idiots
No, Jaguar is owned by India and needs a new logo.
Jags used to snarl along the road.
These days they mince instead.
The new Draguar LGBT-Type...
👏🏻👏🏻👏🏻👏🏻🤣🤣🤣🤣👍👍
And the special edition Faguar+ Type.
Was going to say "F*guar" but apparently that would be a "hate incident".
@@g.w.7893😂😂😂
@@RS-xx9vethese comments😂😂😂
This guy makes total sense to me!! I'm a Jaguar driver - White Anglo-Saxon Male - I don't think I'm convinced to buy another one by this woke, DEI, claptrap.
This is distraction from the Boots advert. They have hedged against Boots.
when you booked in for your op ?
If you are a Jag driver, now is the time to update your tutu, your cape and your cake hat to the new season colours collection.
The Spiritual Battle is the real one.
well you guys apparently are not enough to keep jaguar afloat
The people who would like that ad, can't afford Jaguars.
Sadly they can, but I doubt they would ever want one, hence the desire to destroy the brand.
Perhaps they are working for a compeditor?
Actually, the target audience of this ad are the very Woke, and very rich, elite and celebrities, such as the actress Emma Watson. The irony, however, is that such Woke people would never buy a brand that has historically been associated with the British, white “Patriarchy”. This advertisement campaign has openly mocked and destroyed Jaguar’s historical market without having any chance of replacing it with a new one. “Peak Woke” was achieved in 2020, when Joe Biden openly declared that the TWO CRITERIA for his VP choice (and, as it turned out, future Democrat Presidential candidate) would be: 1.) A Specific Gender and 2.) A Specific Skin Color. That worship of ‘Woke” crashed and burned on U.S. General Election Night of 2024. The disasters of the last 4 years has made “Woke” as appealing to the majority as yesterday’s fish wrapper. This ad is, politically, 4 years behind the times, and, artistically, 52 years behind the times as is pretends that it has not copy what was, once upon a time, shocking, when David Bowie created the character of Ziggy Stardust in 1972.
You're mistaken: thanks to this ad the prices will drop quite a bit to make up for the lost sales. So those "people" who today can't afford it are thrilled about this ad; they WILL soon be able to afford their new Jaguar.
These are the type of people who will pay a million for a canvas someone currently in fashion has just thrown a few buckets of paint at. I expect they can.
Why you say that? 23 year old Woke low-iq DEI tranny imbeciles don't buy Jags? LOL. My buddy sells ROLLS at this high end car joint in Greenwich - and the Jag salesguy is LOSING HIS MIND OVER THIS!!!!! LOL.
They never learn. They just never learn.
This is why we must keep teaching them!
and then after that ... they still don't learn
They are getting double the profit from the government. They don't need you. the government is paying them so you become gay
It's an extremely good business decision and it will drive the hearing aid/walking stick brigade away from ever going near a Jaguar again.
@@PaulB-q3dMate you know F/A about business.
Jaguar has a long term problem.
When they launch a smaller new car instead of young people buying it, retired old duffers buy it as a run around.
I bought a new Jag when I was 30*and sold it after a year because I was sick of seeing people with grey hair driving one.
There's a good business decision with the rebranded. You might not like it but you don't understand selling cars.
The jaguar symbol (that of the animal) is also being dropped. This was its 'branding' from 1936 and it is timeless and iconic. And a bunch of narcissistic, LGBTFUQU activists have destroyed it to show their contempt for history and beauty.
Genius move to take a logo that even people who don't know much about cars can tell you what company it is just by the symbol alone and turn it into just another bland "modern" reimagining by simply changing the font and giving it absolutely no character or uniqueness.
It is incredibly bland looking. An eyesore
Lesbian here, I very much doubt lesbians had anything to do with it..
Satanists in fancy dress.
@jhickman4735 a gay man made this advert. Its on the daily mail
Can you imagine Porsche, Ferrari, Mercedes, BMW, etc dumping their badge and heritage? Must be laughing their butts off!
Exactly.........what idiot signed off on that
My thoughts exactly
They are rubbing their hands together waiting in anticipation for all the ex-Jag buyers to drop by to buy a "real" petrol driven car.
Jaguar has done a Mulvaney... Bye bye Jaguar...
Mulvaney who?
@@kw8757 bud lite , Dylan Mulvaney
@@williams4434 Okay thanks, I'm not in the US 👍
It is British so it would be princess of Wales, Keith Middlefoot.
@@kw8757 nor am i.
The harder they push, the harder we reject!!!
It's such a shame that the death knell of this iconic brand looks like this. Disgraceful.
I think we need a new classic roadster by a new brand made in the UK, sold globally.
Since Brexit happened, maybe some regulations can finally be removed for the internal market and also compete on price.
@@HANU8 At one point we thought MG was going to do it. Still hasn't happened and it won't either.
How sad that a once great British company has sunk to such depths.
They bring people in who tick a box but know nothing about the job or the brand
Jaguar is owned by TATA Motors an Indian company
@stevenclarke5606 As I said. It was ONCE a great British company. It was an independent company before British Leyland took it over and merged Jaguar with land Rover.
I worked at Jaguar for many years when Ford bought Jaguar from BL.
Ford sold it out to Tata group, which is when I left the company.
But now they can win all the drag races!
@ good one
Jaguar have lost their minds. How did the Indian owner TATA sign this off?
The TATA owner died on the 9th October! He would have never allowed this!
Indian traditional dress is not that far off.
@@julianpetkov8320 it's miles off!
@@julianpetkov8320 Actually, that would be a great improvement over the clown suits they were wearing....
He's dead Jim! Now rotating in his grave at 10,000rpm!
The people doing the scew ups are the people AT THE TOP. They are clueless overpaid individuals.
Tata can wave ta ta to the Jaguar brand
Jaguar: 'Yes! Bud Light! Do that!!'
😂😂😂
Bud Light with wheels on it.
While the company that owns Bud Light have posted record profits for the last 3 years.
Imagine signing off on the marketing budget and you get presented with that, sackings are in order.
imagine walking past those weirdos in the street.
Freaks
Running.....
The message I take is I don't need to buy a Jaguar I can just have my Dacia Duster identify as one.
LOL! 😅 G Ire
Your Duster would have my sympathy if it went on strike until you stopped mis-branding it😀
Well my Corolla self-identifies as a Beemer.
@Ingrid-sb6my So the indicators have stopped working have they?😀
@@Ingrid-sb6my LOL!
If I were trying to decide on a car based on the advertising, Jaguar will now be the very last car I would choose. Keep your social engineering for a product that actually applies.
This ad is not going to influence me positively. Silly people.
I wouldn't even choose it last. At that point I'd walk.
Not that I have the money but Maserati are using Beckham as their ad front man. Won't be ordering my MC20 Cielo till they drop him.
It's good to know that there's someone else out there who can recognise social engineering going on. Much of it is designed by psychologists to slip into our subconscious until we accept it as the norm.
Please continue being a freethinker and keep the BS filter on.
R.I.P. Jaguar
Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three.
The Teletubbies have interbred with a futuristic Adams family to create a woke horror movie.
A group of people, presumably highly paid, sat round a table and okayed this abomination. It feels like the ruling class have gone frigging mental!
These people are used to dealing with 3% of the population
@@siypicmore like.003% of the population.
Stopping production and changing to all electric will kill the brand without all this nonsense. Perhaps they haven't noticed yet but EVs are lurking around on garage lots for months. People are abandoning their manufacturer of choice for their new ICE car because they have already hit their allocation of tax free ICE cars and cannot supply any more until they have sold more EVs. People don't want EVs. There is no infrastructure to support them. On a busy day you might have to queue at the pump for a few minutes. At public chargers that can be hours. Massive numbers of urban houses cannot have home chargers. There is no joined up thinking going on in the Net Zero cult. Ideology beats all, you WILL drive an EV or use public transport! Millibrain has decided.
These companies are just going mad. I don’t understand what they’re trying to achieve. They’re making their product look very cheap.
Putting social engineering above profit is communism.
well tbf they are going bankrupt with the old britannia look - we don't even know what car they will have
Bemused Jag owner here:
It's ironic that a perfumier like Paco Rabanne uses two E-type Jags in its 1 Million perfume adverts, yet Jag has shunned its historic racing and iconic design heritage in favour of .... well I'm not quite sure what it is that its now in favour of.
How does it feel driving around in a drag-ster?
@@Ingrid-sb6my Feels great, but then I'm not one to be swayed by either shite advertising or the mass hysteria that follows it.
Jaguar are getting into America's favorite motor sport
Drag racing
The big trunk for taking back end loads.
I have been a Jag man since I was a kid and it took me forty years to get one. I love the cars - but not this clap-trap.
I've boycotted Boots.
Me too.
Boycotted Jags too, and told them.
They are too expensive anyway.
@@johndavies5985 So true. I went to buy a product there 1 year back and they jacked up the price by 30% from only 3 months previous. I made a complaint and never spent a penny in Boots since. Rip off.
I have a 2005 JAG SuperV8 originally the car sold for 100,000.00 USD I’ve owned it for 15 years. very few issues and the repairs I did myself. I recently put it up for sale because I only drive it once a month . I was asking 24,000.00 now I’ll be lucky to get 24.00 .
They not only screwed all the JAG owners but 44,000 employees will be losing their jobs not to mention all the other companies that make parts for JAGUAR. WOKE ASSHOLES.
So I just learned something. I assumed that woke graduates could only find employment in teaching, social work, and journalism. I can now add 'advertising'.
Obviously made for advertising with their proper Degrees in Drama. 😂😂
They have a degree in wankery
You dont need a degree to produce this level of crap. I think a 5 year old could have genuinely made a better ad.
"Buy Jaguar, because you're weird and fruity." I see no problem with this 😅
Your right, seems like a Rowntrees Fruit Pastles advert re-hashed.
You're*@@markhorton8578
@@markhorton8578 "You can't help but chew!" 😅
Pretty sure I know what happened, hire new agency, convince board that their customer base isn’t the customer base they want (too old and white), rebrand, lose existing customers, fail to win over new audience ( as it didn’t exist), rapidly course correct.
It’s the bud light playbook
yep because it's true that jaguar was so prosperous that they basically didn't make a new model for about 10 years
This one was done in house like many of the worst rebrands of the last few decade.
Its more about corporate DEI than actually selling cars.......... they dont care about the product not to mention producing only EVs in a shrinking market............. so very very sad.
I'll never buy another Jag again!.
Jaguar was probably going broke, and hence they commissioned an ad. Gillette did the same thing, declining sales for 11 successive quarters.
We're not going to make it, are we?
If snowflakes keep on getting triggered
Been like that for about over a decade now so no, sadly humanity is a lost cause now.
Stop being an adolescent and Return to Christ.
Like the line from Terminator 2 .... Anyway, I actually laughed out loud. Excellent!
They are short- selling Boots.
That Ratner moment.
Imagine being a competent ceo and your marketing team brought you this.🤣🤣
They would all be fired with no unemployment benefits.
Imagine being the CEO who supported this marketing team's ideas.
As of a minute or so ago Jaguar's official clip of the ad on this platform had 464,317 views, 11,502 comments and NO Likes. None, Zilch, Zero.
I gave it a thumbs down when I got the email from Jag pointing me to it. I don't think I ever hit the thumbs down button so fast
Someone said the white guy with the paint brush when the 'delete ordinary' caption comes up, looks like a serial killer and I'm inclined to agree! This is, without a doubt, the creepiest ad I've ever seen and it's extraordinary that Jaguar's leadership hasn't figured out yet that the woke wagon is fast leaving town!!
Advert ?? They have no new cars to sell.
Their EV pivot has killed the company.
in 2-3yrs max
You just need to look at their web site to see that 'cars' are the last thing on their minds.
John Prescott probably saw the ad and decided it was time to go.
The Jaguar brand died the moment it announced that in 2025 they were going 100% Electric. Like Ferrari, as Enzo once said " You buy the engine and we throw the car in for free" Such is the case with major Marques. All vehicle Manufacturers in Europe should get together and bring down those in power with their ridiculous Net Zero Mandates. Mandates that will have Zero impact on Global Emissions. If the UK sunk into the ocean without a trace it would have no effect on global warming with China, India and now the USA having the biggest output. The likes of Miliband should be locked away for the safety of the UK economy & its citizens.
Totally agree. Eco Facism
Connor totally nailed it
Brilliant campaign for BMW, Audi, Aston Martin..
Brilliant! G Ire
no babes, no great car, no driver, no hope, sell your stocks now
Yet another company we all need to avoid, make them pay - IN THEIR POCKETS!
They’ve parked the jag in the rear garage That’s for sure.
ooh! matron
This ad is so bad. I know won’t even get in a Jag if it was a free ride from the airport at midnight. Who picked and dressed these very strange and divisive people? Are they making a new car for Cirque du Soleil?
Will be interesting to see what happens to all the old boys Jags at the Golf Club. I have a feeling that long term upper class owners will walk away from the brand after this! Not all 30 somethings are going to afford a Jag when they can’t buy a house! A massive oversight!
The new owners are going to kill what is left on Jaguar... Jaguar is a brand with enormous pedigree in racing, in classics, in performance... a Jaguar is sexy and powerful machine, it´s design suggests mucular and masculine. Jaguar is defenitely not ¨strange¨ or ¨weird¨ or ¨cute¨, Jaguar is actually very tangible on high performance, capable of high speed and personal luxury!
They can still race....drag race.
Best advert ever for buying any other brand.
The reason you end up with these sort of ads and even really poor TV shows, movies and video games etc etc, is all down to DEI diversity, equality and inclusion employment practices. Look at parliament, both the Tories and Labour practice this when picking mps. The Green party has a leader who wouldn't be even trusted making the cups of tea on a building site. In fact I wouldn't trust Starmer, Badenoch, Davey and co to be charge of anything that has any level of responsibility whatsoever. That's why Britain is a dump. I'd trust Farage to make a brew on site, he'd do it with a cigarette in his mouth, pint of beer in one hand and then think up a scheme to make a profit from it.
Vote reform 🎉
Please keep up to date. The E now stands for Equity. This is sort of anti meritocracy. Hence this kind of nonsense. Reform seem to be the only ones who can see through all this BS.
@terrytheoldgoat well said?
'Copy nothing' - except the hair from the guy in the IT Crowd and the blond guy in a dress with a sledgehammer being a rip off of a character from the '1984' advertisement. 🤦♀️ Endeavour Morse is spinning in his grave. 🤯🤦♀️🤦♀️🤦♀️🤦♀️
Uk just became the best, the most fun, and most scary reality show on planet earth. 🤣🤪🤪🤪
It’s become a crap hole
We have to f**** live it
I’ll Never Buy another!✅💯
I've cancelled an MOT at my Jaguar dealer. It's all I can do immediately. And I've sought solace, on TH-cam, in an excellent ad for the XF.
I love my XE!
Rule 1. Know your audience
Rule 2. Let your audience see themselves reflected in the ad .
So as long as Jaguars intended market are the cast of Zoolander… This is a great ad.
It makes me sick that our kids have to see all this W0KE crap!!! It's perverted. The guy with the paint brush looks like he touches things he shouldn't.....
Agreed . Why do they all look like weird sexual perverts ???
I was going to buy a Jag EV this month but they cearly dont need my business so its the Volvo for me. beautiful car and not a rainbow in sight!
thats patriotic of you.
Volvo are vile. Quality issues everywhete
It’s terrible but TH-cam has been full of videos about it today. Even Elon Musk responded to it. Definitely puts me off the brand
It's obvious what its got to do with cars!! The 'people' in the advert are used as crash test dummies when they're not on adverts 😆
That would explain the brain damage.
Well said that man! 👏
Shame! I was thinking about buying a jaguar.
Wow you get influence easy by adverts lol
@@DeneMonkey sadly most humans do, shiny expensive things make people feel superior to others, that’s why brands like jag, bmw and benz exist.
@@DeneMonkeyNot you again! Give it a rest.
Connor is amazing. Love him.
I really hope this is just the biggest prank ever pulled off. That WOULD help their sales.
Sadly, even if this were a joke, I think the damage has already been done. They're done for
Connor nailing it as usual.
Trust me guys, their new car was in the ad. It was just tucked away.
It's like the jokes just write themselves.
I guess the person with a wedge missing from their hairdo actually has a chip on their -them-it shoulder . Still missing the car in the vid though.
Jaguar is supposed to be moving upmarket. Does this advert shout upmarket customer?
If I were going to buy a JAG. I would put this NONSENSE PROPAGANDA out of my mind.
Well done Connor. You nailed it 👍🏻
A sad end to a ONCE great iconic name, the term SMART only applies if you are clever
I dont think much of the ad, but they did in fact achieve the end result. Global discussion about the brand.
Discussion perhaps. Buying one? Probably not.
Spot on reporting thank you 👍🏻
Jaguar board meeting:
Our sales are down
Our ESG score is up and that's all that matters!
What exactly does bathroom confusion have to do with making a decision on a car purchase?
I had a bunch of little buggers play "Knock down ginger" on me yesterday. It did my old heart good, taking me back to the early 1950s. Thank goodness they don't have the aspirations of the types involved is such adverts.
Give that commentator a psychology degree, that was a perfect diagnosis. And may i give my condolences to the death of another classic British car brand, " we will miss you."
The good news is that they've not only kicked their image to the curb, but also by the end of next year every single new Jaguar made will have that classic electric motor growl.
The driver will have to make VROOM VROOM noises 😂😂😂
Have they learnt nothing from the Budweiser fiasco ?
And they do this to coincide with plummeting sales figures for EVs. Brilliant. And the value of used Jags we be going through the floor. Owners should sue.
A cry of desperation.
Really bad leftie wokey ad, why are all the men dressed up in corsets and make up its really weird and cringe, what are they selling? we the consumer dont know what their selling..........
Lol they were counting on you to get triggered
Gayness?
@@DeneMonkey androgynous alert !!!!!!
No one will by a DraGuar, except a tiny tiny demographic
John Prescott only owned 1 Jaguar car..not 2. Get it right.
Haven't they learnt from the Boots advert?
This is extraordinary. Jaguar gets a free 13-minute ad here on TH-cam! Great marketing by Jaguar. Benetton used to do this in the past as an effective communication strategy for getting into the conversations. Marketing specialists understand how to control the attention of the media. I'm impressed by the instrumentalization of TH-cam hosts.
Whoever said " there's no such thing as bad publicity " was talking bollocks
Faguar, Graguar, at least everyone is talking about them. Do they sell rainbow blouses or is that the new upholstery?
Draguar
who cares ? their cars are not up to date imho ...
Is ridiculous, doesn’t make any sense
No just an ad. And you fell for it. Increasing the reach. Jaguar thanks you.
it reminded me of Zoolander... it really looks like a joke...
So much for DEI given there's not one white heterosexual male or female in the Ad. Is that the equality & inclusivity I keep hearing about?
Yup
As a man who has owned 2 Jaguars they are a classic car that oozes class, sophistication and elegance. The typical Jaguar owner is nothing like they are portraying
They could have invited Alison Hammond along to have the 'Infinity Stones of Woke Garbage'. From the community who brought you Gillette and Bud Light adverts....
Do another advert after nobody drives the brand. It may kick start demand!
Aston Martin, Bentley, McLaren and Morgan are fully supportive of this Draguar ad as it will increase their customer numbers!
I think that this was a deliberate effort at being controversial. Bad publicity is better than no publicity.
The market share for Jag is currently 0.75%. Soon to be 0%.
A Question to Jaguar. Does this mean you will only sell to gay people? I'm just asking, as I'm baffled by your advert.
seems the idea...